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MEET THE TEAM JESSICA HEASLIP EDUARDO ROJAS

RACHEL KENNETT

........................................ Industrial Designer ........................................

........................................ Communication Designer ........................................

........................................ Industrial Designer ........................................


The Problem

No broad educational online news publication targeted specifically at Australian children


Statistics

Females out ranked males in early learning literacy levels (ABS 2007) Australia’s mathematics, science and literacy rates for children fall below those of our leading Asian neighbours (PISA 2009) 27% of Year 3 students failed to meet a minimum acceptable standard of literacy (ABS 2006)


: n o i t u Sol

MAKE NEWS COOL • An informative online news publication aimed at Australian children • Different levels of reading • Broad range of news and current topics • Engaging format for children • Unbiased point of view • Easy to navigate


Who’s the mag for? Children

8-13 year old Australian primary school students

Parents

Wanting to provide their children with a reliable and age appropriate publication

Teachers

The magazine has the potential to become part of school curriculum


Competitors WEB:

TV:

PRINT:

timeforkids.com & firstnews.co.uk Weekly classroom news magazine print and online editions

Behind The News; Weekly TV program Target: upper primary and secondary students Favoured by professionals

Monthly magazine Target: Total Girl: Girls 6-13 yrs, K-Zone: Boys 6-13 Content: Tween


Possible content • News- Local, National and World • Travel • Sport • Science and Technology • Reviews • Arts and Culture • Careers profiles • Weekly educational competitions • Facts of the Day Quiz’s • Cooking • Social issues- bullying, obesity etc


Design and Bus. Pres  

Presentation

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