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FALL 2017

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Ranch House Journal FALL 2017


Features 8

REVOLUTIONIZING WESTERN FASHION The personality and the strategy behind revitalizing an iconic western fashion brand.


BUILDING AN ANGUS LEGACY Ingram Angus strives to make a positive impact on the Angus breed.


HYDRABED: RUGGED, DEPENDABLE BALE HANDLING Feeding is one of our most important daily tasks and the equipment we use can make this a nightmare...or a breeze.


MARKETING TIP Look over this checklist to make sure you are ready for fall sale season.

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TRAVEL FORT WORTH Wrought in history, but still on the cutting edge of development, Fort Worth is a quaint town with activities for everyone in the family to enjoy.

150 RANCH HOUSE OPENS NEW BRANCH Ranch House opens new office in the Fort Worth Stockyards.

MIDWEST FARM FALL WEDDING Be our guest at this exquisite wedding where love between two people brought families together from across the country.

102 UNIFYING CATTLE, PLANTS, WILDLIFE AND PEOPLE San Pedro Ranch is committed to preserving Texas lands, livestock, and wildlife.


WOMEN IN AG COLUMN Raising red and white cattle is in Kathy Knox Buchholz’s DNA. Learn more about how she shares this passion with others.


RANCH KIDS COLUMN Four books for little cowpokes.

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SOCIAL MEDIA SUPERSTARS Meet Taylor and Sara, who recently joined the Ranch House team.

120 TAMU BEEF CATTLE SHORT COURSE Enjoy photos of TAMU’s biggest beef cattle event of the year.

148 TXGLC GRAZING CONFERENCE Check out photos from this successful event.

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Life & Home 32

WESTERN FALL FASHION Fall is here! We’ve teamed with Maverick Western Wear to show you fall fashions for him and her.


RANCH HOUSE DESIGNS FAVORITE THINGS With the holiday season right around the corner, the entire Ranch House Designs staff devised a list of “favorite things.”



TACO SOUP RECIPE Take a step into Bonnie Larson’s kitchen and try this recipe for yourself.

113 PUREBRED LIVESTOCK MARKETING SURVEY RESULTS Exploring buying trends and preferences of farmers and ranchers.

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Take a look into this 7,000-head Angus ranch located in Missouri.


TEIXEIRA CATTLE This family-owned, purebred Angus operation runs ranches on the Central California Coast and in Central Oregon.

FROM BOY SCOUTS TO A BUSINESS What started as a hobby for a young Boy Scout has evolved into a sustainable side business for Austin Hanna of Lazy H Beadworks.





G5 RANCH G5 Ranch is a Brahman and Hereford cattle operation in beautiful Milledgeville, known as the First Lady of Georgia.

108 FALL IS IN THE AIR A compilation of Ranch House Journal Readers’ favorite fall on the ranch images.

120 TRIANGLE B RANCH Learn more about this ranch located in Stigler, Oklahoma.


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I’m a firm believer that agriculturalists are some of the most resilient individuals you will ever meet. We take the happy with the sad and the good with the bad. Lately however, it seems as though our agricultural community has been dealt a lot of sad and bad. From wildfires to devastating hurricanes and flooding, many producers have been scrambling to save what little they have left. Entire cattle herds have been lost, crops destroyed, and productionrelated structures diminished to rubble, but still farmers and ranchers in some of the most affected areas, push on. I struggled with my staple “letter from the editor” this issue. Do I write about the following pages in a manner that entices you to read them? If you read our summer issue, you’re already enticed. Do I write about how overjoyed I am to have received such positive feedback following the summer issue? Do I write about how incredible the Ranch House Journal team is? Somewhere amidst these thoughts and questions, the answer hit me like a ton of bricks; I’ll write about selflessness, camaraderie and heroism. As a Texas resident, I witnessed all three during and following Hurricane Harvey. I saw selflessness in action as friends hauled boats south to help families evacuate flooded homes and Fort Worth businesses paused operations to organize truckloads of

On the Cover: Kicking back on a cool fall evening with a good dog, and a good hat. Photo by Charlie 1 Horse Hat Company. 6 | Ranch House Journal

disaster relief necessities. I even saw it in my Fort Worth United Methodist community. Pastors and church attendees created assembly lines to package cleaning supplies to send to the most affected areas. Everywhere I looked selflessness was displayed. I also witnessed camaraderie and heroism among the agricultural community. Cowboys and cowgirls saddling up to help neighbors gather and move cattle, producers opening their barn doors to misplaced farm animals, and veterinarians offering their services to help affected livestock. Everywhere you looked communities were banding together to help their fellow residents. I also beared witness to how Harvey directly impacted our Ranch House team. In the days following Harvey, many of our team members battled to save cattle and belongings. You want to talk about feeling helpless! It was difficult staying put in Fort Worth to help run operations, knowing your fellow team members were evacuating furniture, computers, printers and more from the RHD home office. Resiliency, however, has truly paid off. Communities continue to pile up and discard the rubble. Many are already making plans to rebuild. Agriculturalists continue to keep a positive outlook as they tally inventory and plan for next year’s crop of calves. And as for the Ranch House Family, everyone is back to work, full steam ahead. For me personally, it’s hard not to look back on these recent weeks without a sense of pride and awe. Proud to be involved in an industry with such resilient people and awe for the individuals who risked lives, facilitated relief efforts and at the drop of a hat, put everything on hold to help others. #FoodForThought


Ranch House JOURNAL EDITOR IN CHIEF Meg Drake ART DIRECTOR Melissa Grimmel Schaake VICE PRESIDENTS Ashley Fitzsimmons, VP Accounts Callie Graves, VP Print & Social DESIGNERS Kristen Davis Sarah Simpson WRITERS Taylor Gazda FREELANCE WRITERS Madeleine Bezner Tara Ortiz Tierra Kessler MARKETING ASSOCIATE Tori Arriazola SUBSCRIPTIONS Lynn Hough Ranch House Journal is published four times per year by Ranch House Designs, Inc. © Ranch House Designs, Inc. All rights reserved. Reproduction in whole or in part without permission is prohibited. All projects described in this publication are for private, non-commercial use. No rights for commercial use or exploration are given or implied. Ranch House Journal is trademarked by Ranch House Designs. Ranch House Designs is a registered trademark in the U.S. patent and Trademark Office. All rights reserved.

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Kaci Riggs

and Charlie 1 Horse are Revolutionizing

Western Fashion By Meg Drake

The personality and the strategy behind revitalizing an iconic western fashion brand.


t was curiosity and fascination that originally led Kaci Riggs to the Charlie 1 Horse hat brand, but it was determination and grit that turned this forgotten line into one of the most recognized hat brands in today’s western fashion industry. So recognizable, in fact, that a Victoria’s Secret model recently donned one of these iconic hats during a photoshoot. Kaci began working for Stetson/Resistol after two-years in corporate sales and sports marketing. Her background in rodeo and the western industry made her a logical fit for the job, or so she thought. “I interviewed for a marketing position and didn’t feel it was a fit,” said Kaci. “They offered me the Product Development Assistant position on my way out the door, instead.” During her time as an assistant to legendary designer, Bob Posey, Kaci stumbled upon

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Charlie 1 Horse and was immediately intrigued by the brand’s various hat styles. “I saw a brand that was rich in history and popularity, but the times had changed,” she said. “People weren’t wearing those beautiful, fancy, feathered works of art anymore. You had to be a rockstar to pull it off.”

RECOGNIZING AN OPPORTUNITY Charlie 1 Horse was founded in 1978 by a man named Gordon. At the time, all hats were custom made from a shop in St. Joseph, Missouri. “Gordon did a great job of getting hats on some of the hottest celebrities back then,” said Kaci. “Urban Cowboy was a phenomenon. You saw Charlie 1 Horse hats on Mickey Gilley, Johnnie Lee, Charlie Daniels and other hot acts of that time.”

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The Charlie 1 Horse brand was eventually purchased by Hatco and production of the line was moved to Garland, Texas where the company manufactures Resistol and Stetson. Seeing the potential to create stylish, in-demand, fashionable women’s hats, Kaci made it her mission to revitalize the line. “I tried to create something a cowgirl might wear in the arena or to a western event. Something that would help her express her individual style when a Resistol wasn’t enough,” said Kaci. “I literally tried to marry fashion and function with this line.”

MARKETING THE BRAND However, this marriage came with its own set of bumps along the way. Kaci recalls having to work hard to prove the hat brand’s value to wholesalers after sales representatives failed to see the vision. During this time she relied heavily on social media, the development of a website and wholesale online store, and a strategy she refers to as “bandit marketing.” “I was never given a budget, so I tried to give hats and get the most exposure with the smallest product investment,” said Kaci. “I relied on the relationships and what I could do for people in return.” Eventually, Kaci employed the help of Ranch House to market the Charlie 1 Horse hat brand. From website design to social media management, she is continually impressed with the work ethic and creativity Ranch House brings to the table. “Ranch House’s wheels have always been spinning the same speed as ours,” said Kaci. “ They helped us identify our customer and their characteristics and helped us maintain visual consistency throughout all marketing campaigns and marketingrelated materials. Ranch House made it easy, all of it easy.” 10 | Ranch House Journal

Overall, Kaci has been overjoyed by the response and increase in sales the hat brand has seen. Though it’s taken an army of people to get to this point, she’s very pleased with the outcome. “I am proud of the brand we have established,” she said. “People know what it is. They recognize the firebrand and people actually talk about it and ask for it by name. That’s pretty big.”

WESTERN FASHION AND THE FUTURE Today, Kaci serves Hatco as the Director of Product Development

for Resistol, Stetson and Charlie 1 Horse. “It is my job to design the raw materials that we trim the hats with each season,” she said. “Bob and I design two lines a year, felt and straw. Basically I try to reinvent the cowboy hat each day.” This, coupled with managing a team of 40 Charlie 1 Horse endorsees, planning and directing photoshoots, coordinating the brand’s presence at events, and providing quality control support keeps Kaci firing on all pistons. But, she wouldn’t have it any other way, especially since western fashion “is life,” as she puts it.

“If it weren’t for western fashion, our brands would be irrelevant. I always make the joke that if I can’t wear my boots, I’m not going,” said Kaci. “I’m the girl that shows up to the CMA awards and the Kentucky Derby in a nice dress with alligator boots and my cowboy hat. I’m proud of my lifestyle and who I am.” It is this same passion for the western lifestyle and the western fashion industry that she tries to communicate and share with the 40 young ladies that make up the Charlie 1 Horse endorsement team. “They are the future of our lifestyle and our industry. I hope they always remember where they came from and who believed in them from a young age,” said Kaci. “I hope that makes them try harder and have a ton of respect for themselves.” After all, there is no one who better understands the western and rodeo lifestyle than Kaci herself. From a young age, she was immersed in rodeo, participating in events like barrel racing, breakaway roping and team roping.

“As long as I can remember, I looked forward to saddling up,” said Kaci. “I can’t imagine my life without the responsibility of taking care of livestock and the gratification of competition.” She accredits her background to helping her market the Charlie 1 Horse hat brand. “I am the consumer. It helps me understand what she wants and what she believes to be important,” she said. She relies on this knowledge and understanding to brainstorm and facilitate future plans for the hat brand. A laugh is made audible as she explains the importance of furthering the line by embracing “what’s hot,” while still remembering “its [Charlie 1 Horse] beautiful feathered works from days gone by.”

To learn more about the brand and to view hats, visit charlie1horsehats. com. Here, you can shop stock hats and find retailers in your area. But don’t be surprised if you can’t find every hat the line offers in one store. Retailers pick and choose which styles they decide to carry. Kaci offers these suggestions when searching for different looks. “I personally love what Junk Gypsy carries [www.gypsyville. com],” said Kaci. “Boot Barn and Cavenders are also great customers. We even opened a retail store for our brands in the Fort Worth Stockyards, so stop in there while you’re in Cowtown.”

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LAUNCHED BY RANCH HOUSE THIS SUMMER Brant Brother’s Beef, Reedsville, Wisconsin Brandt Brother’s Beef started nearly a decade ago when the Brandt brothers each picked out two bred heifers while still in grade school. One brother was into the Simmental breed, while the other loved Shorthorns. Over the years, their love for cattle grew and so did their herd. Brandt Brother’s Beef and Show Cattle now consists of registered Shorthorn, Simmental, Charolais and Maine cattle.

Watkins Cattle, Welsh, Louisiana Watkins Cattle Company is a purebred Brahman operation located in Welsh, Louisiana. After marrying, Marilyn and Carson Watkins combined their commercial herds and began breeding to registered Brahman bulls to advance the quality and performance of their now combined crossbred operations. The WCC brand is synonymous with quality and WCC bred cattle are known for performing both in the show ring and the pasture.

Upchurch Angus, Lineville, Alabama Upchurch Angus is a purebred Angus seedstock operation in Lineville, Alabama. Their main goal is to produce efficient, fertile, and high performing cattle that can thrive on forage and finish well in the feed-yard. Upchurch Angus believes that the profit of an operation starts with the cow and are confident that Upchurch genetics can be successful in any purebred or commercial cowherd. 14 | Ranch House Journal

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LAUNCHED BY RANCH HOUSE THIS SUMMER Prime 37, Boise, Idaho Prime 37 began with the dream of leaving a lasting legacy by providing exceptional grass fed beef that offers an excellent eating experience from a trusted local source. Located just outside of Boise, Idaho, owner Mitchell Coats set a goal to not only provide flavorful grass fed beef, but to connect the consumers with the beef on their plates – bridging the gap between farm and fork. Prime 37 strives to raise beef with integrity and transparency, providing the best experience for both their cattle and their customers.

Sullivan Creek, Vinemont, Alabama Sullivan Creek Ranch is a beautiful, sprawling 300 acres of mixed pasture and woods located in Vinemont, Alabama. To get started, the Anderson family purchased the best of an existing commercial cow-calf herd with the vision to incorporate American Akaushi genetics into their herd to wear the Flying A brand. Sullivan Creek Ranch strives to provide their customers exceptional beef through a ranch-to-table experience with focus on transparent, natural processes.

