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Corporate Identity System


Contents { The Logotype } { Color Palette } { Color Variations } { Typography }


{ The Logotype } Rachael Chen Workshop’s logo is hand drawing style. In order to show its uniqueness,every elements were hand drawn.


{ The Logotype }

Clear Space To create maximum impact, keep the space around the logo free from other text and graphics. The clear space on each side of the logo should always be equal to or greater than the

-height of

the wordmark. “ � is from the element of the logo.


{ The Logotype } The examples shown below demonstrate some scenarios that should be avoided when using the logo.

Do not change the color of the logo

Do not change the shape of the logo

Do not blur or treat the logo in any way that could detract from its legibility

Do not change the position of the logo

Do not change the proportion of the logo

visit us at rachaelchenworkshop.com

Do not build new logotypes based around the logo


{ Color Palette } Colour plays an important role in identifying the logo, keeping the brand recognizable and memorable.

C 76 M 38 Y 17 K0

R 63 G 135 B 175 #3F87AF

C6 M 61 Y 59 K0

R 231 G 128 B 104 #E78068


{ Color Variations } The logo uses the colour palette as shown below can also be used in different usages. These colour palettes are allowed to be use.

C 13 M 78 Y 35 K0

R 212 G 93 B 121 #D45D79

C 59 M 50 Y 48 K 17

R 107 G 108 B 109 #6B6C6D

C 51 M 16 Y 77 K1

R 137 G 173 B 100 #89AD64

C 47 M 27 Y 85 K5

R 144 G 154 B 79 #909A4F

C 31 M 20 Y 91 K0

R 185 G 180 B 67 #B9B443

C 32 M 68 Y 12 K0

R 178 G 108 B 157 #B26C9D


{ Typography }

-Didot Italic

-儷黑Pro

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890-=!@#$%^&*()_+

-Arial Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890-=!@#$%^&*()_+

-Perpetua ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890-=!@#$%^&*()_+

-黑體-繁

CIS  

Rachael Chen Workshop CIS

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