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Rachael Moore 1.1 BA Hons Fashion Communication Graduate


Portfolio


Rachael Moore

rachael.moore@live.co.uk 07891011368 0191 2527200 uk.pinterest.com/rachamoore issuu.com/rachmoore


Portfolio

Still Life Styling Concept. Layout. Visual Communication.

During my time working as a Studio Production Assistant at END. Clothing, my role involved organising, prioritising and preparing all product to be photographed for END.’s e-commerce website and generally maintaining an orderly and efficient studio atmosphere. Whilst working in the Studio at END. I have also assisted photographers on editorial and SMU shoots and styled pieces to be featured on END.’s social media outlets. By doing this, I learned a lot about brand aesthetic, product positioning and further developed my visual styling and coordination skills. Imagery that I have worked on during my time at END. has been featured on industry blogs such as Hype Beast and High Snobiety.


Rachael Moore

Comme de Garรงon Fragrance Photographed by Kelli McGuigan & Styled by Rachael Moore


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Rachael Moore

END. x Adidas Consortium ZX 700 Boat & NMD Chukka Photographed by Kelli McGuigan Styled by Rachael Moore


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New Balance x Sneaker Freaker Competition Shot Photographed by Ben Hughes & Styled by Rachael Moore

Stone Island Blog Post Image Photographed by Sophie Lobban & Styled by Rachael Moore


Rachael Moore

Instagram Posts Photographed by James Doran & Styled by Rachael Moore


Portfolio

Documentary Photography Location Scouting. Composition. Storytelling.

Q To create a contemporary, printed publication which reflects your personal taste, style and aesthetic.

A

Glaze is a lifestyle publication which captures the essence and sensation of a moment in time with documentary style photographs and the written word. This publication is targeted towards culturally aware readers, who appreciate the outdoors, craftsmanship and beauty in all aspects of life. Glaze Issue One, is centred around the mechanical beauty of Classic Motorcycles. This photographic series, ‘Revive & Repair’ documents the ritual of their maintenance, our emotional connection to them and their ability to conjure up memories of travel and experiences from days gone by. To view the full publication, go to issuu.com/rachmoore.


Rachael Moore


Documentary Photography


Rachael Moore

Documentary Photography from ‘Still Life’ Glaze Issue One.


Portfolio

Storytelling Collage. Creative Writing. Visual Communication.

Q To produce a series of short, creative writing pieces to capture the imagination, set the scene and strike a chord with the reader.

A

A series of three short, documentary style stories for Glaze Issue One entitled ‘Still Life’, which are centred around the theme of Motorcycling and adventure, set on the Isle of Skye in the Scottish Western Isles. Finding their focus around travel and movement, these words are complimented by a series of creative collages. To read the full written pieces ‘The Rider’, ‘The Machine’ and ‘The Destination’, go to issuu.com/rachmoore.


Rachael Moore

“Memories, both physical and psychological are captured, collected and curated. Their essence is diluted down and edited, a mental archive or senses and emotion.�


Storytelling

“You buckle the leather chinstrap, tightly securing it against your clenched jaw line. The smooth and cool caress of the fabric that lines the interior of your helmet brushes past your cheeks.�


Rachael Moore

“The countless hours that you have spent with grazed, oil covered hands, labouring, repairing and customising are all worth it in this moment, when the cool air around you both hangs dark heavy with anticipation.�


Storytelling

“A single headlight. A solitary guide through the night. The responsibility hangs heavy, carving out the damp darkness, which masks the route ahead. It swiftly catches a glimpse of the sleek sheen of soaked foliage at the road side.�


Rachael Moore

“The rough texture of the roads oil-slick black surface is drenched with the rainfall that fell an hour earlier, that which you narrowly avoided. Hypnotic, identical painted white lines, a never-ending vanishing point in reverse.�


Interior Collage Visual Communication. Trend. Coordination. Ceramics. Product Design.


Portfolio

Research Primary Research. Academic Writing. Analysis.

Q To research and propose an exciting, challenging Fashion Communication concept exploring an idea that excites and enthrals you.

