Page 1

By Rebecca Sum

Designer’s Optical The Ultimate Destination for Unique and Exquisite Prescription Eyewear Irvin Chadha has created a niche market for fashionable eyewear needs. With a strong family heritage in servicing clients for quality prescription eyewear, Designers Optical boutique showcase is worthy of review. As a close family-run business, they recognize the importance of offering unparalleled personal service. Chadha’s father started it 29 years ago, and he now runs the business with his wife Shiraz. Together, they’ve refined the business to offer higher-end luxury eyewear with a focus on exclusive one-on-one service. Having already established a store in Brampton, the Chadha’s looked for a secondary location that would allow them to enhance their customer relationship-oriented way of doing business. They recognized Oakville was ideal, uniquely different from citylife bustle, and with no other business similar to theirs, they could focus on appealing to elite clientele who could shop where they live while being introduced to exceptional international eyewear. The Chadha’s believe in community involvement and love getting to know their clients and their families.

Designers Optical offers a signature boutique experience; personable service while defining eyewear as a high-end fashion accessory. They offer innovative, chic labels such as Chanel, Sama, IC! Berlin, Drift Eyewear Co.

Anticipating new and upcoming luxury trends, Chadha travels to Paris, Milan, Tokyo, Vegas and New York every year to search for exceptional pieces. Bringing clients together with the unusual is what they excel in, from handmade buffalo horn, reclaimed wood, snakeskin leather, carbon fibre and precious jewelry to advanced lens technology from Europe and Japan. Consumers today want something unique and more personal. Patrons favor the exclusive service Designers Optical provides. With computer imaging that allows you to see yourself in your glasses before you buy them to their VIP Red Carpet Experience that offers 2 hours of private shopping with champagne and hors d’oeuvres, clients continually refer them to family, friends and colleagues. And referrals are why Designers Optical is so successful. Personal eyewear selections are a reflection of their company persona and they’re committed to finding you the perfect collection. It has to look great on you or they won’t sell it to you – they love when their customers get lavish compliments on their eyewear. Offering unique and exquisite prescription eyewear, Designers Optical sums up their philosophy in 3 words:

style, expression and luxury.


Simply Exquisite Custom Crafted Cabinetry

Company Profile Established in 1992, Top Notch Cabinets continues to lead the way as Oakville’s premier cabinetmaker. With over 15 years of fine cabinet making experience, founder Robert Altiparmakyan’s unique talent of combining cutting edge technology with old world craftsmanship affords Top Notch the exceptional opportunity and strength of being a referral built business with a portfolio of satisfied clients and outstanding cabinetry furnishings.

D istinctive elements in a Top Notch kitchen include dovetailed maple drawers, custom crafted hoods and columns, as well as hand rubbed glazes and finishes. Even the smallest of details are not overlooked and quality is assured with superior cabinet materials and imported hardware featured in every design.

Kitchens Top Notch Cabinets is dedicated to producing the most sophisticated kitchen cabinetry for a very discriminating audience. Offering complete design service with full drawings, discerning clients receive personal attention from our team of talented designers and skilled craftsmen offering a wealth of knowledge and experience in custom cabinetry ensuring customers attain their vision of the ultimate kitchen.

W ith a personalized approach, prospective clients are skilfully guided through the design process during a one-on-one sit down with a qualified designer. A private consultation will present a detailed custom design based on customer specs with cost parameters clearly outlined. Upon moving forward, our clients’ unique and custom designs are brought to life with every process of production at the highest level of quality and completed in-house.

Design Process With leading edge design software and specialty equipment, design creations are carefully planned and images directly cut from Auto Cad technology. As one of only a handful of shops in Ontario that have the ability to produce a ‘Face Frame Kitchen’ we pride ourselves with a team of skilled craftsmen who produce everything in-shop; from detailed millwork, limitless custom colours and unique hand applied finishes.

A t Top Notch Cabinets, we combine years of craftsmanship with one of the most up to date and state-of-the-art manufacturing facilities.

Our Facilities Offering over 20,000 sq.ft., building amenities include a designer showroom, professional offices, private consultation room and in-house production area. Advantages to our in-house environment allow for detailed design communication, controlled factory conditions and a more efficient production with quicker turn around time.

Testimonials We pride ourselves on our focus and dedication to customer service excellence. The combination of our old world craftsmanship and commitment to providing cabinetry of incomparable quality is what we build our reputation on.

Top Notch Cabinets far exceeded my expectations. Not only was the experience hassle free, but their excellent workmanship and attention to detail was incredible. I would highly recommend them to all my family and friends.

Jonathan Carroll President ITRAVEL 2000

“Our house built by TopNotch Cabinets is a “10”. The general construction of the home is absolutely rock solid; the detail applied to the finishings such as molding etc. is just wonderful and the time and attention to detail is obvious on the exterior of the house as well.”

Rick & Karen McClelland

Excellence in Design, Construction, & Service

Company Profile BRS Group brings a spirit of innovation to the community of Oakville using the perfect blend of classic and contemporary architecture in creating timeless showpieces that have all the modern conveniences any homeowner desires. BRS Group takes pride in developing beautifully unique homes, using only the highest quality building materials and engineered products, and the finest quality of cabinetry designed and built by BRS Group’s affiliated company “Top Notch Cabinets”.

When choosing BRS Group, rest assured you are choosing to own one of the finest showpiece homes in Oakville, a standard most people only dream of.


