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XXVII ADDYS 2018

XXVII ADDYS 2018


TABLE

President’s Letter

2

OF CONTENTS

RAF Board

4

Show Contributors

5

RAF Members

7

ADDY Judges

9

Silver Award

11

Best of Show

16

Best In Video

24

Best in Photography

20

Best of Print

18

Best of Digital

22

Judges Special Recognition

24

ADDY Award Winners

32

Student Awards

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A Letter from the President Thank you for joining us at the XXVII ADDYs 2018! It’s a night when the best of the best come out to celebrate both triumph and struggle. When we celebrate personal bests and amazing achievements of advertising & marketing excellence. Whether your sport is curling or copywriting, photography or figure skating, art direction or ice hockey, we recognize that defeat only makes us better and fight harder to achieve our goals. This year, we remind ourselves that the essential thing is not to have conquered, but to have fought well. These are not my words but the words Olympians live and compete by. Because for both the Olympics and the ADDYs, to be there is to achieve excellence. Whether you won silver or gold, whether you achieved personal bests or ADDY Olympic records, applaud yourself for what you have accomplished. Thank you to all of the XXVII ADDY sponsors, contributors, Olympic committee members and volunteers. Thank you to Truth Collective last year’s Best in Show winner for lighting the torch and keeping it lit. Congratulations to all the winners and those who competed!

Cob Barboneau Anchorman RAF Network

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Table of Contents & RAF Board

THE RAF BOARD

Bob Charboneau

James Farley

president

20 maab chair

events co - chair

Carolyn Stiles

James Ashbery content co - chair

Matt D’Angelo events co - chair

Aaron Gordon content co - chair

Collette Major addy co - chair

first vice president

Kelly Chapman vp secretary

Rich Pulvino

ADDY COMMITTEE MEMBERS

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Rachel Spence

Kieran Redmond

vp finance

creative co - chair

Aaron Lattanzio addy co - chair

Nicole Henry

Lissa Mathis creative co - chair

Chelsea Wagner

vp of membership

Katelin Pellett

Carolyn Lagoe

Ian Maroney

immediate past president

education chair

web chair

Collette Major

Dan O’Donnell

Lissa Mathis

Aaron Lattonzio

Claire Malboeuf

Matt D’Angelo

Alyssa Davis

Jessica Santilli

Chelsea Wagner

Jill Duff

Nicole Henry

Kelsey Delmotte

Kelley Redmond

Molly Enright

Bob Charboneau

Brandon Prinzi

Taira Perrault

Carolyn Stiles

Mary Bonomo

Kieran Redmond

Aaron Gordon

pr and social chair


Who Made The Ceremony Happen

CONCEPT

Jeremy Schwartz

Justyn Iannucci

Joe Moore

AND DESIGN:

John Roberts

Robin Lohkamp

Karrie Gurnow

TRUTH COLLECTIVE

Bob Bailey

Alyssa Davis

Reger Jacobs

Peter Simpson

Ruth Rossi

Whit Bowers

Carlie Fishgold

Molly Enright

Shannon Hookway

Ian Maroney

Laura Nespoli

Audio Visual

Show Book Mechanical

SHOW CONTRIBUTORS

cheshire av

ADDY Show Intro Video aaron gordon sullivan slentz corey scibilia optic sky productions

Show Script alyssa davis

Scholarships ernst and young

Judges Video aaron gordon corey scibilia matt o ’neill optic sky productions

Teleprompter john steigerwald rip tear productions

Silver Award Video karl wiberg mark stone marshall statt connor dixon schwabl bob hotchkiss megan steenburgh ryan moore shad froman

Show Book Photography john myers myers creative imaging

Event Photography rob hickey photography

tony zanni

Judges Backdrop Printing tracy bryce/menu design

Volunteer Coordinator

Scholarship Check & Sign Printing

kelsey delmotte

peter thomas editions printing

Photo Station caleb parker photography

Disc Jockey dj naps breakthrough entertainment

Show Host

Intro Video Locations landsman development corp, inc. carlson cowork deliciously different catering

rick staropoli

Contractor brian duckworth

Venues cwenar photography

#OlympicAF Shot Flame rich brainerd

#OlympicAF Trophy-Flake Poster Image scott hamilton

Cob Barboneau Videos denver miller

Cob Barboneau Photography john myers myers creative imaging heather roman

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RAF Members

THESE ARE THE CHAMPIONS WHO BRING IT EVERY SINGLE DAY.

A— Abby Rose Sgunet aka Shea Amy Button Amy Metcalfe Amy Vena Angela Loftus Arelis Storms B— Brand Cool Brandtatorship Brittni Thomas Butler/Till C— Cat Hood Causewave Community Partners Chris Lyons Christopher Hussar City Blue Imaging Clark CSM Cohber Colleen Spaker Connie Ehindero D— Dan Mulcahy Daniela Grugnale David Robertson Dayna Muoio Deborah Benkovich Denishea Ortiz Denver Miller Films Desiree Moore Diana Stevens DigiSim LLC Digital Lightning Dixon Schwabl Dwaiter Design E— Elizabeth Chatterton Emma Fisher EMS NY Entercom Rochester G— Good for Business Good Work Good Cause Grant Taylor Photography Gunlocke

H— Hamilton Creative Harris Corporation Holly Howell I— Ivan Hayes J— James Farley Jamie Martin Janelle Hoeflschweiger Jasna Bogdanovska Jay Advertising Jeff Turof Jeffrey Gurbacki Jenna Haney John Smillie Jonathan Everitt Julia Barrett K— K2 Communications Kaeleigh Beebe Kasey Briggs Kate Rosinski Kathy Muscato Kelly Feger Kim Schlosser Kristina Netti L— LaBarge Media Label 7 Napa Eatery & Bar LeChase Lisa Fedele-Barrett Livadas Consulting Lorraine WoernerMacGowan Lure House Media Lynne Tempest M— Makeway Maria Posato Martha Bush Martin Leary Martino Flynn Melissa Cappello Melissa Wade Photography Michael Hanlon Michael R Mooney Michelle L Miller Mitchell Christensen Monica Brown Monica Bulger Myers Creative Imaging

O— Optic Sky Productions P— PAKAN Partners + Napier Push Music & Post R— Rebecca Wolinski Rich Brainerd Studios Richard Pulvino RIT Marketing & Communications Rob LaVaque Robin Buonomo Ryan Fetzner S— Samantha Peebles Satchmo Hastings Scott Hamilton Photographer Sharp Notions Shelagh Thomas Sheri Fisher Sherri Baker Hamilton ShoreTel Smilie Photo SMUV Central Solon Quinn Studios, LLC Stacey Rowe Sydney Thomas T— T.C. Pellett The Guy with the Tie Theodore Scott Thomas Proietti Tim Wainwright Truth Collective Type High Letterpress U— UCO Media, LLC W— Walter Colley Images

NOT ON THE LIST? JOIN US AT RAFCONNECT.ORG

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Our XXVII ADDY Judges

Tyler Bergholz ASSOCIATE CREATIVE DIRECTOR AT SIMPSON SCARBOROUGH A graphic designer and artist, Tyler is a consummate pro that’s as much at home with scissors, a sharpie, paper, and some glue as he is with Adobe Creative Suite. Tyler possesses both big-time agency, campus, and corporate experience, and is a multiple CASE and Addy award-winning designer who has been featured in numerous publications, including Lurzers Archive Magazine and AIGA 50 Books/50 Covers. He has created work for North Carolina State University, the University of California, The Andy Warhol Museum, The Roberto Clemente Museum, GNC, Conair, Cooper Tires, Ruby Tuesday, and Rite Aid.

Josh Blasingame CREATIVE DIRECTOR AT MARC USA Josh is a strategic mastermind for his current clients such as Rite Aid, Belle Tire, the Pennsylvania Lottery and The Warhol Museum. With 18 years in the industry, Josh has truly mastered the art of engaging an audience through storytelling. This may be due to his stint at the Documentary Channel. He has no less than six unfinished documentaries on his shelf and is seeking a like-minded editor to finish them. His client roster is a who’s who of major brands including Rite Aid, ESPN, Sony, Converse, Verizon Wireless, McDonald’s and Ocean Spray.

Debbie Minnis-Regan GARRISON HUGHES Debbie Minnis-Regan is a big picture thinker with an eye for detail. For nearly two decades, she has put her meticulous design, art direction and creative leadership skills into practice developing award-winning solutions for a wide range of clients including Alcoa, Cub Cadet, UPMC, Bob Evans, PPG, Philips Respironics, GlaxoSmithKline and Food Lion, to name just a few. Currently with Garrison Hughes, previous agency stints include Brunner, The St. George Group and The Kaiser Group. Debbie lives in Pittsburgh with her family, which includes three little rescue dogs and a bunch of parakeets. In her free time, she enjoys binge-watching shows, sports and driving her sunshine orange Subaru a little too much. 8


Anthony Monahan DIGITAL CREATIVE DIRECTOR, BRUNNER Anthony is a creative director and designer, with over 15 years of experience. Currently a creative director at Brunner in Pittsburgh, he has worked in worked with Grey, SapientNitro, and KBS+ in New York, leading creative projects for BMW, PUMA, Armani Jeans, among others. Along the way, he has received accolades and recognition from the One Show, the AIGA, the London International Awards, the Art Directors Club, Graphis, the Webbys, Creativity, the Addys, and more.

Trish Parkhill PRESIDENT & CEO, MARKETSPACE COMMUNICATIONS Following a creative internship at Publicis, NY and a short stint in their production department, Trish started her career as a junior copywriter at MARC USA in Pittsburgh, PA. For a decade, she honed her skills working on Rite Aid Pharmacy, the Pennsylvania Lottery, Cedar Fair Amusement Parks and Checkers/Rally’s Restaurants. In 2010, Trish joined MarketSpace Communications as a creative director, and quickly worked her way to VP of Creative Services and eventually President & CEO in September 2016 and is leading MarketSpace in its mission to provide solutions that meet the clients’ unique challenges and achieve their goals.

