We believe that from dedication comes motivation, like a ripple effect. When you purchase a bottle of Tide Original, we feel motivated to donate 5 loads worth of the very same product to a family who needs it too. Together with your participation, we can build up families who need a little help getting clean socks back on their feet.
We call it the Tide Effect.
Take a load off someone else. Meet the families youâ€™ll be helping at www.Tide.com