Rincker Simmentals, Shelbyville, Illinois Rincker Simmentals, located in Shelbyville, Illinois, has been in the beef cattle industry since 1977. Focusing on Simmental and Sim-Angus genetics, the Rincker family strives to produce high quality seedstock ideal for any purebred or commercial cattlemen. A major emphasis is placed on the female offspring that can compete nationally, with bulls made available in numerous Midwestern states to commercial and seedstock herds. 16 | Ranch House Journal

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LAUNCHED BY RANCH HOUSE THIS SUMMER St. Mark’s, Cuero, Texas St. Mark’s is a 130-year-plus Lutheran congregation located in Cuero, Texas. They provide a nurturing, hospitable place for strengthening community, family and friendship ties through Christian service, worship, education and fellowship. The ministries provided by St. Mark’s include youth, Christian education, service and outreach, women of ECLA, men in mission, choir and handbells.

Horizon Grass, Wharton, Texas Horizon Grass Farms has been in the turf grass business for over three decades. In 1978, with just a 20-acre homestead and a lot of hard work, the Gavranovic family turned a small amount of St. Augustine into one of the finest turf grass operations in Wharton, Texas and surrounding areas. With farms spread out in eight different Texas locations, Horizon Grass is a quality and convenient choice for all your turf grass needs.

Sugar Maple Angus, Bloomington, Wisconsin Sugar Maple Angus, located in Bloomington, Wisconsin, has been producing quality Angus cattle through proven genetics for over 20 years. Along with continuing to produce quality cattle for the purebred and commercial cattleman, Sugar Maple Angus also is a proud supporter of the junior livestock program. They believe the future of the beef cattle industry lies in the hands of the youth who have the same passion as they do. 18 | Ranch House Journal

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LAUNCHED BY RANCH HOUSE THIS SUMMER G5 Cattle, Milledgeville, Georgia G5 Ranch is a Brahman and Hereford cattle operation located in Milledgeville, Georgia. The family-run ranch specializes in breeding cattle for health, functionality and beauty. They rank health and wellness as their #1 priority. Aside from this, they strive to continually improve genetics with every generation of cattle bred and born on the ranch.

Lyons Ranch, Manhattan, Kansas Lyons Ranch is located in the Flint Hills of Kansas, one of the most productive native grazing areas in the world. Lyons Ranch has three generations of family working together to raise Angus cattle. They don’t breed for extremes, but focus on the predictability of balanced traits including fertility, calving ease, performance, efficiency and carcass value. The Lyons Ranch cowherd is made up of productive females from strong cow families with proven genetics, good attitudes and great mothering ability.

IGT Enterprises, Alamogordo, New Mexico IGT Enterprises is a family-owned and-operated business in Alamogordo, New Mexico. The Ramsey family’s journey with McDonald’s began in the 1980s. Malcolm Ramsey worked his way through the system from Mac Sauce to manager. The Ramsey family purchased the Alamogordo store in 1999 and their commitment to Alamogordo was set in place. 20 | Ranch House Journal

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LAUNCHED BY RANCH HOUSE THIS SUMMER Tri-Star Chemical, Plainview, Wolfforth, and Floyada, Texas Tri-Star Chemical is a family-owned and operated, retail farm chemical dealer with three locations in the Texas panhandle. Since their founding in 2007, their mission has been to provide the highest quality products at the lowest possible price, with timely service and a knowledgeable sales staff. Tri-Star Chemical is actively involved in production agriculture and understands the need to decrease productions costs without cutting quality.

Shorty’s Off Road Oasis, West Columbia, Texas In July of 2016, Shorty’s Off Road Oasis opened for those who love having fun while in four-wheel drive. Located in West Columbia, Texas, the park features trails, a bog hole, swimming holes and more. With 450-acres at their disposal, the park has something for every four-wheel drive enthusiast. The park is open on the weekends, year-round.

Prairie Cove Charolais, Bowden, Alberta, Canada Founded in the mid 1960’s, Prairie Cove Charolais is a third-generation Charolais seedstock operation. Today they strive to continue their heritage of raising high quality purebred Charolais genetics. Whether you are searching for a superior show heifer, or an industry-leading herd sire prospect, Prairie Cove Charolais can help move your program to the next level. Prairie Cove Charolais is located in Bowden, Alberta, Canada. 22 | Ranch House Journal

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LAUNCHED BY RANCH HOUSE THIS SUMMER Big Jim’s Cattle Service, Wilton, California Big Jim’s Cattle Service began in the late 80’s with hoof trimming services. Over the years, trimming services expanded to much more. In the mid 90’s, Big Jim’s Cattle Service began selling WW Livestock Equipment and WW Paul Scales.

Idaho Livestock & Cattle, Hayden, Idaho Idaho Livestock and Cattle is located in Hayden, Idaho. For nearly a decade, ILC has specialized in raising high quality Fullblood American Aberdeen cattle. From small purebred herds to large commercial herds, ILC believes their Aberdeen genetics can be successful in any operation. ILC prides themselves in the versatility of their cattle, from being successful in the show ring to delivering in the pasture.

Craig Ranch Fitness, McKinney, TX Though the name has changed, the commitment to serving its members hasn’t. Formerly Cooper Fitness Center, Craig Ranch Fitness & Spa is located in McKinney, Texas. This innovative fitness facility provides a friendly, fun and spacious setting to achieve your fitness goals while also providing youth programs for a all ages.

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The Ingram Angus team left to right, Jason Upchurch, David Cagle, and Orrin Ingram. 26 | Ranch House Journal


Ingram Angus strives to make a positive impact on the Angus breed.


Building an Angus


hey might be new kids on the Angus block, but one thing is certain, Ingram Angus is building a cattle business that’s here to stay. As someone who has traveled to Pulaski, Tennessee, toured the operation and spoken with owner, Orrin Ingram and managing partners David Cagle and Jason Upchurch, two words immediately come to mind when I think of Ingram Angus; quality and integrity. Orrin put it best when he said “integrity is what we stand by: good quality people who deal with good quality cattle.”

The idea behind Ingram Angus developed after Orrin’s search for purebred Angus bulls led him to Jason Upchurch. On top of Ingram Angus, Orrin owns and operates a ranch in Florida where he breeds Brahman and Brangus cattle. His goal initially was to improve his Florida herd, but little did he know this chance meeting would spark the idea behind Ingram Angus. “I went home and thought to myself: I want to raise my own bulls,” said Orrin. “I didn’t want to buy other people’s bulls, but I have a full time job, so in order to make it happen, I needed someone who I trusted and knew the business.” Cue Jason Upchurch and David Cagle. Jason quickly began working

By Meg Drake

with Orrin to develop the strategy and plan behind what is now Ingram Angus. Their first discussion about the operation took place in the fall of 2015. In February 2016, Jason’s longtime friend and neighbor, David Cagle joined the ranch. As managing partners, both David and Jason have skin in the Ingram Angus game: an opportunity both described as very exciting. “I’ve managed some different operations in the Angus business,” said David. “I’ve never come close to having an opportunity like this to make such an impact on the breed.” Orrin also shares in their excitement. “A business is only as good as its Ranch House Journal | 27 

people and I think the quality of people here is unmatched,” he said.

GROWING PAINS Starting from scratch, Orrin, Jason and David quickly went to work developing the ranch. On top of searching for quality cattle, the basic ranch infrastructure also had to be planned and built. Since David lives on the ranch, he was primarily in charge of working on these projects with Orrin. “We went from 500 acres, to 700, then to 1100 and now a little over 1600 acres in Pulaski,” said David. “We started little and it has not slowed down one single day since we started.” Orrin joked that he has yet to get David to say “uncle.” The ranch also has 1500 acres in Wartrace, Tennessee where Matt Williams manages day-to-day operations for the recipient herd.

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Low stress is very important to everyone at Ingram Angus. From the way roads were laid through the property, to how sections were crossfenced, everything was mapped out to be as easy as possible. “We tried to make the fence and the lay of the land work for the cattle,” said David. “It keeps the cattle calm and gentle. Low stress on people, low stress on cows which increases your conception rate, increases your job satisfaction everyday, and just makes every day more pleasurable.” Aside from building fences, barns and working pens and laying roads, Jason, David and Orrin also had their eyes on selecting exceptional foundation females for the ranch. Throughout the process, they have remained committed to quality first and foremost, followed by expansion. “When I first spoke with Orrin, he didn’t necessarily want to be the biggest Angus outfit in the country, but he definitely stressed that he wanted to be known as one of the best,” said David. When selecting foundation females, the trio focused on soundness, doability, udder quality and disposition. It was also very important that cows be from proven families. “We went across the country looking at cows, being pretty picky about what we bought and where we bought them

from,” said Jason. “Fads come and go but good functional cattle are always going to be in style.” They used similar criteria to select recipient cows. “Most of our recips are registered, which gives us a chance to give those ET [embryo transfer] calves a boost,” said Jason.

THE OPERATION TODAY While Ingram Angus is still somewhat in the growing and developing stages, the operation has come a long way in a little over one year. Orrin described one of the biggest challenges the ranch faces is getting to scale without losing quality. Today, they’re flushing 35 donor cows. Most heifers born on the ranch are retained and placed back in the herd. “We can eventually replace our recips with good registered cows,” said Orrin. “We will sell a few of the high end ones, but right now we’re still focused on building, so these heifers will essentially be the foundation of Ingram Angus.” One of their main goals is to host an annual production sale. To accomplish this, they must first build their own herd. “We don’t want to have to buy cattle to have a sale every year,” said David. “We’re working toward getting to a point where we’re constantly pulling out of the herd every year and

eventually able to sell to the public the best that we have to offer them.” When discussing a future sale, all three reiterated their commitment to producing functional cattle that can work in a myriad of different environments. Whether marketing to seedstock producers or commercial cattlemen, they’re working toward producing Angus cattle that fit all needs. Many things go into this, like genotypes, phenotypes and nutrition. The ranch utilizes EPD’s to improve future generations, but not at the expense of phenotype. Jason admitted that genetics are important, but raising and breeding cows to bulls with balanced genetic profiles that are also sound, easy fleshing and with added phenotype is the ultimate goal. No doubt Orrin’s background in breeding horses and foxhounds has come in handy when discussing cattle genetics. “I really like to study pedigrees,” he said. “Obviously with the cattle, using some of the tricks that have worked for foxhounds and the race horses is really fun.” On the nutritional side of things, the ranch only feeds high roughage diets. “It helps keep them sound and fertile and keep longevity in them, and so they don’t melt when you sell them to someone else,” said Jason. Inline bunks in each pasture allow the ranch to feed a high-roughage hay

S A V Reign, an Ingram Angus herd sire mixture during winter months, while cutting down on wear and tear and making it easier to check cows. “Our cattle don’t have to be fed to perform, the little bit of feeding that we do is a really high roughage diet that way they can make the transition from grass to feed or feed to grass,” said David. “We use the high roughage feed as more of a means to just get the cattle up. It cuts down on the stress and it cuts down on the labor for us.”

PLANNING FOR THE FUTURE Though they’re two years out from holding their first production sale, they have already began marketing the Ingram Angus brand, with the help of Ranch House Designs. Already, Ingram Angus has received many inquiries about future cattle offerings. David said they maintain an open door policy and invite anyone interested in viewing cattle, to visit the ranch. To learn more about the ranch visit

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Brought to you by Maverick Western Wear in the Fort Worth Stockyards


Hat: The Blue Buffalo Joe, Double D by Greeley Hatworks $675 Earrings: Love Tokens Jewelry $250 Wild Rag: Maverick Exclusive Design $84 Shirt: Bronc Print by Ryan Michael/ Barnfly $155 Jacket: The Pressley by STS Ranchwear $105 Jeans: The Giselle Skinny by Dear John $81 Handbag: The Maggie May by STS Ranchwear $230 Boots: The Susie (Chita T Morro) by Liberty Black Boots $285


Hat: 20x Silverbelly by Greeley Hatworks $575 Shirt: Aspen Geo Print by Ryan Michael $195 Jacket: Barn Coat by Ryan Michael $210 Jeans: Relaxed Dark Wash by Stetson $58 Boots: Ostrich Square Toe by Lucchese $355

To purchase outfits visit the Maverick Western Wear storefront in the Historic Fort Worth Stockyards, 100 E. Exchange Ave. Fort Worth, TX 76164, purchase online -, or call the store at 817-626-1129.

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No matter what day of the year it is, you’ll find ranchers across the country caring for their animals. Feeding is one of our most important daily tasks and the equipment we use can make this a nightmare...or a breeze.


Rugged, Dependable

Bale Handling

By Tierra Kessler


n 1970 Vermeer introduced the first big round baler, improving baling efficiency and revolutionizing the beef cattle industry. However, the heavy weight of these bales presented ranchers with challenges in feeding and handling. After struggling for several years with the challenges surrounding feeding these large round bales, Galen Ackerman, a Kansas rancher began designing a flush mount flatbed bale handler. The first HydraBed® was built with the idea of reducing feed waste and improving efficiency. This piece of equipment made handling and feeding 2,000 to 3,000 pound bales an easy task. After several years of use on their own operation, the Ackerman’s decided to begin building them for other ranchers to purchase. In 1983 the first

HydraBed was sold to Dewey Ranch near McDonald, Kansas. In 1983 Ackerman applied for patent protection. He also tried to sell the idea to several manufacturers but, because of the farm crisis, none wanted to take the risk on a new product. So with the encouragement of friends and family, he and his wife decided to go into business. They took out a small advertisement in the High Plains Journal and within the first year they sold 60 beds out of a makeshift factory and established a few dealers. By 1997 business was big enough to spark a move into a 25,000 square-foot facility Northeast of Sabetha, Kansas, which is the firm’s present location. Today, there are 700 to 1200 HydraBeds manufactured per year with about 100 dealers across North Ranch House Journal | 35 

