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Need to know The selected work by Rachel Yan


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Need to know

Design Por tfolio Rachel Yan

Course Senior Portfolio

Book Title Need To Know

Instructor Mary Scott

Designer Rachel Yan

Email dyaliceyan@gmail.com

Ty peface Minion Pro. Avenir

Software Adobe Creative Suite CS6

Camera Canon 5D

Printer HP Indigo 5500

Printing Giant Horse Printing 1336 San Matea Ave. San Francisco, CA 94080

Binding The Key Printing & binding 5851 Ocean View Dr. Oakland, CA 94618

Copyright @2013 All rights reserved. No portion of the book may be produced. Stored in a retrieval system or transmitted in any form or by any means, without the written permission of designer Rachel Yan.

Academy of Art University BFA school of graphic design 79 New Montgomery St. San Francisco CA 94105


why

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Need to know >> Introduction

From China to America, from Spain to Japan. I love travel, I live for beautiful and fresh things, places, and elements. There are always new areas to discover and explore. The design field always needs to be explored. One field to another field, one step to another step. With my curiosity, I can never know enough about the outside world.


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Need to know

Design Por tfolio Rachel Yan

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Things I know about


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Project:

Project:

Huppe Furniture

Paper Promotion

06 – 21

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Project:

Firestone Beer

Slideshare Identity

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Typography Conference

Photo Dairy App

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Project:

Aero Packaging

Brand Identity

82 – 107

108 – 125


Need to know

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Design Por tfolio Rachel Yan

why

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>> Project:

Huppe Furniture

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What do I know about the nature ? Instructor

Categor y

Course

Eszter Clark

Print Design

Visual Systems 2

Date

Duration

Fall 2012

15 Weeks

>> Objective

Huppe Furniture Company specializes in the design and distribution of contemporary bedroom suites, upholstered concepts, desks, and accent pieces. Constant research to develop new products and new designs is what sets Huppe apart from other modern decor manufacturers. The project goal is design the catalog, website and poster for this company.

>> Solution:

As a contemporary furniture company, Huppe manufactures most of its collection in select birch veneer, which is timeless and sophisticated. So I came up with the concept of the story of a birch, from its natural surroundings to it use in hand-crafted furniture.

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Visual System 2

Eszter Clark


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Design Por tfolio Rachel Yan


Course Visual Systems 2

Instructor Eszter Clark

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Design Por tfolio Rachel Yan


Course Visual Systems 2

Instructor Eszter Clark

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Design Por tfolio Rachel Yan


Course Visual Systems 2

Instructor Eszter Clark

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Design Por tfolio Rachel Yan


Course Visual Systems 2

Instructor Eszter Clark

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Design Por tfolio Rachel Yan

Need to know

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UPPE

HUPPE

P U R E LY C O N T E M P O R A R Y ENTER

Hu p p é i s a Q u e b e c b a s e d b u s i n e s s f o u n d e d i n 1 9 6 7 b y M r. R a y m o n d b e g i n n i n g , t h e c o m p a ny w a s d e v o t e d t o m a n u f a c t u r i n g c e d a r c h e s t s

d’é conomi e ménagère. Hupp é’s c e d ar che st s qu ick ly fou nd t he ir way int

Copyright

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2012 All rights rese


Course Visual Systems 2

C O M PA N Y

PRODUCT S

EVENTS

C O N TAC T U S

Instructor Eszter Clark

HUPPE

C O M PA N Y

PRODUCT S

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C O N TAC T U S

Collection: Sweet dreams

H : 27”

W : 25”

H : 27”

L : 120”

W : 25”

L : 120”

H : 27”

W : 25”

L : 120”

Ha m e l a n d h i s t w o b r o t h e r s , Au r è l e a n d S y l v i o. I n i t s and its entire production was destined to the C ercle

to s e ve ra l C anad i an home s f rom Ha l i f a x to Vanc ouve r. Copyright

2012 All rights reserved by HUPPE

erved by HUPPE

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Design Por tfolio Rachel Yan


Course Visual Systems 2

Instructor Eszter Clark

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Design Por tfolio Rachel Yan


Course Visual Systems 2

Instructor Eszter Clark

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Design Por tfolio Rachel Yan

why

>> Chapter :

