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“SECOND LAYER THINKING”

DEMONSTRATE the Capricorn way through a powerful visual language / design system.


Brand Indentity example: Book


CAPRICORN FUND MANAGERS


WHAT DO WE DO THAT’S DIFFERENT? The world of investment is filled with intelligent people, doing clever things with money and in that we are no different. However, there are very few people who not only have our experience in emerging markets, but who have turned that experience into a specific science that can be used to identify future successful markets.

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WHAT DO WE DO THAT’S DIFFERENT?

WHAT DO WE DO THAT’S WE CALL THIS SECOND LAYER DIFFERENT? THINKING. The world of investment is filled with intelligent people, doing clever things with money and in that we are no different.

However, there are very few people who not only have our

experience in emerging markets, but who have turned that

experience into a specific science that can be used to identify future successful markets.

HOW DO WE UNLOCK OPPORTUNITY BEFORE IT EMERGES?


HOW H W DO WE D DO IT?

We were born, raised and educated in emerging markets and this deep understanding of the reality of these markets is critical in the identification of investment themes Our strategy is to utilise sophisticated research that enables us to spot the same dynamics of growth prevalent in South African growth companies, emerging in markets elsewhere in the world.

ECONOMIC STRUCTURE … POLITICS … DEMOGRAPHICS … POLICY REFORM. Once a country is selected, the investment team seeks to identify best and worst-in-class companies which fit within the core universe. On a human level we focus on companies that not only benefit from a sustainable competitive advantage but also enjoy an entrepreneurial mindset and a potential to disrupt the business status quo. Capricorn has exceptional insights into the psyche of emerging markets executives and develops deep relationships with the senior management of targeted companies.


IT’S REAL FRONTIER THINKING SO HOW DO WE DEMONSTRATE THIS VISUALLY AND TONALLY? Leveraging knowledge and moving beyond the existing circumstances to imagine what will be.


OUR VOICE WE ARE SMART, INNOVATIVE, CONFIDENT AND FORWARD THINKING. WE WERE BORN ON THE EDGE, AND FROM THERE WE LEAD.

Our voice is not the typical investment tone of caution and mystification. But rather clear and bold. We are the people who look under rocks… the guys who pull things apart to see how they work … and put them back together in a whole new – and exciting – way.


HOW WE PROVE IT BY ARTICULATING WHAT WE BELIEVE… The proliferation of healthcare companies in emerging markets, for instance. (Right through the chain from hospitals to pharmacy’s, to pharmaceutical manufactures.) Or the end of commodity super cycle, driven by the changing needs and nature of the Chinese economy…Then putting our money where our mouth is with a line of proven success stories, that we are happy to hold up for examination.

SHARING CASE STUDIES AND RESULTS TO ADD MEAT TO EVERY COMMUNICATION.


OUR PROCESS POLITICS. ECONOMIC CYCLES. CONSUMER TRENDS. CULTURAL EXPECTATIONS. THESE THINGS ARE NOT FIXED OR UNIVERSAL. Capricorn* has a proven expertise in managing long and short investments. When risks are rising, exposures are quickly reduced via the increase of short positions. If volatility persists, the team takes other steps and brings down exposures to long investments. Short positions can act as a hedge during market shocks, but also as a source of return when Capricorn identifies companies facing structural headwinds. The trading approach across multiple time frames is another feature of the strategy and aims to diversify the generation of alpha.


OUR VALUES WE ARE CLIENT CENTRIC your growth is our growth. COMMITTED TO EMERGING MARKETS finding opportunity before it emerges. WE PURSUE A SCENTIFIC, CLEANLY INTELLECTUAL PROCESS that will stand up to rigourous discussion and examination. WE CHALLENGE continually trying to push the boundaries. THIS IS INVESTMENT WITHOUT BORDERS.


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OUR LOOK: LAYOUT, TYPOGRAPHY & COLOUR


CAPRICORN FUND MANAGERS


Thank You


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