The site is in the Chelsea District of Manhattan, New York. Between W. 18th and W. 19th street that intersects 10th Ave. In an area that has an abundance of art galleries, restaurants and attractions that have made it a popular attraction, the Chelsea District was the ideal location for Alexander McQueen’s luxury flagship store. The connection to one of the biggest tourist attractions in the world, the Highline, is an important tool for marketing and client attraction. The building is part of a residential complex that connects to the Highline with an underground bridge that links to the opposite side of the Highline.