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brand toolkit 2013

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AIESEC BRAND VISUAL elements

These shapes are not a replacement of the logo

AIESEC LOGO Pantone Web (hex) RGB CMYK HSB Lab

Blue 286C #003399 0/51/153 100/91/6/1 220/100/60 25/21/-61

ALL THE COLORS YOU CAN USE

With adjusted opacity or solid color

The “AIESEC” text on the logo must always be in a solid blue, black or white color as seen above.

LONG LOGO

SHORT LOGO c

Only these 2 versions of the logo are allowed.

aiesec signatures Helvetica Oblique (Required)

An initiative by

*THE AIESEC logo and/or signature must be present in all materials produced by us.

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typography

Select the one that fits with your advertising. Use minimum 2 versions to create interesting contrast It is also possible to combine this with 1 other font type

logos

The text for Global Talent and Global Citizen must always be displayed in the font style seen below The usage of icons are optional

novecento wide NORMAL BOOK LIGHT MEDIUM BOLD DEMIBOLD

official icon

BASIC COLORS

Choose the color that fits with your advertising

You may use these icons in any solid color or adjusted opacity.


regular AND IRREGULAR bANNERS

dashed line Choose the direction that you prefer

Play with different shapes and directions

BASIC ICONS

Use these issue icons for external promotion

Environment

health

CULTURE

SOCIAL ENTREPRENEURSHIP

education

You can keep the colors or you can adjust them according to your market.

IT

TEACHING

SALES

MARKETING


e k a m I n a c w

Ho

d e n g i l l a d n a r ? b g n i s i t r e v ad c


STEP 1

C O N T E N T B A iS I C S

1.1 Choose your language The language that you choose needs to be the official one for all the programmes in your entity.

1.2 Select your SUB BRANDS Depending on your focus issues or sub-products select the main icons that you want to use

cultura

1.3 MAIN MESSAGE Think about which message you want to deliver for each sub-brand. What would your customer be interested in? What is the value of your programme? How can you make this catchy and attractive at first sight?

medio ambiente


STEP 2 DESIGN BASICS

2.1 Custom SIZES ACCORDING TO CHANNEL

Adapt the size dimensions of your materials to the different promotion channels you’ve selected for your strategy. Different online platforms have different prefered image dimensions and specifications.

2.2 SelECT YOUR FONT TYPES You can complement the official font with another font type to make the design more visually dynamic

2.3 IMAGES AND COLORS Define your own fixed set of colors and images that need to be used for each main brand and sub-brand across all channels.

colombia y perú

¿QUÉ ESPERAS? MEDIO AMBIENTE

cULTURA


STEP 3

iNTERCAMBIO SOCIAL

CONSIsTENCY IS KEY

3.1 Create your own standard way to use

banners and shapes

Create something that embodies this global brand but is attractive for your local audience.

3.4. CREATE A DOCUMENT WITh YOUR OWN DETAILED GUIDELINES Now that you’ve identified how you use the shapes, images, fonts and colors in a way that is engaging for your local audience and yet is still based on this global toolkit, you can capture all of these in a document so that your local members can easily be clear on the standard and then follow instructions!

3.4. TEMPLATES! TEMPLATES! To set the right example and make it easier for your membership, create your own templates based on these guidelines and share them with the network!

¿QUÉ ESPERAS?

Inscríbete

aiesec.org.mx colombia y perú

6 A 8 SEMANAS

c

cultura medio AMBIENTE

c

¿QUÉ ESPERAS?

Inscríbete

aiesec.org.mx colombia y perú

6 A 8 SEMANAS

cultura medio ambiente

iNTERCAMBIO SOCIAL


QUESTIONS? contact: crisettea@ai.aiesec.org AI VP Marketing

AIESEC Global Citizen and Global Talent Brand Toolkit  
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