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Metaphor Poster Project Rachel Surnow Erin Hauber Communication Studio II

one

f lew over the

UMAN


I picked One Flew Over the Cuckoo’s Nest written by Ken Kesey for this metaphor project because I had seen the movie and fell in love with the story and the charcters but I had never read the book. I felt that it was a great oppertunity to get a chance to read it since I was so attached to the film. I loved it, and felt like I had a great grasp on the themes to help me start this project.


Out of these five, I chose this partricualr puppet iteration because I found the perspective to be intriguing and the way the nurse is faceless I think gives a very eerie effect. Also I saw an oppertunity for interesting typography placement


Rebellion

Power Struggle

Loss of Humanity


At first, I was nervous my three themes would be too closely related to one another that I wouldnt be able to create images that didnt look all the same. But after some research and a lot of thinking... i decided that these were the themes I wanted to stick with: Rebellion- being able to fight “the man� and standing on your own, Loss of Humanity- being treated more as an object rather than an actual human being, and finally, Power Struggle- being taken advantage of and controlled like a puppet; having no control.


Visual Research


My visual research consisted of 1960s graphic design, posters, photography, typography, advertisments, patterns, logos, and illustrations. I wanted to gain a better understanding for the shapes and color palette artists and designers used in their designs.


Rachel Surnow Erin Hauber Communication Studio II January 24, 2011

One Flew Over the Cuckoo’s Nest Ken Kesey’s One Flew over the Cuckoo’s Nest is a story about a mental institute and all the uncommon happenings that take place when one new patient defies the rules. Chief Bromden is a patient at the hospital and has been for nearly ten years, he is the narrator of the book and had fooled everyone that he is deaf and dumb. He describes what he observes at the hospital and how it’s run by the antagonist Nurse Ratched, who controls everything the patients do. Bromden also mentions the “treatments” and electroshock therapy, which are supposed to help but in some cases cause the patients to turn into vegetables. McMurphy is introduced into the story as an admitted patient and is being observed by the staff to see if he is really mentally ill. McMurphy is a forty-year-old man with red hair and tattoos; he’s a gambling man and immediately takes over the room when he walks into it. He starts to gamble with the other men and we get to know all the other patients like Hardling, Martini, Billy, and several other characters who are “insane.” Nurse Ratched doesn’t like McMurphy from the start and they have a very tense relationship where they both defy each other’s authority and try to be bigger than the other. McMurphy, by his lively personality, encapsulates all the men, even when they know that he cons them for cigarettes. During the book we see McMurphy tested by the reality of the pressure of the institution and he ends up losing some friends to suicide. In the end, McMurphy throws a party at night and invites two prostitutes, one he sets up with Billy to lose his virginity. In the morning, Nurse Ratched comes in to find the place to be a mess and finds Billy with the prostitute and threatens to call Billy’s mother, Billy gets so upset he ends up slitting his throat. McMurphy attacks Nurse Ratched and almost strangles her to death but fails. The book ends with McMurphy as a vegetable and Bromden suffocates him with a pillow and ends up escaping. 3 Major themes 1. “Loss of humanity”       -treating people like inanimate objects or broken machinery instead of human beings.       -Loss of human dignity.       -Not knowing exactly who you are or what your worth 2. “Rebellion”      -fighting authority      -being the odd one out      -trying to do things your way 3. “Power Struggle”      -predator vs. prey.      -being a step ahead of someone else.      -taking advantage of someone else.


Week 1 - What is a metaphor? - 1 page summary - 3 themes - 21 color metaphors (7 per theme) Week 2 - Refine and revise 21 images - Conduct visual research - Figure out who target audience is and conduct some visual research Week 3 - Choose best 3 to move forward with - Create 15 images 5 per theme - Type treatments Week 4 - 2 half size (12x18) color posters Week 5 - Finalized 2 larger b&w Week 6 - Final poster


Out of these five, I did not see much potential for any of them. I was the least excited for this series, so I decided to scrap this idea and move on with the other two.


Out of the five, I thought the Xray idea would be the most interesting to move forward with. I thought my iteration was not succesful craft wise, but I thought the concept could be pushed further and that it could transfer to a successful metaphor. I wanted to compare two ideas: one being the machinary, and how it works... its structured, it doesnt feel, it does what its told. Second being the human hand which indicates a human being which is unpredictable and has very real emotions. I wanted my metaphor to clearly decribe the contradiction between the two.


