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PORTFOLIO ROBERTA A.KARDEL


MY INSPIRATION

I

’m curious by nature. I’m curious about nature, forms, and colors, about people’s understandings and experiences in spaces, about our environment and the way we live and navigate in cities. There is so much history to tell and beauty in the details... I turn this curiosity into inspiration by observing my surroundings, the city, the architecture, the objects and subjects, and trying to analyze them in order to build interesting experiences through my work. In the following pages, you’ll find an overview of my academic and professional life so far, which mixes multiple projects, scales and design concepts and that illustrates a few of my skills and creative process, which I am constantly improving. I’m currently having the opportunity to expand my knowledge about societal behavior related to design with a more ethnographic view in the Spatial Designs and Society master program at RUC. This will be a beautiful combination...

I hope you enjoy it!

Roberta A. Kardel Architect and Urban Planner MSc student in Spatial Designs and Society

rakardel@gmail.com

linkedin.com/in/robertakardel Frederiksberg, Denmark


CONTENTS client, project | type

PROFESSIONAL PROJECTS . 6 > 37 COMMERCIAL PROJECTS . 8 > 33 ASICS + ONITSUKA TIGER | Event, Temporary Store, Stand BIANCOGRES | Stand RIFFEL | Stand VINÍCOLA AURORA | Stand WEST COAST + CRAVO & CANELA | Stand MOINHOS SHOPPING VALENTINE’S DAY 2014 | Scenography EY | Interior Design CYRELA WEEK | Stand IMPRESS DECOR BRASIL | Stand, Light Design 44º GRAMADO FILM FESTIVAL | Scenography LOUNGE FOR A SHOPPING MALL | Interior Design SAP S-KOM 2017 LATIN AMERICA | Event SUDATI | Stand STUDIO ME | Interior Design MILK BOUTIQUE | Interior Design Merckado da Mulher | Interior Design

RESIDENTIAL PROJECTS . 34 > 37 LIVING ROOM AND KITCHEN 2018 | Interior Design BABY BEDROOM 2015 | Interior Design YOUNG ADULT BEDROOM 2014 | Interior Design KITCHEN 2019 | Interior Design ROOFTOP | Landscape Design HOUSE IN THE MOUNTAINS | Architecture Project

ACADEMIC PROJECTS . 38 > 55 PUBLIC MARKET QUINTINO | Graduation Project GREEN HOME IN THE BOTANICAL GARDEN | Architecture Project URBAN RENEWAL: REGENERATIVE PARK OF PORTO ALEGRE | Urban Planning OSPA - CONCERT HALL AND ORCHESTRA HEADQUARTERS | Architecture Project BARRA DO RIBEIRO: BUILDING A MORE SUSTAINABLE TOWN | Urban Planning UFRGS SCHOOL OF DRAMATIC ARTS | Architectuare Project BARRA DO RIBEIRO: BUILDING A MORE SUSTAINABLE TOWN | Architecture Project FIGUEIRA URBAN ALLOTMENT | Urban Planning CENTRO DE CULTURA METRO STATION - NEW LINE 2 | Urban Planning CONNECTIONS PROJECT - VILA DOS PAPELEIROS | Urban Planning

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INTERIOR DESIGN . EPHEMERAL ARCHITECTURE RETAIL DESIGN . TRADE FAIRS . SHOPS . SHOWROOM TEMPORARY STORES . POV . SHOP WINDOWS COMMERCIAL . EXHIBITIONS . EVENTS . CLINICS RESTAURANTS . OFFICES . DESIGN ARCHITECTURE . URBANISM . ...