America carrying them. Having sold the company in 2005 to HCC, Inc., a 100-year-old manufacturer of ag equipment, Ackerman, remains instrumental in new product development and improvement, as a consultant. All beds are ranch-built and ranchtested, meaning any issues encountered with the beds are worked out prior to ever being offered to customers. Though HydraBed has been in business for three decades, the present day version of the bed does not differ much from the original. The company speculates that many of the original 60 beds built in 1983 are in still in operation; outliving the original pickups they were mounted on. “The bed is functionally and structurally very similar to what it was in 1983,” said Jay Russell, the General Manager for HydraBed. “When Galen built the original bed in 1979 he used and tested it through the winter of 1980, finding any failures that were then fixed. It’s a heavy piece of equipment that was built around him using it.” As a result of superior craftsmanship and proven performance, the HydraBed comes with a strong rancher-to-rancher warranty including lifetime bale arm coverage. “There’s not a whole lot of maintenance that goes along with this bed,” Russell said. “As long as it has continued to be used throughout the years there are only a few pins and 36 | Ranch House Journal

cylinders that may need to be replaced. equipment that will leave an impact on Structurally it’s a very sound piece of the way you work. equipment.” The ability to pick up and load Installing the HydraBed on your bales with hydraulic arms that you three-quarter or one ton pickup can control with your fingertips, in as prepares it for a range of farm and little as four seconds, simplifies feeding ranch jobs. The bale handler is flushand allows a single person to do the mounted, live-hydraulic powered and job with only one piece of equipment. completely integrated into the flatbed. Unrolling spinners at the ends of the This means that your flatbed is still arms allow the friction of the ground fully able to carry to unroll the bales other loads and as you drive. The All beds are ranchpull a gooseneck mechanical free float trailer. feature compensates built and ranch-tested, The HydraBed for uneven ground meaning any issues with and irregular bales, was built out of a need. the beds are worked out protecting the truck When the idea and operator from prior to ever being offered impact. This spreads was originally thought up, your hay out so it’s not to a customer. the only truckall in one place where mounted bale cattle bed down on it, resulting in a lot less feed waste. The operator has his choice of controls when buying the bed, the most common being manual pushpull cables to operate the hydraulic valves. A wireless remote is also offered. As the livestock industry has changed and progressed throughout the handlers on the market had to be years, the versatility of the HydraBed bolted onto a flatbed which meant has proven beneficial to many tying up a pickup and turning it into a ranchers. When large square bales dedicated feed truck. It’s not affordable became popular, the HydraBed could for everyone to have a pickup handle them. dedicated solely to feeding, which lead “The arms of the bed pivot, which to the HydraBed being built. allows for a large grip range,” Russell This bed is a way to turn your said. “When large square bales became flatbed into a multi-use piece of more common in the late 1990s it was

appealing to our customers because they could handle these 8-footwide bales. That led into Galen, the company’s founder, developing a large square bale flaker that will feed those bales.” This HydraBed attachment, the Hydra FLKR™ safely and efficiently accomplishes large square bale feeding by a single-operator. Flakes are separated and can be dropped on the ground or into bunks, hay rings and tire feeders while the operator controls the rate of feeding. The flaker has been designed to minimize leaf loss and control premature flake drop. The Hydra FLKR™ is easily installed onto a HydraBed and is removable within minutes when the feeding season is over. In the decades since its introduction, ranchers have come up with many creative uses for the HydraBed. Some of the more popular uses have been turned into accessories that can be easily taken on and off the bed. The second most popular piece of equipment in the lineup is the

Hydra Feeder™. It comes in two size capacities, 1,200 and 1,800 pounds, based on the weight of rolled corn. When feeding cubes, you’re looking at about 900 and 1,500-pound capacity respectively. The Hydra Feeder utilizes the hydraulics of the HydraBed, or there’s an electric option if a rancher wants to mount it to a regular flatbed or spike bed. This feeder allows a rancher to feed cubes, small pellets or grain with no adjustments at all. The feeding rate is extremely accurate and the belts don’t clog or slip. Other accessories for the HydraBed include tool boxes, LED work lights, a receiver hitch, hydraulic post hole digger, bale spear, and dump box. “Most people say they bought the bed to handle and feed hay but they tell us the main reason they’ll never be without one is all the other things they’ve found it useful for,” Russell said. The team at HydraBed looks forward to rolling out a rebrand with Ranch House Designs this fall including

a new website, print campaign and social media management. HydraBed has seen great success in the livestock industry and has moved into other industries as well. The City of Sabetha, Kansas owns five beds and utilizes them to save on manpower as they load, unload and transport awkward and heavy items. The oil fields have also used the beds to handle polyethylene liner and recently a specialized bed has been designed to handle large reels of conduit and fiber optic cable in the telecom industry. While the bed hasn’t had to change much from the original design, an emphasis has always been put on research and development to ensure anyone who owns a HydraBed has a piece of equipment that makes daily tasks easier and more efficient while being an attractive, user-friendly addition to a pickup. Multiple generations of farming and ranching operations across North America have proven the HydraBed to be rugged and dependable throughout the years. Ranch House Journal | 37 

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With the holiday season right around the corner, the entire Ranch House Designs staff devised a list of “favorite things.” From tech gadgets to beautiful decor, we’ve curated a list of items perfect for family, friends and maybe even yourself. Here’s what made the cut…

Ranch House Designs

Favorite 40 | Ranch House Journal


Tecovas Boots

A new Texas favorite, especially if you’re looking for a beautifully crafted pair that doesn’t break the bank. Both Rachel Cutrer and Ashley Grant are loyal Tecovas wearers. Ashley wore her pair while setting up our Fort Worth office and said that after 30 miles of walking in them, her boots were still as comfortable as ever.


This little gadget tracks your steps throughout the day and gets you motivated to keep moving. Our VP of Web Operations, Jessica Hobbs racked up 18,000 steps on her FitBit during this year’s Houston Livestock Show.

Pendleton National Parks Collection

(pictured left) Recently, Pendleton unveiled its National Parks Collection. The collection features items like blankets, towels, socks, pet items and more styled after national parks like the Grand Canyon, Yellowstone, Yosemite and more. Rachel loves the Grand Canyon collection.

Rachel’s Red Barn Cookies

Baked from scratch with fresh, wholesome ingredients, Rachel’s Red Barn Cookies are the ultimate item for anyone with a sweet tooth. They are a favorite dessert item among everyone at the Ranch House office.

Sullivan’s Red Paint

Sullivan’s recently unveiled a new show cattle paint line. Our VP of Retainers and Marketing Consulting, Ashley Fitzsimmons raved about the new red paint, which she put to the test during Hereford Junior Nationals. Ranch House Journal | 41 



Jim N’ Nick’s Community BAR-B-Q Gift Box

We all have that one friend who loves bar-b-q! Ashley Grant suggests this gift box, which includes their famous cheese biscuit mix which she also mentioned is “crazy delicious.”

Ritchey Ear Tags

Would this really be a Ranch House list if we didn’t include something cattle-related? No! These easy to read, durable ear tags are a go-to item for Taylor Gazda and her family.

Christina Greene Stud Earrings

Perfect for the classic, elegant woman. These earrings, along with all of Christina’s pieces, came highly recommended by Ashley Grant.

Apple Watch

Several members of our crew suggested we include the Apple Watch. This little gadget is the perfect item for someone constantly on the go. Plus, it’s waterproof!

Roost Laptop Stand

Our Web Developer, Seth Alling recommends this stand because it folds and is easy to carry while traveling and great for your posture.

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Pancake Lens

This 24mm Pancake Lens is the perfect item for the avid traveling photographer. Designer Sarah Simpson said she uses her wide angle lens to capture everything from landscape shots to portrait images. The reasonable price is a plus, too!

Fiesta Dinnerware Set

Designer, Melissa Grimmel Schaake loves this dinnerware set for its versatility. You can use all colors at the same time, or pick and choose colors based upon the season.

Mr. Heater Portable Buddy Propane Heater

Because what’s handier than a portable heater during chilly winter days? Chief Operations Officer, Lynn Hough uses her portable heater during rodeos, in the deer stand, and at sporting events.

Charlie 1 Horse Felt Hat

Charlie 1 Horse’s “Highway” is the perfect women’s hat for fall. It comes in two different colors and every detail is beautifully crafted.

DIFF Eyewear

Fashionable, reasonably priced sunglasses. With each purchase DIFF donates a pair of reading glasses to someone in need. Meg Drake loves her aviators from the DIFF x Jessie James Decker collection. Ranch House Journal | 43 



Coolaroo Pet Bed

It’s like a hammock for your pet! E-Commerce expert, Carole Arriaga recently purchased this bed for her aging dog. She loves this particular bed because it’s indestructible and it allows her dog a comfy night’s stay.

Pipsticks Sticker Club

Rachel’s girls Annie and Mollie love getting their new stickers each month from Pipsticks!

Erin Condren Planners

Completely customizable, if you’re more of a visual person, these planners are perfect for organizing your life. Choose different organizational packages based upon your specific needs. Meg admits they’re the ultimate gift for an organizational freak.

Lightweight Folding Chair

This lightweight folding chair is the perfect item for stock shows, camping excursions and outdoor sporting events. Designer, Kristen Davis loves this chair because it’s compact enough to fit in her purse. So far, they’ve been a go-to item for she and her family. Love our favorite things? Visit the Ranch House blog for even more items. To suggest an item for 2018, email

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for farmers and ranchers

LUKE NEUMAYR, Photographer 979-218-7295 •


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BARBER RANCH Annual Bull Sale

WEDNESDAY, NOVEMBER 8 11 a.m. at Jordan Cattle Auction, San Saba, Texas

Featuring 100+ Horned & Polled Hereford Bulls

Selling service-age bulls plus a select group of fall yearlings! Barber Ranch will also offer a select set of bred & open Hereford heifers.

BR Sooner 6701 ET aha

43772549 • 5/6/2016 • Polled

dm  BR  Sooner x BR  Gabrielle 5082


0.8, Bw 3.4, ww 66, yw 102, milk 26, m&G 59, Rea .50, mRB .06, ChB 32

The very last Sooner x Gabrielle ever born! 6701 is a full brother to BR Copper, BR Currency and a number of the most elite donor cows in the Hereford breed today. Unlike Copper and Currency, this bull is polled.

BR Catapult 6681 ET aha

43772517 • 4/14/2016 • Polled

Catapult 109 x BR  Gabrielle 8051


2.4, Bw 2.7, ww 65, yw 103, milk 28, m&G 61, Rea .47, mRB .03, ChB 32

This super eye-appealing polled herd sire prospect is dark red, really correct, stout and as deep bodied as they make them. Sure to be a sale favorite in San Saba November 8th!

Visitors always welcome. Please contact us to be placed on our catalog mailing list.

Family Owned & Operated Since 1904

Ranch (806) 235-3692 Justin (806) 681-5528 Brett (806) 681-2457 Dale (806) 673-1965 Terri (817) 727-6107 Mary (806) 930-6917 Jason (817) 718-5821 10175 FM 3138, Channing, TX 79018 • Ranch located 60 miles northwest of Amarillo

Also selling a powerful group of 15-month-old registered Angus bulls from Express Ranches!

(800) 664-3977 • (405) 350-0044 Ranch House Journal | 47 


FROM BOY SCOUTS TO A BUSINESS What started as a hobby for a young Boy Scout has evolved into a sustainable side business for Austin Hanna of Lazy H Beadwork. By Meg Drake

Growing up, aside from Austin’s agricultural-related interests, it was his involvement in Boy Scouts that led him to beading. In college, he revisited the skill, which ultimately led to the creation of Lazy H Beadwork. “I was working for Cavender’s Boot City in Conroe,” he said. “I made a few pieces for my coworkers and it slowly started taking off from there.” But, Lazy H Beadwork didn’t come into existence over night. Austin had to retrain himself on how to bead. Fortunately, he was able to draw upon his Boy Scout experiences. “The Indian Lore Merit Badge was about making Native American regalia like moccasins, chokers, breastplates, and using a bead loom was a part of the merit badge,” said Austin. This prior knowledge, coupled with countless hours watching YouTube videos and led Austin to rediscover and hone his talent for beading. He laughs as he recounts the day he decided it was time to name his business. “Some of my coworkers and I were discussing names I could use,” he said. “I started rattling off various brands like Bar H, Rocking H, and I said Lazy H and everyone got quiet and said, That’s it! in unison. With my can’t rush perfection personality, it kind of stuck.” Since naming his business, Austin has created many custom pieces for

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clients. One creation that sticks out in particular was a show cattle harness for Kenko Miniature Herefords. “At first when we talked about the harness we weren’t even sure if it was possible to do,” said Austin. But, he did it, and when the harness was completed, he was overjoyed with the final product. “Seeing that first one done and being worn was an awesome feeling,” said Austin. For the most part, his beadwork remains a one man show. His sister sister assists on occasion with marketing and friends Chris and Stephanie Jones of Rodeo Ready Leatherwork help when he needs belts or other leather items tooled. But, when it comes to the beading, he’s the sole artist, which is why, for the time being, he only takes custom orders. In the future, Austin would like to create more ready made pieces. He would also like to expand the business

by dabbling more in leatherworks. “I would like to see it become a business known for producing quality handmade products and eventually get more into the leatherworking side, like tooling,” he said. Ranch House has helped Austin expand his business through exceptional marketing materials like the Lazy H Beadwork logo and Facebook graphics. “Ranch House been amazing in the fact that it gives me peace of mind that what I get will be high quality and I can focus on my side of things,” said Austin. For future beadworkers, he offers this bit of advice, “Practice practice practice. You are going to make mistakes, but that’s how you learn. It takes time and don’t get discouraged, Rome wasn’t built in a day.” To learn more about Lazy H Beadwork or to place a custom order visit them on Facebook, www.facebook. com/lazyhbeadwork/.

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Photography by Luke & Cat Photography

Golden bands and golden pumpkins matched with cool, crisp October farm air for a dream day for the Thompson and Humphrey families as they celebrated the marriage of Johnna and J.R. Held at the bride’s family farm, Thompson Farms Grain and Livestock, in Lawrenceville, Illinois, the gorgeous wedding brought togther agricultural families from across the United States to celebrate the couple. The Humphrey’s met through showing cattle and being involved in the livestock and farming communities. So it only made perfect sense for their wedding to also celebrate that life they love. The wedding colors of blue and gold matched perfectly with the midwest fall foliage. The bride arrived in a horse drawn carriage, surrounded by friends and family, and hundreds of metallic golden pumpkins that sparkled in the sunset. Wedding party favors included - what else? Custom ear tags to commemorate the event. Venue: Thompson Farms

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By Meg Drake

Wrought in history, but still on the cutting edge of development, Fort Worth is a quaint town with activities for everyone in the family to enjoy. I’ve called Fort Worth home for two and a half years now; long enough to consider myself a local. As a local, I feel as though I have a pretty decent grasp on Fort Worth happenings. Such a grasp that it would be almost impossible to include every hangout within one article. Thus, I’ve decided to highlight a few of my favorite places and spaces by district. Enjoy!

in Fort Worth, if not the country. Home to many high-end western brands, the store has beautiful and fashionable items for everyone in the family. M.L. Leddy’s is known for producing dazzling, one-of-a-kind custom boots. Visit their location in the Stockyards and gawk over walls covered in some of the most intricate western boot designs you will ever see.