Tom Cwenar PHOTOGRAPHER/DIRECTOR Whether he is studying faces in a crowd or composing images with the environment around him, Tom is always looking to make his next image his best image and has been blessed with the ability to see light. Tom and his team work coast to coast with some of the biggest advertising agencies in the business. His work has taken him all across the country where he has created award-winning work for a vast array of national and international clients. While Tom’s base of operation is in his 12,000 square foot studio located in Pittsburgh’s South Side, Cwenar Studios does the bulk of their assignments out of town on location. When Tom isn’t shooting or directing, you can usually find him spending time with his wife and daughter or rooting for the Penguins, Pirates or Steelers. 9


Silver Achievement Award Winners

LAUREN DIXON & MIKE SCHWABL

A dollar and a dream. In this case, $22. That’s how much Lauren Dixon had in her checking account when the single mother decided to start her own agency. She quickly landed three accounts, then landed a partner in business— and in life. She had placed an ad for a photographer, writer and producer to help create a real estate show. It was answered by a photojournalist who convinced her he could handle all three jobs. Persuasive fellow, that guy. Mike Schwabl signed on as one of her first employees. Their working relationship clicked so well, they soon pursued a different kind of merger altogether. Before long, their agency landed on Rochester Business Journal’s Top 100 list and has since climbed to the tippy top. Along with arresting campaigns for the likes of The Strong National Museum of Play and Kennedy Space Center, the agency produced the famous Horses on Parade campaign, raising more than $1 million for 116 local charities. Community service is constant theme. Both have served on numerous community boards. Lauren leads United Way’s Women United, while Mike has served 10+ years on the board for Daystar, a home for medically fragile children. And they’ve co-chaired countless campaigns and events to raise funds and awareness for worthy nonprofits. Their biggest accomplishment? Easy: The agency culture. Way before it was “a thing,” Dixon Schwabl was nurturing a work environment that’s positive, fulfilling, even fun. (Ice Cream Thursdays!) The agency has garnered a long list of workplace awards, among them one of Great Place to Work Institute’s Best Workplaces for 13 years (#1 twice), and big-time props from Fortune magazine, Ad Age (#5 in 2016) and PR News. What. A. Pair. Along with a ton of moxie and seemingly endless energy, Lauren possesses an uncanny knack for hiring and leading great employees. Mike’s the creative big thinker, and brings to the table a sharp analytical mind, a fascination with technology and a passion to always do the right thing. Together, they make a fantastic team. And one heck of an agency. Bravo!

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XXVII ADDYS #OlympicAF

Feel the burn. We are all bearers of the ADDY torch. It’s that fire blazing within us. It stokes us to push our limits. Makes us go harder than we thought possible. It drives us to break walls. Fall down and get up again. It’s what sparks greatness in others. It’s how we accomplish incredible feats of creativity. And in all its glory, it reminds us that while victory is sweet, how you get there is truly what’s worthy of gold.

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XXVII ADDYS

Best of 2018

Performances worthy of more gold. Or bigger lucite.

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Best of Show TITLE AGENCY CLIENT

TOKEN : “Anthem” Product Launch Optic Sky Productions Token

Sullivan Slentz

Matthew O’Neill

DIRECTOR, EDITOR, AND ORIGINAL SCORE

PRODUCER

Corey Scibilia CONCEPT AND VFX

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Aaron Gordon DIRECTOR OF PHOTOGRAPHY

Anastasia Cerankosky PRODUCTION DESIGN

Ryan Meadows SOUND DESIGN


Online Film, Video, Sound: Internet Commercial, Single Spot, Any Length

“I just got it” – Debbie Minnis Regan

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Best of Print TITLE AGENCY CLIENT

Causewave “Slaying Giants” Truth Collective Causewave Community Partners

Jeremy Schwartz

Karrie Gurnow

Jon Daly

Todd Butler

CHIEF CREATIVE OFFICER/ FOUNDER

CREATIVE DIRECTOR

ILLUSTRATOR, BRAVE BUFFALO

Joe Moore

Canfield & Tack

PRESIDENT AND CEO, CAUSEWAVE

CREATIVE DIRECTOR

PRINTER

Bob Bailey CHIEF EXECUTIVE OFFICER/ FOUNDER

John Roberts

Whit Bowers ACCOUNT GROUP DIRECTOR

CHIEF STRATEGY OFFICER/ FOUNDER

Best of Print 76-235455-02-RAF

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Beth Hershel DIRECTOR OF COMMUNITY ENGAGEMENT, CAUSEWAVE


Cross Platform : Public Service (Cross Platform) : Integrated Media Public Service Campaign

“It’s simple, yet complex.” – Debbie Minnis Regan

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Best of Photography TITLE AGENCY CLIENT

Sponsor a Child Caleb Parker Cinema ReStore Haiti

Caleb Parker PHOTOGRAHER

“You can see right into these kid’s soul.” – Tom Cwenar

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Elements of Advertising : Visual : Photography Campaign

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Best of Digital & Social TITLE AGENCY CLIENT

Gatorade: The G Band Phenomenon Mirror Show Management PepsiCo/Gatorade

Katie McTammany

Kurt Pfeiffer

Pete Stam

EXHIBIT DESIGNER

CREATIVE DIRECTOR

USER EXPERIENCE DESIGNER

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Elements of Advertising : Digital Creative Technology : Data Driven Media

“A great connection between the Gatorade brand and Technology” – Anthony Monahan

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Best of Video & Broadcast TITLE AGENCY CLIENT

TOKEN : “Anthem” Product Launch Optic Sky Productions Token

Sullivan Slentz

Matthew O’Neill

DIRECTOR, EDITOR, AND ORIGINAL SCORE

PRODUCER

Corey Scibilia CONCEPT AND VFX

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Aaron Gordon DIRECTOR OF PHOTOGRAPHY

Anastasia Cerankosky PRODUCTION DESIGN

Ryan Meadows SOUND DESIGN


Elements of Advertising : Film & Video : Video Editing

“Everything is set in time to the product… really well done” – Anthony Monahan

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Special Judges Recognition TITLE AGENCY CLIENT

Causewave “Slaying Giants” Truth Collective Causewave Community Partners

Jeremy Schwartz

Karrie Gurnow

Jon Daly

Todd Butler

CHIEF CREATIVE OFFICER/ FOUNDER

CREATIVE DIRECTOR

ILLUSTRATOR, BRAVE BUFFALO

Joe Moore

Canfield & Tack

PRESIDENT AND CEO, CAUSEWAVE

CREATIVE DIRECTOR

PRINTER

Bob Bailey CHIEF EXECUTIVE OFFICER/ FOUNDER

John Roberts CHIEF STRATEGY OFFICER/ FOUNDER

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Whit Bowers ACCOUNT GROUP DIRECTOR

Beth Hershel DIRECTOR OF COMMUNITY ENGAGEMENT, CAUSEWAVE


Gold

“I’m super jealous I didn’t do it” – Josh Blasingame

CROSS PLATFORM : PUBLIC SERVICE : INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

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Special Judges Recognition TITLE AGENCY CLIENT

Burgers For Every 1 Partners and Napier BurgerFi

Pete VonDerLinn

Scott Allen

CJ Gaffney

Rick Calzi

EXECUTIVE CREATIVE DIRECTOR

CREATIVE DIRECTOR/WRITER

DIRECTOR, STRATEGY AND ENGAGEMENT

SENIOR ART DIRECTOR/ ILLUSTRATION

Dan O’Donnell GROUP CREATIVE DIRECTOR/ ART DIRECTOR

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Luke Madden ACCOUNT DIRECTOR

Dean Alexander PHOTOGRAPHER


Silver

“The art direction on this is fantastic” – Tyler Burgholz

OUT-OF-HOME : AMBIENT MEDIA : POSTER CAMPAIGN

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XXVII ADDYS #OlympicAF

Gold & Silver

At the ADDY games, we don’t do bronze.

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Partners and Napier TITLE

CLIENT

Illusionist BurgerFi

Pete VonDerLinn

Scott Allen

CJ Gaffney

EXECUTIVE CREATIVE DIRECTOR

CREATIVE DIRECTOR/WRITER

Dan O’Donnell

Luke Madden

DIRECTOR, STRATEGY AND ENGAGEMENT

GROUP CREATIVE DIRECTOR/ ART DIRECTOR

ACCOUNT DIRECTOR

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Dean Alexander PHOTOGRAPHER

SALES & MARKETING : SALES PROMOTION : POINT OF PURCHASE - COUNTER TOP


Partners and Napier TITLE

CLIENT

Dare Devil BurgerFi

Pete VonDerLinn

Scott Allen

CJ Gaffney

EXECUTIVE CREATIVE DIRECTOR

CREATIVE DIRECTOR/WRITER

Dan O’Donnell

Luke Madden

DIRECTOR, STRATEGY AND ENGAGEMENT

GROUP CREATIVE DIRECTOR/ ART DIRECTOR

ACCOUNT DIRECTOR

Dean Alexander PHOTOGRAPHER

SALES & MARKETING : SALES PROMOTION : POINT OF PURCHASE - COUNTER TOP

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Partners and Napier TITLE

CLIENT

Ventriloquist BurgerFi

Pete VonDerLinn

Scott Allen

CJ Gaffney

EXECUTIVE CREATIVE DIRECTOR

CREATIVE DIRECTOR/WRITER

Dan O’Donnell

Luke Madden

DIRECTOR, STRATEGY AND ENGAGEMENT

GROUP CREATIVE DIRECTOR/ ART DIRECTOR

ACCOUNT DIRECTOR

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Dean Alexander PHOTOGRAPHER

SALES & MARKETING : SALES PROMOTION : POINT OF PURCHASE - COUNTER TOPCOUNTER TOP


Brandtatorship Myers Creative Imaging CLIENT

Seneca Waterways Annual Report Boy Scouts of America Seneca Waterways Council Annual Report