02

08

>> Project:

Paper Promotion

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What is in A brilliant mind ? Instructor

Categor y

Course

Ariel Grey

Typography Design

Typography Design 3

Date

Duration

Fall 2012

15 Weeks

>> Objective

Smart White is programmed for maximum opacity, brightness of 98 (independent lab tested), and an ultra-smooth, uncoated surface. With over 125 years of paper making history behind French paper company, Smart White has proven to be light years ahead of the competition. The project is design the promotion book, website, swatch card for “smart white” paper of French paper company. >> Solution:

Base on the word “smart”, I thought about the genius. Why genius is so smart, What make genius different from the regular person. Human’s brain is mysterious. Genius’s brain is more active. So I just want to explore more about what’s in genius brain, and what make them use more brain cells. So my concept is dig into genius’ brain, and show the way how genius use their brain and what make them think differently with others. I’ll use crowd type to show the brainstorm in genius brain. The line drawing and infographic will explain how does genius brain works.

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Ty p o g r a p h y D e s i g n 3

Ariel Grey


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Design Por tfolio Rachel Yan


Course Typography Design 3

Instructor Ariel Grey

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Need to know

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Design Por tfolio Rachel Yan

The brain is the center of the nervous system in all ertebrate and most invertebrate animals. Some primitive animals such as jellyfish and starfish have a decentralized nervous system without a brain, while spongesapparatus of vision,The brain is the center of the nervous system in all vertebrate and most invertebrate animals.[1] Some primitive animals such as jellyfish and starfish have a decentralized nervous system without a brain, while spongesapparatus of vision, The brain is the center of the nervous system in all vertebrate and most invertebrate animals.[1] Some primitive animals such as jellyfish and starfish have a decentralized nervous system without brain, while spongesapparatus of vision.

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Course Typography Design 3

Instructor Ariel Grey

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Design Por tfolio Rachel Yan


Course Typography Design 3

Instructor Ariel Grey

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Design Por tfolio Rachel Yan


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Design Rachel Yan Yan Design Por Por tfolio tfolio Rachel


Course Typography Design Design 3 3 Course Typography

Instructor Ariel Grey Grey Instructor Ariel

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Design Por tfolio Rachel Yan

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PAPER

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ORDER

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CONTACT

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Course Typography Design 3

Instructor Ariel Grey

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HOME

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ORDER

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BROWSE BY PAPER LINE

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POP-TONE Pure eye candy, It’s suger orush of sweet and tangy color.

POP-TONE Pure eye candy, It’s suger orush of sweet and tangy color.

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MOD-TONE Seamless, sophisticated patterns to suit your designer taste.

MOD-TONE Seamless, sophisticated patterns to suit your designer taste.

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PARCHTONE The first and best animal-free imitation parchment paper.

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SPECKLETONE

SPECKLETONE

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35

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Design Por tfolio Rachel Yan


Need to know

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Design Por tfolio Rachel Yan

why

>> Chapter :

03

08

>> Project:

Firestone Beer

?

What is the taste of a classic ? Instructor

Categor y

Course

Thomas Mcnulty

Packaging Design

Packaging Design 3

Date

Duration

Fall 2012

5 Weeks

>> Objective

Redesign the packaging system for a premium beer product, the front and back panel of label designs, neck label, and carrying case. The new packaging engage and appeal all drinkers, the design brings the products to a next level. >> Solution:

This is a California brand “ Firestore Walker”. I inspired by traditional British brewing method, The classic taste. Retro design. I decided to use bear and lion as part of the design. The bear and lion represent the two biggist owner “Firestone”and “Walker”, they originally came from California and England, that’s the illustrations came from.

>>

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Design Por tfolio Rachel Yan


Course Packaging Design 3

Instructor Thomas Mcnulty

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Design Por tfolio Rachel Yan


Course Packaging Design 3

Instructor Thomas Mcnulty

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>>

44 GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS. GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS.

GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS.

B R E W I N G C O M P A N Y B R E W I N G C O M P A BN RY E W I N G C O M P A N Y

PASO ROBLES, CA. 93446

12 FL. OZ.(355ml)12 FL. 5.0% ALC/VOL OZ.(355ml) 12 FL. OZ.(355ml) 5.0% ALC/VOL 5.0% ALC/VOL

S I N G L E B a rS rI Ne Gl L AE l Be Sa IrNrGe Ll E ABl ae r r e l A l e

SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS. GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS.

