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We believe that from dedication comes motivation, like a ripple effect. When you purchase a bottle of Tide Original, we feel motivated to donate 5 loads worth of the very same product to a family who needs it too. Together with your participation, we can build up families who need a little help getting clean socks back on their feet.

We call it the Tide Effect.

Take a load off someone else. Meet the families you’ll be helping at

Tide Mock Advertisement: Empower  
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