John Myers

Thomas Colling

Heather Roman

Eastman Kodak

PHOTOGRAPHER

COPYWRITER

PRODUCTION COORDINATOR

Joseph Mayernik

Eric Barbehenn

Lorrie Lynn

PRINT PRODUCTION ON KODAK NEXPRESS

CONCEPT, DESIGN

RETOUCHER

HAIR & MAKE UP STYLIST

TITLE

Seneca Waterways Council • 2016 Annual Report

Seneca Waterways Council 2016 Annual Report

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Family is his true north. Nelson’s road was never easy. He was born to an addicted mother. Diagnosed with a cognitive learning disability. Abused by his adoptive family. Then Valarie Bost stepped in. After hearing Nelson’s story, she made a decision. She would do with him what she had done with all her foster boys over the previous 17 years: take him into her home, and put him in Cub Scouts. They would be his family. Since Nelson’s enrollment, Scouting has

Scout Oath

challenged him, connected him, and kept him on the right path. He plays soccer, camps with friends. Runs, listens, and laughs. And for the first

Our Mission

On my honor, I will do my best To do my duty to God and my country and to obey the Scout Law; To help other people at all times; To keep myself physically strong, mentally awake and morally straight.

Seneca Waterways Council 2016 Annual Report

Seneca Waterways Council 2016 Annual Report

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Seneca Waterways Council 2016 Annual Report

time, he’s chosen his own direction. He will take the Trail to Eagle, by the guiding light of his family.

The mission of Seneca Waterways Council, Boy Scouts of America is to prepare young people to make ethical and moral choices over their lifetime by instilling in them the values of the Scout Oath and Law.

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Summer Camp Attendance

Camp programs offer Scouts fun and unique learning opportunities for character development and life skills that create a solid foundation for their future.

through the Boy Scouts. It offers children the opportunity to get firsthand experience in a variety of public service professions, including law enforcement. After seeing the field, Nick never looked back. That is, until he took over the same Explorer program he went through as a young Scout. The way he sees it, he was lucky to always know what he wanted to be. But by enlivening a sense of passion and pride in others to serve, protect,

Seneca Waterways Council 2016 Annual Report

and provide a positive influence in the community, he can truly say he’s done his duty.

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1218

PPPPPPPPPP Cub Scout Family Camp . . . . . . 281

P= 10

PPPPPPPPPP PPPPPPPPP

Summer Camp Programs

asked if he could be a Scout, too. Janeen was taken aback. What she had hoped would help Liam and Jonathan make friends and get acclimated to their new home, was doing much more. It was building their confidence. Changing their outlook. Transforming her boys into young men.

SALES & MARKETING : COLLATERAL MATERIAL : PRINTED ANNUAL REPORT

PP

PPP

Brooklyn. That was good enough for Janeen. Soon, Liam was discovering art, music, bike riding, and whitewater rafting. Within six weeks, his brother

S

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immediate, yet somewhat surprising response. He wanted to join the Cub Scouts. Cub Scouts go camping, he explained, and you can’t go camping in

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PPPPPPPPPP Cub Scout Resident Camp . . . . . 215

PPPPPPPPPP

Janeen Thompson had just broken the news to her two boys: their family was moving from Brooklyn to Rochester. Her youngest son, Liam, had an

The Seneca Waterways Council owns and operates three camping facilities. Massawepie Scout Camps, in the Adirondack Mountains, combines unique wilderness programs with a traditional Boy Scout summer camp. Seneca Waterways Council 2016 Annual Report

the bad guys. And as soon as he was old enough, he entered the Explorer Program

Cub Scout Camp Total PPPPPPPPPP

SHe seeks uncharted territories.

Seneca Waterways Council 2016 Annual Report

From age three, Nick Marello knew what he wanted to do: wear a badge and take down

PPPPPPPPPP Cub Scout Adventure Camp . . . 722

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He remembers where he came from.

The J. Warren Cutler Scout Reservation in the Finger Lakes Region is a year-round facility that provides programs in a woodland setting of rolling hills, lush meadows, and sparkling streams. Camp Babcock-Hovey sits on the east shore of Seneca Lake and serves as a gateway to summer camp Scouting adventure by providing a fun and memorable time for our young people.

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Dixon Schwabl TITLE

CLIENT

UR Medical Center Toast to Health University of Rochester Medical Center

Mark Stone

Ryan Moore

Bob Charboneau

Jenna Van Thof

CHIEF CREATIVE OFFICER

DIRECTOR OF DESIGN/ART DIRECTOR

DIRECTOR OF PRODUCTION

ASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Marshall Statt CREATIVE DIRECTOR

Dana Denberg ASSOCIATE CREATIVE DIRECTOR

Stephanie Miller PREPRESS SUPERVISOR

Daniel Owens SENIOR MECHANICAL ARTIST

Jen Moritz SENIOR COPY EDITOR

Jordan Dixon DIRECTOR OF STRATEGIC WORKFLOW

Erin O’Donnell SPECIAL EVENTS MANAGER

Printers COHBER PRESS, TYPE HIGH LETTERPRESS, OLP PRINT FINISHING

“All of the elements were beautifully done” – Anthony Monahan 36

SALES & MARKETING : COLLATERAL MATERIAL : CARD, INVITATION OR ANNOUNCEMENT CAMPAIGN


Dixon Schwabl TITLE

CLIENT

MCC Gala Save-the-Date & Invitation Monroe Community College

Mark Stone

Charles Benoit

Jen Moritz

Printers

CHIEF CREATIVE OFFICER

SENIOR COPYWRITER

SENIOR COPY EDITOR

Marshall Statt

Stephanie Miller

Nicolette Clark

CANFIELD & TACK, OLP PRINT FINISHING

CREATIVE DIRECTOR

PREPRESS SUPERVISOR

PROOFREADER

Ryan Moore

Bob Charboneau

Shannon Struzik

DIRECTOR OF DESIGN/ART DIRECTOR

DIRECTOR OF PRODUCTION

ASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

SALES & MARKETING : COLLATERAL MATERIAL : CARD, INVITATION OR ANNOUNCEMENT CAMPAIGN

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Dixon Schwabl TITLE

CLIENT

Red Tie Gala Campaign Ronald McDonald House

Mark Stone

Nick Vernetti

Daniel Owens

Jordan Dixon

CHIEF CREATIVE OFFICER

ART DIRECTOR

SENIOR MECHANICAL ARTIST

Marshall Statt

Daniel Jurman

Bob Charboneau

DIRECTOR OF STRATEGIC WORKFLOW

CREATIVE DIRECTOR

ART DIRECTOR

DIRECTOR OF PRODUCTION

Dana Denberg

James Ashbery

Jen Moritz

ASSOCIATE CREATIVE DIRECTOR

COPYWRITER

SENIOR COPY EDITOR

Jenna Van Thof ASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

Printer CANFIELD & TACK

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SALES & MARKETING : COLLATERAL MATERIAL : CARD, INVITATION OR ANNOUNCEMENT CAMPAIGN


Dixon Schwabl TITLE

CLIENT

UR Medical Center Toast to Health University of Rochester Medical Center

Mark Stone

Ryan Moore

Bob Charboneau

Jenna Van Thof

CHIEF CREATIVE OFFICER

DIRECTOR OF DESIGN/ART DIRECTOR

DIRECTOR OF PRODUCTION

ASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Marshall Statt CREATIVE DIRECTOR

Dana Denberg ASSOCIATE CREATIVE DIRECTOR

Stephanie Miller PREPRESS SUPERVISOR

Daniel Owens SENIOR MECHANICAL ARTIST

Jen Moritz SENIOR COPY EDITOR

Jordan Dixon DIRECTOR OF STRATEGIC WORKFLOW

SALES & MARKETING : COLLATERAL MATERIAL : CARD, INVITATION OR ANNOUNCEMENT

Erin O’Donnell SPECIAL EVENTS MANAGER

Printers COHBER PRESS, TYPE HIGH LETTERPRESS, OLP PRINT FINISHING

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Truth Collective TITLE

CLIENT

Causewave Slaying Giants Event DM Causewave Community Partners

Jeremy Schwartz

Karrie Gurnow

Jon Daly

Todd Butler

CHIEF CREATIVE OFFICER/ FOUNDER

CREATIVE DIRECTOR

ILLUSTRATOR, BRAVE BUFFALO

Joe Moore

Canfield & Tack

PRESIDENT AND CEO, CAUSEWAVE

CREATIVE DIRECTOR

PRINTER

Bob Bailey CHIEF EXECUTIVE OFFICER/ FOUNDER

John Roberts

Whit Bowers

Beth Hershel DIRECTOR OF COMMUNITY ENGAGEMENT, CAUSEWAVE

ACCOUNT GROUP DIRECTOR

CHIEF STRATEGY OFFICER/ FOUNDER

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SALES & MARKETING : PUBLIC SERVICE : PUBLIC SERVICE DIRECT MARKETING & SPECIALTY ADVERTISING


Eastman Kodak TITLE

CLIENT

Kodachrome Magazine Eastman Kodak Company

Josh Coon

James Bulmahn

Stranger Collective

DIRECTOR BRANDED CONTENT

CREATIVE DIRECTOR

CREATIVE WRITING SERVICES

SALES & MARKETING : ADVERTISING INDUSTRY SELF-PROMOTION : BRAND ELEMENTS

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Dixon Schwabl TITLE

CLIENT

Dixon Schwabl Chocolate Box Dixon Schwabl

Mark Stone

Stephanie Miller

Jen Moritz

Roc City Laser

CHIEF CREATIVE OFFICER

PREPRESS SUPERVISOR

SENIOR COPY EDITOR

LASER CUTTING

Ryan Moore

Michelle Anlyn & Daniel Owens

Jordan Dixon

Type High Letterpress

DIRECTOR OF DESIGN/ART DIRECTOR

Karl Wiberg SENIOR COPYWRITER

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SENIOR MECHANICAL ARTISTS

DIRECTOR OF STRATEGIC WORKFLOW

Bob Charboneau

Megan Steenburgh

DIRECTOR OF PRODUCTION

PRINTER

ACCOUNT SUPERVISOR

SALES & MARKETING : ADVERTISING INDUSTRY SELF-PROMOTION : DIRECT MARKETING & SPECIALTY ITEMS


Dixon Schwabl TITLE

CLIENT

Dixon Schwabl Storyline Dixon Schwabl

Mark Stone

Sarah Scott

Bob Charboneau

Megan Steenburgh

CHIEF CREATIVE OFFICER

SENIOR ART DIRECTOR

DIRECTOR OF PRODUCTION

ACCOUNT SUPERVISOR

Marshall Statt & Ann McAllister

Nick Vernetti & Kevin Berliner

Jen Moritz

CREATIVE DIRECTORS

ART DIRECTORS

Printing, Monogramming & Manufacturing

Ryan Moore

Stephanie Miller

DIRECTOR OF DESIGN

PREPRESS SUPERVISOR

SENIOR COPY EDITOR

Jordan Dixon DIRECTOR OF STRATEGIC WORKFLOW

TINY FISH, MOBILE GRAPHICS, INSTANT MONGRAMMING, EVEN ODD CREATIVE

Karl Wiberg SENIOR COPYWRITER

SALES & MARKETING : ADVERTISING INDUSTRY SELF-PROMOTION : COLLATERAL : DIRECT MARKETING & SPECIALTY ITEMS

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Ardent Learning TITLE

CLIENT

An Introduction to Ardent Ardent Learning

David Hildreth

Micah Griffo

Liz Hopkins

Brandon Prinzi

CREATIVE DIRECTOR

MARKETING STRATEGIST

CHIEF OF STAFF, CONSULTING

GRAPHIC DESIGNER

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SALES & MARKETING : ADVERTISING INDUSTRY SELF-PROMOTION : COLLATERAL : DIRECT MARKETING & SPECIALTY ITEMS


Partners and Napier TITLE

CLIENT

African Conservation Foundation: Gorilla African Conservation Foundation

Pete VonDerLinn

Andrew Scott

Scott Hamilton

EXECUTIVE CREATIVE DIRECTOR

WRITER

PHOTOGRAPHER

Mike Baron

Brandon Prinzi

Frederic Muller

CREATIVE DIRECTOR

ART DIRECTOR

CGI

PRINT ADVERTISING : PUBLIC SERVICE : PUBLIC SERVICE PRINT ADVERTISING

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Partners and Napier TITLE

CLIENT

African Conservation Foundation African Conservation Foundation

Pete VonDerLinn

Andrew Scott

Scott Hamilton

EXECUTIVE CREATIVE DIRECTOR

WRITER

PHOTOGRAPHER

Mike Baron

Brandon Prinzi

Frederic Muller

CREATIVE DIRECTOR

ART DIRECTOR

CGI

Silver 22B-231334-02-RAF

“This is something I would have loved to have shot” – Tom Cwenar

46

PRINT ADVERTISING : PUBLIC SERVICE : PUBLIC SERVICE PRINT ADVERTISING


Partners and Napier TITLE

CLIENT

Cookie Dough Sundae School

Dan O’Donnell

Tom Kelly

CREATIVE DIRECTOR/ ART DIRECTOR

CREATIVE DIRECTOR/ COPYWRITER/ILLUSTRATOR

OUT-OF-HOME & AMBIENT MEDIA : POSTER

47


Partners and Napier TITLE

CLIENT

Waffle Cones Sundae School

Dan O’Donnell

Tom Kelly

CREATIVE DIRECTOR/ ART DIRECTOR

CREATIVE DIRECTOR/ COPYWRITER/ILLUSTRATOR

48

OUT-OF-HOME & AMBIENT MEDIA : POSTER


Partners and Napier TITLE

CLIENT

Sundae School Poster Campaign Sundae School

Dan O’Donnell

Tom Kelly

CREATIVE DIRECTOR/ ART DIRECTOR

CREATIVE DIRECTOR/ COPYWRITER/ILLUSTRATOR

“The copy was absolutely hilarious… I laughed out loud” – Trish Parkhill

OUT-OF-HOME & AMBIENT MEDIA : POSTER CAMPAIGN

49


The Martin Group TITLE

Right to Run 19K Posters Generations Bank

Dion Pender

Kate Wilcox Rodwell

CLIENT

CREATIVE DIRECTOR/ART DIRECTOR

Duane Bombard CREATIVE DIRECTOR/ COPYWRITER

Andrea Elliott MECHANICAL ARTIST

ACCOUNT EXECUTIVE

Jennifer Hoffmire COPY EDITOR

Library of Congress PHOTOGRAPHY

Gold 27B-244300-02-RAF

50

OUT-OF-HOME & AMBIENT MEDIA : POSTER CAMPAIGN


CALABRESE STUDIO TITLE

CLIENT

Widow Jane Widow Jane

Wayne Calabrese

Jack Jankowski

PHOTOGRAPHER

ART DIRECTOR

Matt Calabrese

Hac Job

PHOTOGRAPHER

DIGITAL RETOUCHER

Ethan Calabrese

Oliver Printing

PHOTOGRAPHER

PRINTER

Jack Jankowski CREATIVE DIRECTOR

“This was something that caught my eye right of the bat.” – Tom Cwenar

Gold 27B-244474-02-RAF

OUT-OF-HOME & AMBIENT MEDIA : POSTER CAMPAIGN

51


Brandtatorship Myers Creative Imaging CLIENT

Boy Scout Annual Report, Poster Series Seneca Waterway Council of the Boy Scouts of America

Joseph Mayernik

Thomas Colling

Eastman Kodak

CREATIVE DIRECTOR

WRITER

PRINT PRODUCTION

John Myers

Eric Barbehenn

PHOTOGRAPHER

RETOUCHING

TITLE

N

JANEEN THOMPSON

Pack 65 and Troop 77, Brighton, NY

SHe seeks uncharted territories. Janeen Thompson had just broken the news to her two boys: their family was moving from Brooklyn to Rochester. Her youngest son, Liam, had an immediate, yet somewhat surprising response. He wanted to join the Cub Scouts. Cub Scouts go camping, he explained, and you can’t go camping in Brooklyn. That was good enough for Janeen. Soon, Liam was discovering art, music, bike riding, and whitewater rafting. Within six weeks, his brother asked if he could be a Scout, too. Janeen was taken aback. What she had hoped would help Liam and Jonathan make friends and get acclimated to their new home, was doing much more. It was building their confidence. Changing their outlook. Transforming her boys into young men.

Nick Marello

Explorer Program Greece Police Department, Post 400, Greece, NY

He remembers where he came from. From age three, Nick Marello knew what he wanted to do: wear a badge and take down the bad guys. And as soon as he was old enough, he entered the Explorer Program through the Boy Scouts. It offers children the opportunity to get firsthand experience in a variety of public service professions, including law enforcement. After seeing the field, Nick never looked back. That is, until he took over the same Explorer program he went through as a young Scout. The way he sees it, he was lucky to always know what he wanted to be. But by enlivening a sense of passion and pride in others to serve, protect, and provide a positive influence in the community, he can truly say he’s done his duty.

Nelson Bost

Troop 122, Newark, NY

Family is his true north. Nelson’s road was never easy. He was born to an addicted mother. Diagnosed with a cognitive learning disability. Abused by his adoptive family. Then Valarie Bost stepped in. After hearing Nelson’s story, she made a decision. She would do with him what she had done with all her foster boys over the previous 17 years: take him into her home, and put him in Cub Scouts. They would be his family. Since Nelson’s enrollment, Scouting has challenged him, connected him, and kept him on the right path. He plays soccer, camps with friends. Runs, listens, and laughs. And for the first time, he’s chosen his own direction. He will take the Trail to Eagle, by the guiding light of his family.

KIP PALMER

Troop 177 alumni, Rochester, NY

He shoulders the weight of accountability. Kip Palmer got his greatest piece of business advice in his first year of scouting. It was sixteen words: “A Scout is trustworthy, loyal, helpful, friendly, courteous, kind, obedient, cheerful, thrifty, brave, clean, and reverent.” Otherwise known as the Scout Law. While others simply memorized the words, Kip internalized them, using them to weigh decisions as he made his way up the scouting ranks. Soon after earning his Eagle, Kip realized that following the Scout Law could earn him more than just merit badges. His Eagle mentor, Lou Langie, saw something in the way he conducted himself, and offered him the chance to become a youth representative of the Scouting Board of Directors. Just like that, integrity had led him to a leadership opportunity. Over 50 years later, scouting still makes a daily impact on Kip’s life. As the CEO of his family’s 167-year old food services business, he’s constantly faced with difficult business decisions that affect thousands of people. And when they arise, he reflects on only three things: his family, his faith and the Scout Law. Or, as he calls it, his moral compass.

