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Successful Direct Marketing Methods by Bob Stone BOOK ONLINE #EPUB Successful Direct Marketing Methods

Book details ●

Author : Bob Stone

Pages : 579 pages

Publisher : McGraw-Hill Companies

Language :

ISBN-10 : 0658001450

ISBN-13 : 9780658001451

Book Synopsis With more than 250,000 copies sold, the classic text on direct marketing is now even better!This thoroughly revised edition of "Successful Direct Marketing Methods "--the "bible" of direct marketing-- includes expanded material on the Internet and other digital media and brand new information on E-business (including E-communications, banners, buttons, E-mail, permission marketing). Also includes Ecommerce (online merchandising and usability and navigation of websites) and E-services (online customer service, live operators, online chats, linking with call centers); up-to-the minute coverage of database marketing including data mining and online databases; expanded coverage of consumer privacy issues; new information on customer relationship marketing and teleservices-- and more!Completely rewritten and modernized from the last edition to include cutting-edge information on the latest E-tools available to direct marketers Now includes real-life business case studies from well known

Successful Direct Marketing Methods by Bob Stone BOOK ONLINE #EPUB  

Successful Direct Marketing Methods

Successful Direct Marketing Methods by Bob Stone BOOK ONLINE #EPUB  

Successful Direct Marketing Methods

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