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WAYFINDING DESIGN PORTFOLIO ARUN RAJENDRAN raj.arunkrishna@gmail.com


‘If architecture is frozen music, then signage is its notations’ An Architect who loves signs, my curiosity and passion for graphic communication led me to wayfinding and information design. I like to think of architecture as ‘music’ and wayfinding as its ‘notations’. After a spell working in the UK, I landed in Dubai and soon began working on bilingual wayfinding projects - for retail, hotels, mixed-use towers and residential communities. I enjoy wearing a variety of professional ‘hats’ - as a thinker, designer, and researcher. I am particularly interested in multicultural and cross-cultural communication, inclusive wayfinding and the use of emerging technologies and also placemaking. I am currently looking for a creative and stimulating environment where I can bring the knowledge from my academic background and also the experience I have gained over the years and be an effective performer and team player. I would love the opportunity to discuss at your convenience my qualifications and motivations more in detail. Thank you for your time and consideration. I look forward to hearing from you soon.

Sincerely,

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CONTENTS Al Badayer Oasis

03

Al Ain Square

21 The Residence Collection

Museum of English Rural Life

25

09 Mall of Muscat

Reading Town Centre

27

13 Hotel Indigo

17 2


AL BADAYER OASIS Client Sharjah Investment And Development Authority - Shurooq

Location Sharjah, UAE

Year 2019

Project brief Located in central Sharjah, Al Badayer Oasis is a desert retreat that offers unique luxury camping experiences among the dunes. It is located near one of the largest sand dunes in the region and offers a range of outdoor activities such as 4 x 4 trips, quad biking, horse riding, desert safaris and camel trips while giving the visitors an experience of the Emirati lifestyle. The resort features 21 rooms and 10 tents. The facilities include speciality restaurants, meeting rooms, a business centre, a large amphitheatre, an indoor pool and a health club. In addition to these, it also hosts a TV broadcasting studio. Consisting largely of open spaces, the signage was designed in such a way that it withstands the elements of the harsh desert conditions. Care was taken to ensure that the signage feels like part of the overall mood of the resort. This was done by ensuring that the materials and finishes of the signage elements complement the existing materials and finishes. A bespoke placemaking element was designed to reflect the Emirati culture and also provide a photo moment for the eager rest guests and visitors of Al Badayer Oasis.

Scope of Work • • • • •

Site audit Strategy & Concept design Schematic design Detailed design Tender award

Notes Project completed while at Endpoint

3


Concept 1 Ideation

Renders

Screen printed text, arrows and pictograms

Fabricated aluminium panel in antique bronze effect with brushed finish

A winding sand dune

Following the winding path

Adding depth

Refining the profile

Concept overview

Photo visuals

2 05

‫رجال‬

Male

‫مطعم‬

Restaurant

‫كافيتيريا‬

Cafe

‫المسجد‬

Al Masjid

‫سراي أ‬

Saray Alif

310 Tent Identification

Pedestrian Directional

Projected Amenity Identification

FOH Facility Identification

Room Number Identification

4


Concept 2 Ideation

Renders

10mm thk. aluminium panel in corton steel effect

Cut-out zone name

Cut out patterns to cast varying shadows depending on the sun’s path

Engraved and infill painted arrows, text and graphics

Sand ripples

Applying the pattern to a form

Refinement

Adding thickness

Concept overview

Photo visuals

‫رجال‬

‫رجال‬

Male

Male

‫رجال‬

Male

‫ﻛﺮﻓﺎن‬ Caravan

‫ﻛﻞ اﻣﺮاﺗﻲ‬ Kolo Emirati ‫اﳌﺴﺠﺪ‬ Al Masjid

‫ﺳﺮاي أ‬ Saray Alif ‫ﺳﺮاي ب‬ Saray Ba ‫ﺳﺮاي ج‬ Saray Jim ‫ﻋﺎﻓﻴﺔ‬ Afiya

Tent Identification

Pedestrian Directional

Projected Amenity Identification

FOH Facility Identification

Room Number Identification

5


Concept 3 Ideation

Renders

Powder coated aluminium panel with wood finish effect Pattern in silk screen paint finish

Stencil cut pictograms and text with acrylic at the back

Sand dunes profile

Applying the pattern to a form

Softening the top profile

Concept overview

Tent Identification

Photo visuals

Pedestrian Directional

Projected Amenity Identification

FOH Facility Identification

Room Number Identification

6


Entrance Identification Sign Sign visual

Photo visuals

To be verified on site 2250*

A

Cut out letters fixed to back surface using suitable adhesive & fixing studs.

880*

To be verified on site

Detail A

Backlit 3D channel letter aluminium powder coated to match colour in wayfinding detailed design report.

Notes: 1. All dime otherwis 2. It is reco for all sp approve 3. Refer to specifica 4. All mech this is no size nea surround 5. Internal determin loading r accordan 6. Final con fixing me site to be contracto 7. This dra all releva drawings any othe 8. Contract drawings commen 9. All surfa marks, b issue wh performa 10. Signage interfacin

Detail B

Detail C

970*

Fabricated aluminium channel with concealed lighting.

Technical intent drawing * All dimensions to be verified on site.

A Front Elevation

Side Elevation

Scale 1:30

10

Scale 1:30

Cut out aluminium letters fixed to back surface using suitable adhesive & fixing studs.

Section A-A Scale 1:30

Contractor to determine spacing for optimal illumination TECHNICAL INTENT ONLY. NOT TO BE USED FOR MANUFACTURE

Detail A

el letter aluminium match colour in ed design report.

ed to back surface hesive & fixing

Detail B

Detail C

Side Elevation Scale 1:30

THIRD ANGLE PROJECTION

Aluminium spacer to match colour of 3D channel letter & sign to be fixed with suitable screw to wall.

40

Section A-A

50

20

Scale 1:2

LED's mounted to inside of 3D channel letters as per LED manufacturers recommendation. Spacing for even illumination and no hot spotting, 3000K cool white.

50

LED's with diffuser mounted to inside of 3D channel letters as per LED manufacturers recommendation. 3000K cool white. Ensure even illumination and no hot spotting. Aluminium spacer to match colour of 3D channel fabricated aluminium & fixed with suitable studs. B

White acrylic diffuser suitable for outdoor use mechanically fixed to aluminium channel.

Scale 1:2

05.09.19

A

21.07.19

Rev

Date

Project

Al Badayer Client

Sharjah Inv Authority, S

Electrical wiring provision connected to power supply. Final location to be coordinated as per actual site condition & needs to be accessible for maintenance. Power supply to be confirmed by contractor.

Detail A

Scale 1:30

20

Detail B

Notes: 1. All dimensions in mm unless specified otherwise. 2. It is recommended samples to be produced for all specified colours and finishes and approved by end client prior to manufacture. 3. Refer to graphic layout for all colour specifications and artwork. 4. All mechanical fixings to be hidden, where this is not feasible fixings to be of a minimum size neatly detailed & coloured to match surrounding surface finishes. 5. Internal framework details to be calculated & determined by contractor based on all loading requirements for all elements in accordance with site specific conditions. 6. Final construction detailing inclusive of sizes, fixing methods, and access requirements on site to be verified & confirmed by the contractor upon a full site technical survey. 7. This drawing is to be read in conjunction with all relevant architects and engineers drawings, the specification for the works and any other specialist drawings. 8. Contractor must submit production shop drawings for consultant or end client review / comment prior to fabrication. 9. All surface final finishes to be free of deflects, marks, bubbles, scratches and any other issue which affects the aesthetic look and performance of the sign. 10. Signage contractor to coordinate all interfacing works involved.

nium channel with g.

rs fixed uitable .

TECHNICA ONLY. N USED MANUFA

Consultant

Aluminium channel fixed to wall with suitable studs.

Endpoint Middle East PO BOX 390446 Office 808B Business Central Towe Dubai +971 4447 5846 weareendpoint.com

Stage

Detailed de Drawing Title

3D channel letter aluminium powder coated to match colour in wayfinding detailed design report. Painted inside with color as required for proper illumination.

Detail C Scale 1:2

3D channel fabricated aluminium powder coated to match colour in wayfinding detailed design report. Painted inside with color as required for proper illumination.

A1 Gate Ide Project No. Drawn Checked Approved Sheet size Scale Sheet no. Drawing No.