6GOVERNMENT 71860 01362 4 WWW WARNING: (1) ACCORDING TO THE . FIRESTONEBEER.COM

PASO ROBLES, CA. 93446

GOVERNMENT WARNING: (1) ACCORDING TO THE 01362 4 WOMEN 6SURGEON 71860 GENERAL, SHOULD NOT DRINK WWW. FIRESTONEBEER.COM ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC IMPAIRS FIREBEVERAGES STONE WALKER YOUR ABILITY TO DRIVE A CAR OR OPERATE BREWING COMPANY, MACHINERY, AND MAY CAUSE HEALTH PROBLEMS.

PASO ROBLES, CA. 93446

FIRE STONE WALKER BREWING COMPANY,

01362 4 WWW. FIRESTONEBEER.COM

12 FL. OZ.(355ml)12 FL. 5.0% ALC/VOL OZ.(355ml) 12 FL. OZ.(355ml) 5.0% ALC/VOL 5.0% ALC/VOL

c a l i f o r n i ac ap la ilfeo ra nl iecaa lpi af loer na ilae p a l e a l e B R E W I N G C O M P A N YB R E W I N G C O M P A BN RY E W I N G C O M P A N Y

PASO ROBLES, CA. 93446

FIRE STONE WALKER BREWING COMPANY,

01362 4 WWW. FIRESTONEBEER.COM

PASO ROBLES, CA. 93446

FIRE STONE WALKER BREWING COMPANY,

FIRESTONE WALKER FIRESTONE FIRESTONE WALKER WALKER 01362 4

FIRESTONE WALKER FIRESTONE FIRESTONE WALKER WALKER

B R E W I N G C O M P A N YB R E W I N G C O M P A BN RY E W I N G C O M P A N Y

12 FL. OZ.(355ml)12 FL. OZ.(355ml) 5.0% ALC/VOL 12 FL. OZ.(355ml) 5.0% ALC/VOL 5.0% ALC/VOL

L I G H T s u mL mI GeHrT s uLmI Gm He Tr s u m m e r

01362 4

01362 4 6 71860

01362 4

6 71860

6 71860

WWW. FIRESTONEBEER.COM

PASO ROBLES, CA. 93446

FIRE STONE WALKER BREWING COMPANY,

WWW. FIRESTONEBEER.COM

PASO ROBLES, CA. 93446

FIRE STONE WALKER BREWING COMPANY,

WWW. FIRESTONEBEER.COM

PASO ROBLES, CA. 93446

FIRE STONE WALKER BREWING COMPANY,

WWW GOVERNMENT WARNING: (1). FIRESTONEBEER.COM ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS. GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS.

6 71860

WARNING: (1) ACCORDING TO THE 6GOVERNMENT 71860 01362 4 WWW . FIRESTONEBEER.COM SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) FIREBEVERAGES STONE WALKER CONSUMPTION OF ALCOHOLIC IMPAIRS YOUR ABILITY TO DRIVE BREWING A CAR ORCOMPANY, OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS. PASO ROBLES, CA. 93446

6 71860

Need to know

6 71860

FIRESTONE WALKER FIRESTONE FIRESTONE WALKER WALKER

FIRE STONE WALKER BREWING COMPANY,

>>

Design Por tfolio Rachel Yan


Course Packaging Design 3

Instructor Thomas Mcnulty

>>

45

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Need to know

>>

>>

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Design Por tfolio Rachel Yan


Course Packaging Design 3

Instructor Thomas Mcnulty

>>

47

>>


Need to know

>>

Design Por tfolio Rachel Yan

why

>> Chapter :

04

08

>> Project:

Slideshare Identity

?