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PROFESSIONAL PROJECTS

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A mix of ideas, concepts and designs. In most of these projects I was part of the whole process, since the stage of meetings with the client and receiving the briefing, the needs assessment until getting inspired by references, architectural concept, project development, detailing, drafting the technical briefing for the advertising team, assembly monitoring and supervision in different locations. Short deadlines (and often short budgets), especially in commercial/ events/ trade fair cases, were always part of my daily routine during the processes of creation and putting the project out into the world, but always with a commitmentto the best outcome in the end. Working in small design teams, as in these multiple projects, I had the opportunity to develop a range of different skills. We were small teams designing the projects within the office, but always with collaboration of keen groups of professionals and companies to be able to see a high quality the project built at the end of the process.

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RIO OPEN 2014 YEAR: 2014 LOCATION: Rio de Janeiro (BR) TYPE: Temporary store IMAGE: Faรงade YEAR: 2013 LOCATION: Florianรณpolis (BR) TYPE: Temporary store IMAGE: shop VOLTA ร€ ILHA 2013

COMMERCIAL PROJECTS 8


ASICS + ONITSUKA TIGER Different types of projects such as events, temporary stores and stands, from 9 to about 500m2, from the concept launch to the final assembly. With more than 16 projects done between 2007 and 2016, and many others where I only monitored the assembling process in different cities of Brazil, ASICS Brazil was part of my daily life at the office BWB Arquitetura. At BWB Arquitetura we developed the whole concept up to when ASICS started following a global guideline to their displays and shops. A little bit about the projects:“ASICS Pre-Sale” (ASICS Pré-Venda) is a private event of ASICS Brazil that used to happen twice a year in Sao Paulo (BR) to launch and sell new season collections to their clients (stores around Brazil). Their traditional brand called Onitsuka Tiger had a special area within the project. Among other sport events, “Volta à Ilha ASICS” is a running event with a temporary store organized by ASICS Brazil in Florianópolis (BR) once a year. More information and images: www.asics.com.br | www.bwbarquitetura.com.br

YEAR: 2014 LOCATION: Florianópolis (BR) TYPE: Temporary store IMAGE: display VOLTA À ILHA 2014

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VOLTA À ILHA 2014 VOLTA À ILHA 2012

ASICS PRE-SALE SPRING 2012 YEAR: 2011 LOCATION:Sao Paulo (BR) TYPE: Event IMAGE: Conceptual lounge

YEAR: 2012 LOCATION: Sao Paulo (BR) TYPE: Event IMAGE: Conceptual lounge ASICS PRE-SALE FALL 2012

BRASIL OPEN 2013

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ASICS PRE-SALE FALL 2013 YEAR: 2012 LOCATION:Sao Paulo (BR) TYPE: Event IMAGE: Access + ASICS big room + floor plan

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ASICS PRE-SALE FALL 2013 - ONITSUKA TIGER YEAR: 2012 LOCATION:Sao Paulo (BR) TYPE: Event IMAGE: Onitsuka Tiger room + 3D + technical drawings

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ASICS PRE-SALE SPRING 2014 + ONITSUKA TIGER YEAR: 2013 LOCATION:Sao Paulo (BR) TYPE: Event IMAGE: ASICS room + Onitsuka Tiger room + technical drawing

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BIANCOGRES Biancogres is a ceramic tile brand from Brazil that participates in “Expo Revestir” (Brazilian Exhibition of coverings, sanitary ware, faucets and finishing materials), the largest trade show of finishing solutions in Latin America, with a 420 sqm stand (21 x 20 m). Obs.: Incesa and Bellacasa, two other brands from the Biancogres group, shared the same stand with small showrooms within it. My first contact with the client was in 2007 and 2009 when I was still an intern at BWB Architecture. After that, I actively participated of the entire processin 2011, 2013, 2014, 2015 and 2016. I was responsible for researching references, creating the general and displays concept, project development, detailing in technical drawings, elaborating the technical briefing for the advertising team, client relationship and assembly monitoring and supervision. The feedback I got from all parties involved was always positive and rewarding in the end of each project. More information and images: www.biancogres.com.br | www.bwbarquitetura.com.br