“Our house built by BRS Group is a “10”. The







absolutely rock solid; the detail applied to the finishings such as molding etc. is just wonderful and the time and attention to detail is obvious. In addition to a high quality finished product we couldn’t be happier with the responsiveness from BRS related to small post-construction issues. It has been a pleasure dealing with BRS. Rick & Karen McClelland

5,500 Sq. Ft. - 117 Caulder Drive, Oakville Showcasing design excellence, this FIVE THOUSAND FIVE HUNDRED square foot home was built to the highest standards. With quality finishes on all three levels and custom cabinetry throughout, this exceptional South East Oakville gem features a finished lower level with nanny suite and media area with heated floors. Unique design touches set this home apart with spacious built-ins throughout, convenient second floor laundry and impressive stone patio overlooking a beautiful garden oasis with inground Gunite pool.

6,000 Sq. Ft. - 190 Trelawn Avenue, Oakville Showcased to perfection, this incredible home is finished with the utmost quality and superior craftsmanship. With sumptuous heated floors, spa-like Ensuite and superior quality custom crafted cabinetry throughout - no detail is overlooked. Design elements include outstanding built-ins, three sumptuous fireplaces and a fully finished lower level complete with wine cellar and media room.


“It has been a pleasure working with the BRS Group in building our home. Our desires and requests have been met through each stage with attention to detail and keeping in line with the budget established. The management, including site supervision, has been a tremendous asset to the project. We would recommend them to anyone looking to have a great builder / client relationship.� Tracy & Bob Ray


“BRS Group far exceeded my expectations. Not only was the experience hassle free, but





attention to detail was incredible.


would highly recommend them to all my family and friends.� Jonathan Carroll

President ITRAVEL 2000

6,200 Sq. Ft. - 80 Cox Drive, Oakville This exquisite dream home focuses every attention on the finest of details and luxury finishes. Plaster crown mouldings and coffered ceilings are anchored with exotic Jatoba cherry hardwood floors and staircase along with warm and decadent radiant-heated floors. With outstanding cabinetry throughout, this exceptional home offers gas and wood-burning fireplaces beautifully complimented with a natural stone chimney. Tranquil covered porches both front and back are wonderful additions to the overall exclusiveness of this residence.

6,400 Sq. Ft. - 191 Donessle Drive, Oakville This luxurious South East Oakville dream home offers lavish finishes and superb design. With its welcoming entry and spacious layout, every inch of this masterpiece warms the soul. Beautifully crafted cabinetry and detailed trim work are the pride of its builder. Mature trees remain untouched and protected while exterior finishings blend seamlessly into the natural beauty surrounding this extraordinary custom built home.


“The BRS Group built a beautiful home. Our house was completed on schedule and it was a pleasure to work with the BRS team during the construction process. As a custom home builder, they offer a






Their availability and timely response to our questions and requests was greatly appreciated.




recommend the BRS Group to others.” Cheryl & Rob Wessel


Project Management BRS Group Custom Homes embodies the exceptional management practices that have become a hallmark of this elite group of homebuilders. From start to finish, their goal is to create home designs that capture the imagination of their clients, provide unsurpassed customer service throughout the process and ensure every detail is executed to the most precise standards.


BRS Group offers comprehensive design services to ensure that your home is a unique expression of your tastes and lifestyle. From the initial design stage to the final construction build, this professional team will manage each phase of your project. Along with services of an experienced architect, every client is carefully guided through each stage of design and the actual build. A firm believer in facilitating modern technology while offering a traditional look, BRS has the ability to provide technical Auto Cad drawings or detailed hand drawings that will be used for pricing and construction. BRS offers the convenience and advantages of in-house services including the guidance and selection of fixtures and finishes that complete the personalization of your home.


BRS Group sets itself apart from other custom homebuilders by a commitment to quality and value that is truly distinctive and uncompromising. If choosing to purchase a house from designs already created, BRS will ensure the convenience of this decision will meet the high level of Oakville’s exclusive tastes. While still having the ability to adapt plans before the initial stage of construction begins, clients will work closely with BRS to make sure their spec plans will offer the same traditional elegance of what fits the town of East Oakville.



Whether your renovation project is large or small, BRS Group will adapt to work closely with clients from start to finish with fresh unique drawings or pre-existing ones already drafted. After completing an in-depth pre-project assessment so we have a better understanding of your lifestyle and priorities, it is our goal to maximize every living space and ensure it meets the homeowner’s needs. After establishing a realistic budget and discussing what should be expected as your project progresses, our team will professionally manage each finishing craftsmen and supplies along with all general contracting to ensure your home renovation is a success.

BRS Groups’ commitment to unparalleled service and quality has made our name synonymous with luxury homes. Our unique approach to project management allows us to offer the ultimate in customer service and satisfaction. With an “open-book” policy and a carefully constructed budget to start with, BRS Group works with a mutually agreed percentage of construction costs that makes your project/build more cost effective as opposed to fixed prices. Consequently you, the client, are given the exact discounted pricing by our suppliers and sub-trades resulting in a sense of contentment and confidence that you’re receiving exceptional value and quality for your dream home.

Rebecca Sum | Creative Portfolio  

Sampling of writing style including editorial campaigns and brochure content

Rebecca Sum | Creative Portfolio  

Sampling of writing style including editorial campaigns and brochure content