1780_A1

LED's with diffuser mounted to inside of 3D channel letters as per

Š Copyright. Unauthorised copying & distribution prohibited

FILE PATH - X:\Dubai Projects\Current Projects\1780_Al_Badayer_Oasis\3_Design\4_Detailed_Design\1_Assets\1_Technical_Drawings\CAD\1780_A1.dwg

7


Placemaking Mood board

Sign visual

Photo visual

The placemaking design takes its inspiration directly from the Emirati culture and the camping experience. No desert camp is complete without a camel ride. The sculpture stands as if the man and the camel are waiting to greet the visitors and take them to a magical desert ride. The 2D quality of the sculpture brings the illusional feel of the desert and setting it against the sand-coloured wall makes it feel as though it is a silhouette against a setting sun. The sculpture is strategically placed so that when visitors take pictures with it, the name of the resort is always seen in the background. 8


THE RESIDENCE COLLECTION Client Abu Dhabi United Hospitality

Location Abu Dhabi, UAE

Year 2019

Project brief ’The Collection’ was a small luxury retail destination serving the guests of St. Regis Hotel, Saadiyat Island and the residents of ‘The Residences’ - St. Regis branded luxury apartments and villas. The retail offering consists of a supermarket, restaurants, cafes, salons, a health club, a pharmacy and luxury brands. As part of the rebranding, the property was renamed as ‘The Residence Collection’ and required a new identity. The new branding is designed in such a way that it is more cohesive with the aesthetics of the St. Regis logo. The existing signs for the hotel and the residential areas had a floral theme and to keep it consistent, a new floral pattern based on the national flower of the UAE was designed. This design and build project also involved the enhancement of the basement entrance lobbies and the overall visitor journey.

Scope of Work • • • • •

Site audit Branding Concept design Schematic design Execution

Notes Project completed while at Endpoint

9


Branding

Theme

Concept 1

Concept 2

Finding a link

St. Regis Logo

Old Logo

The logo pays homage to the St. Regis brand. At the same time, it tries to carry on the legacy of The Collection brand. The resulting logo is a combination of serif and sans serif type with the signature diamond embellishment.

The logo takes its reference from the current logo, incorporating sans serif fonts and the strong horizontal design element, in addition to the reinterpretation of the dot, resulting in a more contemporary look.

St. Regis Atlanta

St. Regis Lhasa

St. Regis Saadiyat

St. Regis Saadiyat

From Atlanta to Lhasa, St. Regis properties around the world, have some form of floral touches to its signage elements. For this project, taking into consideration, the existing floral patterns in the signage, a unique floral pattern, based on the National flower of the UAE was created. This makes the design cohesive with the existing signage as well as the overall theme across the properties and something unique to the UAE.

Pattern

10


Logo & Pattern Application External signs

‫ﺳﻮﺑﺮ ﻣﺎرﻛﺖ‬ Supermarket ‫ﻣﻄﺎﻋﻢ‬ Restaurants ‫اﻟﺼﻴﺪﻟﻴﺔ‬ Pharmacy ‫اﻟﻨﺎدي اﻟﺼﺤﻲ‬ Health Club ‫اﻟﺼﺮاف ا‬ ATM

Vehicular Directional

The Residence Collection

Primary Directory

Identification

11


Executed signs External signs

Internal signs

Basement graphics

12


MALL OF MUSCAT Location Muscat, Oman

Year 2018

Project brief Mall of Muscat will contain the much anticipated Oman Aquarium (the largest aquarium in the Middle East at 8,000 sqm) and an enormous Snow Park brilliantly designed over an area of 5,600 sqm; a dedicated outdoor dining ‘street’ and in excess of 200 shops offering shoppers specialized international brands that will only be available within Mall of Muscat. Originally branded as Palm Mall, the brand name was a guiding principle behind the design concept. Overlapping fronds of the palm create a unique pattern that can be applied to a variety of sign types. A combination of an illuminated pattern against the cut-out vinyl pattern creates a sense of depth and layering. The extensive parking and four entrances created the need for an effective parking zoning system and supergraphics to supplement and reinforce the zoning. Bespoke numbers and graphics were created for the supergraphics to help identify the four entrance lobbies and the exits.

Scope of Work • • • • •

Strategy Concept design Schematic design Detailed design Tender design

Notes Project completed while at The Design Company

13


Environmental Graphics Entrance lobby graphics

2 2 22222 22222 2 2 22 2 222 22 2222 2 2 2 2 2 2 2 2 2 2 2 2222222222222222222222222 222222 22 22 222 2 22 222222 2 22 22222222222222222 2222 222 2222222 22 2 222 2 22 22 22 2 222 22 2 2 22 2 2222 2222 2 2 2 2 222 2 22 2222 22 ‫إﻟﻰ ﻣﻮل‬ 222 22222222222222 TO MALL 22222222 222 22 222 22 2222 22222 22 22 222 22222222 22 22222222222222 2 2222 22 2 2 2 2 2 2 2 22 2222 222222 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 22 22222 2222 2 2 2 2 2 2 2 222 22 22 2 2

1 111 1111 11 11 1 1 111111 11111 1 11 11111 1 111 11111111111 1 11111111111111 111111111 11 1 1 11 111 1 1 1 1 1111 1 11 1 11 1 1 11 1 1 1111111 1 111 11 1 1 1 111 11 1 1 1 11111 1 1 1 1 11 1 111111 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1111111 1 1 1 1 1 111 1111 1 1111111111111 1 1 111 1 111 1 1 1 1 1111111111 ‫إﻟﻰ‬ 11 11 1 11‫ﻣﻮل‬ 1 1 11 11111 111 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1111 111111 11 1 MALL TO 11 111 1 1111 1 1 11111111 11 1 1 11 111 1 11 1 1111 1 11111 1 1 1 1 11111111 11 11111 1 111111 1 1 1 1 11 1 11 1 1111 1 11 1 1 1 1 11 11 1

2

2

2

2 22 2 2 222 222

22 22 2 22222 22

2 2 2 22 22 22

2 2 2 22 22 22

Painted Graphics

Painted Graphics

Column graphics

Cut-out Vinyl Graphics

Exit wall graphics

‫ىﺧﺮج‬

3

33 3 3 3 3 3333 333333 33 33 333333333333 3 333 3 3 3 3 3 3 3 3 3 3 3333 3 3 3 33 333 3 333 3 33333333 33 3333 333 33 33 3 3 33 3 3 33333 33333333 33 33 3 3 3 3 3 3 3 33 3 3 33 3 3 3 33 3 3 333 3 3333 333 3333 33 3 3 3 3 ‫إﻟﻰ ﻣﻮل‬ 3 3 3 3 3 3 33 333 3 33 3 3 3 3 3 3 3 3 3 33 3333 TO MALL 3 33 33 33333333 333 33 33333333 3 3 33 3 333 3333 33 3 3 333 3 33 3 3 33 3333 333333333 33 3 33 3 3 333 3 3 33 3 3 33 3 3 3 3 3 3 33 33 3 3333 3 3 33 33 3 3 3 3 333 333 3 333 33

J J 3 3

Painted Graphics

TO EXIT

‫ىﺧﺮج‬ EXIT Painted Graphics

14


‫ﺳﻴﻨﻤﺎ‬

inema Key Sign Types ypermarket Interior sign family Washrooms

‫ﺳ‬

‫ﻫ‬

‫د‬

‫دورات اﻟﻤﻴﺎه‬

1

LG

Oman Aquarium ‫ﻋﻤﺎن اﻛﻮارﻳﻢ‬ Snow Park ‫اﻟﻤﻨﺘﺰه اﻟﺜﻠﺠﻲ‬ Food Court ‫ﺳﺎﺣﺔ اﻟﻤﻄﺎﻋﻢ‬

