Page 1

NMIMS Solved Assignment Second year Solution June 2019 Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

in

MBA

Business

schools.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

For

last

fifteen

years

has taught various subjects

from Marketing, Finance, Human Resource Management, Information Systems, International Business and General Specializations. He has written many research papers and case studies. Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject coaching / MBA Assignment help and MBA Project help. Many clients national and

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,

MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching. You can call him on his mobile no. 09025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guide for the below question. If urgent or any query’s, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question

Brand Management 1. Select any two brands of aerated beverages viz. Coke, Pepsi, Mountain Dew, Thumbs Up, Slice, Frooti etc. Identify the key elements of each of these brands; elements being salient features or physical attributes, like colors used, jingle, brand ambassador etc. Evaluate the target markets and positioning of these brands. What


are their main points of parity and points of difference? Compare and contrast these brands on these parameters. 2. Using the illustration of any one established brand such as Google, Amazon, Apple, Honda or Samsung, explain the six building blocks of a Brand Resonance Pyramid. According to you, for this brand, which aspects contribute the most to the brand’s high resonance with customers? Justify your answer 3. The motor industry is an area where branding is particularly strong. Global awareness of the three-pointed star of Mercedes-Benz is second only to Coca-Cola. Recent research in the motor industry claims that some of the best-known brands can probably attribute at least half their worth or their equity to the brand. Consider the case of a well-known motor manufacturer - Skoda and how its brand equity increased through changing its image. Initially, Skoda was one of the largest manufacturers, a leader in design & technical innovation, offering some of the most prestigious cars such as the luxury limousines. With time, Skoda became unable to keep up with western manufacturers. Due to lack of creative and innovative ideas and manufacturing processes, the reputation and image of Skoda suffered. The company required a sound partner with the ability to invest, not only money, but also management expertise, thereby improving the efficiency of its factories & raising quality standards. Volkswagen came as a saviour and the partnership was accepted wholeheartedly. Skoda became the fourth brand in the Global Volkswagen Group along with Volkswagen, Audi and Seat. The strategic aim was to reposition the marque, reinforcing the core brand values of high quality & exceptional customer care. Repositioning focused on Skoda’s exceptional value for money, reliability,


functionality, quality and integrity. Skoda drivers are people who are unpretentious, down to earth and honest. The features, benefits and services that a customer will get from buying a new Skoda, will be its performance, looks, modernity, colour choice, design, engine and specification on one hand and its brand's name, image, quality, features such as twin airbags, electric windows front and rear etc., on the other hand, besides high levels of customer service and after-sales. Skoda’s core benefits include a high specification, matching rivals, complying with international standards of safety and emission. Components are supplied by top manufacturers such as Siemens, Bosch and Rockwell and specifications have been improved. The augmented product involves the quality of after-sales service, extended warranty conditions and credit. In fact, Skoda’s customer loyalty, i.e. repeat purchases, is second only to Mercedes. Using the Skoda brand name to launch a new product, through the strategy of brand extension, enabled Volkswagen to enter new market segments. Skoda’s product range is priced towards the lower end of the market, creating a fitment with the strategy of the Volkswagen Group. Skoda’s advertising campaign portrayed the positive changes, emphasizing on its partnership with Volkswagen. Previously, the stereotype of a Skoda owner was predominantly male and retired. Recent changes in brand image and positioning have attracted affluent retired people, independent working women, non-working women and younger family men, leading to large increases in sales world-wide. a. “A car brand is more than just a marque” Evaluate this statement and support with suitable justifications.


b. Evaluate the repositioning strategy of Skoda and its induction in the Volkswagen’s portfolio. Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

in

MBA

Business

schools.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

For

last

fifteen

years

has taught various subjects

from Marketing, Finance, Human Resource Management, Information Systems, International Business and General Specializations. He has written many research papers and case studies. Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject coaching / MBA Assignment help and MBA Project help. Many clients national and

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,

MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching. You can call him on his mobile no. 09025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guide for the below question. If urgent or any query’s, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question NMIMS Solved Assignment Solution June 2019 B2B Marketing 1. Discuss your pricing strategies for each of the following B2B situations of MRF for its Tyres:


Indian Army requires to buy about 50,000 tyres for periodic replacement in its trucks, as and when required in year 2019-20 Ashok Leyland needs 5000 tyres, customized for its export order trucks for subzero cold conditions. Golden Transport Company urgently needs 200 truck-tyres for its transport fleet. 2. Voltas also makes commercial refrigerators which are used by Hotels, Commercial Kitchens, restaurants etc in addition to the air-conditioners it makes for B2C markets. These are customized according to customer requirements and the prices start from 5 lacs onwards. The marketing manager has to decide whether Voltas should direct distribution or indirect distribution. Please recommend the method Voltas should use giving reasons for the same. Also what communication tools can Voltas use for promoting in B2B segments for these new airconditioners? Read the following Case & solve the questions given: It is customary in almost every Business Organization, from large to small, to serve popular beverages like tea and coffee to its employees and visitors as a daily routine. In many organizations, it is served free, whereas in many others, on cost basis or subsidized-price basis. In a survey conducted by Coffee Board, in recent past, it is found that coffee is more regularly consumed in South Indian states and tea in most other parts is preferred as a routine beverage. In business organizations, coffee consumption, more or less, follows the geographic pattern of consumption. However, with entry of many coffee- speciality suppliers, the coffee is gaining popularity as a beverage, and its demand is growing rapidly. There is a variety of coffee-serving facilities prevalent in companies for


their employees, ranging from a typical instant coffee in a kitchen managed by a vendor to departmentalized self-service vending machines. CoffeeBeans is a multinational coffee bars chain and has 220 outlets in major cities of India. In a bid to expand its market, CoffeeBeans is entering in business market in a big way. For its target B2B customers, it has designed a product-package consisting of a hightech coffee-making robot, named ‘CoffeeCup’, bundled with bulk packs of coffee making ingredients. This machine can serve variety of customized coffee to suit different tastes of employees at very fast rate of 50 cups per minute. Vivek Lal, the CoffeeCup product manager, with his team 2 PTO ET_IB_B2B_3012 Business-to-Business Marketing End-Term Examination, December, 2016- January, 2017 zeroed on Hero Motors at Delhi NCR as its first large business customer, where he forecasts an initial sale of 200 CoffeeCup Robots and bulk ingredient-packs to serve 5000 cups per day. Assuming any other relevant information as required, you are required to answer the following questions: a. How will you identify individuals in the Hero’s Buying Centre, for the different roles being played by them? b. Comment on the expectations of each role in the buying centre, and the strategies to be adopted by Vivek’s team to meet each of these expectations to persuade a favorable decision. Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

in

MBA

Business

schools.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

For

last

fifteen

years

has taught various subjects


from Marketing, Finance, Human Resource Management, Information Systems, International Business and General Specializations. He has written many research papers and case studies. Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject coaching / MBA Assignment help and MBA Project help. Many clients national and

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,

MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching. You can call him on his mobile no. 09025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guide for the below question. If urgent or any query’s, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question NMIMS Solved Assignment Solution June 2019 Consumer Behaviour 1. A well-known international fitness company, PlanetFit, is planning to set up gyms and yoga studios across India. Describe how PlanetFit can apply demographics and psychographics to plan its segmentation strategy. Which demographic and psychographic segments should PlanetFit target and why? 2. What are the steps in the consumer decision-making journey? Describe your decision-making journey for the following products: a. Sugar b. Men’s aftershave lotion


c. Smartphone 3. a) What are reference groups? List and discuss 2 groups that influence your purchases. 3. b) Explain Maslow’s hierarchy of needs. Develop an ad campaign for Running shows, appealing to the self-esteem need level. Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

in

MBA

Business

schools.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

For

last

fifteen

years

has taught various subjects

from Marketing, Finance, Human Resource Management, Information Systems, International Business and General Specializations. He has written many research papers and case studies. Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject coaching / MBA Assignment help and MBA Project help. Many clients national and

