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I NT ER N AT I O NA L

Sunny Fong – VAWK & VAWKKIN photographer George Pimentel by Marilyn R. Wilson

Fashion Designer Sunny Fong has labelled 2012 the “Year of Growth” and expansion is in the air. This uber-talented artist’s high-end couture garments have already made appearances at the Cannes International Film Festival, the Grammy’s and the People’s Choice Awards. His signature luxury line – VAWK – is selling at The Bay in an exclusive boutique alongside famous labels such as Erdem and Arthur Mendonça. The list of private clients wanting custom work is constantly growing. But high demand by fans for a more accessible ready-to-wear line could no longer be denied. In March, VAWKKIN was successfully launched as well as an announcement made of plans to develop an e-tail store. And this is only the beginning. Sunny Fong has always been drawn to fashion. In high school he even created prom dresses for friends. But his sister was already working in the industry, so the choice was made to enter the Image Arts Program at Ryerson with an eye on working in film. Throughout the challenging course work it became increasingly clear this was not the right path After completing his first full length feature film which was 7 years in the making, and a life-changing personal challenge, he realized his love for fashion was stronger and his creative process required a pace more suitable to his work style. The answer was clear. “Why am I not doing what I really want to do? I need to go into fashion.” With no formal training, Fong quickly developed his own techniques while intensively studying Armstrong’s book on pattern drafting. The learning curve was steep. His first VAWK collection was released in 2004 in an old house with the feel of a French salon. “It was very intimate. Because I was doing visuals, I had access to all these props. The theme was equestrian, so there were huge twigs and branches down the centre aisle with fresh pears hanging off them.” With positive reviews in hand, the designer offered collections for several more seasons until the economic downturn forced a hiatus. Two years later fate came calling in the form of Project Runway Canada. The pressures of the show created a trial by fire that honed Fong as a designer. A lifelong tendency to shyness was the first to go. Then came the important realization that you shouldn’t get

Raine 12 - The Innovate Issue  
Raine 12 - The Innovate Issue