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Colour me Ethical! A fashionista to the core, Señorita Moda’s personal style is eclectic and quirky. Here, she talks about how she got into becoming a staunch ethical fashion lover.

Et Moda will be getting in people from different walks of life that have one thing in common, ― their love for fashion ― to write a column. They will be discussing, informing and sharing what they feel about ethical and sustainable fashion.

A

s I walked down Oxford Street to meet a friend over coffee at Starbucks, I paused to see the shop windows... “That chic LBD at Miss Selfridge’s window, the Crossed Drape Top by Wal G at Topshop, the Flaming beauty Peg trousers at French Connection UK...” The shop windows tried to beckon me in. I steeled myself, shook my head and moved on. That I didn’t have time to shop was a boon. As I sit down to wait for my friend to arrive, my mind wandered back to those garments. I could have gone to a friend’s upcoming birthday bash in that sexy LBD, the drape top was perfect for casual wear and those trousers... sighhh! I thought about what I had found out a while back and was glad that I didn’t fall prey to impulse. Let me share what I found...

Reality check I had been surfing online when I came across a website, Labour behind the Label (LBL in short). What I read there shook me up. Okay, I didn’t know for sure if what LBL says is 100% true, but even the possibility of such things happening was awful. That the people who make these garments are treated so badly and the working conditions... just the thought made me shudder. What was I thinking of? Well, LBL is a campaign that brings to the people’s notice of the conditions the workers — from all around the world — who make garments for the fashion industry, work in. It made me rethink my love for brands. Miss Selfridge and Top Shop, along with 5 other shops, are owned by Arcadia Group, UK’s second biggest garment

~ Passion for Fashion ~

Et Moda Magazine Issue 1  

The new face of ethical fashion... Showing the chic side of ethical fashion

Et Moda Magazine Issue 1  

The new face of ethical fashion... Showing the chic side of ethical fashion

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