Ruth Hilton BA Fashion Communication
Concept Design for Events
Concept Design for Retail
faerie land Model: Natalia Manning
Model wears pleated silk tulle skirt, Reiss ÂŁ125 nude chffin top, Topshop ÂŁ38
coLouRBurn Model: Natalia Manning
Model: Nathan Hilton Jeans: H&M
mIrrors Model: Fern Freeman
Above Aqua Structured Hip Dress £85.00 Left Meem Exaggerated Shoulder Print Dress £80.00 Both from Asos.com
time Words by Ruth Hilton
It’s the control that time has over us that scares me the most. It’s really something I’ve only recently thought of. At twenty years of age, I’m not exactly old, but I feel the suffocating affects of time. Looking back even five years my life was carefree. I had all the time I needed. I would do a degree in fashion, get a job doing something I loved. Travel. Fall in love. Now I’m coming to the end of education and I’m scarily aware of that fact. The panic starts building up. What if it doesn’t work out? Moving away from my family and friends in order to find a job is suddenly something very real and frightening. Realising that very soon I will be without the support of my student loan. The idea that it’s the here and now muffles my excited ambition. I’ve gone from knowing for certain that I would achieve everything I wanted out of my life, to not even wanting to try. It’s this metaphoric sand scale dangling above my head that is actually stopping me from taking these risks, making a decision. Why do we torture ourselves? I realise as I’ve grown up, and the responsibilities have grown up, I have replaced many of the things I loved doing for ‘me’, with obsessing that I have no time to do them. I remember at 8 years old thinking nothing of dusting off my mams sewing machine and cutting up her curtains in an attempt to make beautiful lace gloves like I’d seen in old films; High Society, Breakfast at Tiffany’s. My favourite past-time was to lose myself in a world of Audrey Hepburn and Grace Kelly, draping material around myself in order to imitate their beauty and elegance. Of course my mam didn’t have ‘time’ for the mess I created. But I was oblivious to this. My mind was captured by film and television, by the make believe world they create. One of my favourite programmes was ‘Bernard’s Watch. The show was about a boy called Bernard who found an old pocket watch that enabled him to control time. He could stop it, turn it back. Run and get the homework he had forgotten. This idea fascinated me. My mam would laugh and explain sadly that it ‘wasn’t real’. She reminds me now that it’s life. She has never has ‘enough hours’ in the day…her favourite saying I’m sure. When she retires she intends to learn to paint again. In my teens talking like this wound me up so much! I’d tell her to just go for it, do it now., because I was sure I was going to when I grew up. Yet here I am repeating her words and I’ve barely reach adulthood! The frustration is overwhelming.
turns our past memo
film and crude ligh become detached like the
to revisit in tho our happiest m necessary. We what we do wi
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ories to screen
Although preserved in
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We fear ageing but with it
short silent shots
ose . And moments are preserved. In the end it’s can’t control time because it’s relevant to ith it.
ful waste. Aw I stare at a I e m ti e urs. of th conscious yed well over 3 ho ctions? We ly ib r r o h la a e sing, I am to do has been d these distr night out lo s a m h a t I a e th e our e tim ciety I hav trast to th e of stuff today’s so a, or how amazing Yet in con Even today, the pil detest it. Is it just r te n. e’ve ate fo h. I deliberatio ook, emails, refres rld exactly what w wo ceb screen. Fa sy updating to the we are living. u b ove are all too words trying to pr e er ad to mor le was, in oth ly e it n fi st de t would mo o something abou t ’s watch? I d ? r e a n m r e ti B d my down unfold ing to Where is could slow mean actually hav re. The events will I if o d y futu ould ctuall would I a me. Moreover, it w would change my t a h w t a that it Saying th n. The thief of ti st I doubt d, or fast forward. e o n ti o a h n ti a s ’m a I procr happened g, itions. If use, rewin b it a p m d a a n h d o t n e a u n b my fears chance; e have tim nce meeti e w a r r h u e c p a th e e k y h li b w seems pened eventually rtner hap . It is important to we ugh what a o p r y th m n e g p Findin n hap attend ith life the bad ca ave occurred at all. very nearly didn’t ever be at peace w sing up, d n a d o o n’t h that I The g der to . Dres er it would nd, on a night out owe to time. In or the things we love li r a e d n o sec y in a frie h we friend of r sanctuar is so muc y. through a this because there itions, and take ou r mother’s jeweller d e u ey n g o o d en reels, th acknowle to accept Time’s c olly Golightly in y k o r b d n a t. eH arn clouded crude ligh in d have to le g. Pretending to b d n e a v r e in s a e are vin gh pr g of p ts. Althou comes the blurrin happiest moments . reading, lo o h s n e e r with it nd our ies to sc t with it st memor We fear ageing bu hort silent shots. A ant to what we do a p r u o s relev ose s Time turn hed like the film. visit in th l time because it’s e r c to r ta e ie d s o contr and ea become softened, ecessary. We can’t is g in th y it’s n Ever In the end . d e v r e s e pr
Left bottom; concept board Left top; Visualisation of exhibition Above; Invitation and poster design
Advertising and Promotion
Instore Design ‘Amelia Jane’.
Left Page; First Floor. Above; Basement, Fitting Room.
Above; Roof Terrace by night and day
Vision Trend Forecasting Menswear 2010
Design and Layout
Research, Colour Stories
Ruth Hilton Concept design and communication email@example.com http://issuu.com/r-hilton
Published on May 17, 2010