Dining: Joe T. Garcias is home to one of, if not the most beautiful patio in Fort Worth. A family-owned mexican restaurant rich in tradition, Joe T.’s boasts a simple, but delicious menu where items are served family style. Insiders tip: bring cash! Lonesome Dove Western Bistro is one of the finest steakhouses in Fort Worth. Owner/chef Tim Love spared no detail when creating the menu and atmosphere for the restaurant in 2000. Since then, the establishment has received numerous awards and recognitions.

Did you really get the entire Fort Worth experience if you didn’t visit the world famous Historic Fort Worth Stockyards? The answer is, probably not. If you’re a history buff, who loves western fashion and enjoys a delicious steak every now and then, the Fort Worth Stockyards is the spot for you! Be sure to set aside some time to explore these places while you’re in town. Shopping: Maverick Fine Western Wear is one of the most iconic western stores 54 | Ranch House Journal

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Night Life: Stockyards Championship Rodeo is held in the first indoor coliseum in the United States and home of the World’s first indoor rodeo. The rodeo hosts performances every evening during weekends. White Elephant Saloon is one of my favorite bars in the Stockyards. Live music, western scenery and friendly staff are guaranteed at this popular Fort Worth destination.

Photo by Trent Gilley

DOWNTOWN FORT WORTH Downtown Fort Worth is home to premiere shopping and dining. Plus, the area boasts some fantastic cultural experiences, like comedy clubs and amazing performance halls. If you’re looking for more of an upscale, blacktie adventure while you’re in town, check out these locations. Dining: Reata Restaurant is another one of my favorite Fort Worth dining experiences. Named after the ranch in the legendary movie “Giant” starring James Dean, Elizabeth Taylor and Rock Hudson, the restaurant is known for its western-styled cuisine. Del Frisco’s Grille on Sundance Square. If you’re looking for a a delicious dining experience that won’t break the bank, Del Frisco’s Grille on the square is the perfect spot. Request a table on the patio for a fantastic view of Sundance Square. Activities: Sundance Square is a fun place to sit and enjoy all the sights and sounds of downtown Fort Worth. Depending upon what time of year you visit, the square is often decorated to reflect the season. The square is also home to many concerts throughout the year. Bass Performance Hall is a beautiful structure home to many unforgettable performances. The Hall is the permanent home of the Fort Worth Symphony Orchestra, Texas Ballet Theater, Fort Worth Opera, and the Van Cliburn International Piano Competition and Cliburn Concerts. To see a full list of events, visit

WEST 7TH Some might consider West 7th the more “hip” side of town. Home to many different bars, restaurants and popular hangouts, this area is often where the younger crowds flock to. 56 | Ranch House Journal

If you’re looking for a fun night out with friends, be sure to swing by these local spots. Dining: Fred’s Texas Cafe is one of my alltime favorite Fort Worth spots. Whether you’re looking for Friday dinner or Sunday brunch, Fred’s offers comfort foods of all kinds! Plus, the patio has live entertainers weekly. JJ’s Oyster Bar is a must if you enjoy seafood, or more specifically oysters! They serve up some of the most delectable oysters in the city. The restaurant is located in a small, dive-like building, which only adds more to its unique atmosphere and character. Night Life: Magnolia Motor Lounge is one of my favorite concert venues in Fort Worth. This intimate bar is home to nightly musical entertainment. For a full schedule of performances, visit American Gardens is a great place to kick back, enjoy a cold one, and play games. Yes, that’s right, I said games! From foosball tables and cornhole to life size beer pong (minus the beer), American Gardens is a great location for some good, clean fun.


Activities: Cowgirl Hall of Fame and Museum celebrates western women who helped shape our country’s heritage and history. The museum features exhibits dedicated to western icons like Annie Oakley and Sandra Day O’Connor. Fort Worth Botanic Garden is the perfect location for fresh air and beautiful scenery. Regardless of the season, the botanic garden has items blooming year round. If you’re needing to stretch your legs and get outside, you might find that a jaunt around the garden is just what the doctor ordered.

Home to some of the country’s greatest museums and the historic Will Rogers Memorial Coliseum, the Cultural District is the perfect location for a full-day of familyfriendly explorations and adventures. Here are a few of my favorite places… Dining: Taco Heads is a laid back restaurant that specializes in, you guessed it, tacos! With mostly outdoor seating, the venue is the perfect location for lunch with the family.

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Photography provided by Circle A Ranch

Circle A Angus Ranch is a 24,000acre, 7,000 head ranching operation headquartered in Iberia, Missouri, with satellite operations in Stockton, and Huntsville. Circle A was established in 1991, by the Dave Gust family, and has since grown to become one of the most widely recognized brands across the country, and even around the world. They are known as an industry leader in the development of superior Angus genetics and for outstanding customer service and quality in everything. Circle A is known for their focus on efficiency. They produce fast-growing, efficient-gaining feeders; productive, fertile females; stout bulls carrying profitability-tested genetics; and highquality, tender beef. Circle A sells Angus bulls twice a year: the third Saturday’s of March and October. Their female sale will be October 21, 2017. They also offer semen on their top bulls. They offer free delivery on two or more bulls anywhere in the lower 48, and a 90day breeding soundness guarantee. For more information on Circle A ranch, visit

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Herefords By Meg Drake

Kathy says the greatest moment of her life was judging the National Hereford Show in Denver alongside her husband, Gary. 62 | Ranch House Journal

As a fourth generation rancher, Kathy Knox Buchholz is a name many men and women involved in the cattle industry recognize and respect, and for good reason. Kathy has dedicated most of her life to the cattle industry. Whether it’s helping her father with breeding decisions, comanaging she and her husband’s purebred cattle operation in Waxahachie, Texas or sponsoring youth activities during national exhibitions, Kathy continues to be a prominent figure in the Hereford breed. Her involvement in the cattle industry started at a young age. “I have been around cattle, both commercial and purebred all my life,” said Kathy. “My great grandfather, my grandmother, my father and I have all raised Hereford cattle on the same ranch since 1896.” Her family’s ranch is located in Tarzan just outside of Midland, Texas. Ultimately, her involvement with helping her family raise purebred cattle led to other activities like participating in 4-H. Kathy began judging livestock in fifth grade and showing cattle in sixth. She developed a deep passion for evaluating and showing livestock. One that she still carries with her today. “Those two activities in 4-H set the path for my future,” said Kathy. “I have been evaluating cattle ever since, whether in the pasture, in the pen, at a contest or while judging a show.” Kathy also shaped her college education around this deep-rooted passion for the livestock industry. She received her bachelor’s in animal science and master’s in land economics and real estate from Texas

Raising red and white cattle is in Kathy Knox Buchholz’s DNA. Learn more about how she shares this passion with others. A&M University. While at TAMU, Kathy was a member of the 1979 National Champion Meats Judging Team and the 1980 livestock judging leam. “There weren’t as many females on the teams back then as there are now,” joked Kathy. After college, Kathy moved home where she carried on the ranching tradition with her family. As fate would have it, Kathy met another cattle enthusiast, Gary Buchholz, who was one of Texas’ most successful agricultural science teachers of that era. They wed in 1987, and raised Shorthorn cattle with tremendous success. Teamwork is part of everything at GKB Cattle, and in Gary and Kathy’s life. In 1992, the couple decided to disperse their Shorthorn herd and instead, focus on raising Hereford cattle - both commercial and registered. Kathy admitted to wearing many hats within the GKB cattle operation, but her most important role is serving as the ranch’s official “record keeper.” “We complement each other well,” said Kathy. “Gary loves marketing cattle, meeting new customers, giving tours and hay farming. I am the record keeper, the ‘remember every cow’s number’ person. I also keep track of details on A.I. [artificial insemination] and ET [embryo transfer].” Kathy charted one of her greatest accomplishments alongside Gary, again, focusing on the teamwork aspect of their life “Judging the 2010 National Hereford Show in Denver with my husband has been one of the best moments of my life,” she said.

Kathy was presented the Outstanding Hereford Woman Award in 2008. The couple considers it very important to help youth involved in agriculture. “We encourage the junior customers to become members of the junior association and participate in leadership roles and speaking contests,” said Kathy. The couple has also served as state and national advisors for both the Texas and American Hereford Associations. Kathy enjoys watching generations grow up within the Hereford breed. Many of the showmen she once coached and mentored, now have children of their own showing.

Kathy attributes many accomplishments, values and learning experiences to being involved in agriculture. “It’s given me a better understanding of what it means to have a strong work ethic, how to respect mother nature, how to be responsible and manage your time wisely,” said Kathy. “I’ve had to learn how to plan ahead, but also be able to think on my feet. No two days in agriculture are the same and one has to be knowledgeable in a lot of areas of business.” Ranch House Journal | 63 

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Our family is a family of readers, and we especially love finding rare book treasures that are a little out of the ordinary. This month, Mollie shares four more of her favorite books with a cowboy twist.


Jim Williams picked out this book for Mollie at the 2016 Fort Worth Stock Show, at a great little bookstore called Monkey & Dog Books located at 3637 W Vickery Blvd. In this book, Kid Sherrif helps run a band of badbrothers out of town.


By Walter Farley, author of The Black Stallion

My dad received this book as a Christmas gift in 1961 and it’s been handed down from one generation to the next in our family. It’s the story of a boy who begins to overlook his pony, Little Black, when he gets a big new horse: Big Red. In the end, Little Black saves his life.

3. THE TUMBLEWEED CAME BACK By Carmela Coyle and illustrated by Kevin Rechin

Available on Amazon, this crazy little book talks about those pesky tumbleweeds and how Granny just can’t seem to get rid of them. Every day, Granny tries a new method to eradicate the weed, but every day, it comes back!


By Tammi Sauer, Illustrated by Mike Reed

Avery is not your typical cowboy, and so his parents send him to Cowboy Camp to learn to be a cowboy. But Avery doesn’t fit the cowboy mold. When the Black Bart tries to raid the camp, Avery uses his abnormal cowboy status to trick Black Bart and save the camp. -RHJ

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By Mollie and Rachel Cutrer

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Teixeira Cattle PISMO BEACH, CALIFORNIA Photography by Teixeira Cattle

This family-owned, purebred Angus operation runs ranches on the Central California Coast and in Central Oregon, two beautiful locations where the cows also get a great view from the pasture. Teixeira holds high standards for the cows in its herd and each cow must be in top health and have excellent reproductive qualities. It must be true that happy cows live in California because Teixeira beef is top quality, delicious beef. You can check out the beef products for sale and order from their online store. From ranch to table, Teixeira beef is natural, vegetarian fed and hormone free. Integrity has always been a key word for Teixeira Cattle Co. The family cares about the animals and they care about their customers. Year by year, they work to improve the quality of their herd, striving to provide their customers the finest possible show and breeding animals! Teixeria Cattle feels their most important asset is honesty. They will treat you with the same consideration they desire themselves. -RHJ

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For more on this successful operation, visit

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FALL SALES? By Rachel Cutrer

From Labor Day through Christmas, the sales calendar is absolutely booked with production sales every weekend, and online sales every day, as thousands of purebred cattle breeders are selling their spring born calves. If you’re a rancher who hosts a sale, this is also stress city. At V8, we host 5 online sales and 2 major events each year. Here is a checklist I use to help myself try not to forget anything major! 1-2 Months Before the Event • Begin heavy promotion by advertising and email blasts. • Send invitations to special guests. • Check with your vet for any health tests needed for interstate shipment. • Finalize any vendors and rentals (tents, restrooms, caterers). • Order staff apparel. • Finalize printed materials (catalog, programs, signage) • Picture and video your livestock. • Begin any radio or television advertising. • Begin preparing your facilities. Week of the Event • Send email blast reminders. • Finalize nametags if needed. • Determine parking plan and traffic control.

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• Make extensive personal contacts. By this time, you should have an idea of who is coming to the sale or event. • Finalize facility preparation. Grass mowed, pens cleaned, signage displayed. Significant animals displayed in visible pastures or pens. Bleachers, tables and chairs ready, restrooms in place. Facilities are your first chance to make a good impression. • Meet with staff and assign all duties. Be clear on what each person is responsible for so no job goes unfinished. • Make any last minute materials like a supplement sheet. • Complete event decorations.

Day of the Event • Try to relax! (Impossible). • Have one person designated for restocking items like food, drinks and restroom supplies. • Trust your team. Your staff will make or break your event, from the auctioneer to sale manager to ring crew to load out crew. Trust the professionals. • Offer buyers a gift of appreciation like a cap, working stick, sweet treat. After the Event • Settle the sale promptly. Send invoices. Transfer papers. • Coordinate delivery of animals. • Make notes of any areas that you would improve on next year. -RHJ

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Taco soup is one of my go-to meals in the fall and winter. It is quick and easy to prepare. I can make it in the morning and leave it in the crockpot on low all day and it’s ready when we get home. Or I can whip it up in 20-minutes and serve it hot from the stove. It’s delicious served with chips and salsa and I like to have mine with a side of cold fruit like grapes or pineapple. Hope you enjoy! Taco Soup 1 ½ lb. hamburger meat 1 pkg. Taco seasoning (use taco seasoning of choice) 1 can corn 1 can chili beans 1 can black beans (drained) 1 can diced tomatoes with chilies Top with: Sour cream Shredded cheese Crushed corn chips Anything else that sounds yummy Cooking instructions: In a large soup pan, brown the hamburger. Add the taco seasoning and the remaining ingredients (if it gets a little thick, add a bit of water). Bring to a simmer. Serve! For more recipes from Bonnie, visit 84 | Ranch House Journal

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Throughout the 18 year history of Ranch House, it’s been an honor to work with many of the most talented marketing specialists in the agriculture industry. To me, the strength and diversity of our team gives us a solid foundation, but also keeps us on the cutting edge. I laugh when I think about how far social media has come in the last 10 years. One of our famous office stories is when I sent Emily Taylor home in an angry fit of rage because “I caught her on Facebook” during work. Two years later, I hired Emily as our first social media specialist. Her job was to be on Facebook during work. For the fourth year in a row, our Livestock Marketing Survey shows social media is the first place ranchers go to find information. This summer, we added two social media specialists to the Ranch House team: Taylor Gazda and Sara Rader. These two powerhouses are already taking our clients Facebooks and Instagram to the next level by creating great content, social media videos, and advertising plans. When we get the opportunity to extend our Ranch House family, we seek out the best.

