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THREE VARIABLES:

small company style conscious 20-30 year olds educate yourself = format

by K. Slepchenkova

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small companies [contact with customers, independence]

convenience stores, flower shops, bakeries, cafes, hairdressers, small-scale manufacturing, small cloths/accessories stores, photo studios, galleries, bookshops, libraries, farms

ADS: networking e-mail marketing print inside space word of mouth

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existing media

WEB-SITES: simple layout, plane background, few information & links

SIGNBOARDS: sans-serif logos; old letters suffered from time; unusual design decision

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Style conscious 20-30 year olds

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survey ANALYSIS [interests of target audience]

wordle.net

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existing media

FORMATS: posters postcards folding leaflets papers magazines web

TYPOGRAPHY: from classic to experimental COLOURS: from b/w to bright colours and filtered images PHOTOGRAPHY: everything+themselves


Self education

FIELDS: literature, art, design, photography, history, theatre, music, sport, cooking, healthy eating, health, fashion, geography, science, society, technology, philosophy, time management

WAYS: READING [books, magazines, blogs, web-resources, manuals] WATCHING [movies, documentary] VISITING PLACES [museums, theatres, cinemas, studios] VISITING EVENTS [exhibitions, lectures] GOING STUDIOS [dancing, musical schools, drawing, painting, sport sections, ...] DOING SOMETHING [taking pictures, drawing, doing sports, ...]

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“The world is full of magical things patiently waiting for our wits to grow sharper.” ~ Bertrand Russell

“Self-education is, I firmly believe, the only kind of education there is.” ~ Isaac Asimov

“Nothing that is worth knowing can be taught.” ~ Oscar Wilde

“I have never let my schooling interfere with my education.” ~ Mark Twain

“I am always doing things I can’t do, that’s how I get to do them.” ~ Pablo Picasso

A.Hitler/F.Zappa/W.Disney/B.Franklin/S.Kubrik

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survey ANALYSIS [what is self education?]

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existing media

FORMATS: posters postcards magazines web

TYPOGRAPHY: mostly sans-serif typefaces, rare works based on typography IMAGES: illustrations, catchy pictures, using popular characters CLIENTS: universities, galleries, language scools, self-initiated motivation

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group concept challenge

oyster card holder with map TIME TRAVELLING

BAG MADE OF REAL PRODUCTS

map with time-zones instead of travel-zones

aimed to educate about necessity of proper storage

E-BOOKMARK device with speaker detachable from a book contains information about the book, author, relevant facts


CLIENT

MESSAGE

TARGET AUDIENCE

bookshop

broaden outlook

people who read mags

GALLERY

GO OUT

PEOPLE WHO SPEND TOO MUCH TIME ONLINE

small cinema

classic movies

people who want to get to know history of filmmaking

farm

eat well

people who are interested in healthy eating

publishing house

read biographies

people who read fiction published by this house

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event+online tutorials on illustration

internet

interest

going out

motivation

tutorials exhibition

due to my survey data almost everyone considers internet the main source of information and spend a lot of time online. i decided to try make them go out for a bit.

secret code = access to tutorials advertising format – BANNER asking for secret code which will open the access to tutorials on the gallery site


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about: you need a secret code to get access to exclusive illustration tutorials. to get secret code, please, visit our exhibition at white cube gallery.

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GDF project  

my first term research project.