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,

MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching. You can call him on his mobile no. 09025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guide for the below question. If urgent or any query’s, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question NMIMS Solved Assignment Solution June 2019 Customer Relationship Management


1. As a customer, which are the best loyalty programmes that you have experienced? Share any 2 programmes with their outstanding features and scope for improvement. 2. How important is Customer Life Time Value in understanding customers & taking important business decisions? Illustrate with examples of brands that are leveraging the concept of Customer Life Time Value. 3. Aarav is a highly successful web designer known to exceed your clients’ expectations. He has a new client Ferris Wheel events which is a startup who have a limited budget but are looking for an effective solution to build traffic for their website and create their presence on the internet. a. What aspects are imperative to the success of a site design? b. Discuss the payment gateway options that you would propose to Ferris Wheel Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

in

MBA

Business

schools.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

For

last

fifteen

years

has taught various subjects

from Marketing, Finance, Human Resource Management, Information Systems, International Business and General Specializations. He has written many research papers and case studies. Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject coaching / MBA Assignment help and MBA Project help. Many clients national and

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,

MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching.


You can call him on his mobile no. 09025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guide for the below question. If urgent or any query’s, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question NMIMS Solved Assignment Solution June 2019 Marketing Strategy 1. Founded in 1971 in Seattle, Washington, USA, Starbucks is a well-known international brand with presence in more than 20,000 locations. Tata Starbucks is a 50:50 joint venture between Starbucks and Tata Global Beverages (TGBL) in India. Tata Starbucks opened its first store in India in Oct-2012, and as of Feb-2019 had c. 135 stores in India. “We look at activating more stores roll out in the next few years” – L Krishnakumar, Group CFO, TGBL (source: Business Today, 10Feb-2019). Recently, the brand has started accepting orders via food delivery firms (e.g. Swiggy). The team is open to new product categories and new stores for such products (and/or existing products). There is no plan to raise funds from external sources, except for inorganic growth through acquisitions. You work as a Marketing Strategy consultant, and have been hired to develop the expansion strategy plan for the brand, which would help them increase the sales 5 times by 2025 (relative to sales in financial year ending Mar-2018). Provide your recommendations regarding the Marketing Strategy and Marketing Mix along with explanations. 2. Customer buying behaviour plays an important role in Marketing Strategy, and is affected by four key factors/influences/characteristics. You are working as a Marketing Strategy Consultant. Help your clients by identifying and explaining the


major influences on buying behaviour with reasons for application in brand communication/ promotion for the following products/brands: (1) Mercedes India, (2) Narayana Hrudayalaya, (3) Netflix India, and (4) Byju’s. 3. Founded in 1976, Brompton (www.brompton.com) is an international folding bicycle brand. Madhav, a first generation entrepreneur founded XYZ in 2019 with a vision to build and launch the first Indian folding bicycle brand, and and feature among top 3 international premium folding bicycle brands by 2025. Madhav wants to launch the product by Aug-2019. Madhav has hired you as a consultant. a. Explain various stages and their characteristics in an industry life cycle, with specific comments regarding the current stage of the industry in India b. There are 5 key ways to choose competitive advantage(s) as a part of differentiation and positioning strategy; explain these ways in which XYZ can differentiate its offering and finalise a unique positioning strategy for XYZ Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

in

MBA

Business

schools.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

For

last

fifteen

years

has taught various subjects

from Marketing, Finance, Human Resource Management, Information Systems, International Business and General Specializations. He has written many research papers and case studies. Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject coaching / MBA Assignment help and MBA Project help. Many clients national and

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,

MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching.