2

Cinema Hypermarket Washrooms

‫اﻟﺴﻴﻨﻤﺎ‬ ‫اﻟﻤﻨﺘﺰه اﻟﺜﻠﺠﻲ‬ ‫ﻣﻨﻄﻘﺔ ﻟﻸﻃﻔﺎل‬ ‫ﺳﺎﺣﺔ اﻟﻤﻄﺎﻋﻢ‬

1

G

1

‫اﻟﻄﺎﺑﻖ‬

LG Level

Cinema Snow Park Kids Centre Food Court Level

G

Level

2

‫دورات ﻣﻴﺎه اﻟﺮﺟﺎل‬ ‫ﻣﺼﻠﻰ اﻟﺮﺟﺎل‬

‫اﻟﻄﺎﺑﻖ‬

‫اﻟﺴﻴﻨﻤﺎ‬ ‫اﻟﻤﻨﺘﺰه اﻟﺜﻠﺠﻲ‬ ‫ﻣﻨﻄﻘﺔ ﻟﻸﻃﻔﺎل‬ ‫ﺳﺎﺣﺔ اﻟﻤﻄﺎﻋﻢ‬

Level Cinema Snow Park Kids Centre Food Court

1

Level

G

‫اﻟﻄﺎﺑﻖ‬

Oman Aquarium ‫ﻋﻤﺎن اﻛﻮارﻳﻢ‬ ‫ﻫﺎﻳﺒﺮ ﻣﺎرﻛﺖ‬ Hypermarket Washrooms ‫دورات اﻟﻤﻴﺎه‬

‫اﻟﻄﺎﺑﻖ‬

Parking

‫ﻣﻮاﻗﻒ‬

G

Level

Male Washrooms Prayer Rooms

G

‫اﻟﻄﺎﺑﻖ‬

LG

LG Level

‫اﻟﻄﺎﺑﻖ‬

Parking

‫ﻣﻮاﻗﻒ‬

2

‫اﻟﻄﺎﺑﻖ‬

‫دورات ﻣﻴﺎه اﻟﺮﺟﺎل‬ ‫ﻣﺼﻠﻰ اﻟﺮﺟﺎل‬

‫اﻟﺴﻴﻨﻤﺎ‬ ‫اﻟﻤﻨﺘﺰه اﻟﺜﻠﺠﻲ‬ ‫ﻣﻨﻄﻘﺔ ﻟﻸﻃﻔﺎل‬ ‫ﺳﺎﺣﺔ اﻟﻤﻄﺎﻋﻢ‬

Male Washrooms Prayer Rooms

1

‫اﻟﻄﺎﺑﻖ‬

G

‫اﻟﻄﺎﺑﻖ‬

Oman Aquarium ‫ﻋﻤﺎن اﻛﻮارﻳﻢ‬ ‫ﻫﺎﻳﺒﺮ ﻣﺎرﻛﺖ‬ Hypermarket Washrooms ‫دورات اﻟﻤﻴﺎه‬

Oman Aquarium ‫ﻋﻤﺎن اﻛﻮارﻳﻢ‬ ‫ﻫﺎﻳﺒﺮ ﻣﺎرﻛﺖ‬ Hypermarket Washrooms ‫دورات اﻟﻤﻴﺎه‬ LG Level

Lift 1

Oman Aquarium ‫ﻋﻤﺎن اﻛﻮارﻳﻢ‬ Food Court ‫ﺳﺎﺣﺔ اﻟﻤﻄﺎﻋﻢ‬ Washrooms ‫دورات اﻟﻤﻴﺎه‬ ‫ﻣﺤﻼت اﻟﺘﺠﺰﺋﺔ‬ Retail

‫اﻟﻄﺎﺑﻖ‬

Oman Aquarium ‫ﻋﻤﺎن اﻛﻮارﻳﻢ‬ Food Court ‫ﺳﺎﺣﺔ اﻟﻤﻄﺎﻋﻢ‬ Washrooms ‫دورات اﻟﻤﻴﺎه‬ ‫ﻣﺤﻼت اﻟﺘﺠﺰﺋﺔ‬ Retail

1 ‫اﻟﻤﺼﻌﺪ‬

LG

Oman Aquarium ‫اﻛﻮارﻳﻢ‬ ‫ﻋﻤﺎن‬ 2 2 Food Court ‫ﺳﺎﺣﺔ اﻟﻤﻄﺎﻋﻢ‬ Washrooms ‫دورات اﻟﻤﻴﺎه‬ 1 1 ‫ﻣﺤﻼت اﻟﺘﺠﺰﺋﺔ‬ Retail Level

‫ﻫﺎﻳﺒﺮ ﻣﺎرﻛﺖ‬

‫دورات اﻟﻤﻴﺎه‬

2

Cinema Snow Park Kids Centre Food Court

G

‫ﺳﻴﻨﻤﺎ‬

‫اﻟﻄﺎﺑﻖ‬

Level

Level

‫ﻫﺎﻳﺒﺮ ﻣﺎرﻛﺖ‬

LG Level

‫اﻟﻄﺎﺑﻖ‬

Parking

‫ﻣﻮاﻗﻒ‬

LG

LG

LG

LG

2

2

‫اﻟﻄﺎﺑﻖ‬

Level Cinema Snow Park Kids Centre Food Court

‫اﻟﺴﻴﻨﻤﺎ‬ ‫اﻟﻤﻨﺘﺰه اﻟﺜﻠﺠﻲ‬ ‫ﻣﻨﻄﻘﺔ ﻟﻸﻃﻔﺎل‬ ‫ﺳﺎﺣﺔ اﻟﻤﻄﺎﻋﻢ‬

1

Level

2 Level Directory

Suspended

Free Standing

Directional

Totem sign specifications Stainless steel effect cut-out vinyl pattern Internally illuminated pattern

Toughened glass back painted in black

Level

Projected Amenity

Level Directory

‫اﻟﺴﻴﻨﻤﺎ‬ Cinema Snow Park ‫اﻟﻤﻨﺘﺰه اﻟﺜﻠﺠﻲ‬ Wall mounted sign specifications Kids Centre ‫ﻣﻨﻄﻘﺔ ﻟﻸﻃﻔﺎل‬ Food Court ‫ﺳﺎﺣﺔ اﻟﻤﻄﺎﻋﻢ‬

Level

LG

Wall Mounted

Retail

G

Level

‫اﻟﻄﺎﺑﻖ‬

Level ‫اﻟﺘﺠﺰﺋﺔ‬ ‫ﻣﺤﻼت‬ ‫اﻟﻄﺎﺑﻖ‬

Oman Aquarium ‫ﻋﻤﺎن اﻛﻮارﻳﻢ‬ Food Court ‫ﺳﺎﺣﺔ اﻟﻤﻄﺎﻋﻢ‬ Washrooms ‫دورات اﻟﻤﻴﺎه‬ ‫ﻣﺤﻼت اﻟﺘﺠﺰﺋﺔ‬ Retail

G

Level

G

G

1

Smoked opaque acrylic diffuser with 3M grey Aquarium 2‫ﻋﻤﺎن اﻛﻮارﻳﻢ‬ Oman 2 ‫اﻟﻄﺎﺑﻖ‬ Level vinyl at the back and ‫اﻟﺴﻴﻨﻤﺎ‬ Cinema Food Court ‫اﻟﻤﻄﺎﻋﻢ‬ ‫ﺳﺎﺣﺔ‬ ‫اﻟﻤﻨﺘﺰه اﻟﺜﻠﺠﻲ‬ Snow Park colour changing ‫ﻣﻨﻄﻘﺔ ﻟﻸﻃﻔﺎل‬ Kids Centre embedded LEDWashrooms ‫اﻟﻤﻄﺎﻋﻢ‬ ‫ﺳﺎﺣﺔ‬ Food Court ‫دورات اﻟﻤﻴﺎه‬ modules at the sides 1 1

G

‫اﻟﻄﺎﺑﻖ‬

1

‫اﻟﻄﺎﺑﻖ‬

Oman Aquarium ‫ﻋﻤﺎن اﻛﻮارﻳﻢ‬ Food Court ‫ﺳﺎﺣﺔ اﻟﻤﻄﺎﻋﻢ‬ Washrooms ‫دورات اﻟﻤﻴﺎه‬ ‫ﻣﺤﻼت اﻟﺘﺠﺰﺋﺔ‬ Retail

