List of Citations
Section One Raymond, M, 2003, P15 Singh, A, 2012, Online Channel 4, No Date, Online O’Connor, C, 2012, Online Section Two Schroer, W, 2004, Online Section Three BBC News, 2013, Online Mintel, 2011, Online Ross, T, 2012, Online Spillius, A and Ryall, J, 2012, Online Channel 4, No Date, Online Edmundson, D, 2010, Online Mintel, 2012, Online Miller, R, 2012, Online Willits, D, 2013, Online Mintel, 2012, Online Wischenbart, R, 2011, Online Owen, L, 2012, Online Owen, L, 2012, Online Wischenbart, R, 2011, Online Owen, L, 2012, Online Publishing Perspectives, 2012, Online Wischenbart, R, 2011, Online Publishing Perspectives, 2012, Online Mintel, 2012, Online Section Four Mintel, 2012, Online Green, J, 2012 Macmillen, G, 2012, Online McEwan, J, 2012, Online Branson, R, 2012, Online Raymond, M, 2003 Amazon, No Date, Online
Velo, No Date, Online PSFK, 2012, Online Needle, No Date, Online PSFK, 2012, Online Brooks, D, 2012 Morrell, L, 2012, Online Szmigin, I, 2003, P14 Channel 4, No Date, Online Otvos, P, 2011, Online Kollewe, J, 2012, Online Otvos, P, 2011, Online Cripps, P, 2012, Online Berwin, L, 2010, Online Mintel, 2012, Online Popcorn, F, 1996, P66 Popcorn, F, 1996, P67 Mintel, 2012, Online Knight, O, 2010, Online Popcorn, F, 1996, P67 Parkin, G, 2009, P69 Popcorn, F, 1996, P67 Popcorn, F, 1996, P223 Tuttle, Z, 2012, Online Raymond, M, 2003, P239 Raymond, M, 2003, P240 Raymond, M, 2003, P241 Mintel, 2012, Online Raymond, M, 2003, P21 Popcorn, F, 1996, P312 Raymond, M, 2003, P7 Popcorn, F, 1996, P305 Green, J, 2012 Raymond, M, 2003, P24 Raymond, M, 2003, P236
Section Five Looper, L, No Date, Online Nagle, S, 2011, Online Fishman, A, 2012, Online BBMG, 2011, Online Value Options, No Date, Online Williams, K and Page, R, No Date, Online Section Six Waterstones, No Date, Online I Spy, No Date Online Waterstones, No Date, Online Wachman, R, Lea, R and Bowers, S, 2011, Online Portas, M, 2012, Online Waterstones, No Date, Online Mintel, 2012, Online Channel 4, No Date, Online Mintel, 2012, Online Kollewe, J, 2012, Online Tagholme, R, 2011, Online Section Seven Funding Universe, No Date, Online Myerson, J, 2012, Online Vinjamuri, D, 2012, Online Mintel, 2012, Online Wischenbart, R, 2011, Online Garside, J, 2012, Online Barnes and Noble, No Date, Online Garside, J, 2012, Online Wischenbart, R, 2011, Online Barnes and Noble, No Date, Online WHSmith, No Date, Online Neville, S, 2012, Online WHSmith, No Date, Online Garside, J, 2012, Online Gye, H, 2013, Online