Page 1


Welcome to square one.


storytelling + experience


“It is rare for advertisers to construct deeper, more meaningful stories as, time is simply not on their side.� (Himpe, 2008, p.141)


“A good, solid relationship does not rely on brief appearances, but an ongoing conversation and interaction� (Himpe, 2008. p. 15)


Client

: Massey University College of creative arts (Coca)


aim

:

To create a campaign that offers insights and reflects on the true nature of design.

To tell the truth about design, not only a career but a lifestyle.


T/A :

Final year high school students (16-18 years) In the (pre) process of applying to University / Tertiary education


You have to be passionate to make it through the

ups and downs that come with a career in design.

SMP :


SUpport for the proposition :

“A creative’s work is never finished, it is only abandoned”

It doesn’t matter whether you are studying or practicing design, it asks more from you and expects more from you everytime.

There will be so many times that you have no idea what you are doing, You will be confused, frustrated and stuck more times than you can count.

But it is all worth it for the rush of adrenaline and excitement you get with a new idea or finished design.

You are only as good as your last piece of work.


Truth :

Massey University is the best place to be if you are the right person.

The breif is not to sell massey with the aim of getting more students, but to get the right students to massey.

scared by deisgn.

Get those who are prepared to do the work and learn, excited and


Style & tone :

Light, direct, straight forward. Truthful and honest “When you study design its like this..“


PREVIOUS WORK.


Insights.


LOVE / HATE / LOVE


ANGLES


sQUARE ONE Exciting / Limitless / Open / Restrictive / Potential / Frustration / New / End Passionate about starting again.

ocd

( obsessive creative disorder )

How design changes you / Mental & Physical effect / You have to be crazy “a creatives work is never finished only abandoned“

design ruins your life The effect of studying design / Perception vs Reality / Labour of love


BE afraid.


:MIG6

PHI>AAEGD8:HH>C<EDHI86G9R :ggdg

This is only the beginning. During your time at Massey you will see signs like this once a week / day . You can’t do much but you can sit back, sigh and start again.

:ggdg

This is only the beginning. During your time at Massey you will see signs like this once a week / day . You can’t do much but you can sit back, sigh and start again.

P:GGDGH><C;DGL:7:CGDAB:CIR

P:GGDGH><C>CH>IJ6I>DCR


7GD8=JG:

PHIJ9:CI8DK:GR

PE6G:CIÉH8DK:GR

P:mVbeaZd[Xden[dghijYZcihR

P:mVbeaZd[Xden^ceVgZcih\j^YZR


PEG:;:GG:9768@R

 PEDHH>7A:768@R I]Ze]did\gVe]dci]ZWVX`d[i]ZWgdX]jgZldjaYWZVc^\]ii^bZh]di&%"&'eb[gdbi]ZhVbZhediVhi]Z[gdcieVcdgVb^X^bV\Z#I]Zdcana^\]ildjaYWZ Xdbb^c\[gdbi]ZXdbejiZggddb$gddbhd[]VgYldg`^c\bVhhZnhijYZcih#


P7gdX]jgZVeeZVgVcXZR RUN FORWARD IN CIRCLES

PXdcXZgi^cV[daYR

P;daYh^c]Va[R

P;gdci[daYZYR


L:7

P>bV\Zdc]dbZeV\ZR

HXgdaahVadc\

8Vcoddb^cVcYdjid[^bV\ZidZmeadgZ

PHIDG>:HR

P>GdaadkZghidg^ZhR

A>C@HI=GDJ<=>B6<:ID/ <VaaZgnd[hijYZcildg`#

PK^YZd^cXdbejiZgaVWR

P7Z[dgZVcYV[iZge]didÉhd[hijYZciR

9ZeVgibZcih               

K89 ;Vh]^dc IZmi^aZh >cYjhig^Va E]did\gVe]n ;^cZ6gih

8djghZhVcYEVeZghd[[ZgZY[dghZbZhiZg D[[^XZZcgdabZcihVcYZcfj^g^Zh 6XXdbbdYVi^dc A^WgVgn

7:;DG:

6;I:G

EgdXgVhi^cVi^dc"<^\h"8V[Z"BVlhV LZaa^c\idc AZVYidZ[[ZXihd[hijYn^c\YZh^\clZWeV\Z kZci$egdXgVhi^cVi^dch^iZ[dgXjggZcihijYZcih


EXIT FOR VIDEO hOW TO SIT DOWN TO AN IDEA.


LIFE WILL NEVER BE THE SAME. BUT THATS A SCARY GOOD THING.

( Prepare for Future : to excite, encourage and warn )


FILE, ERROR, CORRUPT.


welcome to square one (presentation)  

final project presentation 2010

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