52

OUT-OF-HOME & AMBIENT MEDIA : POSTER CAMPAIGN


Partners and Napier TITLE

CLIENT

Burgers For Every 1 BurgerFi

Pete VonDerLinn

Scott Allen

CJ Gaffney

Rick Calzi

EXECUTIVE CREATIVE DIRECTOR

CREATIVE DIRECTOR/WRITER

Dan O’Donnell

Luke Madden

DIRECTOR, STRATEGY AND ENGAGEMENT

SENIOR ART DIRECTOR/ ILLUSTRATION

GROUP CREATIVE DIRECTOR/ ART DIRECTOR

ACCOUNT DIRECTOR

Dean Alexander PHOTOGRAPHER

Silver 27B-252078-02-RAF

OUT-OF-HOME & AMBIENT MEDIA : POSTER CAMPAIGN

53


The Martin Group TITLE

Oishei Children’s Hospital Interior Kaleida Health

Michael Tsanis

Daniel and Anna Clark

CLIENT

CREATIVE DIRECTOR

Andrea Elliott ART DIRECTOR/ MECHANICAL ARTIST

ILLUSTRATORS

Mary Bonomo ART DIRECTOR

Kelsey Shea

VSP Graphic Group

ACCOUNT EXECUTIVE

PRODUCTION VENDOR AND INSTALLATION

Caitlin Higman PROJECT COORDINATOR

Mike Prezioso OPERATIONS

Barb Riso ART DIRECTOR

54

OUT-OF-HOME & AMBIENT MEDIA : OUT-OF-HOME CAMPAIGN


Truth Collective TITLE

CLIENT

Gunlocke.com Re-design Gunlocke

John Roberts

Ruth Rossi

Robin Lohkamp

Tanya Babcock

CHIEF STRATEGY OFFICER/ FOUNDER

ART DIRECTOR

SENIOR COPYWRITER

Alyssa Davis

Mike Tracy

SENIOR MARKETING MANAGER, GUNLOCKE

COPYWRITER

ACCOUNT DIRECTOR

Karrie Gurnow CREATIVE DIRECTOR

ONLINE/INTERACTIVE : BUSINESS-TO-BUSINESS WEBSITE

Peter Barton MANAGER, DIGITAL MARKETING & CREATIVE SERVICES, GUNLOCKE

55


Makeway TITLE

CLIENT

Pro-Tech Rubber Edge Microsite Pro-Tech Manufacturing

Greg Cunneyworth

Josh Lowery

Kate Coleman

Kevin Seibert

CREATIVE DIRECTOR, DESIGNER

DIRECTOR OF OPERATIONS

DEVELOPER

DIGITAL DIRECTOR

56

ONLINE/INTERACTIVE : MICROSITE


Optic Sky Productions TITLE

CLIENT

TOKEN : “Anthem” Product Launch Token

Sullivan Slentz

Matthew O’Neill

DIRECTOR, EDITOR, AND ORIGINAL SCORE

PRODUCER

Corey Scibilia CONCEPT AND VFX

Aaron Gordon

Anastasia Cerankosky

Ryan Meadows SOUND DESIGN

PRODUCTION DESIGN

DIRECTOR OF PHOTOGRAPHY

ONLINE/INTERACTIVE : SOCIAL MEDIA, SINGLE EXECUTION

57


Partners and Napier TITLE

CLIENT

Power of Friendship Friendship Dairies

Pete VonDerLinn

Gretchen Bye

Michael Kennedy

Melissa Smith

EXECUTIVE CREATIVE DIRECTOR

CREATIVE DIRECTOR

PROJECT MANAGER

Dan O’Donnell

Tyler Furstoss

CREATIVE SUPERVISOR/ COPYWRITER

GROUP CREATIVE DIRECTOR

ART DIRECTOR

58

Jenn Piper GROUP ACCOUNT DIRECTOR

Erin Dwyer COPY EDITOR

ONLINE/INTERACTIVE : SOCIAL MEDIA, CAMPAIGN


Truth Collective TITLE

CLIENT

OneSight.org OneSight

John Roberts

Ian Maroney

Mike Tracy

George Alexander

CHIEF STRATEGY OFFICER/ FOUNDER

CREATIVE TECHNOLOGIST

ACCOUNT DIRECTOR

Alyssa Davis

Emma Zaremba

SENIOR MANAGER, CREATIVE & COMMUNICATIONS, ONESIGHT

COPYWRITER

ACCOUNT EXECUTIVE

Laura Lewis

Ruth Rossi

Justyn Iannucci

ART DIRECTOR

ASSOCIATE ART DIRECTOR

SENIOR MANAGER, INTEGRATED MARKETING, ONESIGHT

Jason Woz

Shawnta Buckner

ART DIRECTOR

SENIOR DIRCETOR, BRAND GROWTH, ONESIGHT

Joe Moore CREATIVE DIRECTOR

Karrie Gurnow CREATIVE DIRECTOR

Laura Nespoli STRATEGIST

ONLINE/INTERACTIVE : PUBLIC SERVICE ONLINE/INTERACTIVE

59


Partners and Napier TITLE

CLIENT

Highmark Ask the Doctor Post Its Highmark Blue Cross Blue Shield

Pete VonDerLinn

PJ Galgay

Katie Costello

Chris Hooper

EXECUTIVE CREATIVE DIRECTOR

CREATIVE SUPERVISOR/ COPYWRITER

ACCOUNT EXECUTIVE

DIRECTOR

Melissa Smith

Raucous Content

PROJECT MANAGER

PRODUCTION

Mike Baron CREATIVE DIRECTOR

Jeff Hopper

Kelly Chapman ACCOUNT DIRECTOR

Jeff Zielinski

dPost

ACCOUNT DIRECTOR

SENIOR PRODUCTION SUPERVISOR

AUDIO

Rick Calzi

Rebekah Mulcahey

Erin Dwyer

SENIOR ART DIRECTOR

SENIOR ACCOUNT EXECUTIVE

COPY EDITOR

CREATIVE SUPERVISOR/ART DIRECTOR

Cara Mittler

PushMP AUDIO

Erick Frick PHOTOGRAPHER

60

FILM, VIDEO, & SOUND : TELEVISION ADVERTISING : REGIONAL/NATIONAL TELEVISION COMMERCIAL


Partners and Napier TITLE

CLIENT

Highmark Ask the Doctor PowerPoint Highmark Blue Cross Blue Shield

Pete VonDerLinn

PJ Galgay

Katie Costello

Chris Hooper

EXECUTIVE CREATIVE DIRECTOR

CREATIVE SUPERVISOR/ COPYWRITER

ACCOUNT EXECUTIVE

DIRECTOR

Melissa Smith

Raucous Content

PROJECT MANAGER

PRODUCTION

Mike Baron CREATIVE DIRECTOR

Jeff Hopper

Kelly Chapman ACCOUNT DIRECTOR

Jeff Zielinski

dPost

ACCOUNT DIRECTOR

SENIOR PRODUCTION SUPERVISOR

AUDIO

Rick Calzi

Rebekah Mulcahey

Erin Dwyer

SENIOR ART DIRECTOR

SENIOR ACCOUNT EXECUTIVE

COPY EDITOR

CREATIVE SUPERVISOR/ART DIRECTOR

Cara Mittler

PushMP AUDIO

Erick Frick PHOTOGRAPHER

FILM, VIDEO, & SOUND : TELEVISION ADVERTISING : REGIONAL/NATIONAL TELEVISION COMMERCIAL

61


Truth Collective TITLE

CLIENT

LensCrafters “Good Portal” LensCrafters

Jeremy Schwartz

Mark Fisher

Molly Enright

Brandon Chavez

CHIEF CREATIVE OFFICER/ FOUNDER

COPYWRITER

ACCOUNT EXECUTIVE

COLORIST

Barry Sonders

Nick Bupp

Steve Bucino

EXECUTIVE PRODUCER

DIRECTOR OF PHOTOGRAPHY

AUDIO MIX

John Roberts CHIEF STRATEGY OFFICER/ FOUNDER

Adam Nuestadter

Ben Ralston

Sarah Landsman

Bob Bailey

DIRECTOR

PRODUCTION DESIGNER

CHIEF EXECUTIVE OFFICER/ FOUNDER

Malcolm Wax

David Schuler

SENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING, LENSCRAFTERS

EXECUTIVE PRODUCER, PF100

COMPOSER

Mitch Wessels

Carolyn Stiles

Niles Howard

ACCOUNT SUPERVISOR

EDITOR

SENIOR DIRCETOR, CONTACT LENS PRODUCT, LENSCRAFTERS

Whit Bowers ACCOUNT GROUP DIRECTOR

62

FILM, VIDEO, & SOUND : ONLINE FILM, VIDEO, & SOUND : INTERNET COMMERCIAL


Optic Sky Productions TITLE

CLIENT

She-Shed : April Fools Web Ad Life Storage

Sullivan Slentz

Matthew O’Neill

DIRECTOR

PRODUCER

Aaron Gordon

Anastasia Cerankosky

Aaron Eberhardt SOUND DESIGN

PRODUCTION DESIGN

DIRECTOR OF PHOTOGRAPHY

FILM, VIDEO, & SOUND : ONLINE FILM, VIDEO, & SOUND : INTERNET COMMERCIAL

63


Optic Sky Productions TITLE

CLIENT

TOKEN : “Anthem” Product Launch Token

Sullivan Slentz

Matthew O’Neill

DIRECTOR, EDITOR, AND ORIGINAL SCORE

PRODUCER

Corey Scibilia CONCEPT AND VFX

64

Aaron Gordon

Anastasia Cerankosky

Ryan Meadows SOUND DESIGN

PRODUCTION DESIGN

