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BRAND GUIDELINES RACHEL NG HUIQIN S3685585


BRAND GUIDELINE

THE BRAND Fresh Yard Restuarant & Bar A restuarant and bar that offers food to art and nature lovers a farm to table dining experience to bring them closer to nature and appreciate food from its origins. Fresh Yard prides itself on the quality and freshness of their food, drinks and dessert everyday and the contemporary, calm, soothing, and homey vibes of the outlet. Waste food will be made into compost that will be fed back into the soil to grow vegetables. In colloboration with Edible Garden City, local community that promotes growing food in under-utilised space, Fresh Yard has its own yard/garden to grow fresh produce. Foodscaping is a fairly new trend around the globe and urban farming is the future.


BRAND GUIDELINE LOGO 2X

30mm MINIMUM SIZE

X

X

2X 2X

2X

TYPEFACE QONTRA ABCDEFGHIJKLMNOPQRSTUWXYZ abcdefghijklmnopqrstuvwxyz

COLOUR SCHEME

Pantone 350C Process C28/M0/Y28/K70 RGB R55/G76/B55 Web #374c37

Pantone 557C Process C13/M0/Y15/K38 RGB R136/G157/B134 Web #889D86

Pantone 169C Process C0/M24/Y28/K11 RGB R228/G174/B164 Web #e4aea4

Pantone 475C Process C0/M9/Y15/K4 RGB R244/G221/B207 Web #f4ddcf


BRAND GUIDELINE LOGO VARIATION


BRAND GUIDELINE

Application - Corporate Stationery


BRAND GUIDELINE

Application - Posters


thie . 100% oo fre sm

Application - Juice Bottles

smoothie

the yard . co off ld sh

p the yard . co ld off

sh

the yard . co ld off

sh

thie . 100% oo fre sm

smoothie

fr e

celery, carrot & ginger

100%

cold pressed

apple, lemon & mint leaves

ore . radia nc gap e sin

ore . clean sin gap g sin

cold pressed

daily . ma de sed es i pr

thie . oo sm

d daily . mad ei sse n re

n

d daily . mad ei sse n re

ore . clean sin gap g sin

p

BRAND GUIDELINE

cold pressed raspberry, spinach & pear

smoothie


BRAND GUIDELINE - ANNEX

Rachel Ng +65HEAD 91821039 CHEF

rachel@freshyard.com.sg www.freshyard.com.sg @freshyardsg Gillman Barracks 8 Lock Road. 3422

3.5 in X 2 in Business card


BRAND GUIDELINE - ANNEX

Dear Mr Lee, A letterhead is the heading at the top of a sheet of letter paper (stationery). That heading usually consists of a name and an address, and a logo or corporate design, and sometimes a background pattern. The term "letterhead" is often used to refer to the whole sheet imprinted with such a heading. Many companies and individuals prefer to create a letterhead template in a word processor or other software application. This generally includes the same information as pre-printed stationery but without the additional costs involved. Letterhead can then be printed on stationery (or plain paper) as needed on a local output device or sent electronically. That heading usually consists of a name and an address, and a logo or corporate design, and sometimes a background pattern. The term "letterhead" is often used to refer to the whole sheet imprinted with such a heading.

Sincerely, Rachel

Gillman Barracks 8 Lock Road 2423 +65 623423424 www.freshyard.com.sg

A4 letterhead


BRAND GUIDELINE - ANNEX

4.33 in x 8.66 in Envelop Front & back


BRAND GUIDELINE - ANNEX


BRAND GUIDELINE - ANNEX


hie . 100% oot fre sm

the yard . co ld off p

smoothie

smoothie

celery, carrot & ginger

ore . clean sin gap g sin

cold pressed

ore . clean sin gap g sin

apple, lemon & mint leaves

the yard . co off ld

smoothie

raspberry, spinach & pear

cold pressed

ore . radia gap nc e sin

cold pressed

hie . 100% oot fre sm

sh

the yard . co ld off p sh

daily . ma de sed es i pr

fr e

d daily . mad ei sse n re

100%

sh

n

thie . oo sm

d daily . mad ei sse n re

BRAND GUIDELINE - ANNEX


Fresh Yard Branding  

A school branding project to propose a solution to utilise the empty spaces in Gillman Barracks to bring in more patrons.

Fresh Yard Branding  

A school branding project to propose a solution to utilise the empty spaces in Gillman Barracks to bring in more patrons.

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