Page 12

~ 24 ~

Trashion Alert! F

ashion changes every season. What might be in this season may be out in couple of months itself. We end up buying a lot many clothes to remain in fashion, but as they get “out-dated” faster, they end up either in a trash pile or at the back of the wardrobe. Doesn’t this seem wrong on so many levels? Also, when we buy from high street shops, there are high chances that you’ll see the same garment on someone else. Where’s the uniqueness and individuality in this? As Shweta Kapur, a young journalist, says, “I have so many of last years, and the year before’s, clothes in my wardrobe. They are in perfect condition, so I’d rather not throw them away. But I know I won’t wear them as they are not “in” currently. I really don’t know what to do with them.” It’s a catch22 situation. Here are two books which can help you out of this situation and give you a new perspective, and your garments a new lease on life.

share a passion to wear unique outfits. Certain that they want don’t to be caught wearing the same garment as others, they decided to do something they had never done before. Open their own business where they made new clothes from materials that already existed... stylishly. You’ll say, so what’s new? So many are doing the same these days. Annika and Kerry started Junky Styling 12 years back in 1999; a time when “upcycling” wasn’t a known term for all. From a 3x2 metre retail space in Kensington Market to a split-level wide space where they could house both the retail shop and the workshop at 12, Dray Walk in Brick Lane, Junky Styling has been a pathbreaker in its field. This dynamic duo take us with them down the pages of Junky’s history on how they came to be such a runaway hit with the clientele and share some trade secrets in their book, Junky Styling: Wardrobe Surgery.

Like none other “Hoarding is a part of who I am. ‘It may come There are doubts on when “upcycling” term was in handy one day’ is coined... The New York Times cites it as 2002 by a philosophy I have William McDonough and Michael Braungart spoke always lived by.” Relate about it in “Cradle to Cradle: Remaking the Way to this a lot, do you? We Make Things” while there is reference of it I do. I tend to hoard back in 1996 by Pulp & Paper Canada Group of just about anything and publication. everything: from clothes http://www.wordspy.com/words/upcycling.asp to notebooks to boxes. You never know when you can need something, right? But Selena FrancisStyle surgery Bryden, a fashion, furniture and interior Annika Sanders and Kerry Seager have designer/customizer, has a solution. She been best friends since 6th-form. They rarely buys anything new, she says. “I have DID YOU KNOW

~ Wardrobe Makeover ~

Et Moda Magazine Issue 1  

The new face of ethical fashion... Showing the chic side of ethical fashion

Et Moda Magazine Issue 1  

The new face of ethical fashion... Showing the chic side of ethical fashion

Advertisement