2

‫اﻟﻄﺎﺑﻖ‬

Directional

1

G

Reverse applied vinyl graphics and text

Level/ LiftLevel Oman Aquarium

Hypermarket Identification Washrooms

G

‫اﻟﻄﺎﺑﻖ‬

‫ﻋﻤﺎن اﻛﻮارﻳﻢ‬ ‫ﻫﺎﻳﺒﺮ ﻣﺎرﻛﺖ‬ ‫دورات اﻟﻤﻴﺎه‬

LG Level

LG

‫اﻟﻄﺎﺑﻖ‬

Parking

‫ﻣﻮاﻗﻒ‬

Wall

1

‫اﻟﻤﺼﻌﺪ‬Directional

Lift 1

10mm thk. clear acrylic panel with back pained in black and flamed edges Reverse applied vinyl pattern Stainless steel effect cut-out vinyl pattern applied on top

G

‫اﻟﻄﺎﺑﻖ‬

Oman Aquarium ‫ﻋﻤﺎن اﻛﻮارﻳﻢ‬ ‫ﻫﺎﻳﺒﺮ ﻣﺎرﻛﺖ‬ Hypermarket Washrooms ‫دورات اﻟﻤﻴﺎه‬

Oman Aquarium ‫ﻋﻤﺎن اﻛﻮارﻳﻢ‬

15


Technical Intent Drawing Suspended directional sign

16


HOTEL INDIGO Location Dubai, UAE

Year 2018

Project brief Hotel Indigo is a boutique hotel nearing completion in the bustling downtown of Dubai, close to the Creek. The 280-key, four-star Hotel Indigo Dubai Business Bay is located close to The Dubai Mall and Dubai Design District (d3) featuring contemporary Emirati elements fused into the design of the hotel. The design of the concepts was done in close collaboration with the interior designers. The interior design reflects the history and culture of Dubai, rather than reflecting the modern city that it is today. The main thread of the concept was the old travellers who used the creek to navigate Dubai. Based on the above neighbourhood story, the signage design was based on the luggage used by travellers in the past. Huge trunks with intricate metal works, leather suitcases, leather bags were used as design elements that blend with the interior design theme. Traditional rustic materials and finishes help to convey the story of an old Dubai which is not known by many.

Scope of Work • • • • •

Strategy Concept design Schematic design Detailed design Tender design

Notes Project completed while at The Design Company

17


Key Sign Types Exterior signs

Interior signs

‫اﳌﻄﺎﻋﻢ‬

Restaurant

‫اﻟﻠﻴﺎﻗﺔ اﻟﺒﺪﻧﻴﺔ‬ ‫ﻧﺎدي ﺻﺤﻲ‬ ‫ﺑﺎر ﻣﺴﺒﺢ‬ ‫ﺣﻤﺎم اﻟﺴﺒﺎﺣﺔ‬ ‫ﻏﺮف اﺟﺘﻤﺎﻋﺎت‬

Gym Health Club Pool Bar Swimming Pool Meeting Rooms

‫ﻣﻨﻄﻘﺔﺗﻔﺮﻳﻎ‬

‫اﳌﻄﺎﻋﻢ‬

Restaurant

Drop-Off Gym Health Club Pool Bar Swimming Pool Meeting Rooms

‫ﻣﻨﻄﻘﺔﺗﻔﺮﻳﻎ‬

‫ﻣﻨﻄﻘﺔﺗﻔﺮﻳﻎ‬

‫ﻣﻨﻄﻘﺔاﻟﺘﺴﻠﻴﻢ‬

Drop-Off

Hot Buffet Neighborhood Lounge

Drop-Off

Parking

Hot Buffet Neighborhood Lounge

‫اﻟﻠﻴﺎﻗﺔ اﻟﺒﺪﻧﻴﺔ‬ ‫ﻧﺎدي ﺻﺤﻲ‬ ‫ﺑﺎر ﻣﺴﺒﺢ‬ ‫ﺣﻤﺎم اﻟﺴﺒﺎﺣﺔ‬ ‫ﻏﺮف اﺟﺘﻤﺎﻋﺎت‬

‫ﺑﻮﻓﻴﻪ ﺳﺎﺧﻦ‬ ‫Žﺎورة‬ ‫ﺻﺎﻟﺔ اﻧﺘﻈﺎر‬

‫‰ﺮج‬ Vehicular Directional

Vehicular Directional

Large

Small

Exit

‫اﳌﻄﺎﻋﻢ‬

Level Directory

Wall Directional Gym Health Club Pool Bar Swimming Pool Meeting Rooms

Exterior sign specifications

‫اﻟﻠﻴﺎﻗﺔ اﻟﺒﺪﻧﻴﺔ‬ ‫ﻧﺎدي ﺻﺤﻲ‬ ‫ﺑﺎر ﻣﺴﺒﺢ‬ ‫ﺣﻤﺎم اﻟﺴﺒﺎﺣﺔ‬ ‫ﻏﺮف اﺟﺘﻤﺎﻋﺎت‬

Amenity

Amenity Identification

Identification

Projected

Interior sign specifications Concrete base

‫ﻣﻨﻄﻘﺔﺗﻔﺮﻳﻎ‬ Drop-Off

Internally illuminated text and arrows Aluminium panel in powder coated finish Round head threaded rivet in dark brushed bronze effect

Stamped logo

Aluminium detail ‫ﻏﺮف اﺟﺘﻤﺎﻋﺎت‬ ‫ﻣﺮﻛﺰ ا„ﻋﻤﺎل‬

‫ﻏﺮف اﺟﺘﻤﺎﻋﺎت‬ ‫ﻣﺮﻛﺰ ا„ﻋﻤﺎل‬

‫ﺑﻮﻓﻴﻪ ﺳﺎﺧﻦ‬ ‫Žﺎورة‬ ‫ﺻﺎﻟﺔ اﻧﺘﻈﺎر‬

Restaurant

Meeting Rooms Business Room

Meeting Rooms Business Room

Exit

Delivery

‫اﻟﻠﻴﺎﻗﺔ اﻟﺒﺪﻧﻴﺔ‬ ‫ﻧﺎدي ﺻﺤﻲ‬ ‫ﺑﺎر ﻣﺴﺒﺢ‬ €‫ﻏﺮف اﻟﺘﻐﻴ‬

‫اﻟﻠﻴﺎﻗﺔ اﻟﺒﺪﻧﻴﺔ‬ ‫ﻧﺎدي ﺻﺤﻲ‬ ‫ﺑﺎر ﻣﺴﺒﺢ‬ €‫ﻏﺮف اﻟﺘﻐﻴ‬

‫‰ﺮج‬

‫ﻣﻮﻗﻒﺳﻴﺎرات‬

Gym Health Club Pool Bar Changing Room

Gym Health Club Pool Bar Changing Room

Hot Buffet Neighborhood Lounge

‫ﺑﻮﻓﻴﻪ ﺳﺎﺧﻦ‬ ‫Žﺎورة‬ ‫ﺻﺎﻟﺔ اﻧﺘﻈﺎر‬

Aluminium bar in dark bronze effect Stitched graphics in white nylon thread Vintage leather

Aluminium bar in dark bronze effect Stitched graphics in white nylon thread Vintage leather

‫‰ﺮج‬ Exit

18


Material Specifications Level directory

Restaurant Restaurant Stitched graphics in white nylon thread

Restaurant

‫اﳌﻄﺎﻋﻢ اﳌﻄﺎﻋﻢ‬

3mm thk. vintage leather corners folded to 3 sides

‫اﳌﻄﺎﻋﻢ‬

Gym ‫اﻟﻠﻴﺎﻗﺔ اﻟﺒﺪﻧﻴﺔ‬ Health Club Vintage leather ‫ﻧﺎدي ﺻﺤﻲ‬ ‫ﺑﺎر ﻣﺴﺒﺢ‬ Pool Bar ‫ﺣﻤﺎم اﻟﺴﺒﺎﺣﺔ‬ Swimming Pool ‫ﻏﺮف اﺟﺘﻤﺎﻋﺎت‬ Meeting Rooms

Gym Gym ‫اﻟﻠﻴﺎﻗﺔ اﻟﺒﺪﻧﻴﺔ‬ ‫اﻟﻠﻴﺎﻗﺔ اﻟﺒﺪﻧﻴﺔ‬ ‫ﻧﺎدي ﺻﺤﻲﻧﺎدي ﺻﺤﻲ‬ Health Club Health Club ‫ﺑﺎر ﻣﺴﺒﺢ ﺑﺎر ﻣﺴﺒﺢ‬ Pool Bar Pool Bar ‫ﺣﻤﺎم اﻟﺴﺒﺎﺣﺔ‬ ‫ﺣﻤﺎم اﻟﺴﺒﺎﺣﺔ‬ SwimmingSwimming Pool Pool ‫ﻏﺮف اﺟﺘﻤﺎﻋﺎت‬ ‫ﻏﺮف اﺟﺘﻤﺎﻋﺎت‬ Meeting Rooms Meeting Rooms

