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Raksasanti Yin

Corcoran College of Art & Design

Design Sophomore Studio II | Spring Semester 2012


Table of Content Project 1 Logo Project 2 Stationery Package Project 3 Graphic Standards Manual Project 4 Carrier Folder Project 5 Logo Animation Project 6 Website Ptoject 7 Item of Choice


Project 1: Logo Original Dimension: 6"x10" Current Scale: 30%

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Dear Reader,

1924 Pennsylvania Avenue NW Washington DC 20006

The typefaces I use for the logo is Archer. I prefer to use a slab-seirf because I feel it works well with the logo icon. The logo is rounded and I wanted to add some contrast. That is why I used and it is best to use Archer. The margin on the left and the right is 1 inch and the margin from the top to the top of this paragraph is 2.25 inches. This is the letterhead for my Founding Farmers Idenity and Branding. The logo is above everything and all the contact information is at the bottom of this paper. I try to align this paragrapgh with the start of the information below. Founding Farmers is all about being orgainc and fresh. It seem to be a common trend going on around this time and age. There are more places posting up their calories in the menus and signs to emphasis how healthy they are. Founding Farmers is one of the best you’ll get in this trend. You will recieve a good framinspired meal and still feel good afterwards. From, Raksa

Jeffrey MacMillan CO-OWNER

JM@FoundedFarm.com

1924 Pennsylvania Ave NW Washington DC 20006 Phone: 202.822.8783 12505 Park Potomac Ave Potomac MD 20854 Phone: 301.340.8783 www.FoundedFarm.com

1924 Pennsylvania Ave NW Washington DC 20006

12505 Park Potomac Ave Potomac MD 20854

www.FoundedFarm.com

Phone: 202.822.8783

Phone: 301.340.8783

info@FoundedFarm.com

Project 2: Stationery Package

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Original Dimension: Business Card: 6"x10" Envelope: 6”x10” Letterhead 6”x10” Current Scale: 40%


Project 3: Graphic Standard Manual Original Dimension: 5"x8" Current Scale: 40%

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The award-winning

Founding Farmers has been one of the country’s leading restaurants to offer farm-inspired American True Food & Drink in a modern, casual, and eco-friendly setting.

From our modern farmhouse, breakfast, lunch, dinner, and brunch menus. Every dish are all homemade and “scratch-made” traditional American classics inspired by the heartland.

modern casual eco-friendly

The award-winning

Founding Farmers has been one of the country’s leading restaurants to offer farm-inspired American True Food & Drink in a modern, casual, and eco-friendly setting.

From our modern farmhouse, breakfast, lunch, dinner, and brunch menus. Every dish are all homemade and “scratch-made” traditional American classics inspired by the heartland.

Project 4: Carrier Folder Original Dimension: 9"x11.5" Current Scale: 40%

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founding

FARMERS

Everything will begin froma circle growing from the center of the screen.

As the plant progressively grow, the rest of the logo will gade it.

founding

FARMERS

Gradually. from the circle, a plant will grow.

Everything will be in the opacity and ends yhr animation.

founding

FARMERS Project 4: Logo Animation Storyboard Adapt to screen resolution

5


Project 5: Website Original Dimension: 1440px x 936px Current Scale: 40%

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MENU

The rich history of American cooking tradition is celebrated throughout the menus at Founding Farmers, with a philosophy to promote sustainable agriculture and the ways of the American family farmer at every turn. Each season, new choices reflect the best of what’s available from our sources. At Founding Farmers, it isn’t always about “local”, or “organic” — sure, when it makes sense, those are great things, but local doesn’t always means the smallest carbon footprint, and “organic” can also refer to broccoli that comes from China.

Sandwiches Choice of fries, Farmers Chips or Crop List sides

The Founding Farmers Cheeseburger

$10

Louie Dressing

Joe’s Chili Burger Frisco Burger

Gruyere, White Cheddar, Muenster

$12 $10

Rice, Beans, Cashews and Sweet Potatoes, White Cheddar

Farmers Daughter Burger

$12

Bacon, Balsamic Onions, Blue Cheese

One Eyed Burger Green Monster Burger Pickled Onions and Cukes, Creole Mayo, Mint Cilantro Pesto

Shaved Pork

$12

$11

$17

Gruyere, Caramelized Onions, Ciabatta, Au Jus

Roasted Turkey Sandwich $11

$12

Roasted Pork Loin, Country Cured Ham, Swiss, Pickled Onions, Red Peppers, Dijon Mustard, Bread & Butter Pickles

Prime Rib Dip

Cured Ham, Fried Egg, Cheddar Cheese

$10

+ Ham $2

Roasted Vegetable and Avocado Roasted Peppers, Eggplant, Cucumbers, Tomatoes, Goat Cheese and Avocado Spreads, Multi-Grain Bread

White Cheddar, Bacon, Avocado, Louie Dressing

Veggie Burger

Grilled Cheese and Roasted Tomato Soup

$12

$10

Gruyere, Arugula, Honey Mustard

Reuben

$15

Egg Salad

$9

Project 6: Item of Choice - Menu Original Dimension: 8"x7" Current Scale: 20%

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To: From:

1924 Pennsylvania Ave NW Washington DC 20006 Phone: 202.822.8783 12505 Park Potomac Ave Potomac MD 20854 Phone: 301.340.8783 www.FoundedFarm.com

Gift Card

To: From:

1924 Pennsylvania Ave NW Washington DC 20006 Phone: 202.822.8783 12505 Park Potomac Ave Potomac MD 20854 Phone: 301.340.8783 www.FoundedFarm.com

Gift Card

To: From:

1924 Pennsylvania Ave NW Washington DC 20006 Phone: 202.822.8783 12505 Park Potomac Ave Potomac MD 20854 Phone: 301.340.8783 www.FoundedFarm.com

Project 6: Item of Choice - Gift Cards Original Dimension: 3"x 6" Current Scale: 80%

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FARM INSPIRED

AMERICAN CLASSICS

FARM INSPIRED

AMERICAN CLASSICS

Project 6: Item of Choice - Coaster Original Dimension: 4"x4" Current Scale: 80%

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CHICKEN ON THE GREEN Make reservations now and eat a healthier salad.

Offering farm-inspired American True Food & Drink in a modern, casual, and eco-friendly setting. Washington DC 202.822.8783 · Potomac 301.340.8783 · foundfarm.com

ONE BIG VEGGIE PARTY

SUNNY SIDE UP

Make reservations now and be part of the celebration.

Make reservations now and start your day on the bright side.

Offering farm-inspired American True Food & Drink in a modern, casual, and eco-friendly setting.

Offering farm-inspired American True Food & Drink in a modern, casual, and eco-friendly setting.

Washington DC 202.822.8783 · Potomac 301.340.8783 · foundfarm.com

Washington DC 202.822.8783 · Potomac 301.340.8783 · foundfarm.com

Project 6: Item of Choice - Public Advertisement Series Original Dimension: 20"x30" Current Scale: 17%

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Founding Farmers: Portfolio