EXPO REVESTIR 2016 YEAR: 2016 LOCATION: Sao Paulo (BR) TYPE: Stand IMAGE: Front façade YEAR: 2015 LOCATION: Sao Paulo (BR) TYPE: Stand IMAGE: Front façade

YEAR: 2014 LOCATION: Sao Paulo (BR) TYPE: Stand IMAGE: Front façade

EXPO REVESTIR 2015

EXPO REVESTIR 2014

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EXPO REVESTIR 2016 YEAR: 2016 LOCATION:Sao Paulo (BR) TYPE: Stand IMAGE: From conceptual 3Ds, floor plant, details to the built stand

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RIFFEL Riffel, consolidated as a supplier of parts for the main manufacturers of motorcycles in Brazil (such as Honda, Yamaha and Suzuki), also started investing insafety accessories (such as jackets, trousers, boots and gloves for motorcyclists), participates on the fair with a 336 sqm stand (21 x 16 m). I was the main responsible for the entire process of the 2015 stand, since the concept to assembly monitoring. “Salão Duas Rodas” is an exhibition/ fair that happens in Sao Paulo each two years and it is the main two wheels show in Latin America. More information and images: www.riffel.com.br | www.bwbarquitetura.com.br

SALÃO DUAS RODAS 2015 YEAR: 2015 LOCATION: Sao Paulo (BR) TYPE: Stand IMAGES: Front façade + 3D + Displays

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EXPOVINIS 2015 YEAR: 2015 LOCATION: Sao Paulo (BR) TYPE: Stand IMAGE: Faรงade YEAR: 2014 LOCATION: Sao Paulo (BR) TYPE: Stand IMAGE: The main area EXPOVINIS 2014

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VINÍCOLA AURORA Vinícola Aurora (“Aurora Winery”) is an important cooperative company from the south of Brazil and the largest winery in the country created by Italian immigrants back in 1931 that participates with stands in important food and beverage events specially in Brazil. It has participated in numerous wine competitions around the world, has won hundreds of medals and awards, besides having certificates given by Det Norske Veritas. Within BWB Arquitetura, I could create and develop a range of projects to this company, which is beloved by its community. The stands were part of my career twice or three times a year from 2010 to 2015 at APAS Show (known as the largest trade show in the supermarket industry), ABAD, AGAS and Expovinis. The main project was developed for the APAS Show and we should keep the same concept for the other events throughout that same year. More information and images: www.vinicolaaurora.com.br | www.bwbarquitetura.com.br

YEAR: 2014 LOCATION: Sao Paulo (BR) TYPE: Stand IMAGE: The main area EXPOVINIS 2013

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APAS SHOW 2015 YEAR: 2015 LOCATION:Sao Paulo (BR) TYPE: Stand IMAGE: Stand (main area and meeting room) + 3D + technical drawings

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APAS SHOW 2011 YEAR: 2011 LOCATION:Sao Paulo (BR) TYPE: Stand IMAGE: Stand and displays

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The APAS Show 2011 stand (size 108 sqm) won the Trophy Display APAS Show - POPAI* Brazil Award 2011 (*Global Association for Marketing at Retail) in the categories:

Best Display | Large Stand (+ than 90 sqm) | 1st place

Best Stand | Large Stand | 2nd place

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WEST COAST + CRAVO & CANELA COUROMODA 2017

West Coast and Cravo & Canela are two brands of male and female shoes and accessories from Priority Group, a big Brazilian shoe company that participates in the Couromoda fair 2017 with a 204 sqm stand (17x12m). Couromoda is the largest trade fair for Brazil and the Latin American footwear market. According to the event’s website, it is the big meeting point of shoe manufacturers, retailers, international buyers and professionals from the footwear chain. Buyers can find collections suitable for all groups of consumers. There are 1.500 exhibiting brands, visitors from 27 Brazilian states and 60 countries and sales represent 35% of the annual production of the shoe industry.� In this project within Studio Menta, I collaborated in the processes of researching references, concept development and displays design. More information and images: www.westcoast.com.br | www.cravocanela.com.br | www.studiomenta.com