DIRECTOR OF PHOTOGRAPHY

FILM, VIDEO, & SOUND : ONLINE FILM, VIDEO, & SOUND : INTERNET COMMERCIAL


Truth Collective TITLE

CLIENT

OneSight Victory Is In Sight Cinema OneSight

John Roberts

Karrie Gurnow

Bill Cousins

George Alexander

CHIEF STRATEGY OFFICER/ FOUNDER

CREATIVE DIRECTOR

EDITOR, DPOST

Mike Tracy

Cale Switzer

SENIOR MANAGER, CREATIVE & COMMUNICATIONS, ONESIGHT

ACCOUNT DIRECTOR

COMPOSER, DPOST

Laura Lewis

Emma Zaremba

Ben Barnhardt

Jeremy Schwartz

ACCOUNT EXECUTIVE

GRAPHICS AND COLOR

SENIOR MANAGER, INTEGRATED MARKETING, ONESIGHT

CHIEF CREATIVE OFFICER/ FOUNDER

Tiffany Staropoli

Shawnta Buckner

PRODUCER, CRYSTAL PIX

SENIOR DIRECTOR, BRAND GROWTH, ONESIGHT

Bob Bailey CHIEF EXECUTIVE OFFICER/ FOUNDER

Joe Moore CREATIVE DIRECTOR

Scott Fradette DIRECTOR OF PHOTOGRAPHY

FILM, VIDEO, & SOUND : PUBLIC SERVICE (FILM, VIDEO, & SOUND) : PUBLIC SERVICE NON-BROADCAST AUDIO/VISUAL

65


Truth Collective TITLE

CLIENT

“Addicted to Emotion” Agency Video Truth Collective

John Roberts

Jeremy Schwartz

Aaron Gordon

Peter Simpson

CHIEF STRATEGY OFFICER/ FOUNDER

CHIEF CREATIVE OFFICER/ FOUNDER

DIRECTOR OF PHOTOGRAPHY, OPTIC SKY

SENIOR ART DIRECTOR

Bob Bailey

Joe Moore

Sullivan Slentz

CHIEF EXECUTIVE OFFICER/ FOUNDER

CREATIVE DIRECTOR

EDITOR, OPTIC SKY

66

Tony Zanni TYPOGRAPHER, TYPE HIGH LETTERPRESS

FILM, VIDEO, & SOUND : ADVERTISING INDUSTRY SELF-PROMOTION FILM/VIDEO/SOUND


Partners and Napier TITLE

CLIENT

Highmark Blue Hen Highmark Blue Cross Blue Shield

Pete VonDerLinn

PJ Galgay

Rebekah Mulcahey

Erin Dwyer

EXECUTIVE CREATIVE DIRECTOR

CREATIVE SUPERVISOR/ COPYWRITER

SENIOR ACCOUNT EXECUTIVE

COPY EDITOR

Katie Costello

Meghan Hoose

ACCOUNT EXECUTIVE

DIGITAL PROJECT MANAGER

Melissa Smith

dPost

PROJECT MANAGER

PRODUCTION/POST PRODUCTION

Mike Baron

Andrew Scott

CREATIVE DIRECTOR

COPYWRITER

Jeff Hopper CREATIVE SUPERVISOR/ART DIRECTOR

Marco Fesyuk EXPERIENCE DESIGNER

Rick Calzi

Kelly Chapman

SENIOR ART DIRECTOR

ACCOUNT DIRECTOR

Jeff Zielinski SENIOR PRODUCTION SUPERVISOR

PushMP AUDIO

JP Smith

Grant Taylor

SENIOR PRODUCTION ARTIST

PHOTOGRAPHER

PPO PLANS THAT HAVE YOUR TAIL. Enjoy no referrals, nationwide coverage, and local support with the PPO plan that’s Blue Hen approved.

Discover the assurance of a PPO at

DelawaresPPO.com

No birds were harmed or painted in the making of this ad. We love Blue Hens. We’d never do that. Highmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association.

SEEING A SPECIALIST SHOULDN’T GET ANYONE’S FEATHERS IN A BUNCH. Enjoy no referrals, nationwide coverage, and local support with the PPO plan that’s Blue Hen approved.

“I t extended beautifully from digital to video to print” – Trish Parkhill

Discover the simplicity of a PPO at

DelawaresPPO.com

No birds were harmed or painted in the making of this ad. We love Blue Hens. We’d never do that. Highmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association.

CROSS PLATFORM : INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

67


Brandtatorship TITLE

CLIENT

Draw The Plane - Book Campaign Kinreyam Studios

Joseph Mayernik

Mark Toor

CREATIVE DIRECTOR & ILLUSTRATOR

PROOFREADING

Grant Taylor PHOTOGRAPHER & RETOUCHER

Jessica Kaufman Vivacious PR

Donna Femiano PROOFREADING

Thomson-Shore PRINTER

PUBLIC RELATIONS

Kinreyam Studio PUBLISHER & CROWDFUNDING MANAGEMENT

“The drawings are cool with a really neat style and is a glimpse into this persons life” – Tyler Bergholz

68

CROSS PLATFORM : INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER


Truth Collective TITLE

CLIENT

Causewave “Slaying Giants” Causewave Community Partners

Jeremy Schwartz

Karrie Gurnow

Jon Daly

Todd Butler

CHIEF CREATIVE OFFICER/ FOUNDER

CREATIVE DIRECTOR

ILLUSTRATOR, BRAVE BUFFALO

Joe Moore

Canfield & Tack

PRESIDENT AND CEO, CAUSEWAVE

CREATIVE DIRECTOR

PRINTER

Bob Bailey CHIEF EXECUTIVE OFFICER/ FOUNDER

John Roberts

Whit Bowers

Beth Hershel DIRECTOR OF COMMUNITY ENGAGEMENT, CAUSEWAVE

ACCOUNT GROUP DIRECTOR

CHIEF STRATEGY OFFICER/ FOUNDER

CROSS PLATFORM : INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

69


Truth Collective TITLE

CLIENT

RAF ADDY 2017 Be Legendary Shirts Rochester Advertising Federation

Jeremy Schwartz

Bob Bailey

Peter Simpson

Whit Bowers

CHIEF CREATIVE OFFICER/ FOUNDER

CHIEF EXECUTIVE OFFICER/ FOUNDER

SENIOR ART DIRECTOR

ACCOUNT GROUP DIRECTOR

John Roberts

Karrie Gurnow

CHIEF STRATEGY OFFICER/ FOUNDER

CREATIVE DIRECTOR

Ben Picard DESIGN INTERN

Silver 78A-244644-02-RAF

70

CROSS PLATFORM : ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN


Optic Sky Productions TITLE

CLIENT

She-Shed : April Fools Web Ad Life Storage

Sullivan Slentz

Matthew O’Neill

DIRECTOR

PRODUCER

Aaron Gordon

Anastasia Cerankosky

Aaron Eberhardt SOUND DESIGN

PRODUCTION DESIGN

DIRECTOR OF PHOTOGRAPHY

ELEMENTS OF ADVERTISING : COPYWRITING

71


Optic Sky Productions TITLE

CLIENT

BLOCKSTACK : “Declaration” Blockstack

Sullivan Slentz

Matthew O’Neill

Corey Scibilia

Doombird

DIRECTOR

PRODUCER

VFX

MUSIC

Aaron Gordon

Anastasia Cerankosky

Ryan Meadows

DIRECTOR OF PHOTOGRAPHY

SOUND DESIGN

PRODUCTION DESIGN

Silver 79-233711-02-RAF

72

ELEMENTS OF ADVERTISING : COPYWRITING


Partners and Napier TITLE

CLIENT

Ender Poster Starland Ballroom

Pete VonDerLinn

Mike Baron

Rick Calzi

EXECUTIVE CREATIVE DIRECTOR

CREATIVE DIRECTOR

ART DIRECTOR/ILLUSTRATOR

ELEMENTS OF ADVERTISING : ILLUSTRATION

73


Myers Creative Imaging TITLE

CLIENT

TRICO TRICO

John Myers

Jason Pautler

Josselyn Scott

PHOTOGRAPHER

ART DIRECTOR

HAIR & MAKE UP STYLIST

Kathy Kastan

Hac Job

Kathy DiCesare

CREATIVE DIRECTOR

RETOUCHER

WARDROBE STYLIST

Heather Roman

AMS Models & Talent, Mary Therese Friel, LLC, New York Model Talent MODELING AGENCIES

PRODUCTION COORDINATOR

74

ELEMENTS OF ADVERTISING : PHOTOGRAPHY CAMPAIGN


Myers Creative Imaging Brandtatorship CLIENT

Boy Scout Annual Report Photography Boy Scouts of America Seneca Waterways Council

