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Inbound and Domestic Travel The needs of inbound and domestic visitors to UK destinations RABIA KUSSAN (Click on the title to open on ISSUU)


Contents: - Introduction - Visitor of Inbound tourism … - Visitor of Inbound tourism … - Visitor of Domestic tourism … - Visitor of Domestic tourism …


Introduction In this E-book, I will provide information that I have prepared to demonstrate the differing needs of visitors, with dissimilar motivations. I will select two types of inbound visitors with diverse motivations, as well as two types of domestic visitors with unlike motivations. To get across my findings, I will precisely describe their needs in terms of: access to information, accommodation; including the cost and standards, as well as transport, accessibility, customer service, value of money and activities. As a result, I will demonstrate the differing needs of visitors with different motivations in this e-book.

What is Inbound Tourism? Inbound tourism is when a person enters a country from their own home, or from another country which is not their home. For example, a

couple living in Barcelona travelling to England for the weekend. What is Domestic tourism? This is when people take holidays, short breaks and day trips within their own country. For

example, a family in Birmingham enjoying a twoweek holiday in Brighton.

Two types of inbound visitors:  

A couple (40s) from Japan is visiting all the capital cities of the UK. They will fly in and would like to travel by train. They do not speak English. A group of students from the USA are to take part in a sporting event as well as visiting some places of interest. Such as a theme park for one day. They will fly into the UK and then travel by coach. They will be staying for a week. They would also like a hotel to stay at.

Two types of domestic visitors:  

A family (children aged 10 and 12) are travelling for a day visit to a theme park. They are going to use public transport. A group of young people (18-21) want to travel to a place near the sea, however would like to have night time activities included for a week’s holiday, after completing their College course. They will use public transport.


A couple (40s) from Japan is visiting all the capital cities of the UK. They will fly in and would like to travel by train. They do not speak English.

Access information The couple will need to book many train tickets to travel to all capital cities located in the UK. They do not speak English, so they will need a translator beside them in every city that they’re in. So, it is important that tour guides are booked beforehand, to show them around and educate them whilst they’re in that capital city. The couple need multilingual brochures, maps as well as information of entertainment places in every capital city they arrive at. They will also need information on different restaurants and things to do. Considering that the couple are in their 40s, they can visit Galleries and Museums as an attraction site. As the couple will be travelling to all cities by train, they can purchase train tickets at the train station. Further to this, the couple can easily change the language of the ticket machine and buy tickets accordingly. Nevertheless, the couple might get some discount for certain attractions that are offered at places.

Accommodation A couple in their 40s would consider a luxurious hotel as they’re travelling as a couple, and would want themselves to feel comfortable every moment. Services like sauna, massage salon, coffee shops, and bars can keep the couple satisfied. Never to mention that it would satisfy them highly if the hotel location is near or in the centre of the city in every capital they travel to, so they could have some attraction nearby.

Accessibility Park Inn by Radisson Belfast. Double Tree by Hilton Hotel London. Cardiff Marriott Hotel. Hotel Indigo Edinburgh. The hotels listed are city centre hotels which are the most suitable for the couple. Hotels listed all have priorities of health and safety for its customers’ that want to feel safe on their stay.

Customer Service The four hotels (Park Inn by Radisson Belfast. Double Tree by Hilton Hotel London. Cardiff Marriott Hotel. Hotel Indigo Edinburgh) work immensely hard to satisfy customers as they show great customer service, and have great feedback from customers every month. The couple will simply feel impressed throughout and after their stay.

Value of money Park Inn by Radisson Belfast. Double Tree by Hilton Hotel London. Cardiff Marriott Hotel. Hotel Indigo Edinburgh. These hotels provide great accommodation that the couple are willing to purchase. Especially if they have come without considering any price ranges that they would have preferred. The services leave customers satisfied. The hotel is easily located to all transport options which leave the couple satisfied and this shows a great value for money that the couple can spend on.

Transport The couple will be travelling by train to all capital destinations so all they would need to do is purchase a day ticket from the station by changing the language on the machine with guidance. As the hotels are near the city, without difficulty the couple can use the train. Airports are also accessible easily in every city, with the use of train.

Activities The couple are aged in their 40s. There will be scheduled various activities with the tour guide to do such as viewing spectacular architecture and visiting museums. Also, the couple can have a great time visiting local parks and beaches around the city.


A group of students from the USA are to take part in a sporting event as well as visiting some places of interest. Such as a theme park for one day. They will fly into the UK and then travel by coach. They will be staying for a week. They would also like a hotel to stay at.

Access information Students in groups who are flying for educational purposes will need information about the destination. They will need leaflets, maps of the location and a suitable place to stay as it is a group trip.

Accommodation For accommodation, the best place is YHA. The Youth Hostel Association. An YHA located in London would be highly suitable for the students, as it meets all their needs. In addition, the service they provide is impeccable for the group as they have a car park where the coach could park. Never to mention they also provide students with Wi-Fi, lounges and 3 course meals a day.

Accessibility YHA provides an access for disabled people on their stay so most Museums like British Museum which are near to the YHA kindly provide wheelchairs and parking slots which are accessible.

Customer Service The YHA hold an immensely great title for working with kids or groups of students, so they know how to satisfy students whilst on their stay to a high standard. Handing a good service to them, being friendly, being persistently patient, also having a first aid skill if ever needed.

Value of money The YHA provide a reduced accommodation that young travelers/groups of students can afford. Especially if they come for educational purposes. It comes at a suitable price and gives students the best accommodation which they enjoy and left satisfied. Never to mention the location is best suitable because it is highly accessible to everywhere. Entertainment and places of interest are nearby the hotel.

