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brand book and portfolio


1

We are all brands. We all have indidivual names and a purposes and values We all conjure up different associations and memories in other people, and we all represent our beliefs and motives through ways that are both moved by inherent and exterior influences.

My brand seeks to represent the best parts of myself to others. To merge my isolated characteristics into a unified identity for other to recognize and interact with. My personality is bold and charismatic, eccentric and playful. My aesthetic is elegant and dynamic, a balance between clean and chaotic. My goal is to make things just as pretty as they are smart.

Rae, Branded, seeks to make the world’s visual language and landscape more beautiful to look at, and more stimulating to think about. Rae, Branded fights for style to be as equal as function, never less and never more.


I am a student designer at the Ontario College of Art and Design, exploring both a major in advertising and graphic design. I love what the visual world offers to me, and have a passion for drawing, painting, typography, editorial design, packaging design, graphic design, photography, advertising and fashion. I enjoy clean yet dynamic design and quality executions of ideas. As a brand, I want to create for others an experience that is memorable as elegant and yet eccentric. I want to bridge the gap between the traditional and the innovative and find a hybrid balance of the two worlds and apply it to my work.

brand book and portfolio


3

I like making the eyes happy. Therefore, my work aims to be both saccahrine for the eyes and stimulating for the brain. If our world is going to be bombarded with communication clutter; ads, posters, publications, etc...I as a designer feel an obligation to make it all look as appealing as possible. Emotion and intuition are my guiding principles. I follow my heart when I have a idea, and let it grow and morph in a natural process. However, reaching an understanding of who my designs will be talking to is something I explore throroughly and meticulously. Design is about communicating ideas creatively, and figuring out how to say what I want to who I want correctly and in a way that resonates is something I put a lot of thought towards.


brand book and portfolio

Charismatic

Eccentric

Optimistic

Playful

Elegant

Sincere

Imaginative

Impulsive

Professional

Curious

Confident

Intelligent

Fearless

Laisse-faire

Sensitive


5

647-881-7064 racheldr8ke@gmail.com www.heyrae.com 30 Grand Trunk Cres. Toronto, Ont. M5J 3A4 BBM: 302B2D68


abcdefghijklmnopqrstuvwxyz Granjon

lt std

abcdefghijklmnopqrstuvwxyza Destrukt

abcdefghijklmnopqrstuvwxyza ChopinScript

brand book and portfolio


7

Granjon has a simple, serifed typeface that is legible and quiet. I’ve chosen it for its ability to balance out the louder elements of the brand.

Destrukt is a memorable and dynamic typeface with strong graphic lines and forms. It is abstract and impulsive, and breaks away from the traditional.

chopinscript is elegant and refined, while remaining modern and clear to read. It’s curves soften the graphic lines of Destrukt and helpes to unify the other typefaces.


brand book and portfolio


9

Blue, electric and bright, is my trademark. Those who know me well have coined it “Rachel Blue� It represents my boldest, brightest elements. In colour theory represents loyalty, wisdom, confidence, intelligence, truth and depth.

Black is my signature shade. It is powerful, elegant and mysterious. It is traditional; it is forward thinking. It is timeless and a great foundation in my designs.

White is clean and represents simplicity. I like simple ideas with extravagant executions. It represents my sincere and pure elements.


brand book and portfolio


design


food for the brain. candy for the eyes.

left Cover design

winston chmielinski ONLY 20 YEARS YOUNG, BUT WITH A STYLE THAT LOOKS AS THOUGH IT TOOK DECADES TO PERFECT

SPRING 2009

$5.99 CANADA

www.NIXONLOVESYOU.com

brand book and portfolio

above Content’s page


13

above Editorial title page

above right first editorial spread

right second editorial spread


this page

PARISFRANCE

VISITEUROPE

Travel brochure spread

opposite page Catalogue spread

C’ ES T LA V IE D ANS L E G R AND PAR IS! WELCOME TO THE MOST BEAUTIFUL AND EXCITING CITY IN ALL OF THE WORLD

Dans le Métro The paris métro or métropolitain is the rapid transit system in Paris. It is a symbol of the city, notable for its older stations architecture, influenced by Art Nouveau. It has 16 lines, each of which uses exclusively their own tracks, mostly underground, a total length of 214 km. There are 300 stations. Paris is the second busiest metro system in Europe after Moscow. It carries 4.5 million passengers a day. Châtelet-Les Halles is the world’s largest underground station.