Taylor Gazda Joins Ranch House as a Social Media Specialist

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MEET TAYLOR GAZDA: STILLWATER Born and raised as a 3rd generation Angus breeder in Athens, Georgia, Taylor grew up with an appreciation for junior programs and the production side of the beef industry. In addition to her involvement in the cattle industry, Taylor’s

show career also consisted of exhibiting sheep and horses. Taylor’s interest in photography led her to attend Oklahoma State University where she received her bachelor’s in agricultural communications. Following graduation, Taylor served as a communications specialist for OSU’s Division of Agricultural Sciences and Natural Resources. As a social media specialist for RHD, Taylor coordinates the Facebook and Instagram accounts for several ranchers, ag business owners, and ag organizations. “Never before has there been a more cost-efficient way to effectively reach a target audience, while also having access to analytics where you can actually see the growth of your business,” she says. Growing up on a registered seedstock operation, Taylor says there was constantly a pile of livestock publications coming through the mail. At a young age, she developed an interest in how different producers were marketing their herds. That interest quickly evolved into a passion in which she still hold today. “There is no denying that Ranch House is the pioneers when it comes to marketing livestock through innovative and effective techniques. For years, I have admired the versatility of the Ranch House team. I am honored to have the opportunity to be part of this elite group of professionals.” MEET SARA RADER: FORT WORTH Born and raised as a 3rd generation Hereford breeder in Mt. Vernon, Texas, Sara joins the Ranch House Designs team with extensive knowledge of the livestock industry. Sara grew up showing both polled and horned Hereford cattle and served as president of the Texas Junior Polled Hereford Association. She attended Tarleton State University, a member of the Texas A&M system, where she received her bachelor’s degree in agricultural

Sara Rader Joins Ranch House as a Social Media Specialist services & development with a minor in communications. After graduation Sara joined the staff of Tarleton and in January of 2016 joined the Sullivan Supply’s team. Sara served Sullivan Supply as assistant director of advertising and communications acting as their primary videographer, managing social media sites and assisting with travel to major shows across the country with The Pulse, Powered by Sullivan Supply. Her passion for the agricultural industry combined with her background in videography and social media make her a compelling asset to the RHD team. “Social media has a way of influencing all ages and demographics worldwide,” she says. “It gives a opportunity for anyone to have a larger voice and a major advantage when it comes to their business if

approached correctly. With this digital world comes the reality that the majority of us expect information in a quick manner. Social media and video give people the option showcase your product or livestock on a higher level.” As an active member of the livestock community for nearly 20 years, Sara is excited to join the RHD team. “When you think of marketing in the agriculture industry there is always one company that will rise to the top, and that is Ranch House Designs,” she says. “I’m so excited that Ranch House saw that creativity in me and that I now too have the opportunity to be a part of an already impressive team. I look forward to working with those who share the same passions as I do and watching clients excel to the next level with the assistance of my skills.” - RHJ

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Photography by BaileyToates, Herrin Livestock Services

G5 Ranch is a Brahman and Hereford cattle operation in beautiful Milledgeville, known as the First Lady of Georgia. The ranch is owned by David and Robyn Glisson, who met in college while David was a football player and Robyn was a cheerleader at Valdosta State University. The ranch is nestled along the Oconee River on gentle hills of lush pastures far as the eye can see. This land has a long rich tradition of cattle farming, and is teeming with wildlife from naturallygrown forest ladened with large oak trees and natural springs. G5 Ranch is a family run operation, named after owner David Glisson’s five daughters. The Glisson family is a high energy family with a love for nature and animals of all kinds. While each of them have very busy lifestyles, their goal as a family is to spend their free time together on the ranch. The G5 program is based around Brahman and Hereford cattle: two great individual breeds that work even better when mated together. G5 maintains separate registered herds and also uses the cattle in crossbreeding to raise F-1s. Raising quality cattle is their passion, but they also want to provide a level of service that is unmatched. For more information on G5, visit

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Ranch House is made up of a strong team of professionals who know and love agriculture. We also know how to effectively take care of your marketing needs – everything under one Ranch House roof! Call 979-532-9141 or email for more information or to contact our team.

Rachel Cutrer

Ashley Grant

Lynn Hough

Founder & CEO

Chief Marketing Officer

Chief Operating Officer

Callie Graves

Jessica Hobbs

Seth Alling

Taylor Gazda

Tana Hajovsky

VP, Print & Social

Kristen Davis

Graphic Designer

VP, Web

Web Designer

Melissa Grimmel Schaake Graphic Designer

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Carole Arriaga


Social Media Specialist

Meg Drake

VP, Communications

Web Designer & Ecommerce

Amy Harch

Australian Accounts Manager

Sarah Simpson Graphic Designer

Ashley Fitzsimmons VP, Accounts

Tori Arriazola

Marketing Associate

Sara Rader

Social Media Specialist

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Pencil In These Dates

Schaake Farms

October 3

Sullivan Farms

Schaake Farms Heritage Sale Show Circuit Online Sales


Kline Herefords Online Sale Lowderman Auction Options


Thousand Hills Ranch Sale by the Sea Pismo Beach, California


Fontenot’s Red Brahman Elite Sale Ville Platte, Louisiana



Indian Mound Ranch 2017 Annual Production Sale Canadian, Texas

Lineville, Alabama


9-12 Oliver Angus Production Sale

Show Max Cattle Company Fall Sale #1


Lincoln County Cowboy Symposium Ruidoso, New Mexico

Full Day Enterprise 4th Annual Pasture to Purple Sale Woodbine, Maryland

Yankton, South Dakota


Sullivan Farms Maternal Legends Sale Dunlap, Iowa

West Point, Georgia


Upchurch Angus Bulls and Female Sale


Showtime Cattle Online Heifer Sale Mooreland, Indiana

Showtime Cattle Want to add your event? Email for your free listing. Ranch House Journal | 99 

Pencil In These Dates

Fitz Genetics



Show Circuit Online Sales




Fitz Genetics’ Online Female and Steer Sale

Foggy Bottom Farm’s Online Heifer and Steer Sale Lowderman Auction Options


16th Annual Thomas Charolais Fall Bull Sale Raymondville, Texas


American Royal Livestock Exhibition Kansas City, Missouri

Henning Farms 19







Seven P Ranch 42nd Annual Production Sale Winona, Texas


V8 Ranch Private Treaty Heifer Sale Wharton, Texas


Marda Angus Farms and Spring Creeks Cattle Company Lodi, Wisconsin


Altena/Muller Online Female Sale George, Iowa


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Mountain Mama Classic Show Heifer and Bred Cow Sale Jackson Mills, West Virginia

Oroville, California

V8 Ranch

Heritage Cattle Company Making Memories V Online Sale Hungerford, Texas

Lambert Ranch Butte Bull Sale

Circle A Ranch

V8 Ranch Spring Born Heifer Sale Wharton, Texas

Redden Brothers Livestock Heart of Dixie Sale Norman, Indiana

Henning Farms Online Sale Janesville, Wisconsin

Circle A Ranch Bull and Heifer Sale Iberia, Missouri


Aldie, Virginia

Grimmel Girls Show Cattle Online Sale Lowderman Auction Options

Whitestone Farm Brand of Quality Angus Sale

North American International Livestock Exhibition Louisville, Kentucky

Pencil In

November 1

Lyssy Beefmasters Private Treaty Bull Sale Stockdale, Texas


Burns Farms Bull and Commercial Female Sale Pikeville, Tennessee



Witts Rio Vista Boer Goats Cowboy Classic Customer Appreciation Sale


Hueber Show Cattle Online Steer and Heifer Sale Lee, Illinois


Younge Cattle Company Female and Bred Heifer Sale Ventura, Iowa


Team Heritage Performance Tested Brahman Heifer Online Sale Hungerford, Texas



Ranch House Journal Advertising Deadline


Ippensen Family Shorthorns and Herefords Dams of Distinction Sale Bowen, Illinois


White Hawk Ranch Beef Maker Fall Edition Bull and Female Sale Marietta, Georgia



Prairie View Farms Online Heifer Sale

Barber Ranch

Gridley, Illinois

December 2

Tennessee River Music Bull Sale Ft. Payne, Alabama


Barber Ranch Annual Red & White Holiday Lights Sale Fort Worth, Texas

Barber Ranch Annual Bull Sale San Saba, Texas

Pleasant Valley Farms Annual Sale CW Cattle Sales

Stillwater, Oklahoma


2017 LMC and Friend Giving Thanks Online Sale Linn, Texas

2017 Angus Convention Fort Worth, Texas


These Dates


Horton Farms Shorthorns 3rd Annual Holiday Spectacular St. Charles, Illinois

Younge Cattle Company

Deer Creek Farm Production Sale Roseland, Virginia


V8 Ranch Performance Bull Sale Wharton, Texas

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an Pedro Ranch, located 30 miles southwest of Carrizo Springs, Texas, has been making the most of nature’s bounty by practicing holistic management practices since its establishment in 1932. Owners Joseph Fitzsimons, his sister, Pamela Fitzsimons Howard, and the ranch’s general manager, Dr. Chase Currie, continue this practice today. From their south Texas location, they are committed to preserving Texas lands, livestock, and wildlife. “We work to manage the wildlife,

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cattle, and plant community as one unit, or holistically,” Dr. Currie said. “We use cattle as a tool to manage the vegetation and increase plant diversity; therefore, benefiting the wildlife.”

CONSERVATION AND LAND STEWARDSHIP The ranch’s owners philosophy is that working diligently to maximize native habitat in an ecological approach will ultimately benefit the livestock and wildlife. “Land stewardship and conservation are the foundation of our management

philosophy,” Dr. Currie said. “The land doesn’t know your intentions, the law, or regulations; it just knows the results of your actions, so if those practices move the land towards a stable, native plant community, then that is progress for the land and the wildlife,” Fitzsimons said. The property sits on the edge of the Tamaulipan and Chihuahuan biotic provinces on top of an ancient sea bed along the Rio Grande River. This land is made up of five different soil orders, 23 ecological sites (many of which support transitional species of both



Cattle, Plants, Wildlife, and People. By Madeleine Bezner

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provinces), and has been inhabited grass actually heal areas damaged by Conservation Service, US Fish and over time by four distinct cultural erosion or overgrazing,” Howard said. Wildlife, Texas and Southwestern groups. “It all comes down to the timing of the Cattle Raisers, Beefmaster Breeders In December 2009, the ranch was grazing and management of the herd United, and National Cattlemen’s placed under a conservation easement on the land.” Association. with Texas Agricultural Land Trust Fitzsimons said in 1992 the ranch The Fitzsimons and Howard family’s to ensure that the ranch remained an land stewardship efforts have not gone chose to incorporate the Beefmaster important ecological site and riparian breed for its adaptability and reliability unrecognized. In 2016, the ranch corridor for all wildlife species. “We in the rough South Texas environment. was awarded the Lone Star Land are very pleased with our relationship “We believe in matching our cattle to Steward Award for the South Texas with the Texas Agricultural Land our environment,” Fitzsimons said. Region, preceded by the Harvey Weil Trust,” Fitzsimons said. Sportsman Conservationists of the Year “And the Beefmaster breed has fit the Considering the multitude of natural in 2015. In 2007 the San Pedro Ranch bill for us.” resources that span the ranch, The driving force behind the admirable land stewardship San Pedro Ranch is said to be its and conservation practices Beefmaster herd. From a land are in place. There is no management tool to a quality doubt the employees at San food source for the world, the Pedro Ranch are committed cattle contribute to the ranch in to the principles of holistic various ways. On the ranch, you resource management and will find 285 gentle Beefmaster land stewardship. “Some cows and 14 herd sires. employees have dedicated “The Fitzsimons and Howards their life to the ranch, have worked very hard over the working here for over 35 past 15 years to develop a herd years. Antonio Gallegos of Beefmasters that require very has worked on the ranch little input and have a great since 1980, and is, truly the disposition,” Dr. Currie said. backbone here at San Pedro,” “We have a 60-day breeding Dr. Currie said. season in December and January Fitzsimons’ involvement and calve in September and with the Texas Parks and October.” The herd sires on the Wildlife Department began ranch are San Pedro, Lasater at an early age. “I actually Foundation Beefmasters, L Bar, got started with Parks and and Frenzel bloodlines. Wildlife when I was 17, and Recently, the ranch has I worked as an intern in the narrowed its focus to the growth Hugh Fitzsimons Sr., purchased the ranch in 1932. wildlife division,” Fitzsimons of their herd. “At this point, most said. More recently, he of our heifer calves are retained served as the Texas Parks and as replacements as we are trying Wildlife Commissioner. to build our herd to 350 to 400 received the National Cattlemen’s “I credit our successes to the work females,” Dr. Currie said. “We breed Beef Association Environmental of people like our manager Chase Stewardship Award for Region IV and our replacements each year at 13 to 14 Currie and our former managers, months of age.” in 2005, the Outstanding Rangeland Mike McMurry and Daniel Boone,” Caring for the cattle is not taken Stewardship Award. Fitzsimons said. “Of course, I’ve lightly at the San Pedro Ranch. The benefited from all the advice from my San Pedro team values its time spent BEEFMASTER HERD friends at the Texas Parks and Wildlife with the cattle on a daily basis. Dr. Above all, the San Pedro Ranch uses Currie said they move the cattle 50 to Department.” Howard said over the years the ranch its cattle as a land planning tool to 60 times a year throughout the ranch, move its grass succession forward. “We so the cattle have to be very gentle has enjoyed cultivating partnerships have seen this symbiotic relationship with organizations like Holistic in order for them to easily gather the between livestock, the land, and the Resource Management, USDA, Soil larger pastures. 104 | Ranch House Journal

Demand is important to profitability in the cattle industry; therefore, the ranch markets cattle through its website, Instagram page, and word of mouth. Dr. Currie said, “San Pedro Ranch partners with Lorenzo Lasater on our bull calves, which are sold in the spring and fall Isa Beefmaster Sales.” Additionally, the ranch employs Ranch House Designs to oversee its marketing-related efforts, including a website the agency recently created. Joseph Fitzsimons said Ranch House Designs maintains the ranch’s userfriendly website, which helps with its exposure. “It shocks me how many people tell me they’ve seen our website and all the compliments we get on it,” he said.