You can call him on his mobile no. 09025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guide for the below question. If urgent or any query’s, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question NMIMS Solved Assignment Solution June 2019 Services Marketing 1. Bookworm’s World is a U.K based Book Store chain planning to launch in the Indian market, specifically catering to children’s books, workbooks and educational toys. Initially the Book store chain will begin its operations with 6 major cities which are being seen as potential markets and then slowly it shall expand to other big cities in India as well. With this vision, the management, now wants to explore the various options for service delivery. Since it is a new chain, the delivery options need to be cost effective, atleast to begin with. The management is open to all sorts of technology tie-ups to explore the selfservice or remote options along with the traditional delivery models. Suggest all the possible delivery options that you consider appropriate. Justify with an argument. 2. Summer vacations for the kids are round the corner. This time around, you have decided to surprise the kids with the Big Summer Holiday that you and your better half had been contemplating since long. Choosing between a 7-day European dreams or The best of U.S or Amazing Australia or the umpteen options flashing on various travel sites, is indeed a complicated decision; especially in the backdrop of a budget constraint. Quite obviously, while the flashy packages offer the ‘oh-


so’irresistable’ deals, these prices are not just the only costs that the customer has to incur. The real cost of the service to the customer is an amalgamation of many inter-related monetary and non-monetary costs. Discuss the various search, purchase and post-purchase costs that you will have to incur in the purchase of the holiday package. 3. Nannytracker.com is the new kid on the block; a new mobile-app based service which helps you keep a tab on your children and their nanny while you’re out of the house. The Nannytracker, a new service for working parents, allows them the facility of home care viewing on their smartphones. The subscriber can view realtime video through a smartphone that is capable of showing video clips of footage of the home’s interior space. The app gives the user a comprehensive view of what their kids are up to while they are away. Besides the clandestine video clips of the home, that get captured periodically through a hidden camera and are posted to the parents, the smartphone app can be installed at both the parents and nanny’s end, and can work as a vital communication tool between them. The app provides easy messaging between parents, nannies, or any other caretaker, all within the account. Hence, any important information such as medication dosages, nappy changing frequency, food and play instructions don’t get missed out. The app also allows the Nanny to click pictures of the baby and post them so that they remain in one location/ account. The Daily News Feed provides an overview of their activities, as well as all the data that was tracked, messages that were exchanged, and photos that were shared.


The service is being targeted to working women living in urban metro cities such as Delhi and Mumbai; many of whom have domestic helpers to take care of their children during working hours. Although the service intends to provide parents with peace of mind, it could work equally well for pet owners. The app is compatible both the iOS and android platforms. Priced at Rs. 999 on Playstore and App store, as one-time download charges, each member of the caretaker team needs to download the app by paying the installation charge. The charge includes installation of the camera, all app-related services and unlimited data storage. As if this is not enough, the app also allows you to add another child to the same account. And this one’s completely free of charge. You will receive separate notification for both the kids; however, you have to ensure that they are in the same location Now this is what you call women’s empowerment!! a. Discuss and evaluate the marketing mix for Nannytracker.com b. What is the core service being offered by Nannytracker.com? Compare the facilitating

and

enhancing

supplementary

services

being

offered

by

Nannytracker.com Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

in

MBA

Business

schools.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

For

last

fifteen

years

has taught various subjects

from Marketing, Finance, Human Resource Management, Information Systems,


International Business and General Specializations. He has written many research papers and case studies. Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject coaching / MBA Assignment help and MBA Project help. Many clients national and

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,

MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching. You can call him on his mobile no. 09025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guide for the below question. If urgent or any query’s, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question NMIMS Solved Assignment Solution June 2019 Marketing Research 1. The Distance Education Council (DEC) wants to conduct a research among the various distance learners across different colleges, universities and courses across India. Since the population of distance learners is widely dispersed, the research team at DEC feels that it may be effective to conduct an online or telephonic survey. However, these methods have their own drawbacks. Besides, the information to be collected is quite detailed which is prompting the researchers to consider other approaches such as a face-to-face survey. Discuss the advantages and disadvantages of the various data collection methods available to the researchers at DEC and recommend an approach


