Page 80

TrENDs

80

Mythical journeys

Behind the scenes of Quechua design [ PArt 2 ]

[ HKG ]

In our tenth edition, we took you behind the scenes of Quechua design to explain how trends and the major lines for each of our collections were identified. This time we'd like to take things further still, by focusing on the job performed by graphic designer, Caroline Oliver. Together with her team, she's in charge of ensuring the visual identity of the brand's products using graphic design. In addition, she's devised a small, handson workshop to show you how you can customise your hiking products.

Caroline, can you explain to us what your career as a "graphic designer" consists of? [ Caroline olivier ]

My job is to provide designs for decorating products, both clothing and equipment. By graphic design I mean the visual appearance of products and the motifs that we use, for example, on a pole or a t-shirt. You can have an all-over design, a collection of pictorial elements that cover the entire surface, or a graphic that decorates just one part of the product. The aim is, on the one hand, to emphasize the identity, technical features and function of our products, using graphic elements, and on the other hand to make them more attractive. This graphic link that joins brand to product is taken from the environment in which Quechua operates, in other words the mountains. This means that each motif drawn and each print designed have a strong association with the mountains since this is our playing field and the core of our business. [ HKG ]

How do you set about designing your patterns and prints? [ c. o. ]

As Clément explained in the 10th edition of the magazine, we go on inspirational trips, visit different fairs and scrutinize trend diaries. From this, we create "mood boards," inspirational boards, assembling the images, photos and graphics etc. that we have collected. We also include elements specific to architecture as well as nature and the outdoor world, the common feature here being the focus on mountains. On this basis, we complete our first designs and think about the effects of different materials and the messages that we want to communicate through our graphics. To help us develop these early ideas and inspirations

further, we go off hiking, observing the environment we work in at first hand, so we can highlight all the small details that could add value to our designs. [ HKG ]

Can you tell us what kind of motifs are going to be included in the Quechua spring/summer 2016 collection? [ c. o. ]

Mmmm... nice try, but I can't say! And, it would be a real shame to ruin the pleasure of discovering the products in store. However, I can tell you a little more about the design process. For this collection, we went hiking; we really scrutinised our surroundings and collected a variety of iconic objects from the mountain environment. We studied everything, from the lay of the landscape to a small detail on a tree trunk. When we got back, we sorted and organised every object that we'd brought back - a real inspirational hoard: leaves, moss, pebbles, wood, pine cones etc. Then we "played around" with all the materials using paint, ink, paintbrushes, our hands and tracing paper. The aim was to combine all these elements to achieve different effects, using different materials. From this stage, we retained the best and most interesting designs, that we then used, in their original form, in other designs; maintaining a common thread that ran throughout the spring/ summer 2016 collection But if you want to find out the end result, you'll need to be patient!

Profile for QUECHUA

Hiking on the Moon #11 - Mythical journeys - By Quechua  

In this issue, Quecha brings you on mythical journey among the 5 continents! So come on, get going!

Hiking on the Moon #11 - Mythical journeys - By Quechua  

In this issue, Quecha brings you on mythical journey among the 5 continents! So come on, get going!

Advertisement

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded