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Avian Media Credentials May 2010


What sets us Apart ? 

A specialist communications consultancy that drives its reputation from delivering high quality Public Relations



Expertise across private and public sectors in creating and delivering strategies that provide clients with a sustainable competitive advantage



Deep understanding of business, politics and communications, helps us devise compelling solutions that go beyond traditional Public Relations



The success for us is clients

delivering

measurable and tangible results

for


About Us

• Delhi

•Mumbai

•Hyderabad



In professional communications business since SIX years – Formed in 2004



Expanding rapidly to accommodate for the growth of the PR Industry – Offices in Delhi, Chennai, Mumbai, Hyderabad and Bangalore. Connecting India through affiliates network



50+ employees with diverse backgrounds



A full member of the Public Relations Consultants Association of India (PRCAI)

•Bangalore •Chennai


Values that drive us 

Knowledge - Dynamic group of people who have in depth understanding of business, politics and communications



Nimble - Flexible and act with speed to rapid changing environment of PR and our client needs



Ethical - Transparent and follow the ethical practices in doing business



Execute to perfection - Deliver quality work that is detailed in delivery with tangible results


Culture that sets us apart 

We are committed set of people who are dedicated to deliver quality results



Our integrity is key to delivering service – We consider ourselves an extension of your team



Passionate about our work and your success



Warm, friendly culture that encourages openness and creativity



Accountability and praise in equal measure


Range of practices and services Corporate Communications – – – – – –

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Media Relations – –

Corporate PR Messaging and positioning workshops Corporate social responsibility Financial communication Crisis communication Change communication

– – – –

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Events/Speaker Opportunities

– – – –

– –

Public Affairs – – – –

Executive consulting Political monitoring and issue management Coaching Political audits - dipsticks

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Expert workshops/advisory boards Training workshops for different target groups Congresses/symposia

Evaluations/Marketing Research – – – –

– – – –

Media contacts Media outreach (online, print, radio, TV) Awareness campaigns Communication and media training Technical/issues based writing Press events

Marketing Communications | Sales forces programmes Direct marketing Promotions/sponsorship Advertising

Employee Communications

Media evaluation Opinion poll Image analysis Marketing evaluation programmes

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Websites Newsletters Internal communications Townhalls

Digital PR – – –

Social Media Marketing Content-Blogs, networking sites Bookmarking


Deep market insights

Technology Telecom

Automotive Retail

Consumer Luxury

Travel Hospitality

Infrastructure Energy

Healthcare Associations

Defence Aviation

Sports Entertainment


Our Clients Automobile & Components

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Infrastructure

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Real Estate

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Technology


Our Clients Aviation

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Defence

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Travel

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Energy & Gas


Our Clients Sports

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Finance & Consultancy

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Community Development


Our Clients Lifestyle/ Entertainment

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Retail

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Hospitality


Avian Media Public Affairs Expertise May 2010


Dialogue opens up new opportunities 

Organizes the dialogue between society and politics to open concrete opportunities for action



Develops medium-term and longterm communication strategies



Makes a decisive contribution to steering a company’s strategic, operational and financial development



Based on sensibility and discretion


Our Expertise           

Market & sectoral reports Specific analysis on various country sectors & India Stakeholder mapping services Competitor intelligence CEO visits and engagement with policy makers & parliamentarians in India Regional & state level outreach activity Parliamentary monitoring & research Embassy watch Engagement with lobby journalists, trade associations, NGOs, and think tanks Public speaking coaching Speech writing & creation of messaging for campaigns


Our tools 1

2

3

Early Warning System

Monitoring

9

Political Audit 4

Public Affairs

Crisis PR

8

Press and media relations

7

6

Advocacy

Analysis

5

Issues Management

Strategy


Head of the team – Nadim Haider 

Over 10 years of experience in the communication, image management and public affairs space.



Nadim worked extensively on a vast array of clients, spanning the public and private sector which includes Reliance Telecom (Bhutan telecom venture), POSCO, BHP Biliton, UEM Group Malaysia, Suzuki, Air India, Thermax, Coco Cola, Ministry of Railways and Google India.



