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RHETORIC BY RAJIV

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INTRODUCTION Rhetoric is a brand of contrasts, and it’s one we tease out to the full across the brand name, positioning and visual expression. It’s a brand steeped in heritage, yet it also flirts with the young, even sophisticated edge. Rhetoric celebrates freedom and nature. Target market comprise of woman aged 24-35years. She is intelligent, conscious and an ephemeral traveller.

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LOGO EVOLUTION Rhetoric means the art of speech and persuasion. The rhetoric triangle and the horse represent perfectly the brand. The triangle being the geometric object with sharp-witted angles and character and the horse representing the freedom, elegance and nobility. The colors burgundy and cream are synonymous with opulence and charisma. The font used is Sylfaen.

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FINAL LOGO

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CAPSULE COLLECTION This capsule collection for winter draws inspiration from nature in all its forms and blends contrasting forces and colors to accentuate the soft and the hard, the cold and the warm. The shapes are flattering cuts to accentuate the feminity and texture reinforces the experience of the collection.

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KARLEIGH

AUDENE

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MAUDE

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VALARIE

UZZIYE

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KARLYN

MELISANDRA

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CARLA

ETH

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HEL

KARLI

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WINTER FLAME CAPS

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SULE COLLECTION

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MERCHANDISING The merchandising goes according to the same color with the turquoise green being as a highlight. Materials used are cotton and polyester. The satin ribbon has a pattern repeat of the logo. Wooden hangers have the brand name engraved. Silk paper has the brand name too.

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PACKAGING In its mission to support nature, Rhetoric bags are made with recycled paper and are also ancapsulated with poppy, grass or other plant seeds. Their biodegrability ensures the care of environment.

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CORPORATE IDENTITY For the corporate identity the colors have been respected as well. Paper used have varied weights. Recycled paper is used for all of them.

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ART COLLABORATION He is a big nature lover and has always been fascinated by nature, since a very tender age. His playmates were water scorpions, water-striders, newts, tadpoles, pond skaters, planorbid snails and, right at the outset, caddis worms. He is also a fan of archeology and geology. The Wonderful Caddis Worm: Sculptural Work in Collaboration with Trichoptera Since the early 1980s, artist Hubert Duprat has been utilizing insects to construct some of his “sculptures.� No wonder, He has become known for precious cocoons that is achieved by larvae of caddis fly (or caddis fly) - a well-known larva of fly fishermen.It has since developed into a work by sculptor fascinated by materials and know-how, which is rooted in the style of Mannerist period for curiosity. The aim would be for a jewellery line and shop display.

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CELEBRITY COLLABORATION Birth name: Florence Welch Stage-Name: Florence and the “Machine� Birth Location: England, UK Date of Birth: 28 August 1986 Horoscope Sign: Virgo Height: 1.75 m Hair Color: Ginger Eye Color: Green Resides: London, England, UK Florence has a very ecclectic style and she has the personality and charisma of the brand. Powerful presence and raw talent. She will become the face of the brand and for her next video or stage performance, it will be in Rhetoric

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Rhetoric