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Spring Sum— mer 16


12 - 15

— Weird.

What we are, as opposed to what we are not. Through the looking glass and back again. A trip into the heart of everything RAS.

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8 - 11

— Alienation. 16 - 19

— Without identity. 20 - 23

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— Yawn.

— Soporific.


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Avoid being dull. The last thing you wish to cause is sleep. Escape any narcotic effects. Start being stimulanting, arousing, energizing. Make other eyes open up wide. That’s it. That’s RAS. ras

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Never — soporific.


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“Have the courage to shake everybody’s routine. To offer a vision so unique that it will make heads turn”.

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Damien Gogol


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Weird is not— enough.


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Bear in mind that being different is not exactly the same thing as being special. If something is different AND special, it definitely has some RAS in it.


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We are not a— yawn.

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Mouths remain shut. Eyes opened. Brains and souls fully working.


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Our Own Dictionary

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Yawn: An involuntary reaction to fatigue or boredom never caused by an RAS design.


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Alie— nation is alien.


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Always try to connect. Opacity and silence never helped anyone. Find a voice able to reach anyone willing to listen to it. If you can establish a dialogue, even though your message is bordering on peculiar, you are being RAS.


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Who am I? It’s one of the most complex questions ever uttered. Every day you must try to answer it. If you don’t, you will end up being a carbon copy of someone else. And you won’t be RAS anymore. ras

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Identity is a must.


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Identity: The qualities and beliefs that make a particular person or group different from others.

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Merriam - Webster Dictionary


ZAPPAS, S.L. Elche Parque Empresarial C. Galileo Galilei, 8 03203. Elche. Alicante. Spain Phone +34 965 683 715 Fax. +34 965 683 714 zappas@rasshoes.com www.rasshoes.com

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