BEA U T Y
Why Some Men Look So Good
Researched by Michelle Winters
Did you know that men were the # 1
him to apply products himself and knew
Fortunately when launched in 2000,
target in the beauty industry?
he didn’t want to pay her pricey, makeup
she had the smarts to own the category
Probst did and created a business out of
artist rate. Why couldn’t the man go to
menskincare.com as well as menaji.com.
it. However, she does not want you to say
where he is already pursuing professional
This allowed a global market to have
the “M” word, meaning makeup. Men are
advice about his appearance? Probst,
access to the world’s first undetectable
spending 33 billion dollars a year on
cosmetics for men’s skin in an all-
their appearance; this is what she has
natural male product line.
Ten years later Menaji Skincare
Evolving from a passion for
products have been on some of the
the beauty industry and as a highly
worlds most famous and popular
skilled makeup artist with an A-list
faces. Including President Barack
combined her innate business smarts
Al Gore, Johnny Depp, Kid Rock,
with an accurate forecast of the future
Enrique Iglesias, Donald Trump,
and began fulfilling the needs of a
Justin Timberlake, Neil Young, Jay
growth market in men’s skin care and
Leno, Kenny Chesney, Tim McGraw,
Elton John, Paul McCartney, and
Menaji Skincare is now available
growing up, to know how to take care
all over the world including a
of the way they look. As a makeup
shelf at Nordstrom.
artist she never found anything other
the vocabulary we are changing
than female or theatrical products
the way men think about color
available for men in the market place.
The light bulb moment was when
constant reference as a guru in the
she did a commercial for a law firm.
One of the attorneys called her after
Probst is now a
the shoot and requested her to do his
makeup for his next big case. “I felt so
chemist and started from scratch.
formula proves successful as men strive
confident because I looked good; I knew
I had a winning combination.” Probst
realized there was nothing available for
to look their very best without anyone
knowing their secret.
Raine Magazine - Volume 14