Page 1

i

Fashion Advertisment Laura Ramirez Process Book FASM 210 Oscar Betancur


Inspired by Mejuri

Fashion Advertisement - Laura Ramirez - FASM 210 - Prof . Oscar Betancur


Fashion Advertisement - Laura Ramirez - FASM 210 - Prof . Oscar Betancur


Ghant Chart Project Schedule Research Setches FPO'S Photo Shoot Final Images Final Advertisements Process Book Project Due

26th

27th

28th

Fashion Advertisement - Laura Ramirez - FASM 210 - Prof . Oscar Betancur

29th

30th

1st


About The Brand

They believe that luxury should be accessible, fun, and part of everyday. Mejuri works with top jewelers, who commit to exceptional craftsmanship and ethical practices, to produce quality essentials.

Fashion Advertisement - Laura Ramirez - FASM 210 - Prof . Oscar Betancur


Statement Inspired by real women The campaign inspired in real, smart and mindful women that want to add an accent to their look without being too bold. Women who idealize that luxury can accessible, fun, and part of their everyday lifestyle.

Fashion Advertisement - Laura Ramirez - FASM 210 - Prof . Oscar Betancur


Inspiration

Fashion Advertisement - Laura Ramirez - FASM 210 - Prof . Oscar Betancur


FPO’s

Fashion Advertisement - Laura Ramirez - FASM 210 - Prof . Oscar Betancur


Talent

Nikita Jansen

Sheridan Marham MUA : Becca Hopper Shot by: Rachel Proctor

Fashion Advertisement - Laura Ramirez - FASM 210 - Prof . Oscar Betancur


Shot List Shot 1:

Shot 2:

Shot 3:

Both models pose together, one is sitting and the second one is standing behind her. Both face the mirror as they “play with the jewelry”. Photographer shots from the back and only the mirror reflection.

Both models pose next to each other in front of the mirror. One has her hand in the other model’s shoulder and her hands are touching her face.

Model is posed to the side and face is turned towards the camera. Play with different hand positions either touching the face or playing with the jewerly.

Fashion Advertisement - Laura Ramirez - FASM 210 - Prof . Oscar Betancur


Behind The Scenes

Fashion Advertisement - Laura Ramirez - FASM 210 - Prof . Oscar Betancur


Top Five Images

Fashion Advertisement - Laura Ramirez - FASM 210 - Prof . Oscar Betancur


Advertisements Finals

Fashion Advertisement - Laura Ramirez - FASM 210 - Prof . Oscar Betancur


The One

Fashion Advertisement - Laura Ramirez - FASM 210 - Prof . Oscar Betancur


Display Proposal

Fashion Advertisement - Laura Ramirez - FASM 210 - Prof . Oscar Betancur


Erin Deluccia - Laura Ramirez - Pauline Sherry

The One

Thank you

Fashion Advertisement - Laura Ramirez - FASM 210 - Prof . Oscar Betancur

Fashion Advertisement Campaign  

Advertising Marketing Campaign inspired by Mejuri.

Fashion Advertisement Campaign  

Advertising Marketing Campaign inspired by Mejuri.

Advertisement