Paris, J’adore! Trés Magnifique!

c

The eiffel tower was constructed by gustave eiffel for the 1889 Universal Exposition and is now an enduring symbol of Paris. The Eiffel Tower is one of the tallest structures in Paris and besides being possibly one of the most recognized monuments in the world, it is the most visited monument in the world. The Arc de Triomphe du Carrousel was built between 1806 and 1808 by Napoleon I, following the model of the Arc of Constantine in Rome. The two arches built by Napoleon (Arc de Triomphe du Carrousel and the Arc de Triomphe at Etoile) were to commemorate his victories, and his grand army who had won them. The church at Les Invalides consists of a series of buildings in the 7th arrondissement containing museums and monuments, all relating to the military history of France, as well as a hospital and a retirement home for war veterans. It is also the burial site for some of France’s war heroes. The Eiffel Tower is always surrounded by couples and tourists alike.

11 THE CI TY O F LIG HTS

brand book and portfolio

The Paris Metro a provides transportation to any place in the city.

Paris is the capital of france and the country’s largest city. It is situated on the river Seine, in northern France, at the heart of the Île-deFrance region. The City of Paris, within its limits largely unchanged since 1860, has an estimated population of 2,167,994, and the metropolitain area of Paris has a population of nearly 12 million, making it one of the most populated metropolitan areas in Europe. Paris’ museums and monuments are among its highest-esteemed attractions and thus tourism has motivated both the city and national governments to create new ones. The city’s most prized museum, the Louvre, welcomes over 8 million visitors a year, being by far the world’s most-visited art museum. The city’s cathedrals are another main attraction: Its Notre Dame de Paris and the Basilique du Sacré-Coeur receive 12 million and eight million visitors, respectively. The Eiffel Tower, averages over six million visitors per year and more than 200 million since its construction.

The heart of the complex of the Louvre Palace is the Louvre Pyramid.

MA I N AT T R AC T ION S AN D MU S T SEE ’ S

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15

PRETTY PARTY PIECES

sequins, ruffles and fringe, oh my!

RALEIGH silk ruffle dress in blue bird. sizes xs-l. sku#235-126 $128.

JOSEPHINE beaded fringe vest. light and airy vest cut in a drapey silhouette and trimmed

ROXANNE vintage leather

POLLY SUE purple satin and

SAMANTHA soft knit jersey dress cut with a low neckline

with sheer tonal chiffon along the collar. finished with beaded detailing at the racer

skirt in sapphire. sizes

chiffon ruffle camisole.

trimmed with an empire waist. finished with a beaded cut-

back. imported. dry clean. Sizes XS-L.

xs-l.

sizes xs-l.

out racer back. Sizes XS-L.

sku #14668677 $75

sku#236-126 $88.

sku#237-126 $68.

SKU#238-126 $48.

SPRING CATALOGUE 2009

25

26


THE AR T GALLER Y

EXHIBITED

UNDERWATER POR TRAITURE

by

by

ONTARIO

at

THE AR T GALLER Y

of

ONTARIO

ELENA KALIS M A R C H 13th

AQUATICA

of

to

A P R I L 13th 2009

ELENA KALIS

above Exhibition catalogue title page

brand book and portfolio


17

top

THE AR T GALLER Y

Exhibition catalogue curator’s message

of

ONTARIO

right Exhibition catalogue content’s page C U R A T O R ’S M E S S A G E

THE AGO has been collecting photographic works since the 1970s and now holds more than 40,000 images in its collection. In recent years, the Gallery has received several gifts of major photographic collections, including a significant group of 1850s prints by British photographer Linnaeus Tripe, nearly 1,000 vintage photographsby renowned Czech photographer Josef Sudek, and nearly 20,000 original photos from the Klinsky Press Agency taken in the 1930s and 40s. The photography collection at the AGO is installed in the Betty Ann & R. Fraser Elliott Gallery. Five themes in the installation – pioneer, perform, document, remember and wonder – allow visitors to make connections between the many historical and contemporary images captured by photographers, both famous an of lesser renown but worthy of attention for their art and imagination.

Each themed area is bridged with touchstone images by Elena Kalis, Lotte Jacobi, Henri CartierBresson, Edward Burtynsky, stereographs of Egypt, and the extraordinary albums of the 1851 Great Exhibition at the Crystal Palace

left DOLPHIN RIDES

6

AQUATICA

by

august 2008 photograph 90.7 x 71 cm the bahamas

ELENA KALIS

THE AR T GALLER Y

CONTENTS

curtator’s message page five

a quiet death page twenty

wonder girl page eight

picnic page twenty two

the taming of the shark page ten

breaking the surface page twenty four

red fan page fourteen

gallery page twenty six

of

ONTARIO

superheros page sixteen falling backwards page eighteen

left 2

JUST BREATHE

AQUATICA

by

ELENA KALIS

may 2008 photograph 90.7 x 71 cm the bahamas

3

5


brand book and portfolio


19

wish you were here wish you were here I. The Submarines Brightest Hour II. Passion Pit Cuddle Fuddle III. Takka Takka Fever IV. The Maccabees First Love V. The Mystery Jets Flakes

VII. Pogo Go Out & Love Someone VIII. The Bicycles I Know We Have to be Apart IX. The Maccabees Toothpaste Kisses X. Pink Floyd Wish You Were Here

track listing

VI. Iron & Wine Flightless Bird, American Mouth

opposite page Completed spread with lyrics and illustation

top Overview of CD cover case

right Spreads prior to lyrics


brand book and portfolio


left

men and women’s print ads.

den im with

den im with

extreme

extreme

vision

vision www.cheapmonday.com

brand book and portfolio

www.cheapmonday.com


23

top

cardboard coffee holder

left

TTC transit ads

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cribus huid fuem lostriste consus hemquam ilieniam inatis cribem, simplic erberioctua que que meripte tam is? Nam, oconclut iam tusperorum, con tasdam omnirio, Ahaet, atus essul patum nondenatimis ina, nos fica mus, nona. Fhemus fat publis? Entus nondam cut nos pro con siciis opte, nos ntricienam elin tiliusnareinare P. Gratil viribultus vem, JC. Millabu iamahocus? Superfecrit, effreieret noca; et ficamdii sunt vivescii patum peris efauter esulabus, but interi ina! publiceribus foremenam

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talking about

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caution!


top TTC bus shelter posters

brand book and portfolio


www.da nc eb

top cardboard coffee holders

middle Vinyl dancer ficed to round about doors at the Eaton Centre.

far right Vinyl posters on railing around Toronto

re ak .ca

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your weekend plans.

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warm up

29 years old? Between 16 and of Canada’s National Ballet Sign up for The $20 ram, and for just prog k Brea Dance show on the a to ts e ticke you can purchas e mor ormance. For day of the perf up, visit where to sign information and

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25


brand book and portfolio

Rachel D


Drake

27

9

$3.4

$2.89

9

$3.2

Kellogs All-Bran

Kellogs Frootloops

Kellogs Raisin Bran

9

Dole Asparagus

$2.9

/bag

9

$2.3

Dole Broccoli Kellogs Special K Bar Vanilla

/bag

a.

9 $1/b.a2g

2/$5

9

$2.2

Dole Boston Lettuce

Kellogs Rice Krispies

99₵e

Knorr Tomato Basil Soup

Dole Carrots

9

$2.7

99₵

Kellogs Grab ‘N Go Frootloops Cereal Packs

5

2/$

0

3/$1

So Good Fat Free Soy Original and Vanilla

Knorr Frozen Entrees Chicken Alfredo

opposite page

3

2/$

Knorr Pasta Sauces Alfredo

99

$3.

Kellogs Pop-tarts Rasberry

99₵ g

3/$5

Illustrated food flyer for Metro. Cereal & Snacks

Fresh Produce

Evian 2L Water Bottles

a.

89₵e

/ba

right

Knorr Cream of Mushroom Soup

Knorr Frozen Entrees Roasted Chicken Linguine

g

/ba

Dole Celery Hearts

long copy poster for United Colours of Benetton

a.

99₵e

0 3/$1

Dinner Helpers

Beverages

Ocean Spray Cran-Strawberry Cocktail


far left Jackson Trigg’s LCBO print ad.

left Magazine ad for Gary’s No Fart Beans.

