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2017 media kit


//reader profile

QUENCH READERS ARE AFFLUENT AND ENGAGED WITH A HIGHER HHI COMPARED TO THE FINANCIAL POST AND REPORT ON BUSINESS. YOUR KEY AUDIENCE (ADULTS 25–54): 83% OF OUR CORE READERS FALL INTO YOUR MOST DESIRABLE TARGET AUDIENCE, WITH CONTENT THAT DRIVES BOTH MALE AND FEMALE INTEREST.

CIRCULATION: 31,470 READERS PER COPY: 8.4 TOTAL AUDIENCE: 264,348

2-in-3 earns at least $150,000 per year 78% own their own home. 37% plan to renew their mortgage in the next 6-12 months

80%

62%

Over personally hold RRSPs, mutual funds, and stocks and bonds

53%

78% are between the ages of 35-64 with an average household income of $125,000.

89% of our readers hold a university or post-graduate degree

57% own 2 cars with 37% planning on

purchasing a vehicle in the next 12 to 18 months Quench readers travel frequently for both use travel business and pleasure and points when traveling

73%

54% have children under the age of 18

SOURCES: CCAB; MCPHETERS & COMPANY AUDIENCE LAB OF PUBLIC PLACE DISTRIBUTION; QUENCH 2014 READER SURVEY


//engagement CANADA’S LARGEST NATIONALLY SUBSCRIBED FOOD AND DRINK MAGAZINE, DELIVERING A CULTURED AUDIENCE OF MORE THAN 264,000 HIGH-INCOME READERS NATIONWIDE. QUENCH HAS ALWAYS BEEN ABOUT MORE THAN EATING AND DRINKING. WE’RE ON A MISSION TO FIND THE MOST EXCITING PLACES, NEW EXPERIENCES, EMERGING TRENDS AND SENSATIONS.

91% frequently read each issue 83% say Quench keeps the everyday

65%refer back to their issue on more than three occasions

gourmet well informed about food and drink

84%

spend at least 30 minutes Nearly reading an issue of Quench

64% purchased a wine reviewed in Quench 1-in-2 readers say Quench is one of

their favourite magazines

Our numbers speak for themselves! See how Quench compares: Average Household Income:

92,218 $

93,218 $

98,882

71% OF READERS READ $

$

125,000

Reader Engagement:

Quench Cottage Life Canadian Living Maclean’s

SOURCE: PMB, FALL 2012 (18+ ONTARIO ENGLISH) SOURCE: QUENCH 2014 READER SURVEY

QUENCH FREQUENTLY

VS THE 13% WHO READ

CANADIAN HOUSE & HOME FREQUENTLY


//lifestyle

AFFLUENT: WITH 1-IN-3 READERS EARNING $200K HHI. QUENCH READERS SPEND MORE THAN $19 MILLION ON WINE, BEER AND SPIRITS EACH YEAR. BUT THAT’S NOT ALL. COMBINED WITH A HIGHER THAN AVERAGE HHI, ADVERTISING IN QUENCH INCREASES YOUR BRAND AWARENESS AMONG A SOPHISTICATED AND PASSIONATE AUDIENCE WHO ENJOY THE FINER THINGS IN LIFE.

GOURMET ENTHUSIASTS

66% dine out three or more times per month

90% cook at home at least three times per week

60% entertain often 57% are the primary household grocery shopper

SOURCE: QUENCH 2014 READER SURVEY

FINANCIAL INVESTORS

83% have an RRSP they contribute to

62% have a mutual fund 53% invest in stocks and bonds

PASSIONATE TRAVELLERS Within the next 12 months, for either work and/or vacation purposes:

80% will travel within Canada 60% will travel internationally: Europe 45%, Asia 36% and the Caribbean 26%


//editorial calendar GET QUENCHED. GET QUENCH. FEBRUARY/MARCH

JULY/AUGUST

NOVEMBER

• The Beauty of Southern Italy • Pasta, Pasta, Pasta

 LIVING LOCAL ISSUE Quench encourages readers to think local • Cabernet Franc and Pinot Gris • Eating Raw

