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Brand & Design Competitive Review Office of New Media, September 2011


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COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011


COMPETITIVE OVERVIEW

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AL JAZEERA

CNN

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COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

3&0$1,0$7,21678',26&RS\ULJKW


BROADCAST

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011


BROADCAST

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COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011


BROADCAST

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011


BROADCAST

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011


BROADCAST

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011


BROADCAST

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011


BROADCAST

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011


BROADCAST

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011


BROADCAST

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011


BROADCAST

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011


BROADCAST

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011


BROADCAST

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011


ROGUE DESIGN

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011


ROGUE DESIGN

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011


english

voanews.com

bbc.co.uk

Weak header, weak color palette

Small image

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

Strong header; Color palette leads with black and white

Good image frame

Blocks for content organization ease


english

rferl.org

aljazeera.net Custom tout on white is very compelling

Great lead image and size

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

Clean layout, bold color

Lead with video

Beautiful custom tout for story promo


middle east

RFERL: iraqhurr.org

Aljazeera.net: Arabic Portal English ads

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

Smaller branding


middle east

RFERL: Iraq (English)

Aljazeera.net: Arabic

A larger leading image draws viewers in

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011


middle east

Aljazeera.net: Arabic

bbc.co.uk: Arabic Great consistency in every language

Extra space

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011


middle east

VOA/PNN

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

Islamic Republic News Agency


middle east

Hamshahri

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

Iran Times


middle east

alhurra.com

Great leading graphics and good use of color

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

Alhurra English

Very small video

Unused space


middle east

azadiradio.org: RFERL Afghan Radio

Could have more iconography and a radio player

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

radiosawa.com

Player could be higher up on page


middle east

voanews.com: Urdu

bbc.co.uk: Urdu

Video gallery

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

Large image


middle east

voanews.com: Pashto

Border on photos and videos pulls the content together

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

bbc.co.uk: Pashto


balkans

voanews.com: Bosnian

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

SETimes.com: Balkan News


russia, ukraine & caucasus

voanews.com: Russian

This works to draw users in.

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

bbc.co.uk: Russian

More horizontal


central africa

voanews.com: Kinyarwanda

Where is content?

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

bbc.co.uk: Kinyarwanda


africa: south sudan

voanews.com

bbc.co.uk Recognition of nation

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011


africa: south sudan

Sudan Tribune

South Sudan News Agency

Clean local news site

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011


east africa: somalia

voanews.com: Somali

bbc.co.uk: Somali New treatment for Africa

Doesn’t fit the theme or standard

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011


east africa: kenya, tanzania, uganda

voanews.com: Swahili

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

bbc.co.uk: Swahili


east africa: ethiopia

voanews.com: Amharic

White space: Where is photo?

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

nazret.com: Ranked #1 Ethiopian website

List-based


east africa: ethiopia

voanews.com: Afaan Oromoo

White space: Where is photo?

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

voanews.com: Tigrigna


burma

voanews.com: Burmese

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

bbc.co.uk: Burmese


indonesia

voanews.com: Indonesian

Roughly 35% of all VOA recorded web traffic comes from Indonesia. Social media is huge for this audience. It should be better integrated.

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

bbc.co.uk: Indonesia

BBC knows their indonesian audience is visual and enjoys interactivity up front.

Video/Photo Gallery


vietnam

voanews.com: Vietnamese

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

bbc.co.uk: Vietnamese


korea

voanews.com: Korean

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

Korean Central News Agency: North Korea State News Agency


CHINA

voanews.com: Cantonese

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

RFA: Cantonese


CHINA

Baidu: Cantonese

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

CRI Online: Mandarin


CHINA

voanews.com: Mandarin

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

RFA: Mandarin


CHINA

voanews.com: Tibet

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

RFA: Tibet


CHINA

voanews.com: Fanti

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

RFA: Uyghur


cuba

voanews.com: Spanish

bbc.co.uk: Spanish

Two campaigns that are not visually aligned

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011


cuba

Granma Internacionale, Cuban Communist Party News

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

telegraph.co.uk: The Telegraph


cuba

martinoticias.com

• Clean use of colors • Less is more

• Same structure as VOANews

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

cubanews.ain.cu: ACN, Cuba News Agency


multimedia

voanews.com: Video Lower 3rd

VOA60: Video Lower 3rd Distracting placement of countdown

Inconsistent branding

Watermark: double-branding! Distracting rule; should be more subdued

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

Illegible brand

Titles above logo and centered too high. What is standard font face?