HUNTING ON THE RANCH Nestled in the heart of the South Texas brush country, the ranch is home to white-tailed deer, Northern

bobwhite and scaled quail, Rio Grande wild turkeys, collared peccaries (javelina), and a myriad of other wildlife species. Hunting plays a role in maintaining the wildlife, while contributing to the ranch’s holistic management beliefs. San Pedro Ranch’s native habitat presents a platform for hunting wildlife, seasonally. Dr. Currie said approximately half of the land is leased for hunting purposes. “We have been very fortunate to have long term lessees, who are invested in our management philosophies,” he said. The ranch offers a limited number of white-tailed deer hunts each year. Particularly, the ranch hosts Wounded Warrior and youth hunts.

FAMILY AND THE FUTURE Fitzsimons said family is a significant part of the operation and everyone contributes in their own way. “My grandfather and then my father

operated the ranch,” Fitzsimons said. “I am the third generation, and now emerging is the fourth generation consisting of my children, nieces and nephews.” The San Pedro Ranch was originally part of the Spanish Land Grant of 1812 before the Fitzsimons family purchased the property. Fitzsimons said the country was in the depths of the Depression and a number of ranches were for sale, so his grandfather, Hugh Fitzsimons Sr., bought the San Pedro in 1932. Joseph’s father, Hugh Fitzsimons Jr., recognized the importance of implementing a holistic approach in 1975. The future at San Pedro Ranch remains bright as the ranch continues to convert sun, soil, water, plant, and livestock resources into a valuable food source. Fitzsimons said the ranch will always operate holistically. “It’s really been a great benefit for the family and for the ranch, and it’ll stay that way forever,” he said.

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Fall Is In The Air

When the air begins to get cool and crisp, we are able to see some of the most gorgeous sights. That’s why we asked our followers to send us their favorite photos from their ranch/farm. We hope you enjoy these as much as we do! -RHJ

Jaclyn Shannon, Illinois Melissa Wilson, Missouri

Melissa writes, “Our neighbors harvesting their soybeans.”

Nicole Genetta, Colorado

Nicole writes, “Photos were taken at my small farm, Heritage Acres in Pueblo West, CO.” Photo by Jason Prescott 108 | Ranch House Journal

Jaclyn writes, “This was taken one evening last fall in my backyard. I’m not sure what kind of little spiders made them, but there were spiderwebs all over the place! Made for a pretty picture.”

Michelle Moore, Kansas

Michelle writes, “This picture was taken on our farm in Coffeyville Kansas last October. This is one of my favorite photos in the world because my nosey girls had to make sure they were the center of attention.” Photo by Desirea Packard.

Sammi Wallace, Iowa

Sammi writes, “This is Emery from Corydon, Iowa at 9 months for her first Halloween as a little calf. She has loved the cows since the first time she saw them and has already started her herd. Her favorite reading material to get in the mail are livestock/Ag magazines, those become “her” mail.”

Corrina Casler, New Mexico

Corrina writes, “This photo was taken in McAlester, Oklahoma. One of my favorite past times.”

Jamie Schilmiller, Indiana

Melissa Wilson, Missouri

Jamie writes, “image from our roadside stand.”

Beverly Ward, Texas

Melissa writes, “Speedy and Sidney Wilson out on a late fall walk.”

Kristy Webber-Carlson, Canada

Just in time for Halloween. Taken late Kristy writes, “I love fall colors! So I created this country/rustic centrepiece for my table.” October 2016 by on Maeckel Farm, Austin County.

Beth Mercer, Texas

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Results of the 2017

PUREBRED LIVESTOCK MARKETING SURVEY Exploring buying trends and preferences of farmers and ranchers.


of those surveyed like buying in online sales


have purchased an animal sight unseen


of buyers look to see if you have a Facebook page before buying from you


of those surveyed prefer buying livestock private treaty


of buyers look at your website before buying from you


of buyers enjoy getting livestock magazines in the mail

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This Year’s Thoughts from Rachel Cutrer

The best businesses build their marketing around sound strategy, with companies spending thousands of dollars on focus groups, consumer research, and buyer behavior. And while often times a lot of the major marketing trends also apply to the livestock industry, sometimes marketing products to farmers and ranchers can be a little different. For example, we know that farmers and ranchers get up early, so it’s perfectly fine to post your online messages at 6:00 a.m. We know that during the 5 days of the Denver stock show, most cattle people will be working so hard that they won’t have a lot of time to be visiting websites during this time. Knowing and understanding all the intricacies of the livestock buyer helps Ranch House provide the best possible strategy and service to our clients. So each year, we invest in coordinating and analyzing our annual Livestock Marketing Survey. This annual survey is completed by more than 1,000 livestock producers like you and me. It gives us a glimpse into what buyers like, dislike, and what trends to focus on in the coming year. But, we don’t just keep this information to ourselves. We just aren’t wired that way. We believe in sharing our findings with others, so everyone can improve. We hope you enjoy this year’s findings. Please remember that this document and the information therein is the copyrighted property of Ranch House Designs, Inc. It is for your personal, non-commercial use. It may not be reproduced, displayed on a website, distributed, sold, republished, or the information contained therein shared, without prior written consent of Ranch House Designs. © Ranch 114 | Ranch House Journal House Designs, Inc. 2017


of respondents prefer to communicate in ways OTHER THAN a phone call when inquiring about livestock. This includes email, texts, Facebook Messenger, and forms on a website.



For the last four years, we have seen an increasing trend in the digital connectivity of the livestock consumer. This year, 80% of our respondents were digital based, using their phone as their main source of those surveyed use of checking email and browsing websites. This their phone as their makes complete sense, since farmers and ranchers primary email are constantly on the go and the use of smart phones device makes it super easy to do business from your pickup truck, the working pens or the barn. In 2014, when we did our first survey, only 57% of producers were on Facebook. This year, 78% of check their email at respondents reported checking Facebook at least once least once a day a day, and 65% stating they check it multiple times throughout the day. More than 76% also stated they enjoy watching Facebook Live videos. Livestock buyers also like the convenience of communicating digitally too. Eighty percent of buyers like to communicate digitally, that being via email (38.45%), text message (38.64%), Facebook messenger (15%), and via forms on a website (5.18%).


DIGITAL SOURCES PROVIDE THE MOST UP TO DATE INFORMATION Livestock buyers also use digital sources of information to stay informed of the latest news, events, and sales in the livestock industry. Survey respondents state they learn about events from friends social media, breed association websites, daily email blasts from industry news outlets, Facebook, Sullivan Supply’s The Pulse, Twitter, Google, and websites.




of buyers look to see if you have a Facebook page before buying from you


of buyers look for your website before buying from you

Naturally, if livestock buyers are primarily communicating and researching via their smart phone, it just makes sense that most buyers are looking for a website and a Facebook page from reputable breeders of livestock. Nearly every single livestock buyer (93%) researches possible breeders, farms and ranches online before making a purchase decision. Of these, 61% are doing so on their mobile device. This means that if your website is not mobile friendly, you are missing 61% of the people who could be possible buyers! When visiting websites, 60% of respondents said the quality of a business’ website affects their decision on whether or not to purchase from them. The overwhelming majority of livestock enthusiasts are on Facebook, with 88% saying they use Facebook. Instagram is the next closest outlet for livestock users, with 42% of respondents having a personal Instagram account. 75% said that Facebook is their most frequented social media site. 78% said they check Facebook at least once a day.

SO WHAT’S THE CURRENT TREND IN LIVESTOCK SOCIAL MEDIA USE? • 90% of Facebook users report using Facebook more frequently or the same as last year. • Instagram use will increase or stay the same compared to last year. • Snapchat use will increase or stay the same compared to last year. The use of Snapchat Geofilters is increasing. People prefer the Snapchat stories feature over Instagram’s stories. • Twitter use will remain constant or decrease compared to last year. • LIVESTOCK SOCIAL MEDIA USERS • • • • •

88% are on Facebook 42% are on Instagram 36% are on Snapchat 28% are on Pinterest 26% are on Twitter


of respondents have clicked on a web banner ad to learn more about a livestock sale.


of respondents like getting emails about sales and events. Ranch House Journal | 115 

LIVESTOCK CONSUMERS LOVE PRINT MAGAZINES People are reading a lot! Here are the top publications respondents said they enjoy reading... Ag Youth Alabama Cattleman American Cattleman American Cowboy Angus Beef Bulletin Angus Journal ARA Magazine BEEF Beefmaster Cowman Brahman Journal Brangus Journal Breeder’s Digest California Cattleman Capital Press Cattle Business in Mississippi Charolais Journal Chatter Cowboys & Indians Cowsmopolitan


Discover Drovers Equine Chronicle Farm & Ranch Guide Farm Journal Feedlot Fence Post Florida Cattleman Garden & Gun Gelbvieh World Georgia Cattleman Grass & Grain Grit Gulf Coast Cattleman Hay & Forage Grower Hereford America Hereford World High Plains Journal Hoard’s

People in the livestock industry love getting print magazines in the mail, and think print advertising is extremely important. However, readers are slowly moving towards accepting web-based publications. In 2016, 95% of respondents stated they prefer reading magazines in print. This year, 86% of respondents said they would rather read in print, and 13% preferred to read a magazine online (An 8% increase in online readership compared to last year). However, 95% said they do look forward to getting their magazines in the mail. Once again, for the 4th year in a row, the breed publication stands out as readers favorite magazine. Other popular magazines in the livestock industry include BEEF Magazine of those surveyed list (44%) The ShowTimes their breed publication Magazine (36%), The Show as their favorite Circuit (31%), American magazine. Cattleman (31%), and Progressive Cattleman (30%).


Hobby Farms Kentucky Cattleman Land & Livestock Post Limousin World Livestock Plus Livestock Weekly Louisiana Cattleman Magnolia Maine Anjou Voice Miniature Hereford News Missouri Cattleman National Cattleman New Mexico Stockman Ohio Cattleman Oklahoma Cowman Old West Outdoor Life Pacific Showcase Progressive Cattleman

>> 34% - For education >> 32% - To get industry news >> 25% - Just for fun >> 5% - To shop for products

Progressive Farmer Purple Circle Quarter Horse Journal Santa Gertrudis USA Seedstock Edge Shorthorn Country Simbrah World Southern Living Stockman Grass Farmer Successful Farmer Texas Longhorn Trails Texas Monthly The Cattleman (TSCRA) The Ear The Show Circuit The Showbox The Showtimes Working Ranch

preferences of



Of the 769 respondents who indicated they will buy livestock this year, they expect to spend


on buying livestock in 2017. Several responded: “As much as my wife will let me spend.”






For the first year ever, people are saying that they enjoy buying livestock on online sales! This year, 63% of respondents said they like buying in online sales, which is a 15% increase in the last year! When asked where buyers learn about new sellers, 64% of respondents said they learn about new sellers by word of mouth. Other significant contributors included learning about new breeders through

breeder websites (54%), print publications (54%) and social media (50%). The livestock industry buyers are also loyal customers, with 18% of respondents stating they buy from the same breeder year after year. While there are thousands of online sales held each year, the majority of respondents of those surveyed said (60%) said they only actually bid in online sales a few times a year. Sixteen percent said they prefer to buy on the they refuse to buy in online sales, 12% said they participate weekly in online sales, and farm by private treaty. 11% said they buy in online sales about once a month. Extended bidding is a hot topic in livestock online sales. As the extended bidding time increases, your buyer pool decreases. Only 27% of buyers said they are willing to stay online during a sale for as long as it takes to make their purchase. 45% of buyers will stay online for 1 to 2 hours. If extended bidding goes longer than 2 hours, the buyer pool decreases to only 4% who are willing to stay online during that time. Because of online sales, more people are buying livestock sight unseen, in fact, 64% of buyers reported they are buying sight unseen. When they cannot personally see the animal, buyers feel more comfortable if a trusted friend actually sees the animal (46%), or if they can see a video of the animal (42%). Only 4% of buyers feel comfortable buying an animal solely off a photograph. Communication is important when selling through online sales. 83% of buyers stated they like to personally contact the seller before buying in an online sale. It is important to point out though, while acceptance of online sales is on the rise, people still like the option to buy by private treaty off the farm. 70% of respondents listed this as their preferred method of buying livestock, 23% prefer live auctions, and only 6% prefer online sales as their favorite method.



When learning about upcoming sales, people want to know about an online sale a month before the sale begins meaning marketing needs to start long before sale week. For a live auction about 36% of the audience wanted to know about the event two months in advance, while 45% wants to be invited to the event one month prior. Ranch House Journal | 117 

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Every August, the Texas beef industry gathers on the campus of Texas A&M University for the biggest beef cattle event of the year. It’s like Fashion Week, except the fashion is cowboy boots, and the season’s latest trends are all about beef cattle. The Beef Cattle Short Course concept dates as far back as 1942, with the goal of bringing the latest research from the Texas Agricultural Experiment Station to Texas beef producers. Today the highly respected TAM Beef Cattle Short Course is nationally and internationally recognized as the largest attended beef cattle educational program of its type in the world. It has gained the respect from organizations and associations. Ranch House is proud to be a partner and sponsor of this event. For the last three years, we have assisted in the social media and digital promotion of the confernece. We also do the conference website. This year, the conference saw a record-breaking attendance of more than 2,000 beef producers. We had a great time at the conference, especially grateful to see many of our Ranch House customers attending the event and participating in the trade show. We are happy to be active members of the Texas beef industry. -RHJ 120 | Ranch House Journal







7 10

9 11



Ranch house is proud to assist all of the businesses pictured with their marketing. 1. Roberto Davilla of RND Cattle Service and Brandon Cutrer, V8 Ranch 2. Radale Tiner, Texas Angus Association 3. Jess Shields, Bovine Elite 4. Mollie Dreibrodt and Brett Richard, Cargill Beef 5. Sara Nabours, TransOva Genetics 6. Tony Dean, Jenny Pluhar and Stephen Diebel, Texas Grazing Land Coalition 7. Steve Woods, Hydra-Bed 8. Garrett Kolodziej, Lyssy & Eckel Feeds 9. Brand Jones Family, Nutrition Plus 10. Rachel Cutrer and Ben Spitzer, Spitzer Ranch 11. Tonnyre Joe and Mitch Thomas, Thomas Charolais. 12. Jojo Carrales and Zach Clodfelter, HeartBrand Beef Ranch House Journal | 121 

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LAUNCHED BY RANCH HOUSE THIS SUMMER Coyote Lake Feedyard, Muleshoe, Texas Coyote Lake Feedyard Inc., is a 34,000 head, custom cattle feeding operation located southwest of Muleshoe, Texas, in a very agreeable cattle feeding climate. Coyote Lake is a member of Consolidated Beef Producers and is capable of marketing fed cattle a number of different ways to packers.

