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11 Exhibitions

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12 Literature

13 Posters

Exhibitions

Stylish and professional Exhibition stands should have a stylish and professional look, and powerfully communicate the Perkins brand message.

Colour scheme Predominantly white

Perkins logo with strapline Placed in a primary position

Exhibition kit A suite of graphics is available, see next page

The Perkins logo with strapline must feature prominently, in Perkins Blue and Grey on white. Alternatively, a white on blue logo may be used (see page 7) if it is considered that, due to the stand design or location, more impact will be achieved. The colour scheme of the stand should be predominantly white, accented with Perkins Blue where required. The Distributor’s logo takes a secondary position, separated from the Perkins logo. The signage Distributor Descriptor (see page 18) is NOT used on exhibition stands.

Perkins Blue

Perkins Grey

White

See page 8 for colour information

Distributor Branding Part 3: Guidelines

Exhibitions continues on next page

| Issue 1 | June 12 | Copyright © Perkins Engines Company Limited | Publication No. MM00065

Distributor’s logo Placed in a secondary position

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Exhibition kit Single-franchise Distributors

Exhibition support

Exhibition stands for single-franchise Distributors should reflect the Perkins Blue and white colour palette, accented with Perkins Grey where required.

Appearing at tradeshows and large exhibitions can be an intimidating and expensive exercise – but our exhibition support service will help relieve the pressure!

The Perkins logo with strapline must be featured prominently, in Perkins Blue and Grey on white (preferred) or white on blue.

Keeping you

moving

Stands should look stylish and professional, and ‘shout’ Perkins. An exhibition kit is available from Perkins. This includes access to a suite of display graphics, a few examples of which are shown here.

Improve

productivity

with dependable power solutions

Keeping you

building

Further information can be found at https://customer.perkins.com/events

Keeping you

running

Keeping you

growing

Delivering world-renowned

power solutions that you can rely on

Tailored technology

that consistently delivers to you

Distributor Branding Part 3: Guidelines

• Advice on planning the event from Perkins team of marketing specialists • A suite of exhibition graphics ready for you to order • Recommendations for branded gifts and merchandise • A comprehensive range of sales support literature

Examples of display graphics available with the Perkins exhibition kit

| Issue 1 | June 12 | Copyright © Perkins Engines Company Limited | Publication No. MM00065

Rest assured. It is powered by Perkins

Examples for reference purposes only

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To take advantage of this invaluable tool, go to https://customer. perkins.com/events for more information.

Multi-franchise Distributors Where the Perkins logo with strapline appears with logos of other organisations, it should always have at least equal prominence, and be in Perkins Blue and Grey on white with clear space around it.

See section 01:The Basics for guidelines on using the Perkins logo

Help notes Stay focused! Exhibition visitors don’t read copy-heavy display material. Keep your messages focused and deliver them with efficiency and clarity. Consider the use of a strapline, such as ‘The heart of every great machine’. Man your stand with knowledgeable staff and provide up-to-date literature.

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Exhibitions continued Where space is tight

Shown here is the approved design style for pop ups, banner stands, sail banners and vertical banners. All include the Distributor heart curve and the Perkins logo with strapline at top right.

Vertical banner

In specific exhibition environments the available width to display the logo can be limited, and to use a horizontal logo would have minimal impact. In these cases the use of a vertical logo is permissible. It should be orientated with the symbol at the top, as shown below and not include the strapline.

Typical usage: Vertical banners Narrow banner stands Outward facing ends of pop up display units

Note: a horizontal logo must also be shown on the front face of the unit Pop up NOTE: This solution is for very specific applications in the exhibition and display environments only. It is normally forbidden to use the logo vertically.

Banner stands Sail banner

Distributor Branding Part 3: Guidelines

See section 01:The Basics for guidelines on using the Perkins logo

For advice on aligning logos, see page 12: Dual branding alignment

| Issue 1 | June 12 | Copyright Š Perkins Engines Company Limited | Publication No. MM00065

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