2012 GOOGLE ADWORDS CASE STUDY - CAR LOAN FINANCE INDUSTRY
Shrirang Pathak CopperBridge Media 7/20/2012
Website: www.mycarloanonline.com Business: Auto Loan Lender Locations: Toronto, Canada Website Summery: MYCARLOANONLINE is one of the Ontarioâ€™s leading Auto loan providing company, Specialist on Bad Credit Auto Loans, Bankruptcy car loans, Used Car loans & Student car loans.
Project: Campaign Setup & Optimization
Project Started From 12th October 2010 mycarloanonline is one of the Ontarioâ€™s leading Auto loan providing company. Specialist on Bad Credit Auto Loans, Bankruptcy Car loans, Used Car loans & Student car loans.
A conversion was defined by a visitor submitting Loan Application. Cost per Acquisition set by Client: $100 Per Application
CopperBridge Media Role: CopperBridge Media took almost 3 days for complete study on the website, Including Google analytics, keywords research, and total visitors per day, user behavior, and bounce rate, average time on the site, page views, regular visitor & new visitor on the website. Jun 20, 2012 - Jul 19, 2012 [Google Analytics]
CBM - MCLO - 2012: Search Network [Daily Budget $300] CBM - MCLO – Mobile : Mobile Device Only [Daily Budget $200] CBM Car Loan Display Network: Display Network [Daily Budget $40]
Excellent ROI During the 30 days [Jun 20, 2012 - Jul 19, 2012] campaigns a total of 319992 impressions
87,404 124 212,650 318
2.10% CA$12.23 CA$5,114.20 2.5
Cost / conv.(1-perclick) CA$12.32
0.14% CA$4.62 0.15% CA$0.37
Daily Budget: Total $300 + $200 + $40 per Day Cost per Acquisition set by Client: $100 per application Lowest Cost per Conversion given by CopperBridge Media: $18.18
Click Vs Conversions [Google Adwords]
Conv. rate (1-perclick 99.28% 88.12% 88.68%
Increased Traffic source: Increased the Click through Rate (CTR) and reduce the average Cost per Click (CPC).
CopperBridge Mediaâ€™s achievement - Reducing clientâ€™s cost per acquisition by 50% & increased conversions rate by 30%
To find out how we can do the same for you and your business, please contact us CopperBridge Media Website: www.copperbridgemedia.com Email: firstname.lastname@example.org Skype: copperbridgemedia