multimedia

RFA: Video Lower 3rd

RFERL: Video Lower 3rd

Blue/map = outdated

Again, too large and floating

Too large for this video; Color is problematic

• Proper lower 3rd approach • Good user controls

• Black/white/grey with lead yellow consistent with branding

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011


multimedia

VOA/PNN: Video Lower 3rd

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

VOA/Parazit: Video Lower 3rd


multimedia

Wall Street Journal: Video Lower 3rd

Reuters: Video Lower 3rd

• Wider screen

• Clear title

• Clear labels

• Good user controls

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

• Well-placed watermark


multimedia

The Economist: Video Station ID & Lower 3rd

CNN: Lower 3rd

• Clean, uncluttered brand and story tout Triple branding

This is too much going on, and is beginning to feel like a video game. CNN has some work to do too. COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

Double branding


multimedia

Deutsche Welle: Video Lower 3rd Hanging

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

BBC: Video Lower 3rd Watermark designed to work on web and TV


multimedia

MSNBC: Video Lower 3rd

The Guardian: Video Lower 3rd

• Clean lines and simple branding don’t distract from the content.

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011


multimedia

Yahoo! News/ABC: Video Lower 3rd

AP: Video Lower 3rd

Single branding web video

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011


multimedia

Al Jazeera: Video Lower 3rd

New York Times: Video Lower 3rd

• Beautiful use of color blocking

• Lack of branding, lack of color makes for a dull visual experience

• Good, clean user controls

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011


multimedia

voanews.com: Video Feature in Article

Video could be higher on page

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

BBC News: Video Feature in Article

Great large size video

Full gallery


multimedia

Voanews.com: Video

BBC America: Video

Logo appears three times on this page Unnecessary repetition of “Video”

Unneccesary Space Competeting Fonts

Competing Colors Unnecessary watermark

This is a prime example of Rogue design! COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011


multimedia

voanews.com: TV Programs

Outdated font treatment

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

BBC America: TV Programs


multimedia

voanews.com: Audio Feature in Article

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

BBC America: Audio


social media

VOA English: Facebook

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

VOA Pashto: Facebook


social media

RFA Worldwide: Facebook

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

RFA Cantonese: Facebook


social media

VOA/PNN: Facebook

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

VOA60: Facebook


social media

RFERL Worldwide: Facebook

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

RFERL Kyrgyz: Facebook


social media

BBC World: Facebook

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

BBC Pashto: Facebook


social media

Alhurra: Facebook

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

Al Jazeera: Facebook


social media

AP: Facebook

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

CNN: Facebook


social media

VOA English: Twitter

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

VOA Cantonese: Twitter


social media

VOA Mandarin: Twitter

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

VOA/PNN: Twitter


social media

RFA Tibetan: Twitter

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

RFA Mandarin: Twitter


social media

RFERL Worldwide: Twitter

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

RFERL Kazakh: Twitter


social media

Alhurra: Twitter

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

Alhurra TV Iraq: Twitter


social media

Al Jazeera English: Twitter

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

Al Jazeera Arabic: Twitter


social media

BBC Worldwide: Twitter

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

BBC Mundo: Twitter


social media

BBC Staff Page: Twitter

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

VOA Staff Page: Twitter


social media

VOA English: YouTube

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

VOA Learning English: YouTube


social media

VOA Cantonese: YouTube

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

VOA/PNN: YouTube


social media

VOA Urdu: YouTube

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

VOA Azerbeijani: YouTube


social media

VOA Noticias: YouTube

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

Marti Noticias: YouTube


social media

RFERL: YouTube

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

RFERL Kyrgyz: YouTube


social media

RFA: YouTube

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

RFA Uyghur: YouTube


social media

Alhurra: YouTube

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

Al Jazeera: YouTube


blogs

VOA English: Day in Pictures Blog

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

VOA English: Ted Landphair’s America Blog


blogs

VOA Cantonese Blog

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

VOA Mandarin Blog


blogs

PNN Blog

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

PNN Blog


blogs

RFERL Blog: The Power Vertical

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

RFERL Blog: Persian Letters


blogs

RFA Mandarin Blog

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

RFA Mandarin Blog


home pages

voanews.com

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

bbc.co.uk


home pages

Associated Press

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

ABC News


home pages

FOX News

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

MSNBC


home pages

guardian.co.uk

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

Reuters


home pages

World News

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

The Economist


home pages

TIME

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

USA Today


home pages

CBC News

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

newscom.au


home pages

New York Times

COMPETITIVE REVIEW DOCUMENT • OFFICE OF NEW MEDIA • SEPTEMBER 2011

Google


VOA Competitive Review