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Dr. G. Chopra

02/11/13

The new wave in Digital Marketing

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Here are the facts about Kostco … YES    

Has a global presence… A leader in Quality Assurance Testing / software testing Needs to be marketed in the virtual world Needs to tap into untapped markets


02/11/13

The new wave in Digital Marketing

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• • • • • • • •

One time setup Website Update details Rs 45,000 Setup cost Email Marketing – Newsletter Google webmaster SEM setup Set up Google Analytics Website Submission – over 100 search engines Monthly charges

• Monthly Reports (SEM, reports, traffic) 02/11/13 new wave in Digital Marketing • Monthly emailTheblasts

Rs 10,000 Per month4


Consulting: 1. 2. 3. 4. 5. 6.

Service provided: Site setup 1. Identify segments Site layout 2. Design an email marketi Articles and content design campaign Site logistics setup for leads 3. Email blast Site design - goal tracking 4. Tracking email Keywords saturation hits rate 5. Generate Leads

WHAT DO you get ?   02/11/13

Increase online visibility Reach target market The new wave in Digital Marketing Brand and Service awareness

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Service provided: 1.

Adwords Payper click management Market online ads ADS ranking and effects

1. 2. 3.

2.

Adsense

1. 2.

02/11/13

Earn revenue online Customize ads

Service provided: 1. Landing page optimization 2. Keyword target / research 3. Strategic Ads design 4. Continuous monitoring 5. Reports and maintenance

WHAT DO you get ? 

Highest exposure  Targeted Audience  Drive traffic  Improve click rate  Marketing Reduce cost to click The new wave in Digital

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Service provided: Analytics

1.

Code Integration Goals setup Tracking traffic / trends Setup Goals

1. 2. 3. 4.

WHAT DO you get ? 

Analysis of     

How many people visited the site ? How long did they stay ? Where were they from ? What did they visit ? How did they get there ?

02/11/13

Service provided: 1. Submit sites 1. Over100 search engines 2. Over 20 diff countries 3. Over 10 diff languages 4. In business portals 5. To social portals 1. WHAT DO you get ? 2. 3. 4. 5.

Optimize marketing campaigns Identify traffic patterns Increase user experience Improve conversion rates

The new wave in Digital Marketing

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Return on Investment

02/11/13

The new wave in Digital Marketing

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Traffic and trend Analysis

Generate Leads

Setup CRM system ZOHO 

Create and help populate Database for a Business Intelligence application

We work as digital marketing partners for Kostko


Kostko_Presentation