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| TICKETING

Near Field Communication (NFC) mobile phone to access the transport network in the same way they would with a physical smartcard. The mobile wallet is capable of storing single journeys, season tickets, carnets, pay-as-you-go, even seat reservations for train travel. With this approach, travellers can eliminate the need to hold multiple physical smart cards with one virtual wallet that can store value and travel tickets for many modes of travel across cities and regions. HCE ticketing offers a technology platform that can make an immediate impact to the everyday passenger experience. Passengers adopting this new form of mobile ticketing can avoid queueing at ticket vending machines and ticket desks to purchase and collect tickets with a self-service capability. This can free more station staff, making them even more accessible for passengers on station concourses. Just the starting point Digitising tickets alone is really just the starting point. Delivering greater convenience in how passengers can access ticketing in an immediate, right here, right now scenario with an immediate benefit, but a far greater opportunity to capture passenger travel data exists. Operators can tailor products and services based on how people actually use

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these services. Mobile is a platform which supports communication between operator and customer with value-added services such as real-time travel information, travel offers, retail offers and more. The opportunity exists to enable operators to get closer to their customers. In addition, the mobile platform offers opportunities for new revenue streams that were previously out of reach. HCE – enabling the future It is important for transport operators to not only consider what HCE mobile ticketing can deliver now, but also consider future deployment options and commercial opportunities. For example, when combined with beacon and geolocation technology, HCE mobile ticketing could be an enabler of a frictionless travel experience. In parallel, HCE mobile ticketing provides operators with hugely powerful data on consumer behavior and preferences. Coupled with the advances in predictive analytics, operators could utilize this data to tailor their services to meet individual passenger requirements, delivering highly personalised recommendations, offers and services. In addition, the integrated value-added service enhances the travel experience, driving consumer adoption and loyalty. In the longer-term, HCE opens up a future-proof

HCE ticketing offers a technology platform that can make an immediate impact to the everyday passenger experience. Passengers adopting this new form of mobile ticketing can avoid queueing at ticket vending machines and ticket desks to purchase and collect tickets with a selfservice capability roadmap for new and more convenient forms of ticketing, and a closer tie between the operator and end-user. Russell McCullagh is managing director at Rambus Ecebs

Rail professional march 2017 issue  
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