TIME FOR TIMBER CAMPAIGN
We are at a crossroads in the UK and on a global basis: the world has woken up to the detrimental impact that we are having on the planet and recognises that decisive action is needed to arrest the march of climate change. There is an obvious answer: to use renewable, sustainable and environmentally positive materials produced in such a way that there is a lighter impact on the planet. Misconceptions around timber’s suitability as a construction material have meant that this versatile solution is considered a risk by certain insurers and finance houses. This basic misunderstanding of the facts could be jeopardising the future of the economy and the environment. With critical environmental targets at risk of being missed in the post COVID-19 economy, the Time for Timber campaign has launched a new drive that directly targets the financial and insurance sectors – one of the biggest stumbling blocks in the path of the construction industry’s drive to meet Net Zero 2050.
NOW IS THE
#TIME FOR TIMBER Find out how timber construction supports the economy and gets us to Net Zero by 2050.
timefortimber.org
The campaign is designed to address these issues and was kicked off with a major advertising campaign at Bank underground station, in the heart of London’s financial district, followed by the launch of a hard-hitting documentary, which can be accessed via the website, and brings together leading voices from around the construction industry. To reinforce this campaign, a programme of webinars with financial sector media partners have taken place and with more planned, along with a new whitepaper soon to be published, we are beginning to strengthen the dialogue between the structural timber sector, construction industry, insurers and investors. This is all part of the need to change the conversation with these key stakeholders with a campaign that also engages with the construction sector media, so they are aware of the activity undertaking to ensure structural timber is seen as the building material of choice for those driving towards Net Zero 2050. The new www.timefortimber.org website has received over 7,100 users since starting early October, we have received 250 Twitter followers, 374 LinkedIn followers – both of which are growing rapidly with our increased digital activity. If you wish to be part of the Time for Timber family, a toolkit is available which provides access to the advertisements, logos and links to all social media platforms. It also has details of the webinars and podcasts referred to earlier.
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For more information, go to: www.timefortimber.org