2. Nestle wanted to understand the key challenges that their brand Maggi is likely to face in its comeback; in the wake of more aggressive competition from competitors such as Sunfeast Yippee noodles and Patanjali Atta noodles. The research agency took this brief from Nestle and gave instructions to its team to find out the customer satisfaction with Maggi and its arch rivals. “Specifying the research objective in the most clear and precise form, is the most crucial step involved in the research process�. Evaluate this statement in the light of this case and discuss how the steps involved in this research process (as proposed by the research agency) will turn out to be different from what Nestle expects as the research outcome. 3. Scene 1: Nivedita, an interviewer for a data collection agency, approached a couple at the mall seeming to be hailing from a rural background and asked the woman, if she would like to participate in a marketing research survey. The couple quickly walked away. A group of teenage girls overheard Nivedita and asked her if they could participate. They were from rural areas, and they would like to answer Nivedita's questions. Nivedita was ecstatic! She could fill a good portion of her sample with these helpful girls! Scene 2: Nivedita had a list of names and contact details of 100 women in Faisapur in U.P. She started with the top 5 names. In 4 out of 5 cases, the women either didn’t respond to her request or refused to participate. Only one woman took the survey. How will she reach out to these 100 shortlisted women in one week? It seemed to be a daunting task as of now. Nivedita was confused. The reason was simple: The "normal" rules for conducting a marketing research survey do not apply when the target sample is a Rural population.


Nivedita was one of the women researchers who had been appointed by an NGO for conducting a research on the sanitation and personal hygiene methods being used by women in rural areas. The objective was to capture the aftermath of the awareness campaigns been done on account of the Indian Household Latrines (IHHL), School Sanitation and Hygiene Education and Anganwadi toilets. After a whole lot of debate and discussion, it had been decided that the respondents for this survey shall be rural girls / women ranging from a broad age group of 12-60 years. For conducting a survey among this wide audience, two things were done: A list of women was procured from secondary sources of data The women were segregated on the basis of age into the following categories: 1217, 18-25, 26-35, 36 – 45, 46-60 The sampling method had also been very scientifically decided. However, reaching out to these women unknown to the researcher, unrelated to each other, was not working out, no matter how scientific the approach may be. With this very first experience shared by Nivedita as a part of the pilot, the team was a bit confused on whether their understanding of the rural research methods is correct. Anxiety was creeping in as to what should be the ideal method to choose this sample of rural girls / women? a. To choose this sample of rural girls / women, which sampling methods will you consider most appropriate and why? Suggest any two methods and justify your answer. b. Suggest some innovative interview methods to reach out to the target audience Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

in

MBA

Business

schools.

For

last

fifteen

years


Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

has taught various subjects

from Marketing, Finance, Human Resource Management, Information Systems, International Business and General Specializations. He has written many research papers and case studies. Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject coaching / MBA Assignment help and MBA Project help. Many clients national and

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,

MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching. You can call him on his mobile no. 09025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guide for the below question. If urgent or any query’s, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question NMIMS Solved Assignment Solution June 2019 Integrated Marketing Communications 1. You are a young entrepreneur and have just opened your own Digital Advertising agency. How would you go about acquiring new Clients? 2. You are a young entrepreneur who has launched an app for parents of toddlers to help kids learn and develop cognitive skills through various interactive activities between parents and children. Explain the Integrated Marketing process you will use to launch the product? 3. Case Study


Ranveer Singh – Brand Ambassador Kellogg’s Oats Assume you are a Brand Manager for Kellogg’s oats and you have tied up with Ranveer Singh as the Brand ambassador. a. Think of an interesting active integration of Kellogg’s oats in the next Ranveer film. b. How would you leverage Ranveer Singh to promote your brand? Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

in

MBA

Business

schools.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

For

last

fifteen

years

has taught various subjects

from Marketing, Finance, Human Resource Management, Information Systems, International Business and General Specializations. He has written many research papers and case studies. Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject coaching / MBA Assignment help and MBA Project help. Many clients national and

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,

MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching. You can call him on his mobile no. 09025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guide for the below question. If urgent or any query’s, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question NMIMS Solved Assignment Solution June 2019