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MOINHOS SHOPPING In some special times of the year, Moinhos Shopping, a shopping mall located in a traditional area of Porto Alegre, would promote a contest to their customers. We developed the scenography to this promotional action both inside and outside the mall. This was the Valentine’s Day 2014 edition. Within BWB Arquitetura I was part of conceptual and project development. More information and images: www.moinhosshopping.com.br | www.bwbarquitetura.com.br

MOINHOS SHOPPING VALENTINE’S DAY

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EY YEAR: 2011 LOCATION: Porto Alegre (BR) TYPE: Interior Design, Office IMAGE:Reception Area Project in collaboration with BWB Arquitetura. Participation in the layout, project development and execution.

CYRELA WEEK 2016 YEAR: 2016 LOCATION: Porto Alegre (BR) TYPE: Stand IMAGE: Stand Project in collaboration with Butiรก Arquitetura

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IMPRESS DECOR FIMMA 2011 YEAR: 2011 LOCATION: Bento Gonรงalves (BR) TYPE: Stand IMAGE: Stand Participation as light consultant

44ยบ Gramado Film Festival YEAR: 2016 LOCATION: Gramado (BR) TYPE: Scenography IMAGE: Scenography red carpet and stage Project development monitoring and detailing in collaboration with Nowhere Experience Design

LOUNGE FOR A SHOPPING MALL YEAR: 2016 LOCATION: Porto Alegre (BR) TYPE: Interior Design IMAGE: 3D (not built) Project in collaboration with Butiรก Arquitetura

SAP S-KOM 2017 LATIN AMERICA YEAR: 2016 LOCATION: Novo Hamburgo (BR) TYPE: Event, Competition IMAGE: 3D (not built) Project in collaboration with Butiรก Arquitetura


MILK BOUTIQUE YEAR: 2010 LOCATION: Porto Alegre (BR) TYPE: Interior Design/ Architecture IMAGE: Showroom

FORMOBILE 2016 YEAR: 2016 LOCATION: Sao Paulo (BR) TYPE: Stand IMAGE: Stand Project within BWB Arquitetura

STUDIO ME YEAR: 2010 LOCATION: Porto Alegre (BR) TYPE: Interior design IMAGE: Photo studio Project within BWB Arquitetura. Participation in the project development and assembly monitoring.

MERCKADO DA MULHER YEAR: 2014 LOCATION: Porto Alegre (BR) TYPE: Interior Design, Shop IMAGE: Cashier area Project within BWB Arquitetura Participation in the entire project

I participated in many other projects which are not represented here, such as: Azaleia (footwear - stand), Brasil Sul (clothing retailer | shop), Cachorro do Bigode (fast food | restaurant), Bibi (children’s footwear | stand), Carrano (women’s shoes | stand), Cecafi (ceramic tile brand | stand), dental clinic (interior architecture), Edelbra (books | stand), Incesa (ceramic tile brand | stand), Kobber (healthy food products | stand), LP Building Products Brasil (building products | stand), Marisol (children’s clothing and footwear | stand), Masisa (plywood boards for furniture and interior architecture | stand), Oficina do Açaí (healthy food | restaurant) Olympikus (sports brand | showroom), RBS - Salão Pense Imóveis (press | real estate fair), The Cupcake Shop (cupcakes | kiosk), TOK (clothing retailer | shop) - within BWB Arquitetura.