John Myers

Heather Roman

PHOTOGRAPHER

PRODUCTION COORDINATOR

Joe Mayernik

Lorrie Lynn

ART DIRECTOR

HAIR AND MAKE UP STYLIST

TITLE

Eric Barbehenn RETOUCHER

ELEMENTS OF ADVERTISING : PHOTOGRAPHY CAMPAIGN

75


Caleb Parker Cinema TITLE

CLIENT

SPONSOR A CHILD ReStore Haiti

Caleb Parker PHOTOGRAPHER

76

ELEMENTS OF ADVERTISING : PHOTOGRAPHY CAMPAIGN


Partners and Napier TITLE

CLIENT

Ender Poster Starland Ballroom

Pete VonDerLinn

Mike Baron

Rick Calzi

EXECUTIVE CREATIVE DIRECTOR

CREATIVE DIRECTOR

ART DIRECTOR/ILLUSTRATOR

ELEMENTS OF ADVERTISING : ART DIRECTION : SINGLE

77


Partners and Napier TITLE

CLIENT

Derange by The Prisoner Constellation Brands

Pete VonDerLinn

Jen Rampe

Bess Johnson

Ruszle Woodworks

EXECUTIVE CREATIVE DIRECTOR

CREATIVE DIRECTOR

PROOFREADER

BOX MAKER

Julie DeRoller

Lisa Lodder

Ry-Gan

GROUP DIRECTOR

SR. COPYWRITER/EDITORIAL SUPERVISOR

PRINTER

78

ELEMENTS OF ADVERTISING : ART DIRECTION : SINGLE


Calabrese Studio TITLE

CLIENT

Widow Jane Widow Jane

Wayne Calabrese

Ethan Calabrese

Jack Jankowski

Oliver Printing

PHOTOGRAPHER

PHOTOGRAPHER

ART DIRECTOR

PRINTER

Matt Calabrese

Jack Jankowski

Hac Job

PHOTOGRAPHER

CREATIVE DIRECTOR

DIGITAL RETOUCHER

Silver 84B-250781-02-RAF

ELEMENTS OF ADVERTISING : ART DIRECTION : CAMPAIGN

79


Optic Sky Productions TITLE

CLIENT

BLOCKSTACK : “Declaration” Blockstack

Sullivan Slentz

Matthew O’Neill

Corey Scibilia

Doombird

DIRECTOR

PRODUCER

VFX

MUSIC

Aaron Gordon

Anastasia Cerankosky

Ryan Meadows

DIRECTOR OF PHOTOGRAPHY

SOUND DESIGN

PRODUCTION DESIGN

Gold 85-233699-02-RAF Silver 79-233711-02-RAF

80

ELEMENTS OF ADVERTISING : FILM & VIDEO : CINEMATOGRAPHY


Optic Sky Productions TITLE

CLIENT

TOKEN : “Anthem” Product Launch Token

Sullivan Slentz

Matthew O’Neill

DIRECTOR, EDITOR, AND ORIGINAL SCORE

PRODUCER

Corey Scibilia CONCEPT AND VFX

Aaron Gordon

Anastasia Cerankosky

Ryan Meadows SOUND DESIGN

PRODUCTION DESIGN

DIRECTOR OF PHOTOGRAPHY

Gold 85-233766-02-RAF

ELEMENTS OF ADVERTISING : FILM & VIDEO : CINEMATOGRAPHY

81


Optic Sky Productions TITLE

CLIENT

Hyperflex “Storm” Hyperflex

Sullivan Slentz

Ryan Meadows

DIRECTOR AND EDITOR

SOUND DESIGN

Aaron Gordon

Clay O’Dell, Dave Maslyn

DIRECTOR OF PHOTOGRAPHY

A CAMERA OPERATORS

Sullivan Slentz, Corey Scibilia

Jeremy Bittle, Sullivan Slentz

B CAMERA OPERATORS

MUSIC

Tim Limner, Chuck Moran GRIP/GAFFE

Silver 85-245256-02-RAF

82

ELEMENTS OF ADVERTISING : FILM & VIDEO : CINEMATOGRAPHY


Icon Creative, Inc TITLE

CLIENT

UR Medicine Stroke UR Medicine

Jim Lahue

Chuck Munier

Tim Wainwright

Rob LaVaque

WRITER

EDITOR

DIRECTOR - DIRECTOR OF PHOTOGRAPHY

MUSIC PRODUCTION

Ami Eisenschmid AGENCY PRODUCER

ELEMENTS OF ADVERTISING : FILM & VIDEO : CINEMATOGRAPHY

83


Optic Sky Productions TITLE

CLIENT

BLOCKSTACK : “Declaration” Blockstack

Sullivan Slentz

Matthew O’Neill

Corey Scibilia

Doombird

DIRECTOR

PRODUCER

VFX

MUSIC

Aaron Gordon

Anastasia Cerankosky

Ryan Meadows

DIRECTOR OF PHOTOGRAPHY

SOUND DESIGN

PRODUCTION DESIGN

84

ELEMENTS OF ADVERTISING : FILM & VIDEO : VIDEO EDITING


Optic Sky Productions TITLE

CLIENT

TOKEN : “Anthem” Product Launch Token

Sullivan Slentz

Matthew O’Neill

DIRECTOR, EDITOR, AND ORIGINAL SCORE

PRODUCER

Corey Scibilia CONCEPT AND VFX

Aaron Gordon

Anastasia Cerankosky

Ryan Meadows SOUND DESIGN

PRODUCTION DESIGN

DIRECTOR OF PHOTOGRAPHY

ELEMENTS OF ADVERTISING : FILM & VIDEO : VIDEO EDITING

85


Optic Sky Productions TITLE

CLIENT

TOKEN : “Anthem” Product Launch Token

Sullivan Slentz

Matthew O’Neill

DIRECTOR, EDITOR, AND ORIGINAL SCORE

PRODUCER

Corey Scibilia CONCEPT AND VFX

86

Aaron Gordon

Anastasia Cerankosky

Ryan Meadows SOUND DESIGN

PRODUCTION DESIGN

DIRECTOR OF PHOTOGRAPHY

ELEMENTS OF ADVERTISING : SOUND : MUSIC


Optic Sky Productions TITLE

CLIENT

TOKEN : “Anthem” Product Launch Token

Sullivan Slentz

Matthew O’Neill

DIRECTOR, EDITOR, AND ORIGINAL SCORE

PRODUCER

Corey Scibilia CONCEPT AND VFX

Aaron Gordon

Anastasia Cerankosky

Ryan Meadows SOUND DESIGN

PRODUCTION DESIGN

DIRECTOR OF PHOTOGRAPHY

Gold 90-233769-02-RAF

ELEMENTS OF ADVERTISING : SOUND : SOUND DESIGN

87


Partners and Napier TITLE

CLIENT

My Financial Services BMW and MINI Financial Services

Pete VonDerLinn

Lia Abbott

Geoff Harris

Meghan Hoose

EXECUTIVE CREATIVE DIRECTOR

ASSOCIATE DIRECTOR OF DEVELOPMENT

MARKETING TECHNOLOGIST

DIGITAL PROJECT MANAGER

Jim Nunes

Erin Dwyer

ART DIRECTION

COPY EDITING

Lisa Baumgartner

Elaine Naum

SENIOR ACCOUNT LEADER

ACCOUNT DIRECTOR

Matt Palmer CREATIVE DIRECTOR /WRITER

Andy Rose DIRECTOR OF EXPERIENCE

88

Marco Fesyuk UX DESIGNER

Shane Morris CREATIVE TECHNOLOGIST

ELEMENTS OF ADVERTISING : DIGITAL CREATIVE TECHNOLOGY : USER EXPERIENCE


Mirror Show Management TITLE

CLIENT

Gatorade: The G Band Phenomenon PepsiCo/Gatorade

Katie McTammany

Kurt Pfeiffer

Pete Stam

EXHIBIT DESIGNER

CREATIVE DIRECTOR

USER EXPERIENCE DESIGNER

ELEMENTS OF ADVERTISING : DIGITAL CREATIVE TECHNOLOGY : DATA DRIVEN MEDIA

89


Partners and Napier TITLE

CLIENT

My Financial Services BMW and MINI Financial Services

Pete VonDerLinn

Lia Abbott

Geoff Harris

Meghan Hoose

EXECUTIVE CREATIVE DIRECTOR

ASSOCIATE DIRECTOR OF DEVELOPMENT

MARKETING TECHNOLOGIST

DIGITAL PROJECT MANAGER

Jim Nunes

Erin Dwyer

ART DIRECTION

COPY EDITING

Lisa Baumgartner

Elaine Naum

SENIOR ACCOUNT LEADER

ACCOUNT DIRECTOR

Matt Palmer CREATIVE DIRECTOR /WRITER

Andy Rose DIRECTOR OF EXPERIENCE

90

Marco Fesyuk UX DESIGNER

Shane Morris CREATIVE TECHNOLOGIST

ELEMENTS OF ADVERTISING : DIGITAL CREATIVE TECHNOLOGY : DATA DRIVEN MEDIA


Optic Sky Productions TITLE

CLIENT

BLOCKSTACK : “Declaration” Blockstack

Sullivan Slentz

Matthew O’Neill

Corey Scibilia

Doombird

DIRECTOR

PRODUCER

VFX

MUSIC

Aaron Gordon

Anastasia Cerankosky

Ryan Meadows

DIRECTOR OF PHOTOGRAPHY

SOUND DESIGN

PRODUCTION DESIGN

LOCAL ONLY : PRODUCTION VALUE

91


Optic Sky Productions TITLE

CLIENT

TOKEN : “Anthem” Product Launch Token

Sullivan Slentz

Matthew O’Neill

DIRECTOR, EDITOR, AND ORIGINAL SCORE

PRODUCER

Corey Scibilia CONCEPT AND VFX

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Aaron Gordon

Anastasia Cerankosky

Ryan Meadows SOUND DESIGN

PRODUCTION DESIGN

DIRECTOR OF PHOTOGRAPHY

LOCAL ONLY : DIRECTION


Partners and Napier TITLE

CLIENT

Derange by The Prisoner Constellation Brands

Pete VonDerLinn

Jen Rampe

Bess Johnson

Ruszle Woodworks

EXECUTIVE CREATIVE DIRECTOR

CREATIVE DIRECTOR

PROOFREADER

BOX MAKER

Julie DeRoller

Lisa Lodder

Ry-Gan

GROUP DIRECTOR

SR. COPYWRITER/EDITORIAL SUPERVISOR

PRINTER

LOCAL ONLY : ALTERNATIVE PRINTING METHODS & SPECIAL FINISHING

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Dixon Schwabl TITLE

CLIENT

Dixon Schwabl Chocolate Box Dixon Schwabl

Mark Stone

Stephanie Miller

Jen Moritz

Roc City Laser

CHIEF CREATIVE OFFICER

PREPRESS SUPERVISOR

SENIOR COPY EDITOR

LASER CUTTING

Ryan Moore

Michelle Anlyn & Daniel Owens

Jordan Dixon

Type High Letterpress

DIRECTOR OF DESIGN/ART DIRECTOR

Karl Wiberg SENIOR COPYWRITER

SENIOR MECHANICAL ARTISTS

DIRECTOR OF STRATEGIC WORKFLOW

Bob Charboneau

Megan Steenburgh

DIRECTOR OF PRODUCTION

PRINTER

ACCOUNT SUPERVISOR

Gold LO-R-102-C-234025-02-RAF

94

LOCAL ONLY : ALTERNATIVE PRINTING METHODS & SPECIAL FINISHING


Partners and Napier TITLE

CLIENT

Blue Hen Highmark Blue Cross Blue Shield

Pete VonDerLinn

PJ Galgay

Melissa Smith

dPost

EXECUTIVE CREATIVE DIRECTOR

CREATIVE SUPERVISOR/

PROJECT MANAGER

PRODUCTION/POST PRODUCTION

Mike Baron CREATIVE DIRECTOR

Jeff Hopper CREATIVE SUPERVISOR/ART DIRECTOR

Rick Calzi

COPYWRITER

Marco Fesyuk

PushMP

UX DESIGNER

SENIOR PRODUCTION SUPERVISOR

Kelly Chapman

JP Smith

Grant Taylor

SENIOR PRODUCTION ARTIST

PHOTOGRAPHER

ACCOUNT DIRECTOR

Rebekah Mulcahey

SENIOR ART DIRECTOR

SENIOR ACCOUNT EXECUTIVE

Andrew Scott