Flat leather suitcase handles with brass clips

3mm thk. vintage leather

Hot Buffet strip with nylon stitching‫ﺑﻮﻓﻴﻪ ﺳﺎﺧﻦ‬ Neighborhood ‫ﺎورة‬ ‫ﺻﺎﻟﺔ اﻧﺘﻈﺎر‬ Lounge

Hot BuffetHot Buffet ‫ﺑﻮﻓﻴﻪ ﺳﺎﺧﻦ‬ ‫ﺑﻮﻓﻴﻪ ﺳﺎﺧﻦ‬ Neighborhood Neighborhood ‫ﺎورة ﺎورة‬ ‫ﺻﺎﻟﺔ اﻧﺘﻈﺎرﺻﺎﻟﺔ اﻧﺘﻈﺎر‬ Lounge Lounge

Dark brass tacks

Front Elevation

Side Elevation

19


Technical Intent Drawing Level directory

20


AL AIN SQUARE Location Al Ain, UAE

Year 2018

Project brief Al Ain Square is a mixed-use development comprising food and beverage outlets, residential units, offices, a gym, a hotel and the Hazza Bin Zayed Stadium, the home of Al Ain FC. The stadium also has a multi-storey car park which is predominantly used during the matches. The diverse range of destinations meant that the different user groups had to be diverted to their respected parking zones and ultimately to their destinations. This aspect is very crucial during the match days where the crowds can reach up to 25,000 people. On regular days, the wayfinding system needs to ensure that the visitors to the food and beverage outlets, residential units and offices reach their destinations smoothly. The strategy was to use the existing parking zones and their respective colours. Another strategy was to integrate the signage into the existing street furniture such as the light poles. This was to minimize visual clutter and also facilitate temporary signage during the match days and also reduce the cost of signage implementation. The strong brand colours were incorporated into the signage design to create a strong sense of place and act as a linking element which brings the precinct together.

Scope of Work • • • •

Strategy Concept design Schematic design Detailed design

Notes Project completed while at The Design Company

21


User Journey Vehicular Destinations Food & Beverage Hub Gym

From Dubai Side

Al Aw wa l Street 125 Ha md am Ibn Zay ed

Football Pitches Hotel

P

Residences

External Parking

Temporary Match Day Parking

Offices Stadium

P

P

P

P

P

Gym Parking

P

Ticket Offices

Multi-Storey Car Park

P

Parking

External Parking

P

External Parking

Staff Parking

Staff Parking Multi-storey Car Park Temporary Match Day Parking

P

P

P

Hotel Drop-off

Bus Parking

P

Hamdam Ibn Zayed Al Awwal Street 130

P

Symbols

P

Residents Parking Taxi Stand Bus Stop Site Boundary

P

External Parking

P

External Parking

From Abu Dhabi Side

P

P

External Parking

F&B Hub Parking

Hamdam Ibn Zayed Al Awwal Street 127

From Al Ain Side

Journies External Journey

Gym Journey

Residences Journey

Retail Journey

Hotel Journey

Offices Journey

22


User Journey Pedestrian Destinations Food & Beverage Hub Gym

From Dubai Side

Al Aw wa l Street 125 Ha md am Ibn Zay ed

Football Pitches Hotel

P

Residences

External Parking

Temporary Match Day Parking

Offices Stadium

P

P

P

P

P

Gym Parking

P

Ticket Offices

Multi-Storey Car Park

P

Parking

External Parking

P

External Parking

Staff Parking

Staff Parking Multi-storey Car Park Temporary Match Day Parking

P

P

P

Hotel Drop-off

Bus Parking

P

Hamdam Ibn Zayed Al Awwal Street 130

P

Symbols

P

Residents Parking Taxi Stand Bus Stop Site Boundary

P

External Parking

P

External Parking

From Abu Dhabi Side

P

P

External Parking

F&B Hub Parking

Hamdam Ibn Zayed Al Awwal Street 127

From Al Ain Side

Journies Internal Circulation Access from Outside

23


Sign Concept Key sign types

Message heirarchy

Branding

1 D

3 E

‫ﺑﻮاﺑﺎت‬

‫ﺑﻮاﺑﺎت‬

Gates

Gates

1 B

3 C

‫ردﻫﺔ اﻟﻤﻄﺎﻋﻢ‬ Food and Beverages Hub

‫ﻓﻨﺪق أﻟﻮﻓﺖ‬ Hotel Aloft

B

C

D

E

B

C

D

‫ﻓﻨﺪق أﻟﻮﻓﺖ‬

‫ﻓﻨﺪق أﻟﻮﻓﺖ‬

Hotel Aloft

Hotel Aloft

‫ﺟﻤﻬﻮر‬ ‫ﻓﺮﻳﻖ اﻟﻈﻴﻒ‬

‫ﺟﻤﻬﻮر‬ ‫ﻓﺮﻳﻖ اﻟﻈﻴﻒ‬

Away Team Fans Parking

Away Team Fans Parking

E

Parking zones

Secondary destinations

A

A

A

‫ﺟﻤﻬﻮر ﻓﺮﻳﻖ‬ ‫اﻟﻌﻴﻦ‬ Al Ain Club Fans Parking

Facilities

Vehicular Directional

Parking Identification

Pedestrian Directional

Front Elevation

24


MUSEUM OF ENGLISH RURAL LIFE Client Museum of English Rural Life (Not awarded)

Location Reading, UK

Year 2016

Project brief This is an academic self-directed project. A live project brief was chosen. The Museum of English Rural Life (MERL) in Reading was undergoing renovations. The new arrangments of the galleries and the displays required a new wayfinding system. The museum also serves as a library, a venue for hire and also has a garden that will be open to the users of the Royal Berkshire hospital opposite. In addition to that, the museum also runs programmes for students and also has classrooms that are also used by the students from the main campus. All the different types of users have to use a common entrance and architectural interventions was not a viable solution as the building was listed as a graded building. The place was in need of effective signage solution. The signs take inspiration from the rural signs, commonly found in village entrances, pubs, and farms. The hardware of the signage reflected the theme and the collections of the museum. The choice of colour, material and typeface try to remind the visitors the kind of signage system found in the rural landscape in the past. The projected was awarded to another agency before the commencement of the self-directed project. However, the client gave a very positive feedback on the sign concepts and the overall choice of the theme.

Scope of Work • • • • •

Site audit Strategy Concept design Schematic design Location plans & Specifications

Notes Academic work done at University of Reading

25


Concept Overview Mood board

Sketches

Sign family

Wagon Walk

Museum of English Rural Life

Visitor Regulations You are not allowed to consume food and drink inside the Museum, except in the cafe. Smoking is not permitted on the Museum premises.

Library & Archives

If you have a disability, you may be accompanied in the Museum by your guide, assistant or companion animal. You are not allowed to bring animals into the Museum under any other circumstance.

Reading Rooms Seminar Room

You must not bring into the Museum any item of luggage which has a size greater than 40x40x5ocm or a weight greater than 8kg.

Conference Room ?

Toilets

Accessible Toilet

You will not hold us liable if we remove or destroy, due to saftey reasons, any property that you have left unattended. Except where indicated by notices, you are permitted to use hand-held cameras (including mobile phones) with flash bulbs or flash units, and audio and film recording equipment not requiring a stand. You are requested to turn your phone to silent in the galleries, library and reading rooms.