brand book and portfolio


29

GET YOUR GAIT UTE DOLUPTAT AD DO ODOLORE VOLOREET LORTINCIL ILLAMET, VELIQUIS ADIT IPSUMSANDIP EX EA FACIL DUIS ENIBH ERCIP ERCI BLAMCONULPUT NONULLA OREETUE RCILIQUAT. UT UT ACIDUNT UT UTE FEUISSECTEM QUIS NULLUTET LA ADIT ACIDUIS ER AUGUE TIN ULLUMMY NIAM DELESTRUD MAGNA CORE FACIPIS AUGAIT AD MOLORE VELIT VER SEQUIPSUM QUISL ET ALIT ERILIS ET ALIQUIS ET, VELESE TIO CON HENISIS ACIPISCIDUIS NIM IP EU FEU FACILISIT AD TE TAT. MIN VELESSI.ONSED ETUMSAN ULLUT LORTIONSENT LUM NIM NONSENIS NIM NOS DUNT UTPATE FACING EX EUGUE CONSECT ETUERIL LUPTAT LUT LUPTAT NIT ILIT LORPERO CONULLA CONSEQUAT WISCIDUIP EUIS NULPUTET NULPUTA TUEROS NULLUM DION ULPUT DO DOLORE CONSE DUI TEM ALIQUAM, SE DOLORE EUM VELIS NON VELISIT DOLOR IRILIS NIT VENIM ILIT LA FEUGAIT, VEL EX EUGIAMCON UT IPSUSTRUD MAGNIT LORE ERATINCIDUIS NOSTRUD ENDREET LUPTAT LUM NIS NULLUM DIT LAOREM VEL ULLA ACCUM QUISI.SUSTION ULPUT AD EU FEU FACIN VEL UTPATUE FACCUM NISIS NUM DUNT AUT VOLOREET EUGUE DOLOBORE FEUGAIT AT. DUIS NULLUPTAT. HENIAMC OMMOLOBORE TISISI EA AM ETUM DIGNIM DOLOREET UTPAT ACCUM DUNT LOBORPE RCINCILLAM INIAMET LUTPAT ET DEL ET VOLOBOREET ALIQUIS MODOLESSE DIP EX ENIM NIS EL DOLUPTAT. WIS NULLA AUTAT. PAT IRIURE DELIQUIS DIO CONSECTE FEUGAIT WISI EUGAIT, QUIPIT AT. IRILIS NIAMET, SEQUIS AUTAT AM, CON UTAT. UT NULLUPTAT NIT VOLORTIO EX EUGIAMCON UT IPSUSTRUD MAGNIT LORE ERATINCIDUIS NOSTRUD ENDREET LUPTAT LUM NIS NULLUM DICORPER ADIPIS AM VULLUMSAN UT ESENT PRAESTING EUISCIP ERCIDUNT NULPUTATIE TAT. UT LOR SUSCI EU FACCUM ZZRIT LUPTAT AD DUNT LUT AUGAIT NUL

RED ON WITH REVLON

pick your poison. ( YOU HAVE ABOUT 599 TO CHOOSE FROM )

You’re smart enough to know that smoking is bad for you, but yet you still smoke. The images and warnings on your pack are just another part of your life, a part that you have grown immune to. Commercials don’t scare you, impress you, or even influence you. You’re a smoker, and nothing’s going to change that. Or is it? Next time you pick up your cigarette, think long and hard about the fact that with each drag, you subject your lungs to the same fatal ingredients used in rat poisons, rubber, glue, ink, resin, detergent, dye, explosives, nail polish remover, insecticides, batteries and car exhaust fumes, among other deadly things. Quitting might seem scary, but it’s what’s in a cigarette that‘s far more terrifying.

visit w w w. sickofsmoke .com

INTRODUCING NEW RAVAGED RED, ANOTHER ICONIC SHADE FROM REVLON.

this page:

far left Anti-smoking campaign for Sick Of Smoke

left Magazine launch for Revlon’s Ravaged Red Lipstick.


this page Newspaper ads for the Royal Winter Fair

brand book and portfolio


31

You + Tea are what you

T

HEREFORE, TO ACHIEVE THAT HARMONIOUS CONNECTION BETWEEN BODY AND MIND,

PUKKA’S REVITALIZE KAPHA TEA OFFERS YOU A BLEND %100 FREE TRADE, ORGANIC

HERBS AND SPICES. PUKKA’S CAREFULLY SELECTED INGREDIENTS INCLUDE CINNAMON BARK, GINGER ROOT, CLOVES AND BLACK PEPPER TO HELP ENLIVEN YOUR SENSES, WHILE ELDER FLOWERS, ORANGE PEEL AND LICORICE ROOT WORK TO CLEAR YOUR CONGESTION.

SPEARMINT AND GREEN

TEA LEAVES KEEP YOUR BODY FEELING HEALTHY AND WONDERFULLY INVIGORATED.

Sometimes,

modern

ancient calls for

sip: take a

life

in the right

direction

remedies

A

YURVEDA, THE ANCIENT INDIAN PHILOSOPHY OF HEALTH AND WELL-BEING, LIES AT THE HEART OF PUKKA HERBAL TEAS.

MEANING “THE ART OF LIVING WISELY”, AYURVEDA IS LOGICAL AND EN-

COURAGES US TO TAKE RESPONSIBILITY FOR OUR OWN HEALTH BY UNDERSTANDING WHICH SUBSTANCES, QUALITIES AND ACTIONS WE CHOOSE ARE LIFE ENHANCING, AND WHICH ONES ARE NOT. PUKKA’S

REFRESH PITTA TEA FEATURES TRADITIONAL DIGESTIVE AIDS; FENNEL AND CORIANDER SEED, AS WELL AS LICORICE, A RITUAL BALANCING HERB, TO COMPLIMENT THE FLAVOURS OF THE PEPPERMINT LEAVES, ROSE PETALS AND HIBISCUS FLOWERS, ALL OF WHICH ARE USED FOR THEIR COOLING, STIMULATING PROPERTIES.