Financial Institutions and Markets 1. Mukesh wants to invest and diversify his portfolio in mutual funds, bonds and debentures. Since he is unaware with these financial products, he seeks advise from the Relationship Manager. As a relationship manager guide Mukesh on the above options stating the pros and cons of each of the investment vehicle. 2. Anita established a new software company. She is in need of capital for the company. Anita is unaware as to how she can raise fresh capital from the primary market. As a friend of Anita help her to know the various sources from which she can raise capital from the primary market. 3. a. Kabir has recently joined his dream company, SEBI. Since he is a fresher, his manager asks him to prepare a presentation on the role of SEBI in the financial market. Help Kabir with his presentation. 3. b. In order to highlight the role played by regulatory bodies, Kabir ‘s manager also asked him to analyse and present the role played by regulatory bodies in the “Harshad Mehta Scam” which shook the entire economy of our nation. Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

in

MBA

Business

schools.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

For

last

fifteen

years

has taught various subjects

from Marketing, Finance, Human Resource Management, Information Systems, International Business and General Specializations. He has written many research papers and case studies. Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject coaching / MBA Assignment help and MBA Project help. Many clients national and

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,


MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching. You can call him on his mobile no. 09025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guide for the below question. If urgent or any query’s, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question NMIMS Solved Assignment Solution June 2019 Sales Management 1. Mr. Sharma was a worried person because the sales graph for the last quarter was going down and this was due to the strong economic downturn, competition was stiff and payments for outstanding dues was not coming, the management meet was due and Mr. Sharma had no option to Motivate the sales staff to recover sales and payments. What in your opinion should be his motivational plan 2. Outline a plan for converting a prospect of Consumer Durable goods into a customer and the steps for closing the sales. 3. CASE STUDY - Godrej Godrej has taken a strong interest in the FMCG Sector and is trying to put large resources in the same. It has become a strong competitor to Hindustan Unilever and P&G. One of the main reasons for the growth is the large distribution network that Godrej has both in Urban and Rural Markets, the kiosks have been the mainstay of Godrej Network, it also has strong price points in the products offered.


Consumer promotion instead of trade promotion has dominated Godrej strategy. It creates a strong pull for its brands, so that consumers become loyal to the brand and the retailer has no option but to stock it, this leads to a build-up of a strong distribution system which helps Godrej in building the strength of the company. Brands such as Good Knight are brand leaders, CINTHOL and NO 1 are popular soap brands, it has many other products which form important brands in India. The company is looking at a growth rate of minimum 20% in this sector and has recently appointed a Marketing manager to specially look at the FMCG Sector.The strengths of the distribution and branding are the main stay of the company and the growth has to be built on the same. a. Please help the Marketing Manager of Godrej to achieve the 20% growth, how will the distribution strategies help in the same b. What do you understand by consumer promotion? What role will it play in building up its brands as it is the main stay for the company? Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

in

MBA

Business

schools.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

For

last

fifteen

years

has taught various subjects

from Marketing, Finance, Human Resource Management, Information Systems, International Business and General Specializations. He has written many research papers and case studies. Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject coaching / MBA Assignment help and MBA Project help. Many clients national and

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,


MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching. You can call him on his mobile no. 09025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guide for the below question. If urgent or any query’s, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question NMIMS Solved Assignment Solution June 2019 International Logistics & Supply Chain Management 1. An old Indian company is in the field of animal nutrition for the past 25 years and is wanting to grow its business in line with the global sector growth and business opportunities. It is exploring the international opportunities and had want to enter in Kazakhstan and Russia the Eurasian countries due to high potential for the nutrition business. Derive a strategic plan for logistics, supply chain and a business plan to succeed and establishing a strong foreign brand 2. SG electronics is a German manufacturing and marketing company is into white goods mainly washing machines, refrigerators and sophisticated kitchen ware. What is the approach strategy that the company would employ for the successful launch of its products in the INDIAN market? Formulate a strategic logistics and SCM plan which makes the company a top brand in the Indian market which is crowded with international branks like LG, KENSTAR, BOSCH and SAMSUNG.


