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R2R is creating a stylish social statement. Through bringing together the best design minds of the world and artisanal hands from all over the 7,107 islands of the Philippines, R2R creates fashion and home accessories that integrate conscientious design, artisanal skills, and inspiring stories. The R2R partner artisans come from all over the Philippines – from the densely populated communities of the capital to the mountain range tribes of the South. R2R is a life and livelihood partner for these artisans as they strive to weave better futures for their families and communities. R2R believes that each Artisan and Advocate who touches the product from raw materials to finished masterpieces, must be dignified, empowered, and enriched. R2R pieces fuse timeless silhouettes with a selection of traditional and contemporary artisanal techniques. Each piece illustrates the tactile richness of different handmade textures as well as the artful interpretations of the lives and values of the artisans. Our products are created for those who seek great design and are equally captivated and inspired by the stories they tell.

About the collection The Rags2Riches Fall Holiday 2013 Collection fuses the glitz and glamour of the Art Deco movement, with the subtle intricacy of Artesanal Craft. Each piece is a statement that glamour can be good for the world, and style can have soul and substance. This collection is inspired by one of the Philippines’ most influential fashion icons, and this season’s Rags2Riches Style Advocate, Ms. Liz Uy.

COCO MINAUDIERE Materials: Molded clutch in knitted cotton x-small basket weave with studded leather piping. Interior magnetic closure with quilted cotton lining. Dimension: 7” x 4” x 2.5”

P2, 395

GRETA ENVELOPE CLUTCH Materials: Envelope clutch in x-small basket weave with studded leather flap and magnetic closure. Twill lining with interior pocket. Dimension: 13.5” x 8.5” x 1”

P2, 295

GEORGIA CLUTCH Materials: Zip clutch in knitted cotton x-small basket weave with studded leather flap and extra magnetic closure. Twill lining with interior pocket. Dimension: 9.5” x 6.5” x 1.5”

P1, 595

LOUISE FOLDOVER CLUTCH Materials: Foldover zip clutch in knitted cotton x-small basket weave. Studded leather flap with extra magnetic fastening. Twill lining with interior pocket. Dimension: 12.5” 6.75” x 2”

P2, 495

ZELDA MINI BAG Materials: Geometric mini bag in x-small basket weave with studded leather flap, removable brass chain strap and magnetic closure. Twill lining with interior pocket. Dimension: 8” x 5” x 3.75” strap drop - 23.5”

P1, 595

JORDANA HOBO Materials: Hobo bag in knitted cotton basket weave with leather base, studded leather strap and exterior detail. Twill lining with interior zip, wall and cell phone pockets. Dimension: 13” x 12” x 10” strap drop - 12”

P3, 295

STOCKISTS ONLINE: RAGS2RICHES SHOWROOM #138 G. Reyes St. Brgy. Balong Bato, San Juan Tel. (632) 725-1073 Website: E-mail: Facebook: Rags2Riches, Inc. Twitter: @R2REcostyle Instagram: rags2richesinc FOR DOMESTIC PURCHASE ORDERS: FOR INTERNATIONAL PURCHASE ORDERS: STORES: ARANAZ Powerplant Mall Rockwell Center, Makati City, Philippines Tel. (632) 890 7559

ARANAZ Greenbelt 5 Legaspi Street, Makati City, Philippines Tel. (632) 757 0301 AYALA MUSEUM Makati Avenue Corner Dela Rosa St., Greenbelt Park, 1200 Makati Tel. (632) 7577117 THE RAMP, CROSSINGS DEPARTMENT STORE 2/F Glorietta 3 Ayala Center, Makati City Tel. (632) 819-1466 THE RAMP, CROSSINGS DEPARTMENT STORE Shangri-la Plaza Mall EDSA cor. Shaw Blvd., Mandaluyong City, Metro Manila Tel. (632) 635-4410 FIRMA Greenbelt 3, Ayala Center Makati City, Philippines Tel. (632) 757 4009 HOUSE OF LAUREL 6013 Villena St. corner Manalac St. Poblacion, Makati City, Philippines Tel. (632) 895 5688 Ext. 2

MACTAN SHANGRI-LA HOTEL / HOTEL LOBBY SHOP Punta Engano Road Mactan, Lapu-lapu City Cebu, Philippines Tel. (63 32) 231 0288. SHANGRI-LA BORACAY RESORT & SPA / REGALO BOUTIQUE Barangay Yapak, Boracay Island Malay, Aklan, Philippines Tel. (6336) 288 4988 THE GREENHOUSE INC. ZENUTRIENTS 57 East Capitol Drive, Barrio Kapitolyo, Pasig City 1603

SHOOT CREDITS Photography by BJ Pascual Styling by Liz Uy Makeup by Gela Laurel Hair styling by Nante Alingasa

CATALOGUE CREDITS Product photography by Ed San Juan Layout by Maine Manalansan

ABOUT RAGS2RICHES Rags2Riches Inc. is a for-profit social enterprise

based in Manila, Philippines, creating eco-ethical

provide these artisans with fair access to the

fashion and home accessories out of up cycled

market and the formal economy, as well as with

scrap cloth, organic materials and indigenous

additional skills-based, financial and health

fabrics by working with artisans (mostly wom-

training so that they can maximize their career

en) living in the poor communities across the

potential and take steps towards long-term fi-

country. Rags2Riches’ philosophy stands upon

nancial and personal well-being. R2R integrated

its four bottom lines: People, Profit, Planet and

a design solution by partnering with well-known

Positive Influence.

infuential fashion designers like Rajo Laurel,

The eco-ethical business model

Amina Aranaz-Alunan, Olivia d’Aboville and Oli-

originated in 2007 in Payatas, one of the Phil-

ver Tolentino turning scrap materials into fash-

ippines’ largest dumpsites and home to half a

ion handbags. After four years, R2R has already

million people. An informal cottage industry of

trained 800 artisans across 21 communities in

rug-weavers grew from the many women who

the Metro Manila area and continues to expand

developed a means to earn a living by scaveng-

its social impact and eco-ethical footprint in the

ing the waste to find and recycle scrap pieces of


fabric so that they could participate in handicraft

production like rug and rag weaving, while tak-

land selected Rags2Riches Inc. founder-partner

ing care of their children at home. Over time, the

and current CEO, Reese Fernandez-Ruiz, as one

industry became exploited by a series of mid-

of the five inaugural Rolex Young Laureates. In

dlemen who controlled both the supply of scrap

2010, Rags2Riches linked up with its current

fabric and the women’s access to the market,

investor-partner, Liechtenstein Global Trust

which created an unfair value chain for the wom-

Venture Philanthropy (LGT VP).

en who at the end of the day earned only pennies per finished product or less than .20 cents USD per day.

Rags2Riches Inc. was created to

The Rolex Foundation in Switzer-

138 G. Reyes Street, Barangay Balong Bato, San Juan, Philippines 1500 TeleFax (+632) 725 1073 email: general information:

international inquiries and sales:


Liz Uy F/H 2013  

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