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GRAPHIC STANDARDS MANUAL

2012-2013


Official Logo

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Letter From Our President

Being that we are a new upcoming cosmetics company ,we want to gain proper recognition through our brand and identity. La Vida Bella must be well represented at all times which will help build upon our future success and endeavors. The information provided in this manual is vital to our company. This Graphic Standards Manual is the key better associate our company to the masses. It is critical that all the listed rules and regulations are as followed and not to be tampered with. We ask that you must adhere to the given guidelines to proper associate our company La Vida Bella. Sincerely,

CEO Trishna Caravag

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Table of Contents

Typography.................................................................. 6 Colors..........................................................................7 Logo Clear Space........................................................8 Acceptable Logo use...................................................9 Improper Logo Use................................................... 10 Logo Exceptions........................................................11 Stationery..................................................................12 Collateral Items......................................................... 14 Uniforms.................................................................... 16 Name Tags................................................................19

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Table of Contents

Company Vehicle...................................................... 20 Website .....................................................................21 Business Folder.........................................................22 Gift Card ...................................................................23 Member Card ........................................................... 24 iPhone Cases ........................................................... 25 Direct Mailer .............................................................26 Makeup Case & Brush ............................................. 28 Sunglasses............................................................... 29 Contact Info .............................................................. 30

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Typography

This typeface must only be used for the La Vida Bella logo.

ARIAL

This is the secondary typeface to be used for any body copy associated with the company.

Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9! @ # $ % ^ & * ( ) + =

Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9! @ # $ % ^ & * ( ) + =

Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9! @ # $ % ^ & * ( ) + =

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Colors

Pantone 1807C

Pantone Cool Gray 9C

C:20 M:100 Y:100 K:12

C:46 M:37 Y:36 K:2

R:181 G:18 B:27

R:145 G:146 B:149

Hexadecimal: B42025

Hexadecimal: 919395

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Logo Clear Space

.5in

= “A� Width in logo 8

Logo may not be scaled down smaller than .5in


Acceptable Logo Use

Logo should only be seen in these instances: The company colors, logo with colors on black background, black and white, and white on black.

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Improper Logo Usage

a.

b.

c.

d.

LA

VIDA

BELLA e.

f.

g.

h.

a. Logo will not be placed over backgrounds of the same color as the assigned company colors interfering with legibility/readability. b. Logo will not be tilted or skewed in any direction. c. Logo will not be typed out randomly without all A’s lining up. d. Logo will not be stretched. e. Logo will not be squished or squeezed out of proportion. f. Logo will not be typed in ANY other colors than assigned company colors. g. Colors of logo will not be switched around. h. Logo will not be typed in any other typeface other than the designated typeface.

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Logo Exceptions

This form of the logo will only appear under certain circumstances where the logo can’t fit as a whole.

11


Stationery System

To Whom it may concern, We are excited to have you join our team and look forward to working with you. As we spoke of earlier, the first 90 days of your employment will be considered an introductory period after which you will be considered a regular employee. This introductory period will be used to provide training in the following skills which are necessary to complete your job responsibilities. This individualized training will be incorporated into your regular training schedule that will teach you the policies and procedures. Once again let me convey how happy I am to have you join our staff. It is my intention to make your time here productive and professionally rewarding.

Sincerely,

CEO Trishna Caravag

La Vida Bella stationery system includes a letter head, mailing envelope & business card. Each item within in the stationery follows the same design methods where the La Vida Bella logo is clearly seen with diagonal slashes accompanying the item.

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Front & back of #10 Mailing Envelope

Front & Back of standard sized Business Card

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Collateral Items

14


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Employee Uniforms

The casual dress shirts are to be worn by La Vida Bella managers. The tie is an accessory to the shirt. Nothing should cover up the logo placed onto the shirt.

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The V-neck T-shirts are to be worn by the female employees. Nothing must cover the logo placed on the left side of the shirt.

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These shirts are to be worn by male employees of La Vida Bella. Nothing must cover the logo placed on the left side of the shirt.

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Employee Name Tag

EMPLOYE E

NAOM I

Employee name tags are to be pinned onto the employee shirt and be visible at all times. The name tag is pinned onto the shirt with a secure backing.

19


Company Vehicle

LaVidaBella. com

The company vehicle is a 2012 Chevrolet Aveo. Base color of the car is white with the company website on back doors and logo on the 2 front doors. La Vida Bella signature slashes and colors are featured on the car giving recognition to other drivers.

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Website

t

Search

Semi-Annual Sale

Cosmetics Merchandise Health Services About About

Contact Contact Customer ustomerService Service

The La Vida Bella website is a designed for the customers easy access to buy the products they desire with ease of use. The different tabs navigate viewers to specific sections and products provided by our company.

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Business Folder

Company Folder

LaBellaVida.com

The La Vida Bella company folder is used to hold documents regarding the company and also for those inquiring. The inside of the folder is branded to reflect our company colors.

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Gift Card

Gift Card

$20 For authorized balance inquiry please call 1-888-764-3210

1286409485628129420

Front

visit LaBellaVida.com

Back The La Vida Bella gift card uses an image placed on the front with contact info regarding the gift card on the back. Gift cards range from $20-$100.

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Member Card

VIP MEMBER

The La Vida Bella member card is given to frequent rewarded customers to use for additional discounts on purchases. It features the logo on a black background.

24


iPhone Case

La VidaBella.com

La VidaBella.com

The La Vida Bella iPhone cases come in two colors: All white with the official logo and black with the official logo.

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Direct Mailer

YOU’RE INVITED

GRAND OPENING This is an example of one of La Vida Bella’s featured direct mailers to their customers. Shown is the front view. From here it then folds out to reveal more information about the upcoming event or promotion.

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WHEN YOU’RE INVITED

Gia Pendetti 8697 Brick Blvd Miami, FL 33101

WHO GRAND OPENING

Opening Winter 2013

WHERE

ARE YOU READY?

Outside

La Vida Bella

La Vida Bella an all new upcoming cosmetics and beauty company is opening its very first store here in Miami FL.This is an event you don’t want to miss! LaVidaBella.com

The inside and outside view of the direct mailer. Not only does it inform the recipient of the upcoming event but also gives them something interactive to enjoy.

9125 Kahn Drive Miami, FL 33101

Inside

*Not actual size

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Make up Brush & Case

a.

b.

a. One of the La Vida Bella Make up brushes that we carry as an item for buyers. b. La Vida Bella Makeup carrying case for customers to place all their make up products. Color branded with company colors.

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Sunglasses

The La Vida Bella sunglasses are a fashionable accessory for customers to wear. They are red and black with the La Vida Bella logo.

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Contact Information

La Vida Bella 9125 Kahn Drive Miami, FL 33101 Client: Trishna Caravag CEO La Vida Bella Project Designer: Quella Hendley Email: Cynquellah@gmail.com Cell: (912) 704-6796 GraphicLove Design

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La Vida Bella