A

This written report and body of research is ‘an investigation into the Finnish Lifestyle, Culture and Environment’. Informed by both secondary and primary research gained from interviews with Finnish creative’s and working professionals, to identify relevant, directional social, cultural and economic trends. Answering the questions ‘how do these elements influence Finnish design outputs and creative mindset?’ and ‘what can the UK learn from this Nordic Nation?’, this document explores the importance of storytelling and beauty in everyday life. It formulates recommendations for the United Kingdom, in terms of what the UK can learn from the Finnish lifestyle, the practices, works and ethos of Finnish creative’s. To read the full document, visit issuu.com/rachmoore.


Rachael Moore

Marimekko

‘Finland’ by Erkki Holtta, 1948

Muuto

Saana Ja Olli

Samuji


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Creative Direction Art Direction. Concept Generation. Photography. Styling.

Q To produce a series of contemporary and visually stimulating photographs for the ‘Diversity Now’ campaign, portraying a new fashion aesthetic and set of ideals.

A

Isla Magazine is a commercial publication which finds its creative, written and visual direction in the connections between nature, creativity and fashion in the modern day. These styled images portray the antithesis of perceived masculinity and floral motifs, challenging perceptions in line with the ‘Diversity Now’ campaign. To view ‘Isla Magazine’ in full, go to issuu.com/rachmoore.


Rachael Moore


Photographic Styling


Rachael Moore


Photographic Styling


Rachael Moore


Portfolio

Film Making Narrative. PR Strategy. Creative Direction.

Q To produce a creative, promotional film and E-PR campaign for Dr Martens, that showcases the mood and essence of the North East of England, promoting the #StandForSomethingNCL campaign.

A

Inspired by the trend ‘In Retrospect’, this film is inspired by the industrial, working class heritage of the North East and Dr Martens connection the hard working and cultural integrity of this region. Capturing the coastal colours, textures, beauty and romance of North Eastern England, this film features local up and coming musical talent, Lisbon. The #StandForSomethingNCL campaign allows viewers to share their passions and memories of the regions industrial past and their love for the Dr Martens brand, encouraging conversation within a like minded, regional community. To view the full film, go to vimeo.com/92926605.


Rachael Moore


Film Making


Rachael Moore

“In association with Tyneside Cinema this promotional film embraces Newcastles industrial beauty and integrity, documenting the moments shared between a pair of Docs and the streets of this Northern culture capital.�


Portfolio

Craft & Branding Team Work. Product Design. Brand Identity. Sales. Product and Service Manager

Q

To establish and run a business for a full academic year, engaging in sales opportunities and creating exciting and enterprising product concepts. In association with the Young Enterprise scheme. To produce a detailed business plan, establish business contacts, utilise efficient sales/team working skills and to reflect on your business experience.

A

‘Made with Words’ is a small scale brand specialising in hand crafted paper goods, inspired by regional dialects from around the UK. With a contemporary brand aesthetic and one off graphic identity, ‘Made with Words’ embraces and celebrates colour and craftsmanship. As Product and Service Manager, my role involved researching realistic industry competitors, designing and producing the product range, photographing and curating the brand identity/tone of voice, managing sales opportunities and liaising with customers and event organisers.


Rachael Moore

MadewithWordsNE

@madewithwords.ne

madewithwordsne


Portfolio

Trend Forecasting Observation. Analysis. Prediction. Visual Communication.

Q To work with Trend Bible to research, analyse, forecast and construct three trends. Creating a report and a research document to communicate a fresh and original synopsis of these forecasted trends.

A Using scenario planning and undertaking research exploring current cultural, sociological, political, economic factors and happenings, to produce original written and visual content, to communicate the following Home and Lifestyle trends for Spring/Summer 2016. ‘New Horizons’ (South America) ‘Wholesome’ (Health & Well Being) ‘Dwelling’ (Shared Homes) A keen interest in the Home and Interiors industries allowed me to explore this brief in detail. Using relevant research methods and platforms to explore trend drivers and to construct and predict thought provoking, unique scenarios with both creative and commercial value.


Rachael Moore

‘New Horizons’

Argentinian Product Designer Augustina Bottoni

Brazilian Minimalism by Di Pace

‘Viva Brazil’ British Vogue May 2014

Photography by Rachael Moore

‘Kayapo Courage’ National Geographic January 2014

Photography by Rachael Moore

Pampa Rugs from South America

Globalisation brings South American design to the fore front, as this continent enters a new age of financial and cultural power. The eyes of the world are on Rio de Janeiro, Brazil and the 2016 Summer Olympic Games. Gentrification leads to growth within cultural capitals such as São Paulo, Rio de Janeiro, Bogota, Buenos Aires and Caracas. Cultural Mavens seek a sense of something exotic, innovative and never before experienced. Modern craftsmanship sees meticulous working of quality materials such as Copper, Terrazzo and Basalt. The mix of traditional, ancient craft practices and modern design forms appeal to both nostalgic and futuristic minds.

