Raffles College of Higher Education (Singapore) Prospectus 11 Sept 2013

Page 64

MARKETING Bachelor of Commerce

Awarded by Raffles College of Design and Commerce, Sydney, Australia Intakes

January, April, July and October

Duration

3 Years (Full Time)

COURSE OVERVIEW This specialisation will ensure that graduates are equipped with the necessary knowledge and skills to meet challenges in the everchanging local and global marketing environments. Students will learn how to apply their knowledge and skills to different real-world scenarios through case studies and project-based methods. Graduates will be well placed to meet the demands in the dynamic marketing world.

CAREER OPPORTUNITIES Marketing Manager, Marketing Consultant, Project Manager, Market Research Manager/ Executive

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