WHAT STRATEGIES SHOULD BRANDS USE TO CAPTURE THOSE BUYERS?
WHAT ARE THE ATTRIBUTES OF LUXURY BUYERS?
The buyers want : • High price/ The feeling of exclusivity • Personilized products • Brand shows its values with which customers identify themselves • Brand has Philanthropical sustainable causes • Brand’s meanful • Brand Promotes sports, arts, young talent people • Young image • Innovative products and high technology
What strategies are used by luxury brands to capture customers? • On the website, brands show their history and background • Their values • Interaction and dialogue with customers through social medias platforms • Showing their meanful actions, charities, arts • Going green, environmental protection • Exclusive products and high prices • Telling stories and providing feeling • Providing experience • Products are available in the internet