3. A beverage company named Gold spot drinks is in the Indian market for the past 15 years with is soft drink brand GOLD SPOT. It is a family owned strong brand with unstructured professional set up in place. Due to new government policy a foreign company ABC want to enter India by investing in the company and capitalise on the Gold spot brand and bring in its own brands into India. a. What elements of importance ABC company should consider while doing so in the business approach, and the SCM strategies? b. What kind of professional approach it need to locational planning, production planning and distribution set up to gain market entry PAN India and introduce its products along with the Gold spot? Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

in

MBA

Business

schools.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

For

last

fifteen

years

has taught various subjects

from Marketing, Finance, Human Resource Management, Information Systems, International Business and General Specializations. He has written many research papers and case studies. Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject coaching / MBA Assignment help and MBA Project help. Many clients national and

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,

MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching. You can call him on his mobile no. 09025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guide for the below question. If urgent or any query’s, Please feel free to call him on his mobile no. 9025810064


(whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question NMIMS Solved Assignment Solution June 2019 International Finance 1. Exchange rates can be explained by different underlying theories. Explain briefly any three of these theories, along with mathematical formulas, where applicable 2. There are short term and long term fluctuations in Exchange rates, and various factors are responsible for this. Explain the eight factors and whether they contribute to long or short term fluctuations. 3. An exporter has Eur 10 million receivable in 3 months, and is in a dilemma whether to book forward contract to sell Euro or to sell Eur-INR 3 month futures. a. Explain to him in a tabular form the characteristics and differences between Forward and Futures. b. Then with an example (assume 3 months forward and futures rate of Eur/INR 79) explain the cash flows in either situation Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

in

MBA

Business

schools.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

For

last

fifteen

years

has taught various subjects

from Marketing, Finance, Human Resource Management, Information Systems, International Business and General Specializations. He has written many research papers and case studies.


Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject coaching / MBA Assignment help and MBA Project help. Many clients national and

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,

MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching. You can call him on his mobile no. 09025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guide for the below question. If urgent or any query’s, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question NMIMS Solved Assignment Solution June 2019 Operations Management 1. Explain how the Theory of Constrains can be applied at an automobile repairing and service center. 2. Your company has compiled the following data on the small set of products that comprise the specialty repair shop. Perform an ABC inventory classification for the data. Which product(s) do you suggest the firm keep the tightest control over? Item code

Annual demand

Unit cost (INR.)

A1

3000

20

B3

4000

45

D2

3000

35

C2

2000

30


A5

500

50

C9

680

15

D1

460

40

D3

1000

20

C3

450

500

F1

520

400

K5

5000

50

M1

680

400

N2

900

20

3. According to TarĂ­ and Sabater (2004), firms must develop both the hard and soft parts of TQM in order to succeed. While the hard elements are related to quality tools and techniques for continuous improvement, the soft side is associated with management concepts and principles such as team work, leadership, customer focus and culture (Fotopoulos and Psomas, 2009). In their study about quality management tools and techniques, TarĂ­ and Sabater (2004) analyzed about 30 commonly used tools and techniques such as benchmarking, brainstorming, design of experiments (DOE), failure mode and effect analysis (FMEA), flow charts, poka yoke, quality function deployment (QFD), quality improvement teams and statistical process control (SPC). Soft elements indirectly affect performance, because they create an environment that facilitates the implementation of hard elements (Rahman and Bullock, 2005).


(Source: Gerolamo et al. (2014), Quality Management: How do Brazilian Companies use it?, Procedia - Social and Behavioral Sciences 143 ( 2014 ) 995 – 1000) 3a. Using examples from manufacturing industry, explain any two management concepts and principles (soft practices) related to TQM. 3b. Using examples from manufacturing industry, explain any two tools or techniques for continuous improvement (hard elements) related to TQM. Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

in

MBA

Business

schools.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

For

last

fifteen

years

has taught various subjects

from Marketing, Finance, Human Resource Management, Information Systems, International Business and General Specializations. He has written many research papers and case studies. Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject coaching / MBA Assignment help and MBA Project help. Many clients national and

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,

MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching. You can call him on his mobile no. 09025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guide for the below question. If urgent or any query’s, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question NMIMS Solved Assignment Solution June 2019


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NMIMS Solved Assignment Second year Solution June 2019  

Sir / Madam Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD has 15 years of teaching experience in MBA Business schools. For last fifteen year...

NMIMS Solved Assignment Second year Solution June 2019  

Sir / Madam Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD has 15 years of teaching experience in MBA Business schools. For last fifteen year...

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