Specifications

5mm thk. laser cut aluminium panel in powder coat paint finish

Screen printed text in metallic gold finish

Directional Wall Mounted

Rules & Regulations

Gallery Identification

Room Identification

Directional Projected

26 Museum of English Rural Life


READING TOWN CENTRE Client Reading Borough Council (Imaginary)

Location Reading, UK

Year 2016

Project brief The key aim of this academic project was to design a wayfinding system to meet the needs of different types of users as well as reinforcing the identity of a place or organisation, in this case, the Reading town centre. The deliverables included; 1. A client facing design documentation that explains the overall wayfinding strategy and the design standards and 2. Full-size prototypes for key sign types and screen mock-ups for the digital services. The town centre is the heart of Reading and forms a commercial and cultural hub of Reading and its nearby villages. Because of its eclectic functions the town centre demands unique solutions which will cater to the different users and their needs. It is of prime importance that the design interventions shall augment the perception of the town and shall aid in creating a stress free navigation. After extensive site audits which included visual documentation, interviews and collecting mental maps, it was found that the town centre is dotted with a lot of attractions of cultural and historical values that remain unexplored. The strategy was to draw more audience to these historical sites. Destinations were categorised into three groups; 1. Historic, 2. Civic & Institutional and 3. Shopping & Recreation. These categories were then colour coded making it easy for the visitor to learn the classification. Novel solutions such as lenticular panels that show the past and present images of the historical locations will encourage the visitors to gain a deeper understanding of the history of Reading. A similar experience is augmented through the integration of Historypin into the Reading Explorer application. The user will be able to see the historic image overlaid directly onto the viewfinder of the users camera in real time.

Scope of Work • • • •

Site audit Strategy Concept design Additional digital service

Notes Academic work done at University of Reading

27


System Overview Sign family

Reading Explorer application

Town Hall

Town Hall

Railway station Thames path

Market Place 2

3

Street

Queen Victoria Rd

Cross

r Mark et Butte

et St re

d

et

7

ea M

Rd

Street

Queen Victoria Rd

Cross

t r Marke Butte

et

t re

nS

et Stre ey

4

Katesgrov e

Street finder Civic & institutional

Abbey Ruins C5

16

Borough Council E2

Chestnut Walk D5

17

3

Greyfriars Church C1

18

County Court C3

4

Minster of St Mary the Virgin D2

19

Crown Court D4

2

Civic Centre E1

20 21

Library D4

22

Magistrates Courts E2

St Laurence’s church C3

23

Main Post Office D3

9

Simeon Monument D3

24

Police Station E1

Town Hall C3

25

Railway station C5

5 6

Job Centre Plus D2

Broad Street Mall

14

The Oracle

12

Forbury Gardens

15

Thames path

13

Hexagon

11

Abbey Street D3

King’s Road D4

Blagrave Street C2

London Street D5

Broad Street A3

Market Place C3

Caversham Street A3

Minster Street C4

Chatham Street A3

Museum of Reading C3 Queen Victoria Monument C3 St Giles church F3

8

10

7

5

Oxford Street A3

Church Street C5

Queen’s Road E4

Crown Street D5

Reading Bridge D1

Duke Street C4

St. Mary’s Butts B3

Friar Street B3

Station Road C2

Forbury Road D2

Union Street B3

Greyfriars Road B2

Waltington Street E4

Gun Street B4

West Street B3

Need further Information? Transportation in Reading reading-travelinfo.co.uk

Explore Reading using the Reading explorer app A-Z guide for exploring Reading.

Reading council reading.gov.uk

Simply scan the codes

E Grove

eet Str

London

Street

(A4)

eet Crown Str

Kendric

t ee Str

Close

F

Place

ton mp ha St Giles

Crown

h urc Ch

A33

y Stree

Rd

Henr

Katesgrov

ding Bridge

Rea

do w

Ro ad

Cavers Caversha m Road

Greyfriars

t Stree

le Cast

s

ing M al t

ens Gard

d Row

Ro ad ea do w

M

Rd

Fobn

M a ll a r

e Bridg

Read i ng

Field Road

Rd ntford

Road

Demo

outh Lynm

n Road

a Road

Road

Addiso

York

Swanse

Road sham Caver

m Road

Greyfriars et Stre

le Cast

Historypin integration

Rd

i ngs

Kendric

Ma lt

F

Place

(A4)

eet

t

ens

Grove

Crown

Street

London

Crown Str y Stree

Stre

E The

Close

Henr

ey

et

o ad

Stre

nR

et tre

St Giles

et

Caversha

gto

Stre

Gard

ti n Wal

hS

Street

u rc

ton

d Row

Road

South

Street

London

Ch

p am

Fobn

D

d Roa ton t ing Wal

Street

t ree t

East

7

th

et

Close

h Street

Street So uth S

Sidmout

East

u So

Ma lla r

Abbey Street

Livery

South

ad

Street

Sout

ne

n Street

w

Field Road

Street

Ro

Reading explorer

Stre

Forbury Road

Abbey

Street

t

St

nd

3

Road

Sou th

Road

East

Londo

Willo

Coley Place

Dens

New Bright Street

e

Close

Street

t r e et

Side

9 Rd

La

S o u th S

Duke

ond’s

e Stree

Simm

Bridg

A33

a

The

Ro

th Street

Street

nd

Sidmou

East

la

Market Place

U nion Stree t

e

d Roa

Livery

South

t

St

ss

Street

Station Road

Place

Dens

n La

2

ton

e Stree

ond’s

Cro

A32

la ss

Rd

t in g Wal

Bridg

Simm

Street

Street

Carey

Rd

Anstey

Rd

Body

ion

e

King’s

King’s Road

9

Shopping & recreation

D

d Roa

i b ut

Zinzan St

Dist r Plac

2 e n ne t River K

King’s Road

Queen’s

Cro

A32

New Bright Street

St

w

Side

Queen’s

Place

gate

Willo

Coley Pl ace

Road

Blagrave

Merchants

Street

Street

Carey

1

ton ti ng Wal

Street

n ne r

16 Swan

gate St

Rd

Anstey

Abbey Street

Duke

’s Butts

Kennet

The Oracle

22

King’s

King’s Road

16 Swan

Historic attractions

2 ennet River K

King’s Road

n

17 24

Rd

Street

19 e Squar Abbey

21

1

Abbey

Mary

A4155 I

Howard Street

Gu

C

Road

12

The Forbury

23

9

Street

Street

e Squar Abbey

21

Attractions & Points of interest

Forbury Road

St

King

Abbot’s Walk

8

Market Place

t ree

Minster

4

11 13

Hill

Body

5

Forbury Gardens

YOU ARE HERE

6

John Lewis

Waterside

F

Forbury Valpy Street

18

Broad Street

Broad Street Mall

Baker St

Castle

Forbury Rd

10

Un ion Street

st St We

E

Street

Stree t

Friar

20 Broad Street

Street

19

YOU ARE HERE

Street

1

The Oracle

22 24

Hill

1

The first recorded town or guild hall for Reading was known as the Yield Hall and is known to have been situated beside the River Kennet near the current Yield Hall Lane. However by the middle of the 16th century this had proved too small, and the spoils of the dissolution of the monasteries were to provide both of the town's next two halls. Initially, in 1543, the town was granted part of the former friary that was later to become Greyfriars Church.

Napier Rd

C

Abbot’s Walk The Forbury

9

King

Road

12 Forbury Gardens

Kennet

17

io n

Blagrave Garrard Street

Rd

St

Street

lle

Place

k vi

3

Oxford

Oxford Street

Blagrave

Vachel

Sa c

Chatham Street

D

B

s K i ng

Station Hill

Station Road

St

Rd

5

8 23

Street

Minster

13

i b ut

Zinzan St

we

Merchants

Weldale

Railway station 25 Rd

Stansha

John Lewis

Waterside

F

Forbury Valpy Street

6

Gu

Distr

Baker St

Castle

Forbury Rd

18

4

11

nn e r

Tudor

C

A4 1 5 5 I

Place

Rd

St

E

Street

Broad Street

Street

Broad Street Mall Howard Street

Barry

N

Oxford

Oxford Street

’s Butts

A

Five Minutes Walk

Abbatoirs

Great Knollys

The iconic building that, today, is generally referred to as the Town Hall in Reading is no longer used by the Civic Authorities of the town. The southern side is the original town hall and council chambers built by Alfred Waterhouse in 1872/6. This is now a conference centre. The northern side was originally the free library, museum and concert hall, now the museum (and art gallery) and concert hall alone. It was added by Thomas Lainson in 1879/82.