Rebellion

Power Struggle

Loss of Humanity


The three images with the orange post its are the ones I chose to move forward with from each theme. In class, we got into groups and we went to each of our team members iterations and went through them to seek which ones we thought were successful. My group liked the idea of the machine inside the human being the best... they found it most visually exciting and thought that with some more time put in the craft, the metaphor would show better.


These are just some of my preliminary notes, getting a grasp of what makes a successful metaphor


Type Treatments In class, we had to create several variations of type treatments based on the in class type presentation. I made quite a few of them because I really wanted to see how I could use my type and experiment with it. Mostly, I used type as image and separation because I thought those two related would emphasize my metaphor and overall feel of the poster.


In one of our in class workshops when we had to choose one of our 3 iterations that we were moving forward with, and do 4 variations of it. Most people just used different mediums but used the same image to do their different variations, but I wanted to see different approaches to the image cause I wasn’t please with the way it looked. So for my Rebellion theme, I used this idea of candy being mixed into a series of pills, which demonstrates “cheating� or not following directions. But later when I talked to Erin about these variations, she suggested that candy represented too much of childhood or innocence which did not work. But that I should use the idea of color to show the reader that something about this particular pill is different from the rest.


After some thought and the input from my peers and teacher, I decided to move forward with my X Ray poster. Overall, I think it has more potentail and visually more intriguing than the other one. I also wanted to play with the type some more. I thought that I could create some real depth with it.


Amy Woo was my partner and edited my poster. She suggested that I re examine my use of type and create separation where my type and imade work independently. She also said that I should experiment with different type sizes to create value and depth within the piece.


Target Audience Rachel Surnow Erin Hauber Comm Studio II January 31, 2011

Target Audience My target audience for the book, One Flew over the Cuckoo’s Nest, are the family members and

people who are recovering from mental illness in a focus group. This book’s setting takes place in an asylum in Oregon in the 1960s and all the patients who are admitted all struggle with some type of mental illness. Each character has a different set of obstacles which disable them the right to a normal life. The main character Randal McMurphy comes into the story and show that these people have been slowly dy ing in this hospital and have been treated less then they should. the narrator is by a man who has been in this hospital for several years and has fooled everyone that he is deaf and dumb. I think this book would help give an inside perspective on the hardships and obstacles admitted patients have to go through. Its insightful and the story is compelling and full of heart.

Visual Research for Target Audience


I re printed them on 8.5x11 and sketched out ideas on how to incorpoarte my type, and figured out my grid


Visual References


Nurse Poster


AFTER SEVERAL ITERATIONS, REVISIONS, AND VARIATIONS... L e s s th a n h uma n

Oregon State Hospital 2600 Center St. Salem Oregon 97301

May 10, 2012 3:00pm

ONE FLE W OVE R THE CUC KOO S NES T

Ken Kesey


Final Reflection

I was pleased with my final poster, I think that I exercised the meaning of my metaphor and translated it into a successful poster. If I had more time to work on it, I would revisit my typography because I think that I could have pushed it further. I was happy to have been able to explore what a metaphor really is and how to eyeball it when I see one.


X-Ray Poster

L es s th an h um an

Oregon State Hospital 2600 Center St. Salem Oregon 97301

May 10, 2012 3:00pm

ON E FL EW OV ER TH E CU CK OO S NE ST

Ken Kesey


Metaphor Examples

First day of class, we had to find examples of what we thought were metaphors... these are just a couple of the examples I found were most succesful. My favorite one is the Ordinary People poster becuase I feel like the its the most intriguing. You read Ordinary People and see all three photogrpahs, but one is cracked, so the reader knows that this movie is not so ordinary.


In class large skecthes of how we were going to incorporate our type


one

f lew over the

HUMAN A story about a mental institute and all the uncommon happenings that take place when one new patient defies the rules. McMurphy is introduced into the story as an admitted patient and is being observed by the staff to see if he is really mentally ill. During the book we see that he is tested by the reality of the pressure of the institution and he ends up losing some friends to suicide.

cuckoo’s nest ken kesey

Oregon State Hospital 2600 Center St. Salem Oregon 97301

May 10, 2012 3:00pm


Metaphor Process Book