Transport As the group are planning to visit some places, such as a theme park. They can use their coach to get to their destination as this is further convenient and affordable for the students. As the students are going to visit some places of interest such as a theme park. They could travel to Thorpe Park, which is a well-known theme park which is immensely entertaining. They can use the coach for this, as they can get to their destination with no hassle as the road network is extensive so it is easily accessible.

Activities There is a great number of things to do in London, especially for students that are travelling for educational purposes. There are many museums and other educating places to visit whilst abroad. An example is the British Museum which gives students tours explaining the great history of the Egyptian death and afterlife.


A family (children aged 10 and 12) are travelling for a day visit to a theme park. They are going to use public transport.

Access information The information that the family needs whilst travelling on the day trip. Families need some brochures of the theme park, maps and information as this could inform them on what to do whilst at the theme park and how to travel around using the map. They can book a family ticket with offered discount beforehand when travelling to the theme park. Considering that the family has children aged 10-12, they can travel to a highly suitable attraction for their children. For example, Chessington World of Adventures. In addition to this, the family will use the public transport to get to the theme park. They can purchase a day ticket at an extremely considerable price to travel to their chosen attraction.

Accommodation Families would want a public transport service at a good value of money as well as comfortable and satisfying. The family are travelling with kids and will need to travel to the theme park through the public transport. The trains are highly useful for this type of accommodation. Tickets can be booked online as there are deals for families online.

Accessibility The train takes you straight into Chessington World of Adventures. The family could plan their journey using a mobile app to locate train times and figure their journey out as well as the delays they may possibly face. This allows accessibility as the family could precisely get to the location using the app which clearly sets out their journey. Train tickets can be brought from online or the train station for Chessington South.

Customer Service Health and safety are ensured to the highest at the Chessington theme park and they have been a successful choice to all families around the year. Keeping up a virtuous reputation. Staff at the attraction can work with children at a young age and keep patient so that they are enjoying themselves throughout their time.

Value of money The family are entitled to many facilities at the theme park as this ensures that they’re satisfied. More than 20 rides are situated. There are great places to eat whilst at the resort, from a family meal to a quick snack to treat. There is a BBQ and Bar open to families, as well as the Vampire’s Burger Kitchen. The excellent service shows customer satisfaction and leads to great value of money the family have spent.

Transport The family will travel to the theme park using public transport. Using train to travel to the resort make the journey more comfortable for the kids as it is ideal.

Activities The family will be entitled to many activities such as: 10 themed lands and over 40 rides. They will have many explorations. The children will be enjoying the thrilling rides offered, as well as a real-life experience with Sumatran Tigers and Asian lions.


A group of young people (18-21) want to travel to a place near the sea, however would like to have night time activities included for a week’s holiday, after completing their College course. They will use public transport.

Access information The perfect location for a group of young people aged 18-21, travelling for educational purposes would be Bournemouth. They can access this type of information using websites so they can see which is suitable for themselves. They can use the hotel landline to include night time activities on their stay. They can purchase maps and figure out what source of transport they will use when travelling to other attractions near the city centre.

Accommodation Hallmark Hotel Bournemouth Carlton is a hotel which suits the college students perfectly. This property is precisely 6 minutes away from the beach. The 4-star hotel offers beautiful sea views, gardens and a leisure club. The hotel will be worth the value of money, as the college students would want the most suitable price as a deal with all other activities.

Accessibility The nearest beach is 650 yards away. The bright and airy rooms at Hallmark Hotel Bournemouth Carlton have free Wi-Fi access and a 32-inch flat-screen TV. Many rooms have views across the Bournemouth Bay and a balcony, and all feature tea/coffee facilities and a work desk.

Customer Service Whilst at the hotel it is ensured that guests can enjoy classic cocktails and fine wines in the spacious bar. Fredrick’s restaurant serves a modern British menu and seasonal specials, and full English breakfasts are available daily. According to independent reviews the location is our guests' favourite part of Bournemouth.

Value of money The group of young people can buy a group ticket whilst travelling by public transport, which offers a 25% discount to a corresponding ticket. This ensures that cost is saved and the group can enjoy public travel for a decreased price from normal.

Transport The group can easily find their way to their hotel near the sea with public transport, as they would simply travel with train to Bournemouth station and take a 15-minute walk to their hotel.

Activities Night time activities include setting a fire, clubbing, live music and karaoke and bars. The students can also explore caves, go on a walk bare foot in the waves. All these activities are situated along the beach which is easily accessible.


Conclusion: To conclude my findings, the needs of inbound and domestic visitors differ because they both come across to have diverse motivations and expectations of the travel that they have planned. Whether its inbound or domestic travel, visitors have the most they need, in terms of: accommodation, cost value, customer service, transport, accessibility as well as transport. In this e-book we can clearly compare and see the dissimilar necessitating of inbound and domestic visitors.


Bibliography: https://www.quora.com/What-is-the-definition-of-inbound-tourism https://www.tripadvisor.co.uk/HotelsNear-g186460-d187963-Principality_StadiumCardiff_South_Wales_Wales.html http://www.xe.com/currency/jpy-japanese-yen https://tfl.gov.uk/plan-a-journey/ https://www.yha.org.uk/ https://www.chessington.com/ https://www.tripadvisor.co.uk/Hotel_Review-g186262-d192959-ReviewsHallmark_Hotel_Bournemouth_Carlton-Bournemouth_Dorset_England.html https://www.chessington.com/explore/food-drink-listing.aspx

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