He has been closely involved in delivering intelligence, working with bureaucrats and devising PA strategy for clients



Overlooking the Public Affairs team in Avian Media



Avian Public Affairs team has in depth understanding of the Indian business environment and the dynamic political system



The team now have consultants which include K C Mehra, Deepak Verma and Mark Runacres


Avian Media Digital PR Expertise May 2010


Emerging trends in communication 

Young and middle class are the users of social networking sites –





Corporate world is tapping innovative business prospects with their links from sites like Facebook, Twitter and Linkedin – (Trak.in) Way to reach end users directly for innovation –



Brands using effectively to build images and attract new customers

Benetton, Wills Lifestyle, Pantaloons and Van Heusen are using social networking sites with a direct efforts of co-creation of designs from end-users (The Economic Times)

Big Media houses understand the power of social media – Developed platform to connect with their human assets • NDTV – NDTV Social • Hindustan Times – Talk to HT • IBN Live – Blaze


Social Media in India 

By 2014, social networking services will replace e-mail



By 2012, over 50 percent of enterprises will use activity streams that include micro-blogging



    

Be the primary vehicle for interpersonal communications for 20 % of business users.

Stand-alone enterprise micro-blogging will have less than 5 percent penetration

» Source Gartner Average Internet user in India visits Social Networking sites almost: – 13 times a month – More than 2 hours per month Facebook a clear leader across the Asia pacific in Social Networking sites Among the top 10 most visited websites in India are the social networking sites – like Orkut, Facebook, YouTube, Rediff, Wikipedia In India the current leader orkut.com might be displaced by Facebook The report doesn’t include cyber cafe’s or mobile access The cybercafé penetration and mobile penetration which is over 500 million phones » Source: Comscore; Vizisense


Services Offered           

Social Media Outreach Search Engine Optimization Content Development Corporate Blogs Photo & Video Sharing Blogger Events Blog Camps Webinars Podcasts Website Design & Development Flash Animations


Our Clients


Don’t just take our word for itJ 

“Just a quick note to express my appreciation for the ongoing dedication of the PR team at Avian on the Sona account. It's refreshing to work with an agency that is not only dedicated and efficient but can also be relied on to devise creative ideas to drive the media relations programmes. Avian understands our business and consistently develops compelling campaigns to deliver tangible results.” -



Surinder Kapur, CEO, Sona Group

“For me, there are probably three key qualities that best describe my experience of working with Avian since 2003 - flexibility, creativity and professionalism. They're flexible - always comfortable with the rapid evolution of corporate direction, programmes and budget. They're creative - the team are continually analysing our business and generating the new ideas that drive marketing programmes, producing compelling work every time. They're professional - the whole team has a very strong, hand-on work ethic - with full involvement of the team no matter how senior - from strategic planning right down to tactical implementation. Their emphasis is constantly on delivering results and generating return on investment for Airbus’ shareholders.” -

Justin Dubon, Corporate Communications, Airbus


Don’t just take our word for itJ 

“For the past three years Avian Media have consistently delivered; in terms of both results and counsel. They understand the realities of business and take a mature approach - they would never suggest that a press release is the answer. I have every confidence in the Avian team and its quality leadership.” Guy Douglas, Head of Corporate Communications, Strategic Markets, BAE Systems



“Avian Media has been GoAir’s PR partner and Agency on record for over a year as of date. The team is a heady mix of experience and enthusiasm and has the ability to grasp briefs and work around objectives as per expectations. A note of commendation for their sincerity & dedication towards completing a task irrespective of the magnitude or the time of the day given that in our industry crisis doesn’t arrive forewarned! Moreover, it is always a pleasure to work with a team who understands the business and has great media relations to support your plans & endeavors”. - Carolina James Bajaj, General Manager -Corporate Communications, Wadia Group



“All great journeys have their spotlight moments. Moments which define the way ahead. Moments which need to be acknowledged and shared. Today I, on behalf of PVR wish to thank you for turning the spotlight on the merger that will change the face of entertainment in India. I salute your commitment and applaud your passion. I look forward to an association that will create many more such milestones”. - Gautam Dutta,CEO, PVR Cinemedia,CEO, PVR BluO


Core Team Nikhil Khanna – Managing Director    

  

