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2012 GOOGLE ADWORDS CASE STUDY - CAR LOAN FINANCE INDUSTRY

Shrirang Pathak CopperBridge Media 7/20/2012


Website: www.mycarloanonline.com Business: Auto Loan Lender Locations: Toronto, Canada Website Summery: MYCARLOANONLINE is one of the Ontario’s leading Auto loan providing company, Specialist on Bad Credit Auto Loans, Bankruptcy car loans, Used Car loans & Student car loans.

Project: Campaign Setup & Optimization

Project Started From 12th October 2010 mycarloanonline is one of the Ontario’s leading Auto loan providing company. Specialist on Bad Credit Auto Loans, Bankruptcy Car loans, Used Car loans & Student car loans.

A conversion was defined by a visitor submitting Loan Application. Cost per Acquisition set by Client: $100 Per Application

CopperBridge Media Role: CopperBridge Media took almost 3 days for complete study on the website, Including Google analytics, keywords research, and total visitors per day, user behavior, and bounce rate, average time on the site, page views, regular visitor & new visitor on the website. Jun 20, 2012 - Jul 19, 2012 [Google Analytics]


 CBM - MCLO - 2012: Search Network [Daily Budget $300]  CBM - MCLO – Mobile : Mobile Device Only [Daily Budget $200]  CBM Car Loan Display Network: Display Network [Daily Budget $40]

Excellent ROI During the 30 days [Jun 20, 2012 - Jul 19, 2012] campaigns a total of 319992 impressions

Campaign Impr.

Clicks CTR

Search

19,938

418

Mobile Display

87,404 124 212,650 318

Avg. CPC

Cost

2.10% CA$12.23 CA$5,114.20 2.5

415

Cost / conv.(1-perclick) CA$12.32

0.14% CA$4.62 0.15% CA$0.37

89 282

CA$5.59 CA$0.41

CA$573.07 CA$116.17

Daily Budget: Total $300 + $200 + $40 per Day Cost per Acquisition set by Client: $100 per application Lowest Cost per Conversion given by CopperBridge Media: $18.18

Click Vs Conversions [Google Adwords]

Avg. Pos

1.2 2.7

Conv.(1per-click)

Conv. rate (1-perclick 99.28% 88.12% 88.68%


Increased Traffic source: Increased the Click through Rate (CTR) and reduce the average Cost per Click (CPC).


Avg. Position

Targeted locations:


CopperBridge Media’s achievement - Reducing client’s cost per acquisition by 50% & increased conversions rate by 30%

To find out how we can do the same for you and your business, please contact us CopperBridge Media Website: www.copperbridgemedia.com Email: info@copperbridgemedia.com Skype: copperbridgemedia


GOOGLE ADWORDS CASE STUDY