Page 56

BEA U T Y

Why Some Men Look So Good

Researched by Michelle Winters

Did you know that men were the # 1

him to apply products himself and knew

Fortunately when launched in 2000,

target in the beauty industry?

Michele

he didn’t want to pay her pricey, makeup

she had the smarts to own the category

Probst did and created a business out of

artist rate. Why couldn’t the man go to

menskincare.com as well as menaji.com.

it. However, she does not want you to say

where he is already pursuing professional

This allowed a global market to have

the “M” word, meaning makeup. Men are

advice about his appearance? Probst,

access to the world’s first undetectable

spending 33 billion dollars a year on

cosmetics for men’s skin in an all-

their appearance; this is what she has

natural male product line.

capitalized on.

Ten years later Menaji Skincare

Evolving from a passion for

products have been on some of the

the beauty industry and as a highly

worlds most famous and popular

skilled makeup artist with an A-list

faces. Including President Barack

Entertainment

Obama,

clientele,

Probst

former

Vice

President

combined her innate business smarts

Al Gore, Johnny Depp, Kid Rock,

with an accurate forecast of the future

Enrique Iglesias, Donald Trump,

and began fulfilling the needs of a

Justin Timberlake, Neil Young, Jay

growth market in men’s skin care and

Leno, Kenny Chesney, Tim McGraw,

cosmetics products.

Elton John, Paul McCartney, and

Men

had

the

Tom Brokaw.

have

had

Menaji Skincare is now available

growing up, to know how to take care

all over the world including a

of the way they look. As a makeup

shelf at Nordstrom.

artist she never found anything other

the vocabulary we are changing

than female or theatrical products

the way men think about color

available for men in the market place.

and skincare.

The light bulb moment was when

constant reference as a guru in the

she did a commercial for a law firm.

men’s market.

Menaji Skincare’s

One of the attorneys called her after

formula

look

education

have

that

never

women

By changing

Probst is now a

of

good=feel

the shoot and requested her to do his

researched

makeup for his next big case. “I felt so

chemist and started from scratch.

formula proves successful as men strive

confident because I looked good; I knew

I had a winning combination.” Probst

and

realized there was nothing available for

pronounced

56

and

After

3

found years

Development,

an

all-natural

good=confidence=success!

This

of

Research

to look their very best without anyone

Menaji

Skincare,

knowing their secret.

(men-ah-gee)

was

born.

Raine Magazine - Volume 14

WWW.MENAJI.COM

Raine 14 - The International Issue  
Raine 14 - The International Issue