14 Apr 2018 Weekend Gold Coast Bulletin, Gold Coast Author: Andrew Potts • Section: General News • Article type : News Item Classification : Regional • Audience : 27,564 • Page: 1 • Printed Size: 726.00cm² Market: QLD • Country: Australia • ASR: AUD 5,875 • Words: 420 • Item ID: 940065403
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selfies, will be preserved in perpetuity as a tribute to the Games. Mayor Tom Tate said a prime position in the Gold Coast Cultural Precinct at Bundall would be one of Borobi’s future homes. “Throughout these Games, I have not met a single person who has objected to Borobi as an emblem of our success and that includes many of the protesters, so I am absolutely determined to see the legacy of Borobi live on,” he said. “To many, Borobi is a permanent reminder of our Games so I will ensure the statues that line his walking trail remain, including re-positioning the largest one so it is prominently placed at our new Home Of The Arts.”
Borobi has proven to have a stronger appeal than previous Australian mascots, including 2000 Sydney Olympics figures Olly, Syd and Millie, which faded from memory at the conclusion of the Games. Associate Professor Stephen Holden, a Bond University brand expert, said Borobi had shown a strong connection to the public. “How big he will be after the Games is a mystery but continuing with Borobi is a really smart idea from a marketing point of view because when you have a good thing, you stick with it,” he said.
Commonwealth Games mascot Borobi entertains a crowd by lifting weights at the Carrara Sports and Leisure Centre.
Picture: AAP