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DINNING AND LIVING ROOM YEAR: 2017 LOCATION: Porto Alegre (BR) TYPE: Interior Design IMAGE: 3D and picture

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KITCHEN AND LIVING ROOM YEAR: 2013 LOCATION: Caxias do Sul (BR) TYPE: Interior Design IMAGE: 3D and picture

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LIVING ROOM + KITCHEN YEAR: 2018 LOCATION: Canoas (BR) TYPE: Interior Design IMAGE: 3D

KITCHEN YEAR: 2019 LOCATION: Porto Alegre TYPE: Interior Design IMAGE: 3D

BABY BEDROOM YEAR: 2015 LOCATION: Porto Alegre (BR) TYPE: Interior Design IMAGE: 3D

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YOUNG ADULT BEDROOM YEAR: 2014 LOCATION: Porto Alegre (BR) TYPE: Interior Design IMAGE: Bedroom

ROOFTOP YEAR: 2014 LOCATION: Porto Alegre TYPE: Landscape Design IMAGE: Per


e (BR)

e (BR) rgola and wooden deck

HOUSE IN THE MOUNTAINS YEAR: 2012 LOCATION: Cambarรก do Sul (BR) TYPE: Architecture/ Landscape Design IMAGE: Garden and faรงade

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Architecture and Urban Planning, what a lesson! A 10 semesters bachelor’s programm from UFRGS completed in almost 7 years, because architecture and urbanism is a long-life learning subject. A lot of effort and new knowledge, inspiring colleagues and professors, and a wide range of projects - from architecture projects (about 8), interior design projects (about 2) to urban planning/ design projects (about 4) - that now are part of my history. In the next pages you will find a bit of my process to become an Architect and Urban Planner.

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ACADEMIC PROJECTS

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QUINTINO PUBLIC MARKET TYPE: Graduation Project YEAR: 2009/1 LOCATION: Porto Alegre (BR) DESCRIPTION: A public market of organic food, commercial and institutional building in Porto Alegre. The purpose of the project is to rescue the centrality of the area through the implementation of the Public Market device, a symbol of diversity, which, in addition to trade activities, will bring open and social spaces to the neighborhood. The project has buildings (one of them existing) and public open spaces with a central square and a living terrace. They are organic stores, restaurants, office rooms, spaces for educational and artistic activities, through awareness and learning of the management of the natural environment, food and waste. The offer of organic products and educational spaces seek to stimulate a new awareness of the search for more environmental and life quality. TUTOR: JoĂŁo Farias Rovati and NauĂ­ra Zanin

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GREEN HOME IN THE BOTANICAL GARDEN TYPE: Architecture Project (7) YEAR: 2008/1 LOCATION: Porto Alegre (BR) DESCRIPTION: A project to the construction of a green model house to the Botanical Garden in Porto Alegre. Semester project and contest for students sponsored by Fundação Zoobotânica do Rio Grande do Sul + Faculdade de Arquitetura UFRGS TUTOR: Júlio Cruz and Nauíra Zanin

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URBAN RENEWAL: REGENERATIVE PARK OF PORTO ALEGRE TYPE: Urban Planning (Urban Project 4) YEAR: 2007/2 LOCATION: Porto Alegre (BR) DESCRIPTION: This was a proposal Regenerative Park in the central and historial area in the city of Porto Alegre that would be a catalyst of environmental awareness and an inspiration for engaged actions and a model for new approaches of urban and construction processes of the city. The natural topography of the site was used as a design tool to determine open water channels and natural pools, solving the existent flooding problem. The pedestrian paths were allocated along the water streams so people could have a close relation with water. Its sinuosity provides a variety of visual focal points and a greater space understanding. The main idea was to reconnect local inhabitants to the natural processes which have been forgotten in big cities like Porto Alegre. Following productive landscape principles, the park has organic vegetable gardening areas where the visitors can pick and pay for what they want straight from the earth.There are places for restaurant and an organic fair. Native species of new trees are suggested to be planted in the site and most existing vegetation should be conserved. Organic forms and natural local materials were chosen to use architecture as a way of education in itself. The main purpose of the buildings is to hold cultural and educational activities. The park presents the bioconstruction square, which has three buildings created to support courses of alternative construction techniques. There is also a greenhouse area and a gymnasium. A local treatment of sewage was adopted. The treatment combines biotanks, evapotranspiration bed and lake with plants and fishes. GROUP WORK: Roberta Kardel, Daniele Tubino, Mariana Fonyat and Roberta Frichenbruder TUTOR: CĂŠlia Ferraz de Souza, Gilberto Cabral and LĂ­via Piccinini