5

B

gs

Napier Rd

10

20

15

B

Blagrave Garrard Street

Street

Fri ar

Mary

Road

Rd

Rd

St

St

a

rn

Rd

ll e

t st Stree We

Th

nfield

kvi

Broad Street

er

Nother

we

Vachel

Sac

Kin

Station Hill

Stansha

St

3

Riv

Cardi ff Road

es

St

Railway station 25 Rd

Chatham Street

4

m

A

ham

Place

3

Vaste

uth

Road

Barry

Weldale

C

Reading Town Hall 2

5

N

Five Minutes Walk

Rd

D

1

es

15

Abbatoirs

Great Knollys

w Roa d

4

m

Road

B

Abbey ruins King’s Road

Meado

rn

Rd

Road

Tudor

A

Road

ntford field

Lynmo

Road

York

Swansea

Road

Addison

Vaste Nothern

ha

Road

Demo

w Roa d

Ca rdi ff

rT

Meado

A

ve Ri

Rd

1

Broad street mall Oxford street Caversham Road

The Reading Explorer is an offline map providing the necessary information to the tourists about all the attractions, shopping, dining, current event, promotions and offers.

MA

t

1

2

3

4

Attractions & Points of interest Historic attractions 1

Abbey Ruins C5

16

Borough Council E2

2

Chestnut Walk D5

17

Civic Centre E1

3

Greyfriars Church C1

18

County Court C3

4

Minster of St Mary the Virgin D2

19

Crown Court D4

20 21

Library D4

22

Magistrates Courts E2

St Laurence’s church C3

23

Main Post Office D3

9

Simeon Monument D3

24

Police Station E1

Town Hall C3

25

Railway station C5

6 7

Job Centre Plus D2

Shopping & recreation 11

Broad Street Mall

14

The Oracle

12

Forbury Gardens

15

Thames path

13

Hexagon

Abbey Street D3

King’s Road D4

Blagrave Street C2

London Street D5

Broad Street A3

Museum of Reading C3 Queen Victoria Monument C3 St Giles church F3

8

10

5

5

Street finder Civic & institutional

Market Place C3

Caversham Street A3

Minster Street C4

Chatham Street A3

Oxford Street A3

Church Street C5

Queen’s Road E4

Crown Street D5

Reading Bridge D1

Duke Street C4

St. Mary’s Butts B3

Friar Street B3

Station Road C2

Forbury Road D2

Union Street B3

Greyfriars Road B2

Waltington Street E4

Gun Street B4

West Street B3

Pedestrian

Pedestrian Directional

Directional/ Orientation

Additional layers of information Destination with category colour

et

St re s

d Rd

e

ridg

Lynm

ding B

ntfor

Road

outh

Demo

Rea

York

Swanse

Road

a Road

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Cross

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Mark et er Butt

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Greyfriar

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Demo

Lynms Rd outh

Caversha m Road

Road

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tle Cas

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Cross

Queen Victoria Rd

M al t

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Stre ey

Gard

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Fobn

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Road

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Addiso

York

Swans

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Katesgrov e

Caversham

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M al t

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M a ll a r

M

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Katesgrov e

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Field Road

e Bridg

Read i ng

Ro ad

ea do w Street

Queen Victoria Rd

Cross

Mark et er Butt

Caversha

Field Road

Rd rd ontfo

Road

Dem

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n Road

Road

ea Road

Addiso

York

Swans

Road rsham Cave

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Greyfria

Katesgrov

Police Station E1

15 Thames Civic Centre path E1

18

County Court C3

19

Crown Court D4

5

Museum of Reading C3

20

Job Centre Plus D2

6

Queen Victoria Monument C3

21

Library D4

22

Magistrates Courts E2

23

Main Post Office D3

24

Police Station E1

25

Railway station C5

The Oracle

12

Forbury Gardens

15

Thames path

13

Hexagon

Market Place C3 Minster Street C4 Oxford F Street A3

Church Street C5

Queen’s Road E4

Crown Street D5 4

Reading Bridge D1

Duke Street C4 5

St. Mary’s Butts B3

Friar Street B3

Station Road C2

finderForbury Road D2 Railway stationStreet C5 Greyfriars Road B2

14 The Oracle Borough Council E2

17

14

King’s Road D4 London Street D5

Caversham Street A3 Chatham Street A3 Rd

Main Post Office D3

24

16

13 C1 Hexagon Greyfriars Church

Minster of St Mary the Virgin D2

Broad Street Mall

Abbey Street D3 Broad Street A3 (A4)

Kendric

23 3

25

Street

Place

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Magistrates Courts E2

E Grove

Crown

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Library D4

22

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London

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21

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Close

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Crown Str

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M

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20

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Sou

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Simeon Monument D3

Londo

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2 St Laurence’s church C3

9

Civic Centre E1

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18Den 7

Abbey Ruins C511 Broad Street Mall Chestnut Walk 12D5 Forbury Gardens

Simeon Monument D3

Stre

5

Key landmarks highlighted and walking distance shown

t

Cro

17 sgat

8

Livery

South

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Borough Council E2

16

9

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4

Town Hall C3

Side

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St

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Stre

Museum of Reading C3La

Queen Victoria Monument C3 St Giles church F3

St Giles church F3

(A4)

Kennet

4

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Simm

A32

New Bright St Street Greyfriars Church C1

Minster of St Mary the Virgin D2

St Laurence’s church C3

Road

South

The

Henr

3

Brid

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Waterside C5 Abbey Ruins

Chestnut Walk D5

6 7

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London

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4

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King’s Road

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Stre

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King’s

Street

Londo

ton

Stree

St Giles

Close

Street

2 e n ne t River K East

Abbey Street

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King’s rc h Road

u Ch

p am

Duke

South

7

Livery

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th Street

Street

So uth S

Sidmou

Abbey

Dens

1

South

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l ss

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D

C

Street

21

Street

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East

Place

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Rd

Forbury Road

St

Market et

Cro

Abbe gate

A33

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Stre

19 and Ro

9

Road

d Roa ton t ing Wal

Stree

ge

A32

2

3

7

Forbury Road

Duke

Brid King

Street

La

Queen’s

Abbot’s Walk

The Forbury

23 YOU ARE HERE

9

The Oracle

16

2

10

Abbey Street

Street

w

Minster

Side

Road

12 Forbury Gardens

8

New Bright Street

St

King’s

King’s Road

King’s Road

Kennet

Forbury

The Oracle 5

3

11

Street

Market Place

Blagrave

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10 Town Attractions & Points of interest Hall C3

2

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B

2 e n ne t River K

Napier Rd

Historic attractions Shopping & recreation Civic & institutional 1

1

Abbey

U nion Stree t

Plac

6

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Cas

Place

Simm

U nion Stree t

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Street

Merchants

Station Road

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Place

Ma lt

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Merchants

1

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Abbe

21

Valpy Street

10

1

1

5

C

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Abbot’s Walk

The Forbury

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Forbury Rd

Station Road

Gar

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Mary

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St

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Interpretational information about the attraction

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Place

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YOU ARE HERE

9

Street

Union Street B3 Waltington Street E4

Gun Street B4

West Street B3

Abbey Street D3

King’s Road D4

Blagrave Street C2

London Street D5

Broad Street A3

Market Place C3

Caversham Street A3

Minster Street C4

Reading explorer

Need further Information?

Chatham Street A3

Oxford Street A3

Church Street C5

Queen’s reading-travelinfo.co.uk Road E4

Explore Reading using the Reading explorer app A-Z guide for exploring Reading.

Transportation in Reading

Crown Street D5

Reading Bridge D1

Duke Street C4

St. Mary’s Butts B3

Simply scan the codes

Friar Street B3

Station Road C2

Forbury Road D2

Union Street B3

Greyfriars Road B2

Waltington Street E4

Gun Street B4

West Street B3

Reading explorer Explore Reading using the Reading explorer app A-Z guide for exploring Reading.

Need further Information? Transportation in Reading reading-travelinfo.co.uk

Reading council reading.gov.uk

Reading council reading.gov.uk

Attractions arranged categorically and colour coded

The history pin option encourages the user to explore the historical points by juxtaposing historical images on to the phone camera’s viewfinder at specific points. These points will be marked on the pavements, promting the users to use this feature.