Find A way to share ? Instructor

Categor y

Course

Andrew Cambouris

Identity Design

Identity Design 2

Date

Duration

Fall 2012

8 Weeks

>> Objective

SlideShare is the largest community for sharing presentations. Individuals & organizations upload presentations to share their ideas, connect with others, and generate leads for the businesses.SlideShare is the best way to get your slides out there on the web, so your ideas can be found and shared by a wide audience. The project goal is create the identity and stationery for SlideShare company. >> Solution:

Anyone can find presentations on topics that interest them. They can tag, download, or embed presentations into their own blogs & websites. Base on the feature of slideshare, my concept is use share screen and letter “s” to represent the idea “share”. The keyword is powerful, fast, thoughtful.

>>

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Design Por tfolio Rachel Yan


Course Identity Design 2

S LIDE

SL ID E

Instructor Andrew Cambouris

>>

S HARE

S HAR E

51

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Design Por tfolio Rachel Yan


Course Identity Design 2

Instructor Andrew Cambouris

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Design Por tfolio Rachel Yan


Course Identity Design 2

Instructor Andrew Cambouris

>>

Upload & Share PowerPoint presentations

http://www.slideshare.net Upload & Share

SLIDE

SHARE

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SL IDE

>>

56

Design Por tfolio Rachel Yan

SH AR E


Course Identity Design 2

Instructor Andrew Cambouris

>>

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58

Design Por tfolio Rachel Yan


Course Identity Design 2

Slide Share

SLIDE

Instructor Andrew Cambouris

>>

S H AR E

Slide Slide Share Share

59

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Design Por tfolio Rachel Yan


Course Identity Design 2

SLIDE

Instructor Andrew Cambouris

>>

SHARE

61

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Need to know

>>

Design Por tfolio Rachel Yan

why

>> Chapter :

05

08

>> Project:

Typography Conference

?

How A letter shaped A building ? Instructor

Categor y

Course

Ariel Grey

Typography Design

Typography Design 4

Date

Duration

Spring 2013

15 Weeks

>> Objective

This project will be to design a typography conference put on by one of the organization, The job will be to create a conference that addressed a pertinent issure facing the topic of typography and the roll designers play when using typography as a means to communicate. The job will consist designing a conceptual experimental book that addresses the topic of the conference, a program schedule, a promotional poster and kinetic vedio.

>> Solution:

Architecture and typography inspired by each other from long time ago. And they promote the development with each other. The concept of this project is the how architecture and typography inspired by each other from history until now, and also about how they learn from each other .

>>

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Ty p o g r a p h y D e s i g n 4

Ariel Grey


Need to know

>>

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Design Por tfolio Rachel Yan


Course Typography Design 4

Instructor Ariel Grey

>>

65

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66

Design Por tfolio Rachel Yan


Course Typography Design 4

Instructor Ariel Grey

>>

67

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Design Por tfolio Rachel Yan


Need to know

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Design Por tfolio Rachel Yan


Course Typography Design 4

Instructor Ariel Grey

>>

71

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8,2

q 8,2

A R C H I T E C T U R E T Y P O GR A P H Y

8,2 8,2

8,2

8,2

8,2

8,2

roles of responsibility

architectural

structure

architectural

roles of responsibility

architectural

structure

do not always respect the roles of

architecture and typography. Architects

This is the art communiaction between

May 20th 10:00am

C O NS T R UC T I ON A ND P RO C E S S

architectural

roles of responsibility

architectural

structure

architectural

roles of responsibility

architectural

structure

architectural

roles of responsibility

architectural

structure

architectural

roles of responsibility

architectural

8,2

Need to know

structure

architectural

roles of responsibility

architectural

1.6

>>

Design Por tfolio Rachel Yan


roles of responsibility

architectural

structure

architectural

roles of responsibility

architectural

structure

architectural

roles of responsibility

architectural

// ARCHITECTURE TYPOGRAPHY INSPIRATION

After

working

with

opportunity to address the problem.

decided to use my graduate thesis as an

state of architectural graphic design, I

architects nine years and lamenting the

responsibility.


Need to know

>>

Design Por tfolio Rachel Yan

why

>> Chapter :

06

08

>> Project:

Photo Dairy App

?

How would record your own life ? Instructor

Categor y

Course

Jenny Ji

Graphic Design

Graphic Design 3

Date

Duration

Spring 2012

8 Weeks

>> Objective

For those of you who are serial diarists or are always toting around a notebook in which to scribble all your ideas, memories or musings, why not combine your love of writing with your love for your iPhone? The people who wants to keep track of everything from food and exercise to clothing and wine, from travel and books to hunting and fishing. The project goal is create the photo dairy app for the iphone user. It limits this list to apps that were created under the general concept of recording thoughts and memories.