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OSPA CONCERT HALL AND ORCHESTRA HEADQUARTERS TYPE: Architecture Project (6) YEAR: 2007/1 LOCATION: Porto Alegre (BR) DESCRIPTION: Concert hall and headquarters of OSPA (Porto Alegre Symphony Orchestra), next to Harmonia Park. The project also included spaces for music school, rehearsal rooms, administration, spaces for small presentations and exhibitions, restaurant, shop, garden terrace and public square GROUP WORK: Roberta Kardel and Daniele Tubino TUTOR: Cláudio Calovi, Glênio Bohrer andn Heitor Silva

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BARRA DO RIBEIRO: BUILDING A MORE SUSTAINABLE TOWN TYPE: Urban Planning (Urban Project 3) YEAR: 2006/1 LOCATION: Barra do Ribeiro (BR) DESCRIPTION: Development of a project for the most sustainable growth in the city of Barra do Ribeiro, near Porto Alegre. Ecoparque + University of Environment, as a mechanism for the development of the city + diversification of the production chain, as well as proposals for the implementation of recycling and selective collection centers. GROUP WORK: Roberta Kardel, Daniele Tubino and Camila Dias TUTOR: João Farias Rovati and Leandro Andrade

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UFRGS SCHOOL OF DRAMATIC ARTS TYPE: Architecture Project (5) YEAR: 2006/2 LOCATION: Porto Alegre (BR) DESCRIPTION: A project for a new educational building and for the renovation of the old theater of UFRGS Dramatic Arts Department.GROUP WORK: Roberta Kardel and Daniele Tubino TUTOR: César Dorfmann and Sérgio Moacir Marques

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FIGUEIRA URBAN ALLOTMENT TYPE: Urban Planning (Urban Project 2) YEAR: 2005/2 LOCATION: Porto Alegre (BR) DESCRIPTION: Urban planning, general guidelines for the implementation of allotment (land parceling) in the northeast area of Porto Alegre. GROUP WORK: Roberta Kardel, Roberta Frichenbruder and André Chalupe TUTOR: Iara Castello and Décio Rigatti

CONNECTIONS PROJECT VILA DOS PAPELEIROS TYPE: VI International Architecture Biennial in Sao Paulo (BR) YEAR: 2005 LOCATION: Porto Alegre (BR) DESCRIPTION: An urban regeneration conceptual project to a poor and local community in the waterfront and old port of Porto Alegre, with urban spaces and strategies to reconnect the society, the city and the river. This project was chosen as the representative of the Faculty of Architec- ture of UFRGS for the International Contest of Ideas for Students from VI BIA SP. GROUP WORK: Roberta Kardel, Janet Fernández, Mariana Fonyat, Tiago Zulian and Roberta Frichenbruder TUTOR: Andrea Soler Machado

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CENTRO DE CULTURA METRO STATION - NEW LINE 2 TYPE: Urban Planning (Urban Project 1) YEAR: 2005/1 LOCATION: Porto Alegre (BR) DESCRIPTION: The urban intervention project was based on the future implementation of Line 2 of the Porto Alegre subway and one of its stations: “Estação Centro de Cultura”. The project included underground station exits as a central point, and revitalization of the environment through open spaces interconnected and with varied uses proposed (culture, sport, leisure, service, commerce). GROUP WORK: Roberta Kardel, Roberta Frichenbruder and Mariana Fonyat TUTOR: Lívia Piccinini and Maria Almeida

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TAK . THANK YOU

rakardel@gmail.com

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PORTFOLIO ROBERTA A. KARDEL 2019 edition

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