Simply scan the codes

uth

The

Street

Street finder

East

Street

Crown

Kendric

Place

17 18

Rd

5

19

Borough Council E2 Civic Centre E1

F

County Court C3 Crown Court D4

20

Job Centre Plus D2

21

Library D4

Giles church F3

22

Magistrates Courts E2

Laurence’s church C3

23

Main Post Office D3

meon Monument D3

24

Police Station E1

wn Hall C3

25

Railway station C5

ng & recreation

Street

King

e Grov

16

nster of St Mary the Virgin D2

ueen Victoria Monument C3

finder

17

8

6

Street

Road

12 Forbury Gardens

10

18 16 Swa

Gu

24

5

E

bey Ruins C5

estnut(A4)Walk D5

Baker St

Forbury

18

Minster

John Lewis

4

13

Napier Rd

et

et

Civic & institutional

4

Broad Street Mall

F11

5

A

Valpy Street

Broad Street

Broad Street Waterside

Mary

Stre

4

d Roa

Stre

c attractions

don Street

22

St

ry

3 ton

Sou th

eyfriars Church C1

Rd

F

Rd

Hen

2

’s Road

tions & Points of interest

useum of Reading C3

Rd

Street

Kendric

London eet Crown Str

Place

Close

Body

t

St Giles

(A4)

t in g Wal

Sidmo

Close

Street

E

B

gs

Forbury Rd

John Lewis

Shopping & recreation Crown

t ee Str

d Roa

A33

Livery

South

io n

E Grove

Oxford Street

Street

15

4

Blagrave

Garrard Street

17 treet S24

Fri ar

Blagrave

Five Minutes Walk

11 13

i b ut

Sou

Station Hill

Distr

Close

Street

treet

Street

es

Street

Fri ar

nn e r

S o u th S

Garrard Street

Rd

St

Broad Street Mall

A415 5 I

eet Str

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ton mp tha

ne

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Barry

South

a

The

Ro

d Roa

nd

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7

Street

u So

ton ti ng Wal

La

sgat

ll e

20

D

A

N Kin

4

m

East

ow

Den

e

la

9

D

Londo

Will

Coley Place

Abbey Street

Side

ss

t

The first recorded town or guild hall for Reading was known as the Yield Hall and is known to have been situated beside the River Kennet near the current Yield Hall Lane. However by the middle of the 16th century this had proved too small, and the spoils of the dissolution of the monasteries were to provide both of the town's next two halls. Initially, in 1543, the town was granted part of the former friary that was later to become Greyfriars Church.

Rd

l

l e S St Baker t

3

Street

ton

Cro

A32

Road

re e t h St

th Street

et

e

Livery

Street

Stre

reet

Plac

t

King’s

Sidmou

ge

s St ond’

n

East

Brid

Simm

Forbury Road

Street

Swa

Waterside

New Bright Stree

Queen

t in g Wal

Rd

Anstey

Rd

Body

ion

Kennet

s Road Queen’

kvi

3

Oxford

Street

Street

i b ut

16

King’s Road

1

D

d Roa ton

Dist r

2 e nn e t River K St

Side

kvi

Rd

Hill Castle Street Broad

Carey

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Kennet

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Stree

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1

King’s

King’s Road

The Oracle

Vachel

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E

Oxford

Rd

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A4155 I

Howard Street

Abbot’s Walk

ll

Road

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2 ennet River K

King’s Road

Duke

Butt

22

re

Abbe

21

Street

n

C

17 24

19 y Squa

Abbey Street

y’s

St

rdens

The Forbury

23

9

Street

King

Street

Abbey

Mar

Minster

Gu

Forbury Road

St

John Lewis

4

Abbot’s Walk

8

Market Place

t ree

Broad Street Mall

11

Road

C

Road

12

St

Chatham Street

Anstey

Place

6

Broad Street

Broad Street

Street

13

Forbury

5

Forbury Gardens

YOU ARE HERE

awe

Rd

Forbury Valpy Street

18

Weldale

C

Body

Forbury Rd

Street

Merchants

Un ion Street

st St We

B

Napier Rd

Oxford

reet

Street

10

20

s K i ng

Blagrave

Stree t

Stansh

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A Garrard Street

N

Fr i ar

The first recorded town or guild hall for Reading was known as the Yield Hall and is known to have been situated beside the River Kennet near the current Yield Hall Lane. However by the middle of the 16th century this had proved too small, and the spoils of the dissolution of the monasteries were to provide both of the town's next two halls. Initially, in 1543, the town was granted part of the former friary that was later to become Greyfriars Church.

Station Hill

20 Railway station 25 Broad Street Rd

Oxford Street

D

St

i b ut

Rd

St

The iconic building that, today, is generally referred to as the Town Hall in Reading is no longer used by the Civic Authorities of the town. The southern side is the original town hall and council chambers built by Alfred Waterhouse in 1872/6. This is now a conference centre. The northern side was originally the free library, museum and concert hall, now the museum (and art gallery) and concert hall alone. It was added by Thomas Lainson in 1879/82.

Vachel

Sac

s Rd

Tudor

Zinzan St

awe

Rd

Station Road

lle

Blagrave

kvi

3

m Street

Reading Town Hall

Rd

Rd

Road

Distr

Stansh

Vachel

Sa c

Napier Rd

St

awe

ern

Chatham Street

Abbatoir

Great Knollys

nn e r

St

B

s K i ng

Station Hill

Rd Weldale

Vast

B

A4 1 5 5 I

Great Knollys

Rd

rnfield

C

Road

Howard Street

Railway station 25

5 Tudor

eldale St

Five Minutes Walk

s Rd

Stansh

t st Stree We

Place Abbatoir

4

Ca rdi ff

Bus stop code

5

MA

Five Minutes Walk

Railway3station 25

Tudor

Street

Barry

N

es

15

Rd

2

St

Street

15

m

Road

Abbatoirs

Carey

Road

d Rd

ff Road

The iconic building that, today, is generally referred to as the Town Hall in Reading is no longer used by the Civic Authorities of the town. The southern side is the original town hall and council chambers built by Alfred Waterhouse in 1872/6. This is now a conference centre. The northern side was originally the free library, museum and concert hall, now the museum (and art gallery) and concert hall alone. It was added by Thomas Lainson in 1879/82.

ern

Road

Great Knollys

Nothe

Anstey

ha

A

Ca rdi ff

Vast

MA

4

Rd

B

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Zinzan St

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ern

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3

Nother

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Meado

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Howard Street

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m

Use of colours, in addition to pictograms to indicate the category of the destinations

Place

Reading Town Hall 3

Lenticular panel showing old and new photos of the attraction

Barry

Abbey ruins King’s Road

2

2

Market Place

w Roa d

ve Ri

A

Caversham Road

1

Market Place 1

Meado

Ro ad

tation Broad street mall s path Oxford street

do w

Town Hall Railway station Thames path

Road

Comprehensive map

ea

all

y ruins s Road

Categorical destinations

Town Hall

M

Town Hall

Bus Stop Identification/ Orientation Maps

Abbey Street D3

King’s Road D4

Blagrave Street C2

London Street D5

Broad Street A3

Market Place C3

Caversham Street A3

Minster Street C4

Chatham Street A3

Oxford Street A3

Church Street C5

Queen’s Road E4

Crown Street D5

Reading Bridge D1

Duke Street C4

St. Mary’s Butts B3

Friar Street B3

Station Road C2

Forbury Road D2

Union Street B3

Greyfriars Road B2

Waltington Street E4

Gun Street B4

West Street B3

28


ACKNOWLEDGEMENT I would like to express my sincere gratitude to the following people for their support and guidance

Peter Krikhaar Managing Director, Endpoint, UAE

Fariz Ahmad Studio Director, Endpoint, UAE

Liam Flynn Director of Operations, The Design Company, UAE

Alex Evdokimov Design Manager, The Design Company, UAE

Craig Matthews Director, Momentum Wayshowing, UK

29


ARUN RAJENDRAN raj.arunkrishna@gmail.com

Profile for Arun Rajendran

Wayfinding Portfolio - Arun Rajendran  

I am Arun Rajendran, an Information Designer cum Architect. I am passionate about wayfinding and solving problems in the built environment....

Wayfinding Portfolio - Arun Rajendran  

I am Arun Rajendran, an Information Designer cum Architect. I am passionate about wayfinding and solving problems in the built environment....

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