16 | October 2020
@therant905
BRITTON BUCHANAN
Ready for the next step in his career, Voice alum has big things coming in 2021
A
fter the cameras stopped rolling on his life-changing run on the Voice — after the hugs with his new mentor Alicia Keys and his family — Britton Buchanan was whisked away to a small office a few hundred feet away from the stage and studio where he’d reached millions during a nearly fourmonth run and seated on a couch to talk to a therapist.
rely on paying gigs in front of large crowds to make a living, Buchanan is more than alright. In fact, he’s giddy.
“I told them, ‘Yeah. I’m fine,” Buchanan recalls in a Zoom call from his Los Angeles apartment nearly two and a half years later. “I’m going to be alright.”
His long-promised debut album — much different than the one he recorded and scrapped just months after his appearance on the NBC reality show — is set for an early 2021 release. And this month will re-introduce a revamped song, “October Queen,” and an accompanying video featuring some of the biggest horror genre, B-movie stars (such as the guy who played Jason in multiple Friday the 13th movies, genre legend Joe Bob Briggs and more) the West Coast has to offer.
Seven months into a global pandemic that has all but devastated musicians who
While it’s a label he’s proud of, Buchanan is ready to become more than “Voice
Are you good? Are you going to be alright?
finalist.” The coming months, he feels, will determine if that’s going to happen any time soon. “I’m at the very beginning of my career,” he says. “I look at The Voice as pre-career. You go on this show, and it sets you up for your career. The idea for 2020 was to go on tour with [bigger acts] and get a bunch of new music out — promote, publicize and play. Build a fan base and drive sales and streams. That’s usually how you break an artist, but that plan is out of the window for the foreseeable future. I don’t see big concerts returning until 2022, if we’re lucky.” The challenge, Buchanan says, is figuring out how to “adapt and make yourself unique and do things differently to get people to look at you.”
Britton Buchanan, shown here performing at one of his string of sold-out shows at Temple Theatre in June 2018, has two singles due out this fall and a new album expected for next spring.
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