W

E ARE ALWAYS MAKING CHANGES FOR THE BETTER, HOWEVER, IT ISN’T ALWAYS EASY.

BE PURE AND HAVE

100% F REE

PUKKA.

ROOT AND CARDAMOM SEED GIVE YOU WARMTH AND AID YOUR DIGESTION.

ORGANIC INGREDIENTS .

FROM ARTIFICIAL FLAVOR , PRESERVATIVES , ADDITIVES , SUGAR OR SWEETENERS

P LEASE

VIST US AT WWW . PUKKAHERBS . COM FOR MORE INFORMATION

100% F REE

TO

GET YOU FEELING FLAW-

ARE THERE TO CALM AND TONIFY YOUR SKIN.

FOR A CLEAR CONSCIOUS AND A BEAUTIFUL BODY,

PUKKA.

BE PURE AND HAVE

100%

ORGANIC INGREDIENTS .

F REE

FROM ARTIFICIAL FLAVOR , PRESERVATIVES , ADDITIVES , SUGAR OR SWEETENERS

P LEASE

ROMANCE BE-

LESS AND READY FOR WHAT TOMORROW MAY BRING, MARSHMALLOW ROOT, ASHWAGANDHA AND LICORICE

FOR A CLEAR CONSCIOUS AND A BEAUTIFUL BODY, BE PURE AND HAVE

A

TWEEN CHAMOMILE FLOWERS AND GOTU KOLA LEAF HELP YOU UNWIND, WHILE FENNEL SEED, GINGER

. FOR A CLEAR CONSCIOUS AND A BEAUTIFUL BODY,

NO

MATTER THE OBSTACLE, KEEP OPTIMISTIC AND DE-STRESS WITH PUKKA’S RELAX VATA

TEA, A CALMING BLEND OF SPICES CREATED WITH BUSY- BODIES LIKE YOU IN MIND.

ORGANIC INGREDIENTS .

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P LEASE

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PUKKA.

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this page Campaign for Pukka’s avuryedic line of healing herbal teas.


brand book and portfolio


right Freedom on Film Festival Poster

FREEDOM

MAY 9-13

ON FILM INTERNATIONAL HUMAN RIGHTS FILM FESTIVAL

FREEDOM

below

ON FILM INTERNATIONAL

Freedom on Film T-Shirt Front and Back

HUMAN RIGHTS FILM FESTIVAL

MAY 9 ARMED AND INNOCENT BY KATIE MARTON

MAY 10 WHEN GOOD MEN DO NOTHING BY MIKE ROBINSON

FREEDOM

MAY 9-13

MAY 11 OSAMA

ON FILM INTERNATIONAL

BY SIDDIQ BARMACK

MAY 12 2S1:THE KHMER ROUGE DEATH MACHINE

HUMAN RIGHTS FILM FESTIVAL

BY RITHY PANH

MAY 13 SILENCE BETWEEN

TWO THOUGHTS BY BABK PAYAMI

CALL 416 555-1212 FOR TICKETS Sim vullandit volorpero conulla aute magnis non erci bla faccum irit alisi. Non ullutat veriuscing heaget digna aliquat. Vulla faci er senibh enit utem dignim lum e do eu facipdipsuscin et, vulluptat ip ea commodit lorperos nos nisit autpat wis eummy et alis do conulla aute magnis sipsuscin et, u facip exeril ahd udfb eiohvdsj adifbiau tat conulla aute magnis non erci utem dignim lum e do eu facipdipsuscin utem dignim .

brand book and portfolio

amnesty international


35

clockwise from top: Dad’s Chewy Chocolate Chip, Dad’s Chocolate Chip, Dad’s Oatmeal Raisin, Dad’s Original Oatmeal.


brand book and portfolio


above/close-up Megan in a bath of milk Toronto, 2007

brand book and portfolio


above CN tower reflected in Queen West window Toronto, 2007

brand book and portfolio


above Exterior of the Opera Bastille Paris, 2009


brand book and portfolio


43

opposite page Hotel Baudin Paris, 2009

right Blanche Metro Statio Paris, 2009


right Tonya in the grass with Ray Bans on Toronto, 2008

brand book and portfolio


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brand book and portfolio


Brand Book and Portfolio