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THE FINAL FRONTIER

LIGHTING THE WAY SMARTPHONE WARS BY J.E.N.

T

he smartphone war is as heated as ever. The smartphone market is rapidly growing as more and more users drop regular mobile phones and switch to phones with a bundle of juicy features and super cool apps. Phone manufactures are practically at each other’s throats to get a nice big chunk of this profitable market segment. Some firms are already emerging as weaker contenders with RIM (BlackBerry) seriously struggling and Nokia trying not to sink into the abyss by placing all its bets on Windows mobile (which might or might not work). The strongest contenders are Apple with their trendy iPhone and Samsung with their sleek Galaxy series Android phones. In fact according to a new report by ABI Research, Apple and Samsung generated around 90 percent of global smartphone profits and have 55 percent of the total worldwide smartphone marketshare. Samsung Galaxy S3 is now on the market and looks set to attract Android lovers and tech fans, especially since it runs on Android 4.0 (lovingly known as Ice Cream Sandwich), has a powerful processor and a large vivid screen. According to CNET: “The Samsung Galaxy S3 is the Ferrari of Android phones, with a gorgeous 4.8-inch 720p resolution display, an impossibly slim and light casing and a quad-core engine that goes like stink... It’s certainly not a phone for everyone, but expect it to give the iPhone a good run for its money.” And CNET obviously thinks this is a slick phone since it earned a 4.5 out of 5 rating. Ewan Spence from Forbes doesn’t think the Galaxy S3 will pose a threat to Apple’s iPhone. Why? Because Apple always has nicer design aesthetics and strong brand loyalty. Fair

enough. But the other arguments he gives fall flat. For instance he claims that Samsung offering a variety of smartphones to suit different budgets is a weak point. First off, what does this have to do with the Galaxy S3 in specific? Secondly, what’s wrong with providing people who can’t afford to spend over $600 on a phone the chance to own a smartphone? Since the Galaxy S3 is already on the market, it is true that Apple has the chance to outdo it with their upcoming iPhone 5 (or whatever they decide to call their new phone). The internet has been on fire with rumours and supposed leaked photos of the iPhone 5. Rumours suggest that the new phone will be released in September or October. True? False? We’ll just have to wait and see. What we do know is that it will come with Apple’s new iOS 6 and the preview of it that was presented at the WWDC conference in San Francisco impressed pundits. The internet has also been blazing with rumours and images of a Facebook phone. It’s interesting that this is the third time such rumours surface. Nick Bilton (New York Times) had a report in May that cited sources claiming that Mark Zuckerberg, Facebook’s CEO, wanted to develop a phone to ensure Facebook’s future and not to just have it confined as an app on phones developed by others. The overflowing rumour mill, constant release of new models and intense market share battle are all testament to the power of smartphones. Their influence and appeal is so potent that many claim the future of advertising is mobile advertising. People now demand to be connected…but which smartphone manufacturers will be the ones connecting people?

THE INTERNET HAS ALSO BEEN BLAZING WITH RUMOURS AND IMAGES OF A FACEBOOK PHONE. IT’S INTERESTING THAT THIS IS THE THIRD TIME SUCH RUMOURS SURFACE.

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THE SHINING RAYS ISSUE

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RAGMAG Shining Rays Issue | July 2012 | issue #26  

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RAGMAG Shining Rays Issue | July 2012 | issue #26  

www.ragmag.co | FOLLOW US ON TWITTER @RAGMAGLebanon | FACEBOOK ragmag | PINTEREST Ragmag | In this issue: TORY BURCH, HANAA BEN ABDE...

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