More than 15 years in the field of public relations Experience in infrastructure, aviation, defence, engineering and luxury brands – Handling the Airbus account for 19 years since 1991 Great expertise in managing corporate, automotive, travel, hospitality, and manufacturing clients Extensive experience in public affairs initiatives spread across several geographies. – Deep insight into government policy – Managed the media campaign strategy for the BJP in last election Issue and crisis management skills Also the founder director of Friday Content Solutions – India's largest information services company catering to over 300 clients Use to regularly write for Times of India, Hindustan Times, Outlook, Verve, etc – Close connections with the Editors


Core Team Nitin Mantri – CEO     

  

14 years of International experience Under his leadership the firm has grown from one branch to five branch operations Extensive experience in strategizing, planning and implementing global PR campaigns Has worked across Internet/e-commerce, tele-communications, security, management consultancy and corporate clients Prior to this was for six years in London looking after the London operations for Pleon (a BBDO company), Europe’s leading agency and part of Omnicom – IBM, Nortel, COLT Telecom, Hughes Network Systems and Infosys Deep understanding of issue/crisis management Expertise in Media Training and Messaging workshop Managed a diverse range of clients at his stint at Genesis PR – Symantec, Intel, IBM, Accenture, HLL, PowerGen and JM Morgan Stanley


Core Team Carolina. J. Bajaj, Associate Director, South & West 

  

 

13+ years in Communications, spanning Corporate Initiatives, Web Initiatives, Media Initiatives, Internal Communications, Search driven Marketing, Media Planning, Sports Management across verticals Joined Avian less than a month ago to support and grow the Western and Southern Regions Focus on Sports and Technology as a specialist vertical within Avian Prior to this was at Wadia Group, as GM, Corporate Communications  Was overlooking GoAir, Bombay Dyeing, Corporate Businesses  The spokesperson for the companies too Launched and driven Marketing Communications for Kings XI Punjab from inception till date Extensive experience at messaging workshops, crisis management


Branch Heads Manash Kalita,New Delhi

Richa Shrotriya,Mumbai



Over Nine years experience across auto/ components, technology, defence, travel and energy



Over 12 years of Marcomm Experience across Advertising, PR & Corporate Communications



Overlooks the Delhi branch operations



Started Career with The Times of India, as a journalist



Closely looks at BP, BAE Systems, UNAIDS, Softpro Systems Ltd. and Porsche





Started his PR career with Good Relations India. Key accounts included major international brands like Volvo, Sun Microsystems, Guinness UDV and Airbus

Responsible for various product launches and campaigns such as The Himalayan Mineral Water, Le-Bon Cheese, Dabur, Apollo Tyres, etc



Instrumental in growing the branch and team



Expertise in working with Government bodies and NGOs



Prior she was heading Abacus PR agency in Mumbai

 

Prior to Avian, he was with Ogilvy Public Relations Handled accounts like Boeing, Rockwell and Nokia


Branch Heads Mohua Chinnappa- Bangalore 

Amassed 15 years experience both in private and Government



Conducted media training for large corporate earlier at Grey Worldwide PR



Extensively worked with Asia Pacific offices, North America clients and UK



Started as Branch Head Kolkata for Genesis



Gained expertise in developing strategy crises communications



Started as a journalist and then joined PR department of Maurya



Instrumental in Welcomart



Worked in Observor in New Delhi


Guidance from our Advisory Board 

Aman Mehta – Previously global CEO, HSBC Bank



Titu Ahluwalia – Founder and ex-CEO, ORG-Marg



K.C Mehra - Former Resident Director, TATA Group



Mark Runacres – Former Deputy High Commissioner, British High Commission


Account Management Planning & Programming

Annual Plan

•Programme drawn in line with the overall strategy

Quarter Plan

•Broken into quarterly modules, for easier working

Month Plan

•Broken into quarterly modules, for easier working

Activity Plan

•Detailed plan about the activity, along with desired outcomes

Review & Reporting

Quarter Review

Month Review

Activity Review

WIP Review

•Programme review •Finalization of next quarter plan

•Month plan review •Finalization of next month plan

•Analysis of output •Learnings & Recommendations

•Weekly meeting to discuss progress


Thank you

A

A – 33 I Second Floor I Lajpat Nagar – II New Delhi – 11024 I India


Avian Media Creds