Katie Costello

COPYWRITER

Jeff Zielinski

ACCOUNT EXECUTIVE

LOCAL ONLY : RETURN ON INVESTMENT

AUDIO

Erin Dwyer COPY EDITOR

Meghan Hoose DIGITAL PROJECT MANAGER

95


Partners and Napier TITLE

CLIENT

Blue Hen Highmark Blue Cross Blue Shield

Pete VonDerLinn

Andrew Scott

Katie Costello

Erin Dwyer

EXECUTIVE CREATIVE DIRECTOR

COPYWRITER

ACCOUNT EXECUTIVE

COPY EDITOR

Mike Baron

Marco Fesyuk

Melissa Smith

Meghan Hoose

CREATIVE DIRECTOR

EXPERIENCE DESIGNER

PROJECT MANAGER

DIGITAL PROJECT MANAGER

Jeff Hopper

Kelly Chapman

Jeff Zielinski

dPost

CREATIVE SUPERVISOR/ART DIRECTOR

ACCOUNT DIRECTOR

SENIOR PRODUCTION SUPERVISOR

PRODUCTION/POST PRODUCTION

JP Smith

PushMP

SENIOR PRODUCTION ARTIST

AUDIO

Rick Calzi SENIOR ART DIRECTOR

Rebekah Mulcahey SENIOR ACCOUNT EXECUTIVE

PJ Galgay

Grant Taylor

CREATIVE SUPERVISOR/ COPYWRITER

PHOTOGRAPHER

SEEING A SPECIALIST SHOULDN’T GET ANYONE’S FEATHERS IN A BUNCH. Enjoy no referrals, nationwide coverage, and local support with the PPO plan that’s Blue Hen approved.

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No birds were harmed or painted in the making of this ad. We love Blue Hens. We’d never do that. Highmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association.

96

No birds were harmed or painted in the making of this ad. We love Blue Hens. We’d never do that. Highmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association.

Silver LO-R-105B-252103-02-RAF

LOCAL ONLY : STRATEGY CAMPAIGN


XXVII ADDYS #OlympicAF

97


XXVII ADDYS #OlympicAF

Student Winners

This year’s breakout stars.

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Jhade Benitez TITLE

SCHOOL

Positive/Negative Magazine Rochester Institute of Technology

Jhade Benitez

Alexis Conners

Izzy Bulling

Lisa Castore

ART DIRECTOR

ART DIRECTOR

DESIGN DIRECTOR

DESIGN DIRECTOR

100

SALES & MARKETING : COLLATERAL MATERIAL : MAGAZINE DESIGN


Annie Turner TITLE

SCHOOL

Skippy Smoooth S.I. Newhouse, Syracuse University

Annie Turner DESIGNER

PRINT ADVERTISING : MAGAZINE ADVERTISING : SINGLE (FULL PAGE OR LESS)

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Hairol Ma TITLE

SCHOOL

Polaroid: Real Time S.I. Newhouse, Syracuse University

Hairol Ma DESIGNER

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PRINT ADVERTISING : MAGAZINE ADVERTISING : SINGLE (FULL PAGE OR LESS)


Alanna Quinlan TITLE

SCHOOL

Life is Boring Without Choices S.I. Newhouse, Syracuse University

Jack Low COPYWRITER

PRINT ADVERTISING : MAGAZINE ADVERTISING : CAMPAIGN

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Nicole Framm TITLE

SCHOOL

The Perfect Tool For Every Project S.I. Newhouse, Syracuse University

Nicole Framm DESIGNER

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PRINT ADVERTISING : MAGAZINE ADVERTISING : CAMPAIGN


Bryan Allman TITLE

SCHOOL

Gimme A Pabst Blue Ribbon S.I. Newhouse, Syracuse University

Bryan Allman

Sophia Kardaras

COPYWRITER

DESIGNER

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Bryan Allman EY SCHOLARSHIP WINNER

TITLE

SCHOOL

The Finest Point S.I. Newhouse, Syracuse University

Bryan Allman COPYWRITER/ART DIRECTOR

“The simplicity, the insight, it’s all there!” – Tyler Bergholz

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PRINT ADVERTISING : MAGAZINE ADVERTISING : CAMPAIGN


Alexis Watson TITLE

SCHOOL

Smart Car S.I. Newhouse, Syracuse University

Alexis Watson

Spencer Kolbert

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made for the concrete jungle.

PRINT ADVERTISING : MAGAZINE ADVERTISING : CAMPAIGN

survival of the slimmest.

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Ben Picard EY SCHOLARSHIP WINNER

TITLE

SCHOOL

Orbit Rochester Institute of Technology

Ben Picard

Chris Lyons

DESIGNER

PROFESSOR

“Combined a lot of great things, branding, system design and the app itself” – Anthony Monahan

C R E AT E TO G E T H E R . A digital platfrom for creatives to connect to work on passion projects

S

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ONLINE/INTERACTIVE : APPS : APP (MOBILE OR WEB-BASED)


Alanna Quinlan TITLE

SCHOOL

Double Standard Autocorrect S.I. Newhouse, Syracuse University

Alanna Quinlan DESIGNER

ONLINE/INTERACTIVE : APPS : APP (MOBILE OR WEB-BASED)

109


Kristina Netti TITLE

SCHOOL

Easter: Experience His Story Nazareth College

Chloe Du Plessis

David Brotzman

Howard Woodham

SCRIPT WRITER

FOOTAGE CAPTURER

ACTOR

Lawrence Rowlands VOICE ACTOR

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FILM, VIDEO & SOUND : TELEVISION ADVERTISING : SINGLE


Navaira Aslam TITLE

Saathi of Rochester - Campaign Nazareth College

Navaira Aslam ART DIRECTOR/DESIGNER

Sherri Baker Hamilton

Stephen Wehner

VISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

SCHOOL

VISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sanya Akbar Bushra Asif Nadia Asif Deena Omar MODELS

CROSS-PLATFORM : INTEGRATED ADVERTISING CAMPAIGN : CONSUMER CAMPAIGN

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Margaret Sommers RAF SCHOLARSHIP WINNER

TITLE

SCHOOL

R Community Bikes Identity Redesign Rochester Institute of Technology

Margaret Sommers DESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

R Community Bikes Content Management

Data management tools to track incoming and outgoing bikes. Data sensitive stickers that track bike ownership, bike repair information from R Community Bikes, and dates the bike was returned to R Community Bikes for repairs. Essentially a living history for the bike. Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information. This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished.

112

CROSS-PLATFORM : INTEGRATED CAMPAIGNS : INTEGRATED BRAND IDENTITY CAMPAIGN


Bryan Allman TITLE

SCHOOL

Gimme A Pabst Blue Ribbon S.I. Newhouse, Syracuse University

Bryan Allman

Sophia Kardaras

COPYWRITER

DESIGNER

ELEMENTS OF ADVERTISING : COPYWRITING

113


Maridelis Morales TITLE

SCHOOL

Loéil Mock Campaign Rochester Institute of Technology

Sam Kettell

Laura Randall

Maridelis Morales

PHOTOGRAPHER

RETOUCHER

PRODUCER

114

ELEMENTS OF ADVERTISING : STILL PHOTOGRAPHY : CAMPAIGN


XXVII ADDYS #OlympicAF

115


XXVII ADDYS #OlympicAF

#OlympicAF is a way of life.

Shaun White once said, “I think the best way to become the best is to just have fun.” And Ryan Lochte once tweeted, “u can’t always walk a straight line, especially if the line is crooked.”While they were probably talking about two different things, as we train for next year, remember these words from our fellow Olympians. Fully embrace the process that gets to the kind of work you see in this book—even if the course is hard, confusing, and totally twisted. But fun. That’s what it should always be.

117


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Let's save the garbage for after the show.


You got it, Lauren and Mike. Big-time respect and a whole lot more (gratitude, appreciation, admiration, awe ‌). From your biggest fans in the world: the team at

123


圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀ᤠ猀 搀攀最爀攀攀 猀栀漀甀氀搀  愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀⸀  䴀愀猀琀攀爀ᤠ猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀  最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀⸀

最漀⸀渀愀稀⸀攀搀甀⼀椀洀挀


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We own the details. You own the show. The magic formula? When you partner with Cheshire, we get to know you ahead of time. Assign a dedicated production manager just for you. We ask smart questions. Understand your objectives—and your voice. Draft detailed plans. And we build your unique personality into every facet of your event. So the message hits home.

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RAF 27th ADDY Olympiad 2018  

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RAF 27th ADDY Olympiad 2018  

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