Pantone 371

Pantone 424

Pantone 533

Pantone 426

Pantone 440

Pantone 874

Pantone 150

Pantone 1807


Trend Forecasting

‘Wholesome’

‘Picque-Nique’ by Augustina Bottoni

Photography by Rachael Moore

FvF Cooks in Stockholm

Product Design by Jorge Diego Etienne

Photography by Peter Lindbergh

‘Reversed Collection’ by Mischer Traxler

‘Daily Needs’ by Sophie Hérolt Petitpas

Homes will have character and be used for escapism and adventure, not just existing. Hanging planters or greenery embedded in bookshelves combine serene elements of nature with contemporary aesthetics. Nourishing your mind body and soul with good food, sleep, music, role models, film and art will be a way of life in 2016. Fad diets are replaced by lifelong healthy living choices, such as Vegan diets. There is controversy surrounding the ethical environmental issues facing the food production industries. In 2016, transparent views stem from the realisation of how edited and false modern life has wbecome, both online and offline.

Pantone 420

Pantone 433

Pantone 5825

Pantone 409

Pantone 7546

Pantone 5743

Pantone 27

Pantone 4624


Rachael Moore

‘Dwelling’

‘Manual Coffee Maker No1’ by Craighton Berman

Communal Storage Solutions

‘Camping & Nostalgia’ by Trend Tablet

Photography by Rachael Moore

‘Glow’ by Augustina Bottoini

‘Villa Carino’ by Augustina Bottoni

‘Modular Mobile Living’ by Chmara Rosinkes

Globalisation brings South American design to the fore front, as this continent enters a new age of financial and cultural power. The eyes of the world are on Rio de Janeiro, Brazil and the 2016 Summer Olympic Games. Gentrification leads to growth within cultural capitals such as São Paulo, Rio de Janeiro, Bogota, Buenos Aires and Caracas. Cultural Mavens seek a sense of something exotic, innovative and never before experienced. Modern craftsmanship sees meticulous working of quality materials such as Copper, Terrazzo and Basalt. The mix of traditional, ancient craft practices and modern design forms appeal to both nostalgic and futuristic minds.

Pantone 7544 Pantone 2767

Pantone 416

Pantone 426

Pantone 627

Pantone 404

Pantone 412

Pantone 28


Portfolio

Independent Publishing Promotion. Film. Photography. Observation. Art Direction. Writing.

Q To explore, develop and execute a creative Fashion Communication concept for a specific target audience.

A

The Glaze Almanac is a lifestyle and trend based, independent print publication. Issue One finds its focal point around the theme of ‘Slow’ and the cultural capital of Copenhagen, Denmark. A Website, Film and Pen Pal Community support the printed Almanac, its written and visual content. The Glaze brand is promoted using a tailored, small scale print strategy, in cultural hubs around the UK. Targeted towards creative, aware and open minded individuals. Focused around the mantra ‘Clarity. Integrity. Honesty. Reality’, Glaze is a approachable and thought provoking lifestyle guide. To find out more about Glaze and its outputs, go to issuu.com/rachmoore and vimeo.com/124851333.


Rachael Moore

“Why go slow? Slow allows you to see what surrounds you in full colour. Slow expects nothing and appreciates everything. Grounded and enriching, slow is practically simple. A craftman’s pride, trail and error. Flawed perfection.”


Independant Publishing


Rachael Moore

“A promotional short film, shot in Copenhagen acts as a teaser and an insight into the Glaze brand. With a sensitive and thoughtful visual style and direction, this film captures colours, movement and textures to communicate the essence of Copenhagen, through a visitors eyes.� Watch the full film at www.vimeo.com/124851333


Portfolio

Rachael Moore

rachael.moore@live.co.uk 07891011368 0191 2527200 uk.pinterest.com/rachamoore issuu.com/rachmoore


Rachael Moore Portfolio