Space: December 9, 2016 Material: December 14, 2016 Mail Date: January 31, 2017

Space: May 3, 2017 Material: May 10, 2017 Mail Date: June 13,2017

APRIL  ANNUAL NEXT BIG THING ISSUE Editors at Quench choose the hottest trends in food and drink • Culinary Tourism Takes Over • Going Gluten Free Space: February 8, 2017 Material: February 15, 2017 Mail Date: March 21, 2017

MAY/JUNE • Portugal Standing Still • The Azores, Iceland and Other Small Places Space: March 8, 2017

SEPTEMBER •T  he Magic of Syrah • I nfluence of Japan on the Culinary Scene Space: June 28, 2017 Material: July 5, 2017 Mail Date: August 8, 2017

OCTOBER  ANNUAL MAVERICK CHEFS ISSUE Quench chooses the most outstanding chefs in Canada •B  arolo and Barbaresco • The Big Steam 

Material: March 15, 2017

Space: August 2, 2017

Mail Date: April 18, 2017

Material: August 9, 2017 Mail Date: September 12, 2017

UPDATES TO THE QUENCH EDITORIAL CALENDAR WILL HAPPEN THROUGHOUT THE YEAR.

ANNUAL MAV WINE & SPIRITS AWARDS Editors at Quench award the top wines & spirits available in Canada • Where Is South Africa? • Underrated Spices Space: September 6, 2017 Material: September 13, 2017 Mail Date: October 17, 2017

DECEMBER • Top Wine Values • Whiskey in All its Forms Space: October 11, 2017 Material: October 18, 2017 Mail Date: November 21, 2017


//2017 quench rates ADVERTISING RATES 4C

1x

4x

DIMENSIONS 8x Trim Page

Width Height 8.125 x 10.875

DPS

$8,890 $8,465 $8,050

Bleed Page

8.375 x 11.125

Full page

$4,675 $4,455 $4,235

Live Area

7.0

$3,510 $3,355 $3,180

2

⁄3 Page

4.5625 x 9.75

$3,080 $2,915 $2,780

1

2 1

⁄3 page

⁄2 page

⁄2 Page H

7.0

1

⁄3 Page V

2.25 x 9.75 16.25 x 10.875 16.5

⁄3 page

$2,145 $2,035 $1,925

OBC

$5,845 $5,570 $5,295

DPS Trim

IFC/IBC

$5,610 $5,345 $5,080

DPS Bleed

1

x 10.0 x 4.75

x 11.125

Special creative units and insert rates available upon request.

Please include crop marks for all ads and if bleed is supplied, supply the bleed at 1/8 inch beyond the trim.

NATIONAL ADVERTISING SALES

TERMS AND CONDITIONS

NICHOLAS WATTSON ADVERTISING DIRECTOR nwattson@quench.me 416.618.6154

MECHANICAL REQUIREMENTS FTP: Visit quench.wetransfer.com. You can send us a file up to 2GB. Send to art@quench.me. Printing Method: Sheetfed Offset Binding: Saddle-stitched Screen: 150 (lpi) line screen Electronic Material: Digital files only. PDF/X-1a files are preferred. Alternate acceptable formats include: Macintosh format, QuarkXPress 9, InDesign CS5, Illustrator CS5, Photoshop CS5 (or earlier). Include all fonts and high-resolution images (300 dpi files for best resolution) in TIFF or EPS format (CMYK only). To ensure the accuracy of all advertisements, a full-size colour proof must be provided. The publisher shall not be liable for any advertisements received without a colour proof.

Agency Commission: Fifteen per cent (15%) of gross to recognized agencies. Terms: Net 30 days. Two per cent (2%) per month interest on overdue accounts. Taxes: Our published rates do not include applicable taxes which will be added to invoices and clearly identified. Publisher Conditions: Advertising material is subject to approval by the publisher. If an advertiser’s contract is not fulfilled as specified, the advertiser agrees to pay the resulting short rates back to the best earned space rate applicable. Mail or fax insertion orders to publisher: Kylix Media 5165 Sherbrooke West, Suite 500 Montreal, Qc, H4A 1T6 Tel: 514.481.6606 Fax: 514.416.1620 Email: art@quench.me Web: www.quench.me Tw: twitter.com/quench_mag Fb: fb.quench.me living.quench.me videos.quench.me Cancellations and space changes not accepted after material closing date.

Quench Magazine 2017 Media Kit  

Advertising media kit for one of North America's most read food and drink magazines.

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