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HEADPHONE

Visual Brand Language Project


WHAT IS HONDA?

Honda is a Japanese corporation which was founded by Soichiro Honda. It has been the third largest manufacturer of automobiles in US since 1991 and the eighth largest in the world since 2011. Honda is famouse fro its freedom and energetic enterprise culture. The fundamental beliefs of "Respect for the Indicidual" and "The three joys" encourage every stuff to think creatively and freely. As Honda intend to provide joys to the world through new challenges and the realization of dreams, it brings high value and performance product in lower cost and comsumption. It never gives up finding the real needs of people.

Soichiro Honda

"We only have one future, and it will be made of our dreams, if we have the courage to challenge convention." -Soichiro Honda

HONDA S2000


HONDA S2000 -forever classic The Honda S2000 is manufactured by Honda between 1999 to 2009. It is a roadster which carried on in the tradition of the S500, S600, and S800. Although it has been created for over 15 years, the Honda S2000 is still one of the best and most classic cars in Honda's history. It received much praise for its high output engine, the high redline, the balanced handling, and the smooth gearbox.

"A proper sports car for people who know how to drive" -Top Gear Magazine


HONDA S2000 -design features

SMOOTH AND CLEAN

REVERSED TRAPEZOID

ROUND CORNERS


HONDA S2000 -users

USERS

As one of the best roadsters in the world, the Honda S2000 is always connected with young, energy, and elite. Honda S2000 is not just a transportation tool but a symbol of powerful, energetic, and excellence. Besides cars, these kinds of people are always accompanied with fashionable headphones. Same as car, a headphone is not only a tool to play music, it is a symbol of young and fashion as well.


HONDA S2000 -color

SMOOTH AND CLEAN PASSIONATE AND YOUNG ELEGANT AND POWERFUL

Color is a style, a nature, and a personality. For Honda brand, the logo is composed with white pattern, red brand name, and black text. Although most of the Honda products have multiple color choices, the most classic set is white accompanied by a little black with some stylish red.


HONDA HEADPHONE -mood board

HERITAGE

DURABILITY

CONFIDENCE

INNOVATION

The Honda S2000 is considered as a representative of "heritage", "durability", "confidence", and "innocation" of Honda design. These key words are also significant to the headphone design since the headphone will be cooperate with this classic car.


HONDA HEADPHONE -ideation

I tried to put more round and smooth surfaces with little chamfers into my idea tions so that it will be in the same design way as the S2000.

I also tried to blend in some sharp lines to follow Honda's newest design trend.

ROUND & SMOOTH


HONDA HEADPHONE -form study Concept 1

Concept 2

Concept 3


HONDA HEADPHONE -opportunity

Unless your hair is extremely short, otherwise, the circumaural headphone will make your hair looked terrible because of the beam.

Have you got into trouble with your hair after enjoying the high quality music from your favorite headphone?


HONDA HEADPHONE -market research

After reviewing most of the circumaural headphones in the current market, there is almost no headphone can solve the "hair problem".

Image map source from "http://www.peoplepeople.se/wp-content/uploads/2012/05/headphones_positioning.jpg"


HONDA HEADPHONE -final model

Inspired by the classic Honda S2000, this headphone has a white smooth body, black elegant parts, and the classic red energetic decorations. The highlight of this headphone is the movable beam which will save the user's hair style.


HONDA HEADPHONE -final model

The headphone can connect with car and music display resource via the bluetooth technology. It makes the headphone more flexible and convinient.


HONDA HEADPHONE -specifics

The beam contains highlights and features of the Honda S2000 including the curves, the flexibility, and the style.

Adjust the beam easily at different situations. When the beam is turned down, the headphone will clamp on your head and suspend on your ears.

Connecting with a stainless steel piece will make the earcovers flexible and stable.


HONDA HEADPHONE -material and manufacture

Polycarbonate • • • •

Durable Flexible Anti-aging Paint friendly

Stainless Steel • Stable • Light

Gold (24K)

• Elegant • Valuable

Stainless Steel • None brittle • Cheap

Iron(III)oxide

• Easily synthesized • Cheap

Injection molding

Compression molding

Electroplate

Compression molding with brushed finish Compression molding with brushed finish

Suede

• Waterproof • Breathable • Durability

Sewing and cutting


Honda headphone (for Honda S2000)  
Honda headphone (for Honda S2000)  

This is a junior project for industrial design program of University of Illinois at Urbana-Champaign. This project is called "Visual Brand L...

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