>> Solution:

I want to create some app that will record our daliy life, instead of the old way, write down the dairy on note book. So the app is about a photo dairy, you could see the time stamp on the photo, just like before, when we take a photo, there is a time stamp on the photo.

>>

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Graphic Design 3

Jenny JiI


>>

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Design Por tfolio Rachel Yan


Course Graphic Design 3

Instructor Jenny Ji

>>

Camera Photo Diary

Time Diary

77

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>>

Design Por tfolio Rachel Yan

2012/03/26

>>

78


Course Graphic Design 3

2012 SUN

MON

TUE

Calendar

Back

Calendar

Back

April WED

THU

2012 FRI

SAT

Instructor Jenny Ji

Calendar

Back

April

2012

MON

TUE

WED

THU

FRI

SAT

2

3

4

5

6

7

1

2

3

4

5

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7

9

10

11

12

13

14

8

9

10

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12

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14

18

19

20

21

26

27

28

SUN

MON

TUE

1

2

3

4

5

6

7

8

9

10

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8

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18

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17 162011

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24 232012

25

26

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23

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302013

29

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24

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26

27

April

SUN

1

22

>>

WED

25

THU

FRI

SAT

2014

2015

79

>>


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Back

Photo Diary

Design Por tfolio Rachel Yan

Back

Photo Diary

Back

3 of 25 2012/03/26

>>

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Course Graphic Design 3

Back

Instructor Jenny Ji

>>

Photo Diary

Trip of Universal Studio

81

>>


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>>

Design Por tfolio Rachel Yan

why

>> Chapter :

07

08

>> Project:

Aero Packaging

?

How to lift a lot all in once ? Instructor

Categor y

Course

Michael Osborne

Packaging Design

Packaging Design 4

Date

Duration

Spring 2013

15 Weeks

>> Objective

To Create a conprehensive house of brands under the AERO name to compete at the price points of William Sonoma and Crete&Barrel, while developing branding strategies and creative design for all lines.

>> Solution:

AERO’s strategy came from thinking about how the working professional actually behaves in their own home. The branded house strategy aims to simplify the processes that are essential to the urban home; meeting the “needs” of consumer, while its stand alone brands address their wants, providing escape from the everyday. Above all the AERO brand is progressive, personal, and interactive.

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>> Target Audience

BEL

STAND ALONE BRANDS

Young professionals (25-35) progressing through life looking for personal and interactive products to help elevate their apartments into homes. >> Price Range

$5.99 – $199.99

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STAND ALO

Stand alone brands

>> Depar tment

>> Depar tment

Aero Bath

Fitness

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>> Depar tment Aero Cook

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>> Depar tment Aero Baby

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>> Depar tment Luxury Home

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>> Depar tment Gentleman

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why

>> Chapter :

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>> Project:

Brand Identity

?

What is brand identity ? Categor y

Duration

Identity Design

4 Years

>> Objective

Brand is the “name, term, design, symbol, or other feature that identifies one seller’s product distinct from those of other sellers” Initially, Branding was adopted to differentiate one person’s cattle from another’s by means of a distinctive symbol burned into the animal’s skin with a hot iron stamp, and was subsequently used in business, marketing and advertising. A brand is often the most valuable asset of a corporation. The outward expression of a brand including its name, trademark, communications, and visual appearance is brand identity. Because the identity is assembled by the brand owner, it reflects how the owner wants the consumer to perceive the brand, and by extension the branded company, organization, product or service. This is in contrast to the brand, which is a customer’s mental picture of a brand.

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Design Por tfolio Rachel Yan

why

?

I want to thank for Acknowledgements I want to thank my Mom and Dad for supporting me all these years. Also I want to thank all the instructors that taught me how to be a great graphic designer, especially to Mary Scott, David Scott, Michael Osborne, Thomas Mcnulty, Ariel Grey, Eszter Clark, Troy Alders, Darrell Hayden, Andrew Cambouris, Christine George. Thank you for making my dream come true.



Rachel's senior portfolio publication