Know Forte, LLC Know Forte, LLC., is a consulting company that specializes in creating and facilitating leadership meetings and opportunities for producers in both the beef and dairy industries. Shannon Wilson, founder of Know Forte, aims to help bridge the producer-consumer gap by assisting producers within the industry on innovative ways to educate the consumer about what all goes into producing the food they enjoy everyday.

At Last Villa, Montego Bay, Jamaica The AT LAST Villa is a fully staffed 4 bedroom, 4.5 bath upscale Villa in the secure, gated community of The Lagoons in Montego Freeport, Montego Bay. Within the gated Lagoons community there is a full gym, tennis courts, a large 25-meter swimming pool for your use and 24 hour security, seven days a week. The Villa is only 15 minutes from the Montego Bay airport.

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LAUNCHED BY RANCH HOUSE THIS SUMMER Flying B Ranches Flying B Ranches is the collaboration of two Texas ranches under the same ownership, the Chaparrosa Ranch and the Rancho Del Cielo. Each ranch is very unique in its locations, operations, and resources and each brings a great deal of management knowledge, many years of experience, and skillsets to enrich the other. Both ranches are on the cutting edge of the cattle industry, producing top quality beef animals—both commercial and purebred cattle. In addition to the livestock, both locations specialize in native and non-native game for the avid hunter.

Callaghan Ranch, Encinal, Texas Whether it’s cattle, horses, or hunting you’re after, Callaghan Ranch has remained committed to providing the highest quality livestock and memorable outdoor excursions since 1858. When it comes to a once in a lifetime experience, Callaghan Ranch is the place to be for the true outdoorsman. In addition to the hunting packages, Callaghan Ranch is the home to high quality stocker and feeder cattle. They are designed to perform through historical environmental selection and undergo a Vac 45 program.

Consolidated Beef Producers, Inc., Canyon, Texas Consolidated Beef Producers is a cooperative of innovative cattle producers working to elevate the fed cattle marketing opportunities for their members. Their ability to develop marketing programs allows their members to use negotiated, value-based pricing to their advantage. As a trusted source for up-to-date cattle market information, CBP makes marketing simple and leverages strategic partnerships to help provide a positive marketing position for the members and their customers. 128 | Ranch House Journal

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LAUNCHED BY RANCH HOUSE THIS SUMMER Assman-Lovejoy Cattle Company, Winner, South Dakota The Assman-Lovejoy Cattle Company, located in south central South Dakota, sits just south of the town of Winner. The ranch raises purebred Angus and Simmental bulls. The Assman-Lovejoy Cattle Company caters to the commercial cattleman and/or woman. Their bulls, which are marketed private treaty to producers, are athletic, muscular and sound.

Deep South Angus, Leighton, Alabama Deep South Angus, Inc. is a family-owned and-operated Angus farm in Leighton, Alabama. The farm specializes in raising superior black Angus cattle through practices like genomic testing, EPD’s and selecting females for phenotype and genotype.

Evergreen Memorial Park, Wharton, Texas Evergreen Memorial Park is a well established, beautifully maintained, 20 acre cemetery and cremation service. It is a family owned enterprise in Wharton, Texas, where honor, respect and dignity for the departed is the standard.

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LAUNCHED BY RANCH HOUSE THIS SUMMER Cash Myers, Athens, Texas Cash Myers took the rodeo world by storm shortly after he graduated from high school and quickly made his mark by clinching the coveted PRCA Resistol Rookie of the Year title in Tie-Down Roping, Steer Wrestling and the AllAround. His first trip to the PRCA National Finals Rodeo was in 2000 and in total, he currently has 14 NFR discipline qualifications. Myers loves instructing future rodeo athletes and now teaches approximately 20 rodeo clinics throughout the United States and internationally.

Apex Cattle, Dannebrog, Nebraska Located in Dannebrog, Nebraska, Apex Cattle is a family operation, committed to producing cattle that are exceptional in quality and structural soundness. To ensure continued genetic leadership, a number of the industry’s top sires have been added to their program. Through AI and ET work, they bring valuable outcross genetics into their reputable, maternal based cowherd.

Fitz Genetics, Perry, Oklahoma Owned and operated by husband wife duo Ashley and Nick Fitzsimmons, Fitz Genetics is a show cattle operation in Perry, Oklahoma. The operation focuses on raising and selling high-quality show cattle prospects across a multitude of breeds. Nick is a fourth generation Simmental breeder and Ashley, a fifth generation Hereford breeder. Together, they’ve combined their passion for raising purebred seedstock cattle that excel in and out of the show ring. 132 | Ranch House Journal

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LAUNCHED BY RANCH HOUSE THIS SUMMER Smith Reasor Auctions/Smith Reasor Simmentals Rural Retreat, Virginia Smith Reasor Auctions is a family owned and operated business in Rural Retreat, Virginia. The company specializes in the marketing and sales of registered and commercial livestock, agricultural and industrial equipment and commercial surplus property. The Smith Reasor family also operates a seedstock Simmental herd. The ranch manages 80+ females and markets calves through fall sales.

Tierra y Mar Outfitters, Texas Tierra y Mar Outfitters, located in South Texas, a multifaceted hunting and fishing operation. Interested in deep sea fishing? Tierra y Mar offers guided fishing excursions from The Catarina, docked in South Padre Island, Texas. The bay house is also located on South Padre. Tierra y Mar also has outdoor activities for the avid hunter. They have two ranches located in South and West Texas. Here, guests can hunt whitetail deer, elk, quail, dove, hogs, and coyotes.

H.W. McElroy, Yorktown, Texas The H.W. McElroy Ranch is a purebred Maine-Anjou cattle operation in Yorktown, Texas. Cattle raised at the ranch are known for their superior performance, docility, mothering and milk production and exceptional growth and feed conversion. H.W. McElroy Ranch raises cattle primarily on grass-fed diets. Cattle are also raised without hormones, antibiotics or pesticides. 134 | Ranch House Journal

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LAUNCHED BY RANCH HOUSE THIS SUMMER Bachman Cattle Farms, Chillicothe, Missouri Bachman Cattle Farms started in 2004 after Scott Bachman returned to the family farm to pursue his lifelong dream of raising exceptional seedstock Red Angus cattle. Since then, the operation has expanded to offer top-notch donors and herd sires. Today, Scott and his wife Sue work diligently to meet their 75/75/35 goal of achieving at least 75% of their seedstock herd to have at least 75% of their EPDs in the Top 35% of their breed ranking.

HydraBed, Sabetha, Kansas Ranchers rely on dependable, rugged equipment when it comes to feeding and taking care of cattle. HydraBed started out as a solution to maneuvering and handling large round hay bales, which appeared in the early 1970’s. Since then, the multi-faceted truck bed has evolved to not only handle one to two large round bales at a time, but various attachments such as a cattle feeder, toolbox, dump box, and more have been added to the HydraBed lineup. Originally invented and developed by Kansas rancher, Gary Ackerman, Today, Hydra Bed remains true to their heritage and the cattleman-to-cattleman values that the company was founded upon.

Fosdick Cattle, Chenoa, Illinois Fosdick Cattle, located in central Illinois, is a family owned and operated purebred Limousin and Lim-Flex seedstock program. What started as a 4-H project, became a passion for breeding Limousin and Lim-Flex genetics that attract attention in the show ring and perform in the pasture. Fosdick Cattle markets their seedstock through an annual fall online sale, as well as private treaty throughout the year. 136 | Ranch House Journal

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LAUNCHED BY RANCH HOUSE THIS SUMMER Martindale Feed Mill, Valley View, Texas Martindale Feed Mill is a full line feed mill based in Valley View, Texas. Established in 1962 and now a Division of Alan Ritchey, Inc., MFM has been family owned since day one. MFM manufactures a broad range of animal and livestock feeds that are available sacked or in bulk. MFM serves a wide range of producers in the livestock industry including horse and cattle ranches, dairymen, goat and sheep producers, livestock showman and wildlife enthusiasts.

Utilities Investment Co., New Waverly, Texas Utilities Investment Co. Inc. started as a family owned and operated business in 1990. They provide water and sewer service to private subdivisions throughout the southern counties of Texas. They strive to provide excellent service and work diligently to continue to improve services to all of their customers.

Champion Land Services, Lane City, Texas Champion Land Services was created by Taylor and Brooke Burns in 2017 to help land owners develop their farm and ranch property into their dream property. Champion Land Services has worked with a wide variety of clients to clear land, gain access to portions of property not previously accessible or usable as well as new fence and facility construction. No matter your project, they will help you get it done on time and on budget. 138 | Ranch House Journal

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Triangle B


Photography by Luke Neumayr

Triangle B Ranch, established in 1996 by Don and Leah Brown, is all about the beef. The couple originally raised Maine Anjou, Angus, and club calves, but all that changed in 2002 when Don had his first Wagyu steak at a five star restaurant in Tennessee. He was so impressed with Wagyu beef that he began spending every bit of his free time researching the breed. He built connections with the small Wagyu community in the U.S. and breeders in Japan and Australia. In fall 2006, Don used ET and AI to build a Fullblood Japanese Black Wagyu herd utilizing superior and rare genetics he had purchased from around the world. Today, the ranch spans 2200 acres with more than 400 head of females. Triangle B markets 100 Wagyu heifers and 10 bulls each year private treaty. They also sell Fullblood Wagyu semen and embryos. They have a farm to fork Wagyu beef operation where their ranch-raised Wagyu steers sell to high end restaurants. They will harvest 200+ steers each year with a vision for expansion. This fall, they plan to offer online sales of a wide variety of Wagyu beef products. -RHJ 140 | Ranch House Journal

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Longest herd collecting feed efficiency data and feed intake data in the Beefmaster breed. Multi-trait selection for balance, meeting the demands of commercial and registered cattlemen. All sires being used rank in the top 20% of the breed for Weaning Weight, Yearling Weight, Scrotal Circumference, $T and $M Intake data averages on over 120 bulls tested sired by our herd sires: ADG 3.58 FCR 6.72 / 1 RFI -0.3 (silage based ration)


RYDIN DIRTY ADG 4.66 FCR 5.51 / 1 RFI -1.13


PINNACLE ADG 3.86 FCR 5.47 / 1 RFI 0.63

ANNUAL PRIVATE TREATY BULL SALE STARTS NOVEMBER 1, 2017 OVER 30 BULLS AVAILABLE L A U R E N L Y S S Y ยง 2 1 0 - 4 1 4 - 2 1 1 9 ยง L L Y S S Y 1 1 @ YA H O O . C O M S TJournal O CKDALE, TEX AS ยง W W W. L Y S S Y B E E F M A S T E R S . C O M 144 | Ranch House

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TXGLC Grazing Conference WACO, TEXAS

The Texas Grazing Land Coalition’s (TXGLC) Healthy Ecosystems and Profitable Ranches conference is designed to help landowners gain information on how to become better stewards of Texas lands. This year’s event was held in Waco, Texas August 29 - 31, 2017. The three day conference featured many speakers, including Montana rancher Bob Lee, Nebraska rancher Lynn Myers and State Photographer of Texas, Wymann Meinzer. Topics covered during the conference ranged from farm succession and how to keep ranches in private ownership to conservation practices, wildlife issues and effective grazing practices. The conference was well attended. Producers, conservationists and hunting outfits from all regions of the state were represented. Ranch House enjoyed assisting TXGLC with social media efforts surrounding the event. We took over their Facebook page and posted updates throughout the three days. To learn more about our social media services, visit www.ranchhousedesigns. com. -RHJ 148 | Ranch House Journal

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Productive, Profitable & POLLED LMC LN POLLED PAPPO is a double smooth polled Champion sired by Polled Pathfinder and our POLLED Winchester daughter. We THANK Rod Sterling from Australia and Troy Thibodeaux for investing in Polled Pappo semen shares !! Co-owned with La Negra Cattle Co.

Photo @ 16 mos. of age

LMC LF POLLED QUEEN is a double smooth polled granddaughter of the famous +MR V8 380/6 and LMC Polled Passion, our 2016 Reserve International Champion DOUBLE POLLED donor. She is POWERFUL !! Co-owned with 4F Cattle Co. Photo @ 16 mos. of age


October 7th

30th Annual LMC Jr. Round Up & Futurity

November 18th – 21st

LMC & Friends Giving THANKS IV Online Sale at

Photo @ 30 mos. of age

LMC GOLD MEDAL is our 2013 National Champion Simbrah sired by our International Champion LMC Rhino and our International Champion and twice National Champion LMC WFC Dream Girl. Semen is available. Coowned with the Dream Girl Family


PO Box 81 • Linn, TX 78563 956-383-7566 (O) Carlos 802-1641 Victor 607-5515 • Carlos Jr. 330-1963 Email: LaMuñ Website: www.LaMuñ Ranch House Journal | 153 

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Photo By Todd Johnson 166 | Ranch House Journal




Spotlight on

Oklahoma State University College of Agricultural Sciences and Natural Resources By Taylor Gazda

Since the day I was born, my life has revolved around the cattle industry. As a baby gift, I received a lifetime membership to the National Junior Angus Association and an Angus heifer calf by the name of Spooky. Though my life has always revolved around agriculture, my education hasn’t. I grew up attending a small private college preparatory academy in the heart of Athens, Georgia. My classmates didn’t know a dairy cow from a beef cow, and were disgusted by the processes of artificial insemination and pulling a calf. Things that were so normal and interesting to me, were repulsive and lame to them. “Mom, wouldn’t it be so cool if there was a school for cow people only? Mom, wouldn’t it be so cool if my classmates liked cows as much as I do?” These were questions that sixyear-old me asked daily when picked up from school. Little did I know, this school I had imagined did exist, and 14 years later I would set foot on its campus for the first time. In fall 2011, I started my college career at the University of Mississippi. I know what you’re thinking… No,

Ole Miss isn’t an ag school either. I spent a year and a half surrounded by the same group of people I had gone to grade school with, uninformed about agriculture. I wanted to transfer, I needed to transfer – but where? Seventeen miles off of Interstate-35, in a little town where the folks are referred to as pokes, you’ll find the university that brought me back, the college that gave me endless opportunities and the unspoken bond best described as “The Cowboy Family.”


Oklahoma State University’s College of Agricultural Sciences and Natural Resources is truly second to none. With 16 majors and 60 study options, CASNR provides a multitude of avenues to enrich the minds of our industry’s future leaders. From the expert professors to the handson industry opportunities provided to students, CASNR is dedicated to expanding minds and inspiring purpose. OSU’s agricultural degree programs are housed within 9

A place where ag students can thrive not only academically, but also through hands on learning experiences.

academic departments: agricultural economics; agricultural education, communications and leadership; animal science; biochemistry and molecular biology; biosystems and agricultural engineering; entomology and plant pathology; horticulture and landscape architecture; natural resource ecology and management; and plant and soil sciences.

BEEF BEYOND A CLASSROOM The Department of Animal Science offers two majors, (Animal Science and Food Science), and 12 study options. It is one of the largest departments on campus, but has a small town feel, a caring attitude and a commitment to every student. Oklahoma State also offers tremendous opportunities for students to gain hands-on experiences that will prepare them for success in the real world...beyond a classroom. Ranch House Journal | 167 

One such opportunity exists for students interested in beef cattle. The OSU Purebred Beef Center was founded in the 1920’s and is a nationally recognized elite purebred beef herd. It consists of approximately 300 head of Angus, Brangus, Hereford, Limousin and Simmental females. And, it’s completely studentran, allowing OSU beef cattle students to gain experience in the production and promotion of high quality purebred seedstock genetics. The students exhibit the OSU show cattle at the Tulsa State Fair and the National Western Stock Show, they fully prepare and host the center’s annual production sale, The Cowboy Classic.

JUDGING TEAMS... ATHLETICS FOR AG STUDENTS Judging teams are such a big deal at Oklahoma State, that they’ve captured the attention of national media. Sirius XM recently featured the OSU Meat Judging Program on their “The Playbook” radio show. Playbook hosts Chris Childers and Jason Horowitz interviewed Dr. Gretchen Mafi, professor and meat judging coach, about unique competitive collegiate teams that might not be considered sports. The show recognized animal evaluation teams as being somewhat of a “sport” for ag kids. OSU ranks at the top of the standings when it comes to the success of its judging teams, as the university is the home to 18 National Meat Judging Championships, 15 National Livestock Judging Championships and eight AQHA World Horse Judging Championships. The opportunities and skills that the students acquire by participating on these teams are those that add versatility to their resumes as they enter the professional sector. “When young people join a judging team at OSU, we expect a complete commitment, just as any of the school’s sports teams would,” says Dr. 168 | Ranch House Journal

Blake Bloomberg, coach of OSU’s highly successful livestock judging team. “These students practice up to 30 hours a week or more, in addition to their academics and clubs. They travel across the nation for contests, just as the sports teams travel for games.”

COWBOY JOURNAL The Cowboy Journal, a hands on project offered by the Department of Agricultural Education, Communications and Leadership, is a magazine produced during a capstone class taken by agricultural communications seniors in their final semester. It gives students a real world chance at writing, designing, producing, and managing the business side of a magazine. The magazine is the official publication for the Oklahoma State University College of Agricultural Sciences and Natural Resources. “The Cowboy Journal experience brings together all aspects of students’

undergraduate education and provides the opportunity for them to use their knowledge and skills to solve problems and work together as a large team — the ultimate hands-on experience,” says Shelly Sitton, OSU professor. “In the class, they learn quickly about their strengths and weaknesses, but they still have time to improve on their abilities before graduation. Ultimately, the students have a final product to showcase their skills. That’s the beauty and the challenge of the experience.”


In addition to the academics and clubs, I feel it’s most important to touch on that unspoken bond I mentioned before. At the end of your four years, you’ll walk away with more than just a piece of paper. You’ll walk away with experience, you’ll walk away with knowledge and you’ll walk away with memories, too – but most importantly, you’ll walk away with a family who will forever be loyal and true.

Students in the OSU beef cattle program learn to fully manage a purebred beef cattle unit, from start to finish, including putting on the university’s annual sale. Photo By Todd Johnson

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Chris Shivers Takes Reins of Association; Ranch House Designs Named Marketing and Communications Arm of


Chris Shivers joined the Texas Association of Fairs & Events (TAF&E) as the new executive director of the organization on September 1. In addition to Shivers taking the reins of the organization, TAF&E welcomes Ranch House Designs, Inc., as the organization’s new communications and marketing coordinators. The team brings a wealth of knowledge to the position with close to 20 years of experience in association management, communications, meeting planning and participation in fairs and events. “We are proud to be working with our new association management, and I personally am excited to introduce Chris Shivers to our membership,” 170 | Ranch House Journal

said Daryl Real, President of TAF&E. “Chris comes to us with a great background in leading a membership organization from the American Brahman Breeders Association, and is teamed up with the communications savvy of Ranch House Designs to present a great team that will springboard our association into the future.” Chris Shivers will lead the organization as executive director. Ashley Fitzsimmons will serve as marketing account manager, followed by Lynn Hough as primary administrative contact. Ranch House Designs will provide the main office space, storage, and equipment. Ranch House corporate executives Rachel Cutrer and Ashley Grant will serve as marketing strategists for the organization’s growth and development. The remaining 15 members of the Ranch House staff will support the project in graphic design, web design, and event planning. The team is extremely well-versed with experience in participation and exhibition at fairs. Several members of the team have personally exhibited and participated at every major show in the United States and have attended these events since 1983 to present. Members of the team currently attend over 30 major stock shows and state fairs annually.

The new team is up and running and looks forward to working with the association members, promoting TAFE and providing education. Membership is open to any county fair, regional fair, or special event in Texas. For more information, visit

Lynn Hough

TAF&E Administrative Director

Ashley Grant

TAF&E Marketing Team

Rachel Cutrer

TAF&E Marketing Team

Taylor Gazda

TAF&E Marketing Team

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IMR 2037Z ADVANCE 6040D ET • 43690450

IMR 2037Z ADVANCE 6042D ET • 43690451

Sire: HH ADVANCE 2037Z ET MGS: L1 DOMINO 08542 BW 4.9; WW 53; YW 83; MM 23; M&G 49; FAT 0.010; REA 0.36; MARB -0.04

Sire: HH ADVANCE 2037Z ET MGS: L1 DOMINO 08542 BW 5.2; WW 58; YW 91; MM 23; M&G 52; FAT 0.007; REA 0.54; MARB -0.04

IMR 2037Z ADVANCE 6050D ET • 43690456

IMR 167Y CONVICTION 6081D • P43690372

Sire: HH ADVANCE 2037Z ET MGS: L1 DOMINO 08542 BW 4.8; WW 52; YW 82; MM 23; M&G 49; FAT 0.012; REA 0.34; MARB 0.00

Sire: NJW 33TB 100W TRUST 167Y MGS: LJR 023R WHITMORE 10W BW 3.1; WW 67; YW 115; MM 22; M&G 56; FAT -0.010; REA 0.71; MARB 0.24

IMR 10Y HOMETOWN 6055D ET • P43690457

IMR L1 955W DOMINETTE 3022A • 43382979

Sire: NJW 73S W18 HOMETOWN 10Y ET MGS: L1 DOMINO 99496 BW 2.7; WW 51; YW 87; MM 31; M&G 56; FAT 0.014; REA 0.50; MARB 0.30

Sire: CL 1 DOMINO 955W MGS: L1 DOMINO 99496 BW 3.0; WW 49; YW 84; MM 27; M&G 52; FAT -0.009; REA 0.38; MARB 0.12

Lee and Jacqui Haygood 923 Hillside Ave., Canadian, TX 79014 806-323-8232 • 806-323-2906 172 | Ranch House Journal


55 Coming 2-Year-Old Hereford Bulls 12 Fall Calving Hereford Cows 15 Spring Calving Bred Hereford Heifers

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OUR ADVERTISERS 7P Ranch ..................................................................46 ADM Animo Gain..................................................150 Alkoomie Brangus...............................................66, 67 Altena Show Cattle.............................................86, 87 Auburn University..................................................150 Bachman Cattle Farm ............................................135 Barber Ranch ...........................................................47 Beefmaster Bull Sale...............................................107 Bextra Feeders.........................................................173 Bloom Angus.............................................................25 Bonnell Cattle Company........................................160 Bovine Elite.............................................................175 Cash Myers Roping Schools...................................162 Charlie 1 Horse.........................................................17 Circle A Ranch.......................................................171 Curtin Land & Cattle .............................................129 Deer Creek Farm .....................................................79 Donor Solutions........................................................19 Elgin Breeding Service............................................125 Fitz Genetics...........................................................131 Five Oaks Cattle .......................................................82 Foggy Bottom Farm..................................................95 Fontenot Red Brahmans...........................................73 Full Day Enterprise.................................................106 GKB Cattle...............................................................39 H.W. McElroy Ranch.............................................169 Harrison Cattle Co.........................................164, 165 HeartBrand.................................................................3 Henning Farms ......................................................118 Horton Farms............................................................68 Hueber Show Cattle.................................................38 HydraBed................................................................111 Idaho Livestock.........................................................71 Indian Mound Ranch.............................................172 Ingram Angus...................................................65, 137 Ippensen Family Shorthorns & Herefords..............163 J&S Angus.................................................................49 Jackson Hereford Ranch...........................................72 JB Livestock Company..............................................31 Kent Feeds...................................................................7 Kilgore Shorthorns...................................................83 Kline Herefords.........................................................89 Kneese Showpigs......................................................78 LaMuneca Cattle....................................................153 Laufenberg Show Cattle.........................................152 Legendary Akaushi...................................................97 Legends Cattle .......................................................139 Lienetics Ranch ......................................................127 Luke & Cat................................................................45 Lyssy & Eckel Feeds............................................... IBC Lyssy Beefmasters ...................................................144 MoorMan’s ShowTec.........................................15,133 Mountain Mamma Classic.....................................161 Oliver Angus ..........................................................143 Paris Ranch.............................................................157 Pleasant Valley Farm...............................................151 Prairie Hills Gelbvieh................................................64 Quail Hollow Herefords ........................................110 RB Angus........................................................146, 147 Resistol....................................................... Back Cover Rocking Chair Ranch...............................................60 S&K Livestock..........................................................69 ShowBloom.................................................................5 Star Metal Fabrication ...........................................119 Steeple View Ranch..................................................81 Tennessee River Music.............................................21 The Showtimes.........................................................33 Thomas Charolais.....................................................77 Triangle B Wagyu.....................................................61 True North Technologies........................................142 Upchurch Angus.......................................................53 V8 Ranch............................................................12, 13 Waterfront Bay Grocery .........................................145 Watkins Cattle.................................................154, 155 White Hawk Ranch........................................122, 123 Younge Cattle..................................................158, 159

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It’s the most wonderful time of the year – livestock sales, major shows, harvesting, the holidays and another issue of the Ranch House Journal. We are overwhelmed by the incredible feedback we received on our last issue, and are excited to see new subscribers! As you may have heard before, it certainly “takes a village” to make anything happen. Whether it be piecing this magazine together, getting calves ready for a sale, or getting your best heifer ready for the NAILE, it takes a team to get there. At Ranch House, it is a true team effort to make your marketing dreams a reality. But the best part of


it all – we love being a small part of YOUR team. This issue is a true reflection of our clients and their successes. We love sharing their stories of what they have accomplished, and what they still hope to achieve. If you have any questions about agricultural and livestock marketing or are ready to get a project started, please do not hesitate to contact us. Thank you for allowing us to be on your team, Melissa Grimmel Schaake


Winter 2018 - Releases January 1 - Ads due November 25 Spring 2018 - Releases April 1 - Ads due February 25 Summer 2018 - Releases July 1 - Ads due May 25 Fall 2018 - Releases October 1 - Ads due August 25



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As a complimentary service to our clients, if we design your ad, it is automatically included in the next issue of the Ranch House Journal. If you don’t have an ad, but want to be in the next issue, we can easily design one for you! If you are on a web contract with us, you can run your camera ready ads for $100/ page. Non website clients, $500 per page. Contact callie@ranchhousedesigns. com to reserve your spot. All advertisements are full page, full color ads. 8.5 x 11, + .125 bleed, jpg or pdf format.

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by Tara Ortiz

DISCUSSES THE BEEF INDUSTRY AND POWERLINE GENETICS Dan Dorn is an outstanding leader in the beef industry, he’s also the General Manager of Powerline Genetics. Located in Arapahoe, Nebraska, Powerline Genetics is a beef genetics operation with one mission: to identify, develop and drive genetic value in beef cattle. We were so excited to chat with Mr. Dorn about what’s happening in the beef industry and at Powerline Genetics. Powerline uses a lot of data in their decision making. Why do you think this is important? Data and the information we derive from it is the only way we will keep our customers in business for the long haul. As the cattle business has evolved over the years, we have relied on implants, antibiotics and Optaflexx to help us with beef production. Today’s consumers are wanting a story without the cover-up, so genetics is the only way we can remain efficient and produce a good product. Good genetics come from the use of multiple sets of data. What do you think of the new Single Step expected progeny differences (EPD) from the Angus Association? Single Step incorporates the newest methodologies and science available. It will ultimately re-rank some bulls, but any changes to evaluation methods have always done this. In the long term, utilizing DNA in our evaluations will give us the most complete information which will help us make more progress. How we utilize those EPDs and account for them in our selection decisions is up to us, but having the best tools available to help with those decisions is a great thing. You market thousands of bulls nationwide. In your opinion, what makes a good bull? I think bulls need to be sound, docile, deep and thick with the genetic package backing the phenotype so that our customers will have feeder cattle that are efficient in the feedyard and a big carcass that is useful to the end user. We try not to force a round peg into a square hole when we look at the different environments across the nation, so we mostly shift ages and breed percentages of bulls when we go to different parts of the country. Going into the fall, what are you most looking forward to at Powerline? It’s a new season with a new start. Bull sales last season were tough; the cattle market stumbled and reflected on all of us seedstock producers. Now that it’s stabilized, I’m excited for producers to see that we are starting to differentiate our bulls from the competition. Prior to working at Powerline, you were in the cattle feeding business. What were some of the differences you had to adjust to when moving to the seedstock sector? I have always had a passion for genetic improvement. Throughout my entire career in the feeding business, we worked with progressive seedstock producers and their customers, managing individual animals and combing over a lot of data. All-in-all, it wasn’t a big change, and I have really enjoyed my position at Powerline, a business entity of ABS Global Inc. -RHJ 176 | Ranch House Journal

Fall 2017 Ranch House Journal  
Fall 2017 Ranch House Journal