Issuu on Google+


• The Idea • Elevator Pitch • Concept • Background • Service Map • Business Plan • Roll-Out


Is just selling cars enough?


We wanted to re-invent the automobile as a living space in motion.


a_way extends the audi experience to a unique way to travel and lodge.


Travel unrestrained and hassle-free. Designed for the modern day traveller who mixes business with pleasure and likes to go on active, spontaneous sojourns.


A_station is a physical extension of the Audi experience. Its a unique, personal space where the user stays with the car, under one roof.


Background

The a_station was inspired by various current and emerging trends, and needs of the modern day traveller.


* ITB World Travel Trends, 2010/11

2008

2009

Increasing short breaks.

Background

1-3 Nights 4+ Nights


* ITB World Travel Trends, 2010/11

Increasing short breaks

Background

Smart hotels and Tourist 2.0


* ITB World Travel Trends, 2010/11

Increasing short breaks

Background

Smart hotels and Tourist 2.0

LOHAS


* ITB World Travel Trends, 2010/11

Germany Italy Long Haul

Background

Increasing short breaks

LOHAS

Smart hotels and Tourist 2.0

Case of German Tourists

Austria Europe


Munich


Munich


GroĂ&#x;seeham


GroĂ&#x;seeham


PostTravel

A_station

Register

Buy A1

Service Map

Pre-Travel

A_way hotel


A_way included by default

Buy A1

Specify preferences

* Two complimentary stays


Personal ID

Registration

Syncing user-info

Integration to A1 interface


Pre-Travel


Pre-Travel


Pre-Travel


Pre-Travel


Pre-Travel


Pre-Travel


Pre-Travel


Pre-Travel


A_Station

User co-exists with the car

Two kinds of services: default & contextual

Powers on docking-in

Route suggestions, events‌


Stripped down A_way

A_wayHotels

Dedicated parking lines

Mainly for corporates


Mileage

No Check-In / Check-Out

Post Travel

Mileage Service

Unique billing format: Monthly and On Dock-Out


• • • • •

• • • • • •

Brand Promotion Venue for events Tangible Brand Experience Customer Intimacy Expanding Offering

• • • Business Plan

Billing Revenue Merchandise Sales Café Sales

Property Development Facilities Equipment Maintenance Human Resources Promotion


Roll Out

Roll-Out in Germany

User opinion in deciding new docks

Initial expansion in Europe

Tie-up with hotel chains



Audi A_way Presentation