2017 media kit
QUENCH READERS ARE AFFLUENT AND ENGAGED WITH A HIGHER HHI COMPARED TO THE FINANCIAL POST AND REPORT ON BUSINESS. YOUR KEY AUDIENCE (ADULTS 25â€“54): 83% OF OUR CORE READERS FALL INTO YOUR MOST DESIRABLE TARGET AUDIENCE, WITH CONTENT THAT DRIVES BOTH MALE AND FEMALE INTEREST.
CIRCULATION: 31,470 READERS PER COPY: 8.4 TOTAL AUDIENCE: 264,348
2-in-3 earns at least $150,000 per year 78% own their own home. 37% plan to renew their mortgage in the next 6-12 months
Over personally hold RRSPs, mutual funds, and stocks and bonds
78% are between the ages of 35-64 with an average household income of $125,000.
89% of our readers hold a university or post-graduate degree
57% own 2 cars with 37% planning on
purchasing a vehicle in the next 12 to 18 months Quench readers travel frequently for both use travel business and pleasure and points when traveling
54% have children under the age of 18
SOURCES: CCAB; MCPHETERS & COMPANY AUDIENCE LAB OF PUBLIC PLACE DISTRIBUTION; QUENCH 2014 READER SURVEY
//engagement CANADA’S LARGEST NATIONALLY SUBSCRIBED FOOD AND DRINK MAGAZINE, DELIVERING A CULTURED AUDIENCE OF MORE THAN 264,000 HIGH-INCOME READERS NATIONWIDE. QUENCH HAS ALWAYS BEEN ABOUT MORE THAN EATING AND DRINKING. WE’RE ON A MISSION TO FIND THE MOST EXCITING PLACES, NEW EXPERIENCES, EMERGING TRENDS AND SENSATIONS.
91% frequently read each issue 83% say Quench keeps the everyday
65%refer back to their issue on more than three occasions
gourmet well informed about food and drink
spend at least 30 minutes Nearly reading an issue of Quench
64% purchased a wine reviewed in Quench 1-in-2 readers say Quench is one of
their favourite magazines
Our numbers speak for themselves! See how Quench compares: Average Household Income:
71% OF READERS READ $
Quench Cottage Life Canadian Living Maclean’s
SOURCE: PMB, FALL 2012 (18+ ONTARIO ENGLISH) SOURCE: QUENCH 2014 READER SURVEY
VS THE 13% WHO READ
CANADIAN HOUSE & HOME FREQUENTLY
AFFLUENT: WITH 1-IN-3 READERS EARNING $200K HHI. QUENCH READERS SPEND MORE THAN $19 MILLION ON WINE, BEER AND SPIRITS EACH YEAR. BUT THATâ€™S NOT ALL. COMBINED WITH A HIGHER THAN AVERAGE HHI, ADVERTISING IN QUENCH INCREASES YOUR BRAND AWARENESS AMONG A SOPHISTICATED AND PASSIONATE AUDIENCE WHO ENJOY THE FINER THINGS IN LIFE.
66% dine out three or more times per month
90% cook at home at least three times per week
60% entertain often 57% are the primary household grocery shopper
SOURCE: QUENCH 2014 READER SURVEY
83% have an RRSP they contribute to
62% have a mutual fund 53% invest in stocks and bonds
PASSIONATE TRAVELLERS Within the next 12 months, for either work and/or vacation purposes:
80% will travel within Canada 60% will travel internationally: Europe 45%, Asia 36% and the Caribbean 26%
//editorial calendar GET QUENCHED. GET QUENCH. FEBRUARY/MARCH
• The Beauty of Southern Italy • Pasta, Pasta, Pasta
LIVING LOCAL ISSUE Quench encourages readers to think local • Cabernet Franc and Pinot Gris • Eating Raw
Space: December 9, 2016 Material: December 14, 2016 Mail Date: January 31, 2017
Space: May 3, 2017 Material: May 10, 2017 Mail Date: June 13,2017
APRIL ANNUAL NEXT BIG THING ISSUE Editors at Quench choose the hottest trends in food and drink • Culinary Tourism Takes Over • Going Gluten Free Space: February 8, 2017 Material: February 15, 2017 Mail Date: March 21, 2017
MAY/JUNE • Portugal Standing Still • The Azores, Iceland and Other Small Places Space: March 8, 2017
SEPTEMBER •T he Magic of Syrah • I nfluence of Japan on the Culinary Scene Space: June 28, 2017 Material: July 5, 2017 Mail Date: August 8, 2017
OCTOBER ANNUAL MAVERICK CHEFS ISSUE Quench chooses the most outstanding chefs in Canada •B arolo and Barbaresco • The Big Steam
Material: March 15, 2017
Space: August 2, 2017
Mail Date: April 18, 2017
Material: August 9, 2017 Mail Date: September 12, 2017
UPDATES TO THE QUENCH EDITORIAL CALENDAR WILL HAPPEN THROUGHOUT THE YEAR.
ANNUAL MAV WINE & SPIRITS AWARDS Editors at Quench award the top wines & spirits available in Canada • Where Is South Africa? • Underrated Spices Space: September 6, 2017 Material: September 13, 2017 Mail Date: October 17, 2017
DECEMBER • Top Wine Values • Whiskey in All its Forms Space: October 11, 2017 Material: October 18, 2017 Mail Date: November 21, 2017
//2017 quench rates ADVERTISING RATES 4C
DIMENSIONS 8x Trim Page
Width Height 8.125 x 10.875
$8,890 $8,465 $8,050
8.375 x 11.125
$4,675 $4,455 $4,235
$3,510 $3,355 $3,180
4.5625 x 9.75
$3,080 $2,915 $2,780
⁄2 Page H
⁄3 Page V
2.25 x 9.75 16.25 x 10.875 16.5
$2,145 $2,035 $1,925
$5,845 $5,570 $5,295
$5,610 $5,345 $5,080
x 10.0 x 4.75
Special creative units and insert rates available upon request.
Please include crop marks for all ads and if bleed is supplied, supply the bleed at 1/8 inch beyond the trim.
NATIONAL ADVERTISING SALES
TERMS AND CONDITIONS
NICHOLAS WATTSON ADVERTISING DIRECTOR firstname.lastname@example.org 416.618.6154
MECHANICAL REQUIREMENTS FTP: Visit quench.wetransfer.com. You can send us a file up to 2GB. Send to email@example.com. Printing Method: Sheetfed Offset Binding: Saddle-stitched Screen: 150 (lpi) line screen Electronic Material: Digital files only. PDF/X-1a files are preferred. Alternate acceptable formats include: Macintosh format, QuarkXPress 9, InDesign CS5, Illustrator CS5, Photoshop CS5 (or earlier). Include all fonts and high-resolution images (300 dpi files for best resolution) in TIFF or EPS format (CMYK only). To ensure the accuracy of all advertisements, a full-size colour proof must be provided. The publisher shall not be liable for any advertisements received without a colour proof.
Agency Commission: Fifteen per cent (15%) of gross to recognized agencies. Terms: Net 30 days. Two per cent (2%) per month interest on overdue accounts. Taxes: Our published rates do not include applicable taxes which will be added to invoices and clearly identified. Publisher Conditions: Advertising material is subject to approval by the publisher. If an advertiser’s contract is not fulfilled as specified, the advertiser agrees to pay the resulting short rates back to the best earned space rate applicable. Mail or fax insertion orders to publisher: Kylix Media 5165 Sherbrooke West, Suite 500 Montreal, Qc, H4A 1T6 Tel: 514.481.6606 Fax: 514.416.1620 Email: firstname.lastname@example.org Web: www.quench.me Tw: twitter.com/quench_mag Fb: fb.quench.me living.quench.me videos.quench.me Cancellations and space changes not accepted after material closing date.