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God is in the details. ~ Ludwig M Rohe


Rachana Rachana Reddy Accessories was born out of the creative passion of bringing forth avant-garde fashion accessories, artful concepts and detailing to life. A graduate of the Cordwainer’s - London College of Fashion, her travels & assignments in the fashion industry have helped shape the distinctiveness of her designs. Conceptualized and designed by Rachana, the clutches are handcrafted by skilled local artisans. With an emphasis on clean cuts, elegant motifs & fine detailing, Rachana’s designs strive to blend tradition with contemporary luxury for the versatile woman of today. She draws inspiration from her cultural roots, architecture, travel and indigenous art forms from around the world. Since the launch of her debut collection at the Lakme India Fashion week, Summer/Resort 2010 in Mumbai, Rachana’s work has received wide recognition for the unique designs and detail oriented craftsmanship. Her work has been featured across the web and several major fashion and design Publications such as WGSN, Wallpaper, Vogue, Grazia, Harpers Bazaar, Elle, Marie Claire and so on. Rachana aspires to make truly inspired accessories that reflect the spirit of the contemporary woman, and one-of-a-kind pieces that will live on like the jewels in a crown.


“As a lotus flower is born in water, grows in water and rises out of water to stand above it unsoiled, so I, born in the world, raised in the world having overcome the world, live unsoiled by the world�

~ Buddha (563-483 BC)

Padma, The Lotus Sutra collection


Aesthetics Distinguished by their clean cuts, graceful designs and rich materials, Rachana’s handcrafted wooden clutches personify a quiet Indian elegance and timeless sophistication. A seamless fusion of traditional elements and contemporary design, each piece is made with posterity in mind. To further enhance the worth of each clutch, all of Rachana Reddy designs are produced in limited editions.

Krishna. The Lotus Sutra collection


Materials The synthesis of fine wood, silk and leather embodies an ageless charm and a precious jewel-like richness. Our clutches are made using carefully sourced teak wood, pure Indian silks and highest grade leather. Teak wood is known for its durability, strength, resistance to weather, insects, decay and hence holds its form for many years to come. It also maintains its gleam due to its special oil content. The organic beauty of wood is that which ensures that no two clutches are alike. Each piece is unique in grain, texture, and color due to natural occurrences that make the wood what it is. The perfection of woven silks and natural irregularities occurring in wood and leather harmonize in each clutch making it a collectible and visually exquisite work of art.

Quilted Padma, The Lotus Sutra collection


Padma Reflection, The Lotus Sutra collection


Wing of Freedom, The Global Gypsy collection


The Artisanal Touch At the Rachana Reddy studio, the handmade product is considered a true luxury and artisanal methods of wood craft are at the very heart of the process. The precious skills of local artisans highlight the beautiful organic nature of the wood and allow for the rich materials to be woven meticulously into each piece. In an age where technology is capable of creating almost anything, the golden touch of the artisan’s hands still wields the potential to produce beauty that can never be replicated. The nature of wood and the handmade quality ensure that every clutch is unique and has a character of its own. Each piece comes with a signature engraving on the back for authenticity.

Jali, The Lotus Sutra collection


Free Spirit, The Global Gypsy collection


Nature and Sustainability Wood is Mother Nature’s bountiful blessing to mankind, and one that provides enormously and ceaselessly to support an entire planet. Nature being one of the primary inspirations behind Rachana’s clutches also means sustainability both in process and output, is of the essence. As far as possible, we strive to use locally sourced, reclaimable wood in a responsible manner.

Leaf, The Global Gypsy collection


“A nomad I will remain for life, in love with distant and uncharted places.�

~ Isabelle Eberhardth

Quilted Crown, The Global Gypsy collection


Warrior, The Global Gypsy collection


Oyster, The Global Gypsy collection


Stores, India Delhi

Pune

Hyderabad

White-The Store

Araliya

Taj Khazana-Taj Falaknuma Palace

31 Hauz Khas Village,

A6, Shahin Shah Complex,

Engine Bowli ,Falaknuma

1st Floor

Lane No. 6,

Hyderabad -500053

New Delhi-110016

Koregaon Park,

Ph: 040-24380203

Ph:011-46054817

Pune - 411001. Ph:020-65007535

Taj Khazana-Taj Palace Hotel, 2. S.P.Marg,

Chennai

New Delhi -110021 Ph:011-6650-3626/3525

Masala Chai Store II Second Street,

Mumbai

The Project

# 8-2-293/82/A/237 Vamshi Ram Uptown jubilee,  Road No-36, Jubilee Hills,  Hyderabad-500033  Ph: 040-2355 8280

Dr.Radhakrishnan Salai, Mylapore, Chennai -04

Bombay Electric

Ph:044-42109990.

1 Reay House, Best Marg, Colaba, Mumbai - 400 001 Ph: 022-2287 6276

Goa

Atosa

Taj Khazana -Taj Exotica

Aman Villa,

Calwaddo, Benaulim,

Anand Vihar Co-op Society,

Salcettte,

20th Road,Khar

Goa 403716

Mumbai - 400 052

Ph-0832-6645871

Rays of God, The Global Gypsy collection


Stores, International London Paul Smith Marylebone High Street 38 Marylebone High Street Marylebone W1U 4QF Ph:+44 (0) 207 935 5384 Paul Smith Sloane Avenue 84-86 Sloane Avenue South Kensington SW3 3DZ Ph:+44 (0) 207 589 9139

Paris Paul Smith Tourrette 70 Rue De Grenelle 75007 Ph:+ 33 1 42 22 66 27

Brocade, The Lotus Sutra collection


Tattoo, The Global Gypsy collection (above) Purdah, The Lotus Sutra collection (right)


Stripy